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I may misremember, and the number is very serious when you think about it, but when new startups form I may have read they change their core product 7 times before they get enough simultaneous capability, outside enthusiasm, customers, and connections to make the business thrive and succeed. So let’s say I have an idea, a battery that works three times as well and costs half as much to make. I encounter one of these people that say “I Don’t care about product ideas …I like to see execution”, what they are telling me is that they like to see all the people in the company working well, working hard, getting things done, opening new markets, successfully getting financing (if other people invest, maybe its less of a risk for me), and even the nuts and bolts of it like, did they successfully form a LLC/corporation, did they get a business license. Perhaps if there is manufacturing, what are the ways they have successfully assembled or used capital to make a working product of on-engineering-specification quality.In short, they are looking for high effectiveness from all the people that work there, things accomplished and done well. I think that is the actual business vocabulary meaning of the word “execution” in the US. Oh yes, it also has to succeed. It really executes if it succeeds. What I mean is if I introduce say a 100 Terabit optical switch, and no one buys it, it did not execute as well as if people had bought it, even if all the staff, engineers, manufacturing, executives, did a great job.Sometimes with money and planning you can buy the appearance of good execution (or maybe it is good execution, like dressing up for success), you can say hire “salesperson of the year” away from some other company, get Larry Page and Bill Gates on your board of directors.So basically, people that favor execution are looking for great business sense. People like me (I started a company but it did not work out) really want them to appreciate the product. The people that favor execution may know this supposed thing that I am likely to change my product 7 times (like 7 completely different products) before meeting the fiscal goals of a successful business.Business school research actually has a logically inclusive way to value and amplify new businesses, called startups (2020 word: startup):I think they should do it differently, and an economist or business researcher at a private sector well known college like Harvard or Wharton could do a valid version of this research: a quantified numeric continuum of investing in a product based company. An actual numeric statement of “what are the odds? on just a person who has a product idea. Let’s say the economists do a few things in their research:They make a 40–100 item checklist, really a test, of business capability and acumen/ability (execution). They make a Best of three valuation model of the product. A best of three valuation model of a product is where three industry experts are asked to read over the startup companies’ numeric valuation (projections) for the product, and then to offer their own estimates as to the value of the product and its annual income stream.Then, practically printed as a table, there is a line item for each point of business ability/acumen/execution ranging from zero to 100This would allow people interested in making money to invest in very beginning startups with execution Scores of ES0 –ES7 (out of 100), That is: ES0 a guy with an LLC or corporation and an idea. At ES7 they have money already in the corporate bank account able to pay 3 people for 1 year.Potential investors or participants would use the Harvard or Wharton Startup evaluation formulas/spreadsheets to determine investment in startups specifically starting with and including ES0, “a guy with a corporation and an idea”.The, actual, real startup evaluation formula would provide investors and participants with a quantitative numeric knowledge of what the probability is that they would successfully make money, how much, and when. (technically an economic word called return, like getting 89% 5 year annualized return on investment) at a certain rate via the company’s revenue, likelihood of future financing, and “exit” stage monies.As a simple example a potential investor or participant would say “Execution level 0 (A person with a corporation and an idea, and nothing else mentioned) requires that the company’s product return 270% annual return over five years to exactly compensate for the risk that I would lose my money if I invested in them” (a number of times); then the best of three rate, look at the projections, make their own projections and describe the startup company as “The estimated return on investment of the execution level zero startup is 390%, go ahead”. Then the possible investor/participant would say, rationally, and also have something they could tell their boss or lending supervisor, “The numbers favor investing in Homogreenus/HGU” However of course if Homogreenus HGU only had a best of three estimated return on investment of 190% then the potential investor/participant would say “The methodology we use prohibits us from investing in Homogreenus”.I think such an ES0 (person with an idea and an LLC/corporation) methodology is numerically researchable and legitimate. I am particularly enthused about starting the Execution Standard levels at 0 (zero), a person with a corporation and and idea. (ES2: a prototype).Now of course with a standard way of looking at ES0 startups, Homogreenus might be sending email to a money source that 3–100 other ES0 startups are sending email to. Perhaps one of them has a best of three estimated return forecast of 700%. HomoGreenus might want to adjust (possibly market, distribution or product change) to create greater fiscal value/returnSo anyway, those are thoughts on execution (Execution: I perceive during the 20th century investors liked to see winners winning at things they have already been shown to be good at winning at; products? they change), and a new way to rationally, and lucratively (money makingly) get past execution bias so more startups get more investment, more often, based on their product, as is fiscally rational from their Table return/valuation worksheet/spreadsheet.