Construction Law: How To Plan For A Successful Project: Fill & Download for Free

Startups 101: How to Create a Business PlanThe first thing you need to do is create an executive summary and a mission statement.After that, you need to study your market, compare yourself to your competition, create a share structure, outline financials, and fill out the rest of the pertinent data like the other people suggest.Below is an example of the last executive summary and mission statement that I created for a company I was planning to launch earlier this year.Since I own the company, wrote this from scratch, and decided that I will not be launching this product, I decided to share. (Yes, it is heavily focused on marketing, but that's my primary expertise, if I'm even somewhat good at it... Who in the world knows...)I worked with a Product CEO and operated as the COO at this company and recruited a highly talented team, however the Product CEO decided to part ways so we scrapped the business.Also, you may not want to make a public benefit company unless you already have investors you can turn to for sure who don't care what kind of business you own. If you are seeking to raise money from venture capital, then it is highly unlikely that they will invest into your model.1.0 EXECUTIVE SUMMARYCompany Name | Tagline | An American Public Benefit Company Founded in February of 2013, (“SE”) features contemporary women’s fashions specializing in comfort, fit and sexiness, established by a diverse group of individuals, led by the C.E.O. Ms. Lee.SE holds idealistic aspirations of giving back to the underprivileged, creates American Jobs and gives back to the community, while keeping the clientele engaged through social interactionsSE provides:• A Philanthropic Vision.• Patriotism.• Quality Clothing.• Best Styles for women of the 21st Century.• Quality Content.• An Interactive Community.SE’s innovative design and marketing team constructs visionary product campaigns and strategies, designed to push SE to the forefront of the industry.Derived from the fictional character, Sophia Serrano, from the film Open Your Eyes, SE’s inspiration is characterized by Sophia’s radiant qualities of being: positive, down-to earth, original, mysterious, sexy, and guileless in a perfect world.Sophia is the “ideal” woman because not only is she divine in nature, she is able to cope through the greatest obstacles that obstruct her from her path. Simultaneously, Sophia is so unique, she makes a man follow her into the afterlife of his dreams. Not only did she (tagline) in the real world, she left him in need of her in the afterlife.SE wants other fashion brands and the world to know that everyone in this world matters, no matter your race, ethnicity, financial background or country of origin.SE empowers people to make a difference by:• Helping the Underprivileged Children of America.• Creating American Jobs.• Providing a more Eco-Friendly environment.All of SE’s products are made in the United States, providing more opportunities to influence economic growth.SE ensures no usable fabric goes to waste by collecting all the scraps of fabrics and donating the items to (charity), with the sole intent to create exclusive items, blankets, or articles of clothing for the less fortunate. In addition, SE donates 10% of all sales to (charity) , to help feed, clothe, and provide shelter for the less fortunate.SE plans to take a creative approach to branding and marketing the company.Not only will SE use traditional methods of marketing, such as mailing clothes to celebrities, look books to bloggers and editors, buying editorial spots, sponsoring events, and advertising online, SE will take grass root efforts to the next level in attracting hits to the website, along with social media to keep the clientele engaged.Sending celebrities, fashion editors and bloggers free gifts never guarantees the promotion of an item, so SE has decided to implement a revenue sharing program with its clothing. Each individual influencer will have a personalized URL to direct their clients to SE’s website. Each purchase made within thirty days by the referral of an “influencer” will generate an earnings check of $25 to the referrer. Checks will be cut once the accumulated balance reaches $300, or can be exchanged to store credit.SE will seek out make up artists, photographers, stylists, and other professionals within the fashion industry to provide an opportunity to earn an extra source of income through its revenue sharing program. SE will also provide clothing to stylists, to have featured in editorial along with video content.SE’s grassroots efforts will take place in the form of carefully selected event sponsorships. Through event sponsorships, models will be showcased wearing the SE product through a trade booth. SE will take pictures of celebrities who try on the products and feature blog posts through social media efforts of the celebrities, while distributing the highly sought out images to fashion bloggers. SE will then pass out $10 SE Clothing Branded Gift Cards to people who fit the role of the target consumer of the brand at the event. Initially, 50,000 gift cards will be made for distribution within the first year, of which we expect at least 25,000 to visit the website URL.SE will implement a referral based program, where if a friend is referred to purchase an item through the SE website through their email or social media link within 30 days, the customer will have the choice to have one of the following occur:• $25 will be credited to the referrer’s account for Future Purchases.