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How to choose email marketing software?While content and the lists are the King and Queens of the ball, the platform or software its built on is the foundation successful messages are built on.Compared to social media, email marketing is very personal and direct, where you can reach your audience that otherwise would have forgotten about you already or didn't know about the messages you're posting on FB, your web page.Email marketing is no different from any other key account management system, which aims at information and retention of the client. Then, why does it feel that choosing the right software is often risky and ambiguous, when so many are on the market? In the following article, I share with you my 10 years of experience with software and what our clients find the most useful.Email Marketing Software FeaturesFirst things first. A fundamental difference between an old school and new, modern systems should be drawn. A modern EMS allows you to log in and start using, choose design, test and send. While an “Old-school” system may require technical knowledge about HTML, SMTP servers, set up, SPF / DKIM records and more.Too many features are not always good. It would be great, if the software is easy to use to start with, but can handle more difficult tasks (with additional features under "Advanced options"). Agencies usually need reseller tools to handle all their clients and more convenient billing options. Larger businesses need contract partners, which anyway leads way to local software providers, who are also able to design custom solutions with the even more powerful application programming interfaces (API).Although GIFS and videos are trending, the truth is, that sometimes a fancy looking email can lead to it not being displayed correctly on some of the email clients. So, here is a shortlist of what matters in an email marketing software:Drag and drop email editor. I cannot stress enough importance how a convenient and easy to use template editor makes one’s life easier. A good drag and drop template editor allows you to play with the content, realizing your conceptual ideas in minutes. Almost like playing with LEGO.Responsive email design: your email campaign should adjust to the type of the device (desktop or mobile) and display information correctly.Custom-designed templates: You want the option to easily import and use your own templates so you can design email templates that match your brand, website, and unique content.Plain-text messages: Some people prefer not to receive graphic or HTML-based emails so you need to be able to automatically include a plain-text version of your message.Test emails: a good platform should allow convenient testing of your email message. While sending it repeatedly to yourself is a sound the way to go, a strong system should have a built in mass test button with various email clients.Targeted personalization and marketing automation are the watchwords for the email marketing world in 2017.To ensure successful ROI of the campaign, personalization is key. The more targeted and personal the message, the better. Marketing automation and personalized campaigns allow the receiver to get only information he or she is interested in or could potentially be interested in.Targeted personalization can bring in 4-6 times more money with every campaign, compared to traditional "send to all" marketing.Marketing automation and lifecycle emails (new client, new order, abandoned cart etc) can bring business, where it would have been otherwise dropped. This all helps save time and money and bring more money in, than it would have been without email marketing.Personalization allows you to personalize each email by automatically inserting your subscriber’s name or a product they purchased.Your email marketing tool should let you create groups of subscribers from your email list based on custom fields or other date-based criteria.A/B testing: Your email management software should have the ability to quickly test two variations of your email campaign, comparing different subject lines, content or calls to action to see which one gets the best response. Definitely underused and should be done 100% of times. Even slight changes in wordings in subjects can have a major effect on opens. Testing template designs, sending out times etc can be done so easily today, it's unfortunate how many don't use those features. This is the first step of every optimization project, even before personalization.Autoresponders and drip campaigns: Autoresponders are emails that are triggered by a specific action or date.Similarly, autoresponder messages can be sent on a specific date (based on a custom field for birthdays or anniversaries, for example) or a set number of days or months after joining your list or making a purchase.Subscriber management should be fully automatedEmail marketing software helps you focus on your business, rather than the administrative aspects of managing your email list, including full list management. Your email tool should automatically handle all new signups, unsubscribes, bounces and spam complaints behind the scenes so you never need to go in and do manual updates.Understanding Campaign ResultsOnce the campaign is launched and data collected, comprehensive, yet logical reporting should be present. The software should simplify information and display it clearly. Some things to expect in good report:·the opens, clicks, forwards, unsubscribes, and bounce rates for your email campaigns over time, you’ll have an understanding of who opens your email, when it’s opened, and what links are clicked on as well as which links are not attracting attention.·Track email client’s devices such as desktop, tablet, smartphone·Integration with Google Analytics allows you to track your email related sales and conversions.