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All marketers use lead magnets in order to draw in leads. This is particularly true in the digital age. Lead magnets are known by different names some of which are Signup incentives, signup offers, opt-in bribe etc. But regardless of the name the purpose of lead magnets is to get in leads and build your email list. This is one of the best way to get email subscribers and a good lead magnet can be a game-changer. Here I am sharing some of suggestions and I hope it helps.Free Trial/Product SampleOne of the best lead magnet is offering free trail (in case of a service) or product sample. This is a great way to get emails ids and also shows that you have something valuable to offer.Example:Content Rockstar is a content creating agency and they offer a free article/blog. This lead magnet works well because it give the visitors an opportunity to try your product/service without bearing any cost.Expert adviseThis again gives you an opportunity to offer something valuable and establish your brand as an expert. Plus, you get the contact information.Example:WebinarCreating content in the visual medium is a great lead magnet. In case of Webinar you get to interact with your potential clients and this increases the chances of securing the lead and creating long-lasting and trusting relationships.Example:Video seriesThrough the videos you could create a mini-course and here you can concentrate providing solution on some of the issues the visitors might be facing. Another thing that you could try here is picking a relevant and important regarding your field and provide educational information.Example:DiscountsEveryone likes a good discount! Offer your visitors a good discount on your on your product or service in exchange of their email ids. If the discount is really good, they will be encouraged to give your product/service a chance.Example:This is a booking site who is offering discounts that help its vistors saveFree Shipping/InstallationPeople respond positively to free shipping/installation which makes it a great magnet. Also providing coupons and yield great results.Example:These are just a few suggestions that you can explore. There are other options like cheat-sheet or handouts, quizzes and surveys and providing reports among other things. Regardless of the method you choose there are some points that you should always cover while creating your lead magnet.Simplicity is the key- Don’t create complex lead magnet as it defeats the very purpose.Show your Strengths- Highlight your strengths, it could be writing in which case offer say an ebook or if you are good with visual communication then opt for videos.Consumer is everything- You would want to provide your visitors with instant gratification because that is the key to lead magnet and moves them further down the sales funnel.There are tools for lead magenta that you can use, some of which are-For e-book, guide, or visual format:CanvaFlowchart Maker & Online Diagram SoftwareFor video format/Webinar-MeetingBurnerGoogle HangoutsFor survey or quiz format:TypeformSS QuizCreating Lead magnet is a great way to get leads, but you need to concentate on other methods as well. Social media platforms like LinkedIn or lead generating services like LeadRipple can get you great results as well. The key is to find the correct balance and accordingly invest time and capital.

The SSC CGL Tier I exam are over today (i.e 23rd August 2017). Staff Selection Commission has successfully conducted the Combined Graduate Level Examination, 2017 (Tier-I) from 5th August 2017 to 23rd August 2017 in 3 different shifts each day. A total of 30,26,599 aspirants have registered for SSC CGL 2017 Exam. The exam was conducted in 43 Batches for 26,63,073 students in which 14,02,331 students have actually given the examination (average attendance 52.66%). Based on your performance of SSC CGL Tier I Exam, you can easily figure out if you will make it to the Tier 2 of SSC CGL exam this year. The SSC CGL Tier II Exam will tentatively take place on 18th to 20th Jan 2018. So now is the time for you to start preparing for the Tier II exam. Here is the detailed SSC CGL Syllabus for Tier II Exam 2017.This article will provide you the entire syllabus, chapters, sub-topics, weightage, mark-distribution, online