• $25 will be donated to the referrer’s Charity of Choice.The referee will also receive $10 credited off their first purchase. Studies indicate that 1 out of every 3 customers will refer their friends to a site that they trust and enjoy.SE will partner with publishers and affiliates such as Google Affiliate, Commission Junction, Avantlink, Affiliate Window, Webgains, Pepperjam, Integrate, Etc. to allow professionals to earn a profit by referring their clientele to purchase items from SE.In order to create better organic SEO (Search Engine Optimization) results to guide more online traffic to the website, SE will carry lines of both popular name brand and up-and-coming American Made products by other designers, such as Nasty Gal, Diesel, Ralph Lauren, Armani, Etc. In order to acquire the product necessary, SE will create a strategic partnership with its manufacturer to sell their excess inventory.Once new customers visit the SE site, they will be given an opportunity to register on the site to claim their $10 credit. Through registration, information such as the customer’s name, email address, phone number, address, and social media profiles will be gathered.Once the customer registers, they will be able to access the site. A welcome email will be sent to the customer within one day, welcoming them to the site. Within 5-7 business days, a letter stating SE’s appreciation of the customer with an outline of the brand’s philanthropic vision will be physically mailed to the customer on company letterhead and hand signed by the C.E.O., Ms. Lee. The customer will then be emailed, informing them that their gift card will expire in 30 days, 3 weeks, 15 days, 7 days, 3 days, 2 days, and a final offer email. This cycle will repeat for another 30 days for a total of 60 days, which will trigger a sense of urgency within purchasing an item within the allotted timeframe.SE will engage with customers by providing the first few sentences of educational content through email, while providing links to the blogging section of the website to read the full article, along with social media efforts on Pinterest, Facebook, Twitter, DeviantART, Tumblr, Google+, Polyvore, Wanelo, Quora, Lyst, Etc. to build trust with the clientele, and keep them engaged with the brand. SE will track user activity through analytic services provided by Kissmetrics to measure which campaigns work best, to better understand our audience.SE will influence increases in transaction sizes by donating one item to charity for every $300 spent in a single transaction. Not only would revenues increase, the philanthropic vision would accelerate to creating a bigger influence to society, which in turn will create a better image for the brand.SE will have a section on the site where users can upload images of their new purchases, how they pair their outfits, provide feedback to others, and like other consumer’s styles, creating an engaged society of buyers who become advocates and prosumers of the brand.SE will begin sales on the retail website, then slowly trickle into many online boutique stores, physical boutique stores, then into major department stores. Since bulk purchases from vendors decrease manufacturing costs, the business model is extremely scalable. As SE becomes a more established brand, price increases will be implemented in 10% increments per season, increasing profit margins while manufacturing costs decrease.SE will create separate databases for consumers who have at least purchased one item and another database for loyal consumers. In regard to the database of consumers who have purchased, collateral material providing a promo code for a promotional discount will physically be mailed to the clients two weeks prior to an anniversary or holiday sale, to provide exclusive access to the promotion. SE will randomly select users from the loyal consumer database to provide a free gift with purchase, expedited or free shipping, and various other promotional tools to reward brand loyalty.Once SE establishes a loyal client base, verticals will be integrated one product at a time in minimal quantities, initially to test the market to see how well the product does. Verticals will range from products such as cosmetics, shoes, handbags, hats, stockings, scarves, jewelry, and other womenswear based products.Led by