·Export, backup and save. We have had clients, who, when switching to a different email marketing software, lost all of their previous data. The former software administrators closed the account and all data was gone.Email Messages that Get DeliveredMany email marketing campaigns fail because they do not get delivered. By using reputable email marketing software, you’ll be able to conduct spam tests, which would enable running through popular spam filters and giving you a spam score. For example, from 0 to 5.Scheduling automatic email delivery comes handy when planning several campaigns ahead of time, or when having your staff go on vacation.Which Email Marketing Software Should You Choose?Since it is a very specific (meaning, that usually the client doesn't know the trends etc), but the "rabbit hole" can go really deep (meaning, that marketing or traditional agencies don't know that well about every aspect of email marketing that would be important), it would be good that the email marketing software provider would also provide with support, training and customized solutions for clients who need more tailor-made solutions. It is a lot quicker, easy and cost efficient than using a generic email service provider plus web shop or advertising agency cost-per-hour support solutions.Since every software has features even the most power-user might not know how to make use of, support, training and tips and tricks are a major part of it. The more local support options, the better. Too general instructions don't work everywhere the same and native is better than international / English (in non-English speaking countries).For knowhow, personalized solutions and local integration you should definitely go to a local brand. Locals are usually more flexible, have better support, have more (native) language options and can be cheaper too.Try to select an email marketing tool that:Has support hours and contact methods that match your work hours and preferences.Does not attach third-party logos or ads to your emails.Provides a 3rd party integration with a survey system or CRM.Archives your sent email campaigns so you can link to them in the future.The best email marketing software should help you:easily send attractive email messages,measure and track the response from your readers,keep your subscriber list accurate and up-to-date, andmake sure your emails arrive on-time, every time.

As Eric said - there is so many points what you have keep in mind when you start email marketing, but i can give you little info how to choose right platformHow to choose email marketing software?While content and the lists are the King and Queens of the ball, the platform or software its built on is the foundation successful messages are built on.Compared to social media, email marketing is very personal and direct, where you can reach your audience that otherwise would have forgotten about you already or didn't know about the messages you're posting on FB, your web page.Email marketing is no different from any other key account management system, which aims at information and retention of the client. Then, why does it feel that choosing the right software is often risky and ambiguous, when so many are on the market? In the following article, I share with you my 10 years of experience with software and what our clients find the most useful.Email Marketing Software FeaturesFirst things first. A fundamental difference between an old school and new, modern systems should be drawn. A modern EMS allows you to log in and start using, choose design, test and send. While an “Old-school” system may require technical knowledge about HTML, SMTP servers, set up, SPF / DKIM records and more.Too many features are not always good. It would be great, if the software is easy to use to start with, but can handle more difficult tasks (with additional features under "Advanced options"). Agencies usually need reseller tools to handle all their clients and more convenient billing options. Larger businesses need contract partners, which anyway leads way to local software providers, who are also able to design custom solutions with the even more powerful application programming interfaces (API).Although GIFS and videos are trending, the truth is, that sometimes a fancy looking email can lead to it not being displayed correctly on some of the email clients. So, here is a shortlist of what matters in an email marketing software:Drag and drop email editor. I cannot stress enough importance how a convenient and easy to use template editor makes one’s life easier. A good drag and drop template editor allows you to play with the content, realizing your conceptual ideas in minutes. Almost like playing with LEGO.Responsive email design: your email campaign should adjust to the type of the device (desktop or mobile) and display information correctly.Custom-designed templates: You want the option to easily import and use your own templates so you can design email templates that match your brand, website, and unique content.Plain-text messages: Some people prefer not to receive graphic or HTML-based emails so you need to be able to automatically include a plain-text version of your message.Test emails: a good platform should allow convenient testing of your email message. While sending it repeatedly to yourself is a sound the way to go, a strong system should have a built in mass test button with various email clients.Targeted personalization and marketing automation are the watchwords for the email marketing world in 2017.To ensure successful ROI of the campaign, personalization is key. The more targeted and personal the message, the better. Marketing automation and personalized campaigns allow the receiver to get only information he or she is interested in or could potentially be interested in.Targeted personalization can bring in 4-6 times more money with every campaign, compared to traditional "send to all" marketing.Marketing automation and lifecycle emails (new client, new order, abandoned cart etc) can bring business, where it would have been otherwise dropped. This all helps save time and money and bring more money in, than it would have been without email marketing.Personalization allows you to personalize each email by automatically inserting your subscriber’s name or a product they purchased.Your email marketing tool should let you create groups of subscribers from your email list based on custom fields or other date-based criteria.A/B testing: Your email management software should have the ability to quickly test two variations of your email campaign, comparing different subject lines, content or calls to