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PDF Editor FAQ

How can I generate leads with a limited marketing budget?

When we commence a business, the first thing considered is the overall cost the will be incurred. It’s a risk with huge capital investment and we can’t afford to spend it like water. On the other hand things won’t turn out to be great if enough capital in not invested.So what do we do now? Shall we not make a well planned marketing budget, since marketing sector is one for the most expensive sectors in business! Having a design of planned budget will result in maximum ROI with minimum money getting wasted. Marketing spending is the name given to this activity.Marketing spending is a metric that captures the cost of marketing activities. To have an optimal control over such spending, there is this budget -the marketing budget!Marketing activities include several tasks, tools and expenses which is why it can be difficult to keep a track of the money spent on each of them.We cannot speculate and spend randomly. We have to have a plan and to have a plan to execute; we must have its content that is the types of marketing budget.Here are a few different types of budgets you may end up investing in:Branding budget- The money spend on creating a brand name for your business. It is to develop your, goodwill, logos, brand identity and positioning in your industry in order to have a strong presence amongst your audience and customers.12 – 20% of a start-up’s budget should be spent on marketing for the first five years. -Entrepreneur6 – 12% of an established company’s budget should be spent on marketing, more if launching a new product - EntrepreneurCompanies that saw an increase in second-year sales of new products maintained at least 94% of marketing spending on that product. –Neilsen.Paid advertising budget- Money spent on paid advertising that is any kind of advertising that you have to pay for. This includes pay-per-click (PPC), pay-per-impression (PPI), and display ads.The average click-through rate for an ad in the first position is 7.94%. An average click-through rate is 2%. (AccuraCast)PPC visitors are 50% more likely to purchase something than organic visitors.Public Relations Budget - A budget that details the expected costs for your PR program and generates charts.88% of PR professionals say their businesses or clients regularly engage on Facebook—more than any other social media platform. Twitter came in a close second at 85%. (Cision)A Chief Marketer report found the content most effective at moving prospects through the B2B sales funnel are articles and blogs [49%].Website Development/Redesign Budget- If your marketing strategies include launching a new website or doing ongoing work on your existing site, add a section for this in your budget. It would be a risky move not to plan for that when you're building a website94% of people judge websites on responsive web design.SEO Budget- Keyword Research, On-Page SEO, Off-Site SEO, Local SEOTools/Software are all the SEO divisions that you have to spend on$65 billion: The amount that companies spent on SEO in 2016.>$5,000: The monthly amount majority of businesses are spending on SEO.Social Media Marketing Budget- This budget is tied to the costs associated with content development and promotion of marketing resources. Social media started as an entertainment tool and evolved to a powerful marketing tool. While serving its primary purpose of connecting people, social media also plays a major role in connecting marketers with customersInvestments in social advertising worldwide are forecast to grow from around 32 billion u.s. dollars in 2017 to approximately 48 billion U.S. dollars in 2021Event Budget- The event budget shows the income and expenditure that the event will incur based on plans made and information gathered.Creating a sound event budget is more important than ever before as more money is being invested into the event space. According to Forrester Research, CMOs of B2B companies spend 24% of their marketing budget on live eventsThe event success formula report shows that over performing organizations plan to increase their event budget by an average of $7,500.Miscellaneous and unexpected expenses-There are often expenses your brand will incur that don’t fit naturally into any of the categories of the marketing budget template. You may also have expenses that are unique to your brand, industry, or company values. When that happens, include these special items in a miscellaneous category.

What is a business model? How important is it to have one?