C.E.O. Ms. Lee, SE has hand selected a managerial team of 8 creative unique individuals to grasp a portion of the $500+ billion dollar market by creating quality content, negotiating with vendors, managing finances, and laying out the long term growth of the company, all while creating beautiful product.10 years from now, in the year 2023, SE plans to be acquired by LVMH, PPR, Richemont, Valentino Fashion Group, The Aeffe Group, Puig, Diesel, Phillips-Van Huesen, Hermes, Liz Claiborne, Inditex, The Arcadia Group, or Aurora Fashion for a strike price of $300 million. SE is currently seeking seed financing in the amount of $275,000 to be used to cover manufacturing, marketing, legal and operational expenses to establish the brand.MISSION STATEMENTUnited together, SE’s commitments to society are as follows:#1. To Mother Earth:We vow to make sure that no usable fabric is wasted. All usable scrap material will be recycled into specialty items, blankets or created into articles of clothing for the less fortunate.#2. To Our Nation:We vow to Shop American. We vow to only manufacture our product in America. We are creating American jobs and doing our part in rebuilding the American economy.#3. To Our World:We vow to take a stance against child labor. We take a stance against the Chinese sweatshops with hazardous work conditions.#4. To The Less Fortunate:We vow to provide food, clothing, and shelter for children who are unable to take care of themselves, especially the ones right here at home.#5. To Our Customers:We vow to make sure you feel beautiful and (tagline). We vow to create the sexiest, most reliable products made from the best material we can find. We will provide the best fit possible. We will listen to your opinions and make decisions based off of your feedback. Your voice will be heard.#6. To Our Design PartnersWe vow to provide our client base accessibility to your designs to increase your exposure in the market place. Whether you are a small designer who is just beginning or an established brand, there is a place here for you to showcase your items, as long as the product is manufactured here in America.#7. To Our Employees:We vow to bring the jobs back home and provide fair wages. We vow to provide a fun and friendly stress-free work environment.#8. To Our Shareholders:We vow to provide you a seat on our board. We vow to listen to your expertise. We vow to provide returns in a timely manner. We vow to fulfill your philanthropic vision.Oh, it might be in your best interest to include a mind map as well.The first five pages should include the following information:BUSINESS DEVELOPMENT PLANMARCH 2013****** CONFIDENTIALITY & DISCLOSURE NOTICE ******IMPORTANT: This document is for information purposes only and sent at your request and is covered by the Electronic Communications Privacy Act 18 U.S.C. 2510‐2521. This is neither a solicitation of investment nor an offer to sell and/or buy securities. This communication may contain non‐public, private, confidential or legally privileged information and documents intended for the sole use of the designated recipient(s). The unlawful interception, use or disclosure of such information is strictly prohibited under the applicable laws of the U.S.A. and the State of Nevada. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon this information by persons/entities other than the intended recipient is prohibited. If you received this document and / or a transmission of this document in error, delete any electronic copies of this document and / or return this document to (Name, Address)CONFIDENTIALITY & DISCLOSURE NOTICEIMPORTANT: This document is for information purposes only and sent at your request and is covered by the Electronic Communications Privacy Act 18 U.S.C. 2510-2521. This is neither a solicitation of investment nor an offer to sell and/or buy securities. This communication may contain non-public, private, confidential or legally privileged information and documents intended for the sole use of the designated recipient(s). The unlawful interception, use or disclosure of such information is strictly prohibited under the applicable laws of the U.S.A. and the State of California. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon this information by persons/entities other than the intended recipient is prohibited. If you received this document and / or a transmission of this document in error, delete any electronic copies of this document and / or return this document to (Name, Address)CONFIDENTIALITY AGREEMENTThe undersigned reader acknowledges that the information provided within this Business Development Plan (“BDP”) is confidential; therefore, reader agrees not to disclose it without the express written permission of SE.It is acknowledged by reader that information to be furnished in this BDP is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to SE and other sources identified herein. The information, estimates and projections contained herein have been prepared by SE in good faith and on a basis believed to be reasonable; such estimates and projections involve significant elements of subjective judgment and analysis. No representation or warranty, expressed or implied, can be made as to the accuracy or completeness of such information, and nothing contained in this BDP is, or shall be relied upon as, a promise or representation as to the past or the future. This BDP is submitted in connection with the evaluation of a potential transaction and may not be reproduced or used, in whole or in part, for any other purpose.Upon request, this document is to be immediately returned SE,.