action to see which one gets the best response. Definitely underused and should be done 100% of times. Even slight changes in wordings in subjects can have a major effect on opens. Testing template designs, sending out times etc can be done so easily today, it's unfortunate how many don't use those features. This is the first step of every optimization project, even before personalization.Autoresponders and drip campaigns: Autoresponders are emails that are triggered by a specific action or date.Similarly, autoresponder messages can be sent on a specific date (based on a custom field for birthdays or anniversaries, for example) or a set number of days or months after joining your list or making a purchase.Subscriber management should be fully automatedEmail marketing software helps you focus on your business, rather than the administrative aspects of managing your email list, including full list management. Your email tool should automatically handle all new signups, unsubscribes, bounces and spam complaints behind the scenes so you never need to go in and do manual updates.Understanding Campaign ResultsOnce the campaign is launched and data collected, comprehensive, yet logical reporting should be present. The software should simplify information and display it clearly. Some things to expect in good report:·the opens, clicks, forwards, unsubscribes, and bounce rates for your email campaigns over time, you’ll have an understanding of who opens your email, when it’s opened, and what links are clicked on as well as which links are not attracting attention.·Track email client’s devices such as desktop, tablet, smartphone·Integration with Google Analytics allows you to track your email related sales and conversions.·Export, backup and save. We have had clients, who, when switching to a different email marketing software, lost all of their previous data. The former software administrators closed the account and all data was gone.Email Messages that Get DeliveredMany email marketing campaigns fail because they do not get delivered. By using reputable email marketing software, you’ll be able to conduct spam tests, which would enable running through popular spam filters and giving you a spam score. For example, from 0 to 5.Scheduling automatic email delivery comes handy when planning several campaigns ahead of time, or when having your staff go on vacation.Which Email Marketing Software Should You Choose?Since it is a very specific (meaning, that usually the client doesn't know the trends etc), but the "rabbit hole" can go really deep (meaning, that marketing or traditional agencies don't know that well about every aspect of email marketing that would be important), it would be good that the email marketing software provider would also provide with support, training and customized solutions for clients who need more tailor-made solutions. It is a lot quicker, easy and cost efficient than using a generic email service provider plus web shop or advertising agency cost-per-hour support solutions.Since every software has features even the most power-user might not know how to make use of, support, training and tips and tricks are a major part of it. The more local support options, the better. Too general instructions don't work everywhere the same and native is better than international / English (in non-English speaking countries).For knowhow, personalized solutions and local integration you should definitely go to a local brand. Locals are usually more flexible, have better support, have more (native) language options and can be cheaper too.Try to select an email marketing tool that:Has support hours and contact methods that match your work hours and preferences.Does not attach third-party logos or ads to your emails.Provides a 3rd party integration with a survey system or CRM.Archives your sent email campaigns so you can link to them in the future.The best email marketing software should help you:easily send attractive email messages,measure and track the response from your readers,keep your subscriber list accurate and up-to-date, andmake sure your emails arrive on-time, every time.And you can try our if you like smaily.com

Hello, the first of all you have to understand couple of points, why you want to use ESP, and then determine what type of ESP.Here is some hints how to choose ESP.While content and the lists are the King and Queens of the ball, the platform or software its built on is the foundation successful messages are built on.Compared to social media, email marketing is very personal and direct, where you can reach your audience that otherwise would have forgotten about you already or didn't know about the messages you're posting on FB, your web page.Email marketing is no different from any other key account management system, which aims at information and retention of the client. Then, why does it feel that choosing the right software is often risky and ambiguous, when so many are on the market? In the following article, I share with you my 10 years of experience with software and what our clients find the most useful.Email Marketing Software FeaturesFirst things first. A fundamental difference between an old school and new, modern systems should be drawn. A modern EMS allows you to log in and start using, choose design, test and send. While an “Old-school” system may require technical knowledge about HTML, SMTP servers, set up, SPF / DKIM records and more.Too many features are not always good. It would be great, if the software is easy to use to start with, but can handle more difficult tasks (with additional features under "Advanced options"). Agencies usually need reseller tools to handle all their clients and more convenient billing options. Larger businesses need contract partners, which anyway leads way to local software providers, who are also able to design custom solutions with the even more powerful application programming interfaces (API).Although GIFS and videos are trending, the truth is, that sometimes a fancy looking email can lead to it not being displayed correctly on some of the email clients. So, here is a shortlist of what matters in an email marketing software:Drag and drop email editor. I cannot stress enough importance how a convenient and easy