study material, etc. You can download this article as PDF after reading it. To check your progress & evaluate your preparation, you can take SSC Online Exams.Download this as PDFNow let us take a look at some important things that you should know about the SSC CGL Exam 2017:Paper I & II are compulsory for all the categories of posts while paper III & IV are for some specific post.The marks obtained by the candidates in Tier I & Tier II, together, would determine the eligibility of the candidates to appear in Tier III & Tier IV of the CGL exam.The final merit of the successful candidates will depend on the total score obtained by them in Tier I, Tier II and Tier III exams.Tier III paper will comprise questions based on Essay/Passage and Letter/Application writing.Tier IV exam will be of qualifying nature only.Tier-II of the examination consists of 4 papers in total.Duration of each paper is 2 hours.Let us now go through the SSC CGL syllabus for Tier II Exam paper-by-paper and section-by-section.Complete SSC CGL Syllabus for Tier II ExamFollowing is the SSC CGL Tier II Exam Pattern:S. No.SubjectNo. of Qs.MarksNegativeMarkingperQsDifficulty LevelPaper 1QuantitativeAptitude1002000.50marks10thstandardlevelPaper 2EnglishLanguage2002000.25marks10+2 levelPaper 3Statistics1002000.50marksGraduationlevelPaper 4Finance &Accounting40800.50marksGraduationlevelEconomics &Governance60(Total= 100 Qs.)120(Total=200 Marks)Detailed Exam Pattern for SSC CGL 2017 - All Tiers!#1. Detailed SSC CGL Syllabus for Tier II Paper 1 – Quantitative Aptitude(1) SimplificationWeightage: 3-6 QuestionsEasy to Solve, Less Time Consuming, High Accuracy Possible.Question Types: BODMAS Rule, Approximation, Decimals, Fractions, Surds & Indices, Percentages etc.Tips: Simplification using BODMAS ruleQuizzes: Quiz 1, Quiz 2(2) Number SeriesWeightage: 0-2 QuestionsScoring, Moderate in Difficulty, Moderately Time ConsumingQuestion Types: Complete the Series, Find the Missing Term, Find the Wrong Term etc.Quizzes: Quiz 1(3) Number SystemWeightage: 6-8 QuestionsCould be tricky, Moderately time ConsumingQuestion Types: Divisibility & Remainder, Multiples & Factors, Integers, LCM & HCF.Tips: Divisibility Test Trick for Quick CalculationsQuizzes: Quiz 1, Quiz 2(4) AlgebraWeightage: 5-9 QuestionsScoring, Easy if Concepts Clear and Steps Followed, Could be Tricky, Time Consuming.Question Types: Questions on Identities and Functions, Linear Equations in One and Two or more Variables.Quizzes: Quiz 1, Quiz 2(5) AveragesWeightage: 5-6 QuestionsEasy to Solve, Less Time Consuming, High Accuracy Possible.Question Types: Average Weight/Height/Age/Marks, Average Money Expenditure, Average Temperature etc. But the concept remains simple. We have to use a single formula i.e. Average = Sum of Quantities/Number of QuantitiesQuizzes: Quiz 1, Quiz 2(6) PercentagesWeightage: 1-4 QuestionsEasy to Solve, Less Time Consuming, High Accuracy Possible.Question Types: Calculation-oriented basic percentage.Quizzes: Quiz 1, Quiz 2(7) Ratio & ProportionWeightage: 1-6 QuestionsEasy to Solve, Less Time Consuming, High Accuracy Possible.Question Types: Simple Ratios, Compound Ratios, Componendo and Dividendo, Direct & Indirect Proportions.Quizzes: Quiz 1, Quiz 2(8) InterestWeightage: 4-5 QuestionsScoring, Easy if Formulas & Proper Steps Followed, Moderately Time Consuming.Question Types: Simple Interest, Compound Interest, Mixed Interest, Installments.Tips: How to Quickly Find Rate of Simple Interest, Simple Interest for Different Rates, Shortcut for Compound Interest Problems.Quizzes: Quiz 1, Quiz 2(9) Profit & LossWeightage: 9-14 QuestionsScoring, Easy if Proper Steps Followed, Moderately Time Consuming.Question Types: Successive Selling type questions, Partnerships, Discount & MP, Dishonest Dealings, Sales Tax, Mixture Problems.Quizzes: Quiz 1, Quiz 2(10) Time & WorkWeightage: 6-7 QuestionsModerate in Difficulty, Moderately Time ConsumingQuestion Types: Work Efficiency, Work & Wages, Pipes & Cisterns, etc.Tips: Shortcut for Time & Work.Quizzes: Quiz 1, Quiz 2(11) Time, Speed & DistanceWeightage: 4-6 QuestionsModerate in Difficulty, Moderately Time ConsumingQuestion Types: Relative Speed, Average Speed, Problems on Train, Boat & Stream.Tips: How to Calculate Average