___________________Signature___________________Name (typed or printed)___________________DateThis is a Business Development Plan. It does not imply an offering of securitiesFORWARD LOOKING STATEMENTThis document may contain certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, statements as to future operating results and plans that involve risks and uncertainties. We use words such as “expects”, “anticipates”, “believes”, “estimates”, the negative of these terms and similar expressions to identify forward looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by those projected in the forward-looking statements for any reason. References herein to “the Company,” “we,” “our,” “us” and similar words or phrases are references to SE, and/or its subsidiaries, unless the context otherwise requires.CONTACT INFORMATIONInquiries may be directed to the appropriate party below:Leonard KimCOOSEAddress:Phone:Fax:Email:The Table of contents should include the following information that no one, aside from analysts read:TABLE OF CONTENTS1.0 EXECUTIVE SUMMARY1.1 OBJECTIVES1.2 MISSION1.3 KEYS TO SUCCESS2.0 COMPANY SUMMARY2.1 CAPITALIZATION SUMMARY2.2 COMPANY LOCATIONS AND FACILITIES.3.0 PRODUCTS AND SERVICES3.1 THE SE TECHNOLOGY3.2 COMPETITIVE COMPARISON3.3 MARKETING MATERIAL3.4 TECHNOLOGY FULFILLMENT3.5 FUTURE PRODUCTS AND SERVICES4.0 MARKET ANALYSIS SUMMARY4.1 MARKET SEGMENTATION4.2 TARGET MARKET SEGMENT STRATEGY4.2.1 MARKET NEEDS4.2.2 MARKET TRENDS4.2.3 MARKET GROWTH4.3 SERVICE BUSINESS ANALYSIS4.3.1 BUSINESS PARTICIPANTS4.3.2 DISTRIBUTING A PRODUCT4.3.3 MAIN COMPETITORS5.0 WEB PLAN SUMMARY5.1 WEBSITE MARKETING STRATEGY5.2 DEVELOPMENT REQUIREMENTS6.0 STRATEGY AND IMPLEMENTATION SUMMARY6.1 SWOT ANALYSIS6.1.1 STRENGTHS6.1.2 WEAKNESSES6.1.3 OPPORTUNITIES6.1.4 THREATS6.2 STRATEGY PYRAMID6.3 VALUE PROPOSITION6.4 COMPETITIVE EDGE6.5 MARKETING STRATEGY SUMMARY6.5.1 POSITIONING STATEMENT6.5.2 PRICING STRATEGY6.6 SALES STRATEGY6.6.1 SALES FORECAST6.7 MILESTONES7.0 MANAGEMENT SUMMARY7.1 ORGANIZATIONAL STRUCTURE7.2 MANAGEMENT TEAM7.3 MANAGEMENT TEAM GAPS7.4 PERSONNEL PLAN8.0 FINANCIAL PLAN8.1 START-UP FUNDING8.2 KEY FINANCIAL INDICATORS8.3 BREAK-EVEN ANALYSIS8.4 PROJECTED PROFIT AND LOSS8.5 PROJECTED CASH FLOW8.6 PROJECTED BALANCE SHEET8.7 BUSINESS RATIOS8.8 THE INVESTMENT OFFERING8.9 VALUATION8.10 USE OF FUNDS9.0 APPENDICESTABLE: SALES FORECASTTABLE: PROFIT AND LOSSTABLE: PROFIT AND LOSSTABLE: CASH FLOWTABLE: CASH FLOWTABLE: BALANCE SHEETIf you're using a business plan to try to attain a loan for a small business... I took a different business plan for a nightlife company, brought a cofounder with a 680 credit score, and went to Long Beach SBDC and they helped me get approved for a loan from a credit union for $30,000 two years ago. The whole process took less than a week, since we already had our business plan finished prior to showing up. We ended up not taking the loan because our programmer ran off with the money we had paid him prior without delivering our technology.There are Small Business Development Centers, sponsored by the Small Business Association, all across the United States that will help you make a business plan for free, read it, and even shop it out for business loans.If you're using a business plan to attain financing from an Angel Investor or VC, then all that matters is your executive summary and your slideshow. I mean, you still need the other data filled in, but these are the only two areas of which they put their main focus on. However, a lot of investors use two financial analysts to carefully go over every detail within a business plan prior to investing their own cash. So, the fine details are pretty important regardless of what anyone else says.Also, if you need to know how to split equity with your startup, read more here: How much equity do you give early employees when the company is bootstrapped?Read more at my blog: Startups 101: How to Create a Business Plan