Primarily, let’s understand the definition of Business Model. It is a company's business plan focusing on ROI and profit.- The process to follow certain guidelines to make a secured and strong business model.- Identifies the business products or services to sell- Income and Expenses or business budgeting- Review Investors need to review- Identify your Target Audience- Establish business processes- Record key business resources- Develop a strong value proposition- Determine key business partners- Create a demand generation strategy- Leave room for innovation- TG Segmentation- Marketing Channels- Customer Service- Key Partnerships- Source of Revenue- Value Propositions- Basic Resources- Important Activities and many more as that may be suitable based on the size and concept of the business.The need of the model ;- Help us to visualize a system as it is or as to how we want.- Precisely specify the structure or behaviour of a system- A template directs us in creating, structuring and developing a system- Ready Reckoner of our decision processTherefore, it symbolizes an idea, an object and or even a system and process with SOPs (Standard Operating Procedures or Policies). In business, the events need to be described that supports to experience through this process of business model.Therefore, It is important to have a carefully thought business model based on fundamentals and also to understand the following;- Deciding the Business concept- Identify your what is your business solutions for which Target Audience (TG) for what problem- Identify how to create TG importance- Study your product or service and then reach your TGs- Assess how TGs are engaging with your product or services- Analyse your business competitiveness v/s your competitors- Insights and Forecast your ROI (Return on Investment) as in revenue and costsThere are different types of business models available. Let us now understand some of the basic types.- Manufacturer: who makes finished products from raw materials- Distributor: who buys products from manufacturers and resells directly to retailers or consumers- Retailer: who buys products from the distributor and resells directly to the consumers Eg., Amazon, Flipcart,- Franchise: who uses the parent business’s concept and brand of the manufacturer, distributor or retailer by paying royalty fees. Examples – DTDC, Professional Couriers- Brick-and-mortar: where the retailers, wholesalers and manufacturers sell their product either owned or rented and interact with the consumers directly at their office, shop, supermarket under the traditional business style- eCommerce: upgraded version brick-and-mortar business model and sell the products through a newly created web-store on the internet.- Bricks-and-clicks: who has both an online and offline presence for consumers to buy the products either from physical stores or can place the order online. It is a highly flexible business to reach the consumers especially those are not residing in the areas of brick-and-mortar stores. Eg. Reliance, More,- And many more and therefore it is ideal to choose carefully the model suitable to your business conceptTypically, this is how business models helps to quickly capture the key details and effectively communicate them within the organization and also to the consumers externally like;- TGs- Market- Organization strengths- Business challenges- Important fundamentals of the product- How to reach the TG and sellNow let’s understand how to develop a model to explain the product through consonance, or theoretical representation. To develop a plan to convey a proposed object, tool, or process of a business model that provides a physical presentation of the look and feel and how it works.There are different types of models of which the- Visual like flowcharts, organization chart, graphical, infographics- Mathematical like mathematical concepts and language- Computer models like computer program design and presentationIt is essential for dominating your brand to create a new market and aim on a TG through primary and secondary market research report.

What are some great enterprise collaboration tools?

Collaboration software makes working together on professional projects easier and faster. It reduces bottlenecks in feedback and approval processes. The three core areas of functionality for collaboration tools are Communication,Project & task management,File sharing & management.Here some great enterprise collaboration tools-BriefBrief is a team collaboration tool enabling team members to prioritize and focus on important tasks while minimizing distractions. Brief is a productivity app that helps you focus your day to achieve more professionally and personally. Its clean, minimalist dashboard combines team chat, video, hubs, to do lists, file sharing and storage helping you action priorities that drive the most impact.Brief’s powerful productivity app gives users simple tools that bring personal and team focus. By combining chat, task dashboards, team hubs, file sharing and storage, teams have a simple menu of productivity tools that help execute around priorities, to make every action count.Brief’s entrepreneurial collaboration dashboard combines video, organization and communications tools into an elegant user dashboard that allows you to easily connect to anyone in the world, in real time either face-to-face or through chat/team hubs. When used effectively, Brief can eradicate the need to use email, making communication quicker and more focused.MavenlinkMavenlink is effective project management software that helps your business in maximizing the scope and objectives of your project with the available people and monetary resources, timeline, and compliances by assessing your existing project management capacities for projects panning. It manages the progress of the task through tracking metrics and reports on incomes & expenditures for better financial control. It ensures team communication & collaboration. It’s also for forecasting market trends and future planning.PodioPodio is a collaboration and project management system that helps teams creates custom applications to meet unique business requirement and preferred workflow without having any prior technical skills. Top features include agile methods, cost-to-completion tracking, client portal, milestone tracking, kanban board, time and expense tracking, idea management, etc. It speeds up communication and provides complete transparency and accountability with the teams working under the number of given projects.SmartSheetOne of the leading project management tools, Smartsheet serves businesses innovatively and helps in collaborating on projects and processes. It redefines how teams work on tasks such as managing operations, tracking marketing campaigns and planning events. This software offers a suite of management applications, such as document management, reporting, resource management, time tracking, issue management, etc. It is regarded highly for its online task management, file sharing, and collaboration features.ZohoZoho Projects is one of the leading project management tools that enable businesses, large and small, to plan projects, assign tasks, communicate, etc. It aims to deliver the ultimate project management experience for its users. Top features include traditional methods, client portals, milestone tracker, time and expense tracker, customizable templates, etc. This solution enables users to reach higher potential in their work and boosts overall productivity and efficiency of companies.AutodeskAutodesk BIM 360 is a high-performance software developed especially for architects to enable them to design projects and collaborate with their teams and clients in the most efficient manner so as to deliver cutting edge projects. Autodesk BIM 360 enables them to visualize revisions in a shared model and how these would affect their work in the long run. The software also helps in document management, RFIs and submittals, and reporting & analytics.WorkdayMaking projects and finishing them on time has always been a great deal even for the top companies in the market, but not anymore. Workday Financial Management has come up with the best project management tool that would deal with all of your project activities right from planning to delivery. The features include staffing, managing, budgeting, billing, and analyzing the projects which becomes extremely simple with the top-rated project management system.Good Luck.

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