Speed.Quizzes: Quiz 1, Quiz 2(12) MensurationWeightage: 10-13 QuestionsEasy to Moderate in Difficulty, Moderately Time Consuming, High Accuracy Possible.Question Types: Area/Volume of Square, Rectangle, Trapezium, Parallelogram, Rhombus, Circle, Semicircle, Triangle, Cone, Cylinder, Cube, Cuboid. Also, Moulding from one shape to another etc.Tips: Quickest method for Mensuration.Quizzes: Quiz 1, Quiz 2(13) GeometryWeightage: 12-18 QuestionsEasy to Difficult, Moderately Time Consuming, High Accuracy Possible.Question Types: Lines and Angles, Triangles (Centres, Congruence, Similarity), Circles (Chords, Tangents, Segments), Quadrilaterals, Coordinate Geometry (Graphical representation of straight lines and Applications based on Coordinate Systems)Quizzes: Quiz 1, Quiz 2(14) TrigonometryWeightage: 7-10 QuestionsEasy to Moderate in Difficulty, Moderately Time Consuming, High Accuracy Possible.Question Types: Trigonometric Ratios and Identities, Maximum and Minimum Values of Trigonometric functions, Circular Measures of Angles, Heights and DistancesQuizzes: Quiz 1, Quiz 2(15) Data InterpretationWeightage: 5-7 QuestionsEasy to Moderate in Difficulty, Moderately Time Consuming, High Accuracy PossibleQuestion Types: Line Graphs, Bar Graphs, Pie Charts, Tables, Miscellaneous Infographics, Missing Data Type Caselets.Tips: Missing Data Problems, Tips for Line Graphs, Tips for Maximum-Minimum Problems in DIQuizzes: Quiz 1, Quiz 2(16) Mixtures & AlligationsWeightage: 1-4 QuestionsTricky, Time ConsumingQuestion Types: Mixture of two or more entities/mixtures, dishonest dealings.Quizzes: Quiz 1, Quiz 2Take a full length SSC CGL Tier II Test & evaluate yourself based on your performance.Attempt Free SSC CGL Tier II Mock Test#2. Detailed SSC CGL Syllabus for Tier II Paper 2 – English Language(1) Reading ComprehensionWeightage: 30 Questions (2-4 Passages)Tougher than Tier-I RC, More Time Consuming than Tier-I RC, Moderate Accuracy Possible.Question Types: The passage will focus on topics like moral stories, economy, business, social issues, etc. Fact and Inference based questions – easy to moderate, Vocab & Theme based questions – easy to moderate.Tips: General Tips for RC, Tips for Economics & Banking based passages, Tips for Style & Tone of RCQuizzes: Quiz 1, Quiz 2(2) Verbal Ability (Para Jumbles and/or Sentence Jumbles)Weightage: 20 QuestionsEasy, Low to Moderately Time Consuming, High Accuracy possible.Question Types: Para Jumbles and/or sentence jumbles.Tips: 7 Tips for Solving Para Jumbles, Expert Tips to Solve Para Jumbles.Quizzes: Quiz 1, Quiz 2(3) Grammar (Error Spotting, Phrase Replacement, Fill in the Blanks)Weightage: 12-15 Qs – Phrase replacement, 20 Qs – Error Spotting, 2-3 Qs – Fill in the blanks.Easy to Moderate in Difficulty, Less to Moderately Time Consuming, Moderate Accuracy Possible.Question Types: Error Spotting, Phrase Replacement/ Sentence Correction, Fill in the Blanks.Topics Covered: Tenses, Articles, Prepositions, Subject Verb Agreement, Parallelism, Degrees of Comparison, Sentence Construction, Phrasal Verbs, Pronouns, Adverbs, Non-Finite Verbs, Common Errors etc.Tips: 26 Tips for Error Spotting, Easy Tips for Grammar, General Tips on Tenses, On Present Tenses, Using Common & Proper Nouns correctly with Articles, Common Errors Made in Degrees of Comparison, Gerunds, Difference between “its” and “it’s”, Non-Finite Verbs with Examples.Quizzes: Quiz 1, Quiz 2(4) Vocabulary (Cloze Test, Fill in the Blanks, Error Spotting, Phrase Replacement, Synonym/antonyms, etc.)Weightage: 10-12 Qs – Phrase Replacement, 2-3 Qs – Error Spotting, 3-4 Qs – Fill in the blanks, 6-7Qs – Synonym/antonym, 10 Qs – Phrase/idiom meaning, 3-4 Qs – Spellings, 12 Qs – One Word SubstitutionEasy to Moderate Difficulty, Quick Solve based on Contextual usage, Moderate to High Accuracy possible.Question Types: Error Spotting, Phrase Replacement, Cloze Test (single passage with 5-10 questions), Fill in the Blanks (Double Blanks).Tips: 8 Tips to Master Cloze Test, 40 Important Words & Meanings, 51 Important Idioms & Phrases, 10 Tips to Master Synonyms.Quizzes: Quiz 1, Quiz 2(5) Active Passive Voice and Direct Indirect SpeechWeightage: 20 Qs – Active Passive Voice, 27-30 Qs – Direct Indirect SpeechEasy to moderate, Tricky questions, High Accuracy PossibleQuestion