I’m going to go crazy on this one. I hope that’s alright. But before I do, I don’t think there is much benefit in making a distinction between what a college student should read and what any decent human being who is trying to understand life on this crazy planet should read. The only distinction I can think of is that student have more time—and their parents might be picking the tab for said books—and so they should be reading more avidly and aggressively than say a mom with two kids under five.In fact, as a college student, I used to go around and ask every smart person I met—even emailing important people I didn’t know— “What books do you recommend to a kid like me?” That’s how I was introduced to the Stoics. That’s how I found many of the books on the list below. The quake books—as Tyler Cowen put it—that shake you to your core. Having been introduced to them by those kind, patient individuals, I try now to recommend many of those same books which shook up my life and helped make me the person that I am. It’s a list that has changed over time—and will continue to change—but it’s a good enough place to start.Pick one of them up and let it lead you to another. And then when you come to a dead end, come back to the list.The Meditations by Marcus Aurelius To me, this is not only one of greatest books ever written but perhaps the only book of its kind. Just imagine: the private thoughts of the most powerful man in the world, admonishing himself on how to be better, more just, more immune to temptation, wiser. It is the definitive text on self-discipline, personal ethics, humility, self-actualization and strength. If you read it and aren’t profoundly changed by it, it’s probably because as Aurelius says “what doesn’t transmit light creates its own darkness.” You HAVE to read the Hays’s translation. If you end up loving Marcus, go get The Inner Citadel and Philosophy as a Way of Life by Pierre Hadot that studies the man (and men) behind the work. And if you want more on the topic, Marcus inspired my book The Obstacle is the Way.Letters from a Stoic by Seneca After Marcus Aurelius, this is one of my favorite books. While Marcus wrote mainly for himself, Seneca had no trouble advising and aiding others. In fact, that was his job—he was Nero’s tutor, tasked with reducing the terrible impulses of a terrible man. His advice on grief, on wealth, on power, on religion, and on life are always there when you need them. Seneca’s letters are the best place to start, but the essays in On the Shortness of Life are excellent as well. You can draw a pretty straight line from Seneca to the essays of Montaigne (also read: How To Live, a biography of Montaigne) to the modern day writings of Nassim Nicholas Taleb (read: The Black Swan, Fooled By Randomness and The Bed of Procrustes).Man’s Search for Meaning by Viktor Frankl Frankl is one of the most profound modern thinkers on meaning and purpose. His contribution was to change the question from the vague philosophy of “What is the meaning of life?” to man being asked and forced to answer with his actions. He looks at how we find purpose by dedicating ourselves to a cause, learning to love and finding a meaning to our suffering. His other two books on the topic, Will To Meaning and Man’s Search for Ultimate Meaning have gems in them as well.48 Laws of Power and Mastery by Robert Greene There is no living writer (or person) who has been more influential to me than Robert Greene. I met him when I was 19 years old and he’s shaped me as a person, as a writer, as a thinker. You MUST read his books. His work on power and strategy are critical for anyone trying to accomplish anything. In life, power is force we are constantly bumping up against. People have power of over us, we seek power ourselves that we might be free enough and influential enough to accomplish our goals—so we must understand where power comes from, how it works and how to get it. But pure power is meaningless. It must be joined to mastery and purpose. So read his book Mastery so that you can figure your life’s task and how to dedicate yourself to it.Letters from a Self-Made Merchant to His Son by George Horace Lorimer and Letters to His Son by Lord Chesterfield These two books of letters are great—I wish my father had written me stuff this good. The first book is the (supposedly) preserved correspondence between Old Gorgon Graham, a self-made millionaire in Chicago, and his son who is coming of age and entering the family business. The letters date back to the 1890s but feel like they could have been written in any era. Honest. Genuine.Packed with good advice. Chesterfield wrote his letters to his illegitimate son, tutoring him on how to learn, how to think, how to act, how to deal with important people. I don’t agree with all his advice but most of it is great.Average Is Over: Powering America Beyond the Age of the Great Stagnation by Tyler Cowen In terms of business/economics, this is one of the more important books I’ve read in a long time. I even keep a framed passage from it on my wall (it also inspired the apiece of writing I am proud of). Cowen’s books have always been thought provoking, but this one changes how you see the future and help explain real pain points in our new economy–both good and bad. Although much of what Cowen proposes will be uncomfortable, he has a