to use template editor makes one’s life easier. A good drag and drop template editor allows you to play with the content, realizing your conceptual ideas in minutes. Almost like playing with LEGO.Responsive email design: your email campaign should adjust to the type of the device (desktop or mobile) and display information correctly.Custom-designed templates: You want the option to easily import and use your own templates so you can design email templates that match your brand, website, and unique content.Plain-text messages: Some people prefer not to receive graphic or HTML-based emails so you need to be able to automatically include a plain-text version of your message.Test emails: a good platform should allow convenient testing of your email message. While sending it repeatedly to yourself is a sound the way to go, a strong system should have a built in mass test button with various email clients.Targeted personalization and marketing automation are the watchwords for the email marketing world in 2017.To ensure successful ROI of the campaign, personalization is key. The more targeted and personal the message, the better. Marketing automation and personalized campaigns allow the receiver to get only information he or she is interested in or could potentially be interested in.Targeted personalization can bring in 4-6 times more money with every campaign, compared to traditional "send to all" marketing.Marketing automation and lifecycle emails (new client, new order, abandoned cart etc) can bring business, where it would have been otherwise dropped. This all helps save time and money and bring more money in, than it would have been without email marketing.Personalization allows you to personalize each email by automatically inserting your subscriber’s name or a product they purchased.Your email marketing tool should let you create groups of subscribers from your email list based on custom fields or other date-based criteria.A/B testing: Your email management software should have the ability to quickly test two variations of your email campaign, comparing different subject lines, content or calls to action to see which one gets the best response. Definitely underused and should be done 100% of times. Even slight changes in wordings in subjects can have a major effect on opens. Testing template designs, sending out times etc can be done so easily today, it's unfortunate how many don't use those features. This is the first step of every optimization project, even before personalization.Autoresponders and drip campaigns: Autoresponders are emails that are triggered by a specific action or date.Similarly, autoresponder messages can be sent on a specific date (based on a custom field for birthdays or anniversaries, for example) or a set number of days or months after joining your list or making a purchase.Subscriber management should be fully automatedEmail marketing software helps you focus on your business, rather than the administrative aspects of managing your email list, including full list management. Your email tool should automatically handle all new signups, unsubscribes, bounces and spam complaints behind the scenes so you never need to go in and do manual updates.Understanding Campaign ResultsOnce the campaign is launched and data collected, comprehensive, yet logical reporting should be present. The software should simplify information and display it clearly. Some things to expect in good report:·the opens, clicks, forwards, unsubscribes, and bounce rates for your email campaigns over time, you’ll have an understanding of who opens your email, when it’s opened, and what links are clicked on as well as which links are not attracting attention.·Track email client’s devices such as desktop, tablet, smartphone·Integration with Google Analytics allows you to track your email related sales and conversions.·Export, backup and save. We have had clients, who, when switching to a different email marketing software, lost all of their previous data. The former software administrators closed the account and all data was gone.Email Messages that Get DeliveredMany email marketing campaigns fail because they do not get delivered. By using reputable email marketing software, you’ll be able to conduct spam tests, which would enable running through popular spam filters and giving you a spam score. For example, from 0 to 5.Scheduling automatic email delivery comes handy when planning several campaigns ahead of time, or when having your staff go on vacation.Which Email Marketing Software Should You Choose?Since it is a very specific (meaning, that usually the client doesn't know the trends etc), but the "rabbit hole" can go really deep (meaning, that marketing or traditional agencies don't know that well about every aspect of email marketing that would be important), it would be good that the email marketing software provider would also provide with support, training and customized solutions for clients who need more tailor-made solutions. It is a lot quicker, easy and cost efficient than using a generic email service provider plus web shop or advertising agency cost-per-hour support solutions.Since every software has features even the most power-user might not know how to make use of, support, training and tips and tricks are a major part of it. The more local support options, the better. Too general instructions don't work everywhere the same and native is better than international / English (in non-English speaking countries).For knowhow, personalized solutions and local integration you should definitely go to a local brand. Locals are usually more flexible, have better support, have more (native) language options and can be cheaper too.Try to select an email marketing tool that:Has support hours and contact methods that match your work hours and preferences.Does not attach third-party logos or ads to your emails.Provides a 3rd party integration with a survey system or CRM.Archives your sent email campaigns so you can link to them in the future.The best email marketing software should help you:easily send attractive email messages,measure and track the response from your readers,keep your subscriber list accurate and up-to-date, andmake sure your emails arrive on-time, every time.