Types: Converting of voice and speech.Tips: Basics of Direct Indirect SpeechMake sure to try the simplest method of improving all your four English skills – Reading Comprehension, Verbal Ability, Vocabulary & Grammar. Use:English for Competitive Exams Modules#3. Detailed SSC CGL Syllabus for Tier II Paper 3 – StatisticsYou have to appear for Paper 3 only if you have applied for the post of Statistical Investigator (now known as Junior Statistical Officer. The exam will carry 200 marks and comprise 100 questions. Each question would carry two marks and 0.50 marks would be deducted for each wrong answer. This paper would be based on graduation level questions from the following topics:Collection and Representation of Data: Methods of data collection, frequency distributions, etc.Measures of Central Tendency: Common measures – mean, median and mode, Partition Values – quartiles, deciles & percentiles.Measures of Dispersion: Measures of relative dispersion, Common measures – range, quartile deviations, standard deviation & mean deviation.Moments, Skewness and Kurtosis: Meaning and different Measures of skewness and kurtosis; Different types of moments and their relationship.Correlation and Regression: Scatter diagram, Simple correlation coefficient, Simple regression lines, Spearman’s rank correlation, Measures of association of attributes, Multiple regression, Multiple and partial correlation (For three variables only).Probability Theory: Meaning and different definitions of Probability, Compound Probability, Conditional Probability, Independent events and Bayes’ Theorem.Random Variable and Probability Distributions: Random variable, Probability functions, Expectation and Variance of a random variable, Higher moments of a random variable, Binomial, Poisson, Normal and Exponential distributions, Joint distribution of two random variable (discrete).Sampling Theory: Concept of population and sample; Parameter and statistics, Sampling and non-sampling errors; Probability and non-probability sampling techniques (simple random sampling, stratified sampling, multistage sampling, multiphase sampling, cluster sampling, systematic sampling, purposive sampling, convenience sampling and quota sampling); Sampling distribution (statement only); Sample size decisions.Statistical Inference: Point estimation and interval estimation, Properties of a good estimator, Methods of estimation (Moments method, Maximum likelihood method, Least squares method), Testing of hypothesis, Basic concept of testing, Small sample and large sample tests, Tests based on Z, t, Chi-square and F statistic, Confidence intervals.Analysis of Variance: Analysis of 0ne way & two way classified data.Time Series Analysis: Components of time series, Determinations of trend component by different methods, Measurement of seasonal variation by different methods.Index Numbers: Meaning of Index Numbers, Problems in the construction of index numbers, Types of index number, Different formulae, Base shifting and splicing of index numbers, Cost of living Index Numbers, Uses of Index Numbers.#3. Detailed SSC CGL Syllabus for Tier II Paper 4 – General AwarenessIf you have applied for the post of Assistant Audit Officer (AAO)/Assistant Accountant Officer then only you have to appear for Paper-4. The paper would comprise two parts: Finance & Accounts, and Economics & Governance. Following are the topics that are covered under SSC CGL Syllabus for Tier II General Awareness section.SSC CGL Syllabus for Tier II Paper 4, Part A – Finance and AccountingFundamental principles and basic concept of Accounting.Financial Accounting: Nature and scope, Limitations of Financial Accounting, Basic concepts and Conventions, Generally Accepted Accounting Principles.Basic concepts of accounting: Single and double entry, Bank Reconciliation, ledgers, Journal, Books of original Entry, Rectification of Errors, Trial Balance, Trading, Profit & loss Appropriation Accounts, Manufacturing, Balance Sheet Distinction between Capital and Revenue Expenditure, Depreciation Accounting, Valuation of Inventories, Receipts and Payments and Income & Expenditure Accounts, Non-profit organisations Accounts, Bills of Exchange, Self Balancing Ledgers.SSC CGL Syllabus for Tier II Paper 4, Part B – Economics and GovernanceComptroller & Auditor General of India- Constitutional provisions, Roles and responsibilities.Finance Commission-Role and functions.Basic Concept of Economics and introduction to Micro Economics, Central problems of an economy and Production possibilities curve and Methods of economic study.Theory of Demand and Supply, Elasticity, Price, Income and cross elasticity, Theory of consumer’s behaviour-Marshallian approach and Indifference curve approach, meaning and determinants of supply, Law of supply and Elasticity of Supply.Theory of Production and cost Meaning and Factors of production, Laws of production – Law of variable proportions 22 and Laws of returns to scale.Forms of Market and price determination in different markets.Indian Economy, Population, Poverty, Unemployment, Growth, Infrastructure, etc.Economic Reforms in India since 1991; Liberalisation, Privatisation, Globalisation and Disinvestment.Money and Banking.Role of Information Technology in Governance.

There are many plugins to boost engagements, speed up your e-commerce site and deliver discounts. When combined these can do wonders for your store. And you'll definitely see increased sales in your e-commerce store.Discount Plugins1. WooCommerce MailChimp Newsletter Discount:WooCommerce MailChimp Discount Newsletter is a useful discount plugin for WordPress. You can create discount newsletters with a free version of this plugin and integrate those forms with shortcode into your pages, posts and sidebars.The plugin automatically sends a discount coupon to subscriber’s mailbox when a he/she submits the newsletter form. You don't have to make your list for MailChimp. You will also be able to synchronise your email address to your MailChimp list.No matter how many subscriptions you make on your form, your subscribers and your conversion opportunities are automated with this plugin.2. WooCommerce Coupon By RolesWooCommerce is an add-on to WooCommerce Coupon By Roles. This add-on is very useful and easy to use. In each coupon's Usage Restriction section, you simply add an option called 'Allowed Roles.'The available roles can be selected and changes can be saved or updated. Admin can easily set one or several roles for the coupon from this option. And it does the task of the plugin. It only permits the selected roles to use the coupon. It will not be permitted to use users with other roles.3. Finale Lite – Sales Countdown Timer & Discount for WooCommerceUsing this plugin, you can create promotions that triggers customers and visitors' urgency and scarcity and help increase sales.It offers many different options to choose from to discount campaigns including flash sales, seasonal promotions, coupon code-led discounts, pre-launch promotions, day-to-day deals, fast delivery schedules, instant discounts, early bird deals, recurrent bids and more.Find out more discount plugins from here.E-Commerce Plugins1. AffiliatesAffiliates is one of the best WordPress E-Commerce plugins. It helps you to develop your own marketing programme for e-commerce affiliates. Where others can easily join, share or drive traffic and sales to your site and share products or services.Marketing with affiliates is the best way to expand your business. Where you can easily join the programme and share the different methods of your products. In this plugin, you can build links using simple tools.2. HubSpot – CRM, Email Marketing, Live Chat, Forms & AnalyticsE-commerce plugin from Hubspot's WordPress is a solution in one. It comes with CRM, email marketing, live chat, form & analysis features. It also includes: It serves on more than 100,000 websites and is one of the best available.HubSpot allows you to better expand your company. It helps to transform visitors into leaders, encourage them and measure the growth of your business.3. Quiz And Survey MasterQuiz And Survey Master is one of the best WordPress plugins to create on your website quizzes and surveys. There are over thirty thousand active installs. It is a compatible plugin which involves visitors to your website.To engage the users of your website, you may compete and give free products. You can also conduct surveys to find out how you like and dislike them. You can improve your services on this basis.Find out more Best E-Commerce plugins from here.