tone that borders on cheerful. I think that’s what makes this so convincing and so eye opening. A hollowing out is coming and you’ve got to prepare yourself (and our institutions) as best you can.Tiny Beautiful Things: Advice on Life and Love from Dear Sugar by Cheryl Strayed and Bird By Bird: Some Instructions on Writing and Life by Anne Lamott It was wonderful to read these two provocative books of essays by two incredibly wise and compassionate women. Cheryl Strayed, also the author of Wild, was the anonymous columnist behind the online column, Dear Sugar and boy, are we better off for it. This is not a random smattering of advice. This book contains some of the most cogent insights on life, pain, loss, love, success, youth that I have ever seen. I won’t belabor the point: read this book. Thank me later. Anne Lamott’s book is ostensibly about the art of writing, but really it too is about life and how to tackle the problems, temptations and opportunities life throws at us. Both will make you think and both made me a better person.The Score Takes Care of Itself by Bill Walsh A few years ago, I read The Education of a Coach, a book about Bill Belichick which influenced me immensely (coincidentally, the Patriots have also read my book and were influenced by it). Anyway, I have been chasing that high ever since. Bill Walsh’s book certainly met that high standard. Even if you’ve never watched a down of football, you’ll get something out of this book. Walsh took the 49ers from the worst team in football to the Super Bowl in less than 3 years. How? Not with a grand vision or pure ambition, but with what he called the Standard of Performance. That is: How to practice. How to dress. How to hold the ball. Where to be on a play down the very inch. Which skills mattered for each position. How much effort to give. By upholding these standards—whatever they happen to be for your chosen craft—success will take care of itself.FictionI don’t read fiction for fun—I try to read novels that express some fundamental part of the human condition or some hard won truth. I hope you’ll enjoy these (though for a fuller list, read my article onthe 24 Fiction Books That Can Change Your Life).Fight Club by Chuck Palahniuk I’m amazed how many young people haven’t read this book. Truly life-changing. This is the classic of my generation; it is the book that defines our age and ultimately, how to find meaning in it. It’s a cautionary tale too—about being too caught up in revolutionary ideas.The Moviegoer by Walker Percy The Moviegoer is exactly the novel that every young kid stuck in their own head needs to read. The main character—who lives in New Orleans just a few blocks from where I lived—is so in love with the artificiality of movies that he has trouble living his actual life. The Moviegoer—it is like a good Catcher in the Rye but for adults. Just a perfect book. An equal cautionary tale: The Sorrows of Young Werther by Goethe.What Makes Sammy Run? and The Harder They Fall Budd Schulberg Budd Schulberg’s (who wrote the screenplay for On the Waterfront) whole trilogy is amazing and each captures a different historical era. His first, What Makes Sammy Run? is Ari Gold before Ari Gold existed–purportedly based on Samuel Goldwyn (of MGM) and Darryl Zanuck. His next book, The Harder They Fall is about boxing and loosely based on the Primo Carnera scandal. All you need to know about Schulberg’s writing is captured in this quote from his obituary: “It’s the writer’s responsibility to stand up against that power. The writers are really almost the only ones, except for very honest politicians, who can make any dent on that system. I tried to do that. And that’s affected me my whole life.” Fiction can do that, and sometimes it does it even better than non-fiction.The Apprenticeship of Duddy Kravitz by Mordecai Richler What a book. It’s not as good as What Makes Sammy Run but it’s so damn good. “A boy can be two, three, four potential people,” Duddy’s uncle tells him, “but a man is only one. He murders the others.” Which potential person will you be? Which part of you will you allow to rule? The part that betrays your friends, family, principles to achieve success? Or are there other priorities?Some other novels I like: Civil War Stories by Ambrose Bierce, Company K by William March and Invisible Man by Ralph Ellison.BiographiesOne of my favorite categories of books: moral biographies. That is, the stories of great men and women in history, written with an eye towards practical application and advice.Plutarch’s Lives by Plutarch Clearly the master of this genre, Plutarch wrote biographies of famous Greeks and Romans around the year 100 AD. As always, I tend to default to the Penguin collections. I strongly recommend Plutarch’s Lives Vol. I & II, Essays, and The Makers of Rome: Nine Lives. His book On Sparta is also a collection of biographies (and aphorisms) from the famous Spartans. There is a reason that Shakespeare based many of his plays on Plutarch—not only are they well-written and exciting but they exhibit everything that is good and bad about the human condition. Greed, love, pain, hate, success, selflessness, leadership, stupidity—it’s all there.The Lives of the Most Excellent Painters, Sculptors, and Architects by Giorgio Vasari A friend and peer of Michelangelo, Da Vinci, Raphael Titian and all the other great minds of theRenaissance sat down in 1550 and wrote biographical sketches of the people he knew or had influenced him. What I like about this book is that the profiles are not about statesmen or generals but artists. There are so many great lessons about craft and psychology within this book. The best part? It was written by someone who actually knew what he was talking about, not some art snob or critic, but an actual artist and architect of equal stature to the people he was documenting.Totto-Chan: The Little Girl at the Window by Tetsuko Kuroyanagi The book has sold something like 5 million copies in Japan alone (an insane number). Totto-Chan is a special figure in modern Japanese culture—she is a celebrity on par with Oprah or Ellen, with a magazine, news show and exalted position to boot. The book describes a childhood in pre-WWII Japan as a poorly misunderstood girl who obviously suffered from attention disorders and excess energy. It wasn’t until she met a special school principal—unlike any I have ever heard of—who finally GOT her. And I mean understood and cared about and unconditionally supported her in a way that both inspires me and makes me deeply jealous. If only all of us could be so lucky…Titan by Ron Chernow I found Rockefeller to be strangely stoic, incredibly resilient, and, despite his reputation as a robber baron, humble and compassionate. Most people get worse as they get successful, many more get worse as they age. In fact, Rockefeller began tithing his money with his first job and gave more of it away as he became successful. He grew more open-minded the older he became, more generous, more pious, more dedicated to making a difference.The Power Broker by Robert Caro It took me 15 days to read all 1,165 pages of this monstrosity that chronicles the rise of Robert Moses. I was 20 years old. It was one of the most magnificent books I’ve ever read. Moses built just about every other major modern construction project in New York City. The public couldn’t stop him, the mayor couldn’t stop him, the governor couldn’t stop him, and only once could the President of the United States stop him. But ultimately, you know where the cliché must take us. Robert Moses was an asshole. He may have had more brain, more drive, more strategy than other men, but he did not have more compassion. And ultimately power turned him into something monstrous.Sherman: Soldier, Realist, American by B.H Liddell Hart This was someone I knew little about before I read the book, and by the end of it found myself referencing and thinking of him constantly. It is equal parts due to the greatness of the man himself and to Hart’s vivid and engrossing portrait. I almost feel like I have lost something not having known this of him my whole life. There is a stunningly profound quote from Hart in the book that I’ll paraphrase here that defines his genius: Sherman’s success was rooted in his grasp that the way to success is strategically along the line of least expectation and tactically along the line of least resistance. It is that kind of thinking that immediately displaces any preceding notions about Sherman’s reputation as a general or a legend. All these myths belies his strategic acumen, his mastery of terrain and his deep understanding of statesmanship and politics. There is much to learn from the man and this biographer—who himself was a great strategist and mind.Some others:– My Bondage and My Freedom by Frederick Douglass and The Autobiography of Malcolm X, two of the most inspiring men of the last 150 years. (also in this vein, My Life and Battles by Jack Johnson and Up from Slavery by Booker T. Washington)– The Rise of Theodore Roosevelt by Edmund Morris. Dr. Drew recommended this book to me, it is spectacular. He’s my favorite president.The Fish That Ate the Whale: The Life and Times of America’s Banana King by Rich Cohen The book sucked me in completely. Everyone I’ve recommended it to loves it.–Asylum: An Alcoholic Takes the Cure and No Hiding Place by William Seabrook (I actually ended up helping get Asylum back in print if you want to hear that story)For more biography recommendations from me, see this list.Practical PhilosophyI don’t believe that philosophy is something for the classroom–it’s something that helps you with life. As Epicurus put it: “Vain is the word of the philosopher which does not heal the suffering of man.” I’ve already recommended a couple of practical philosophy books in different sections but a couple more worth reading:The Moral Sayings of Publius Syrus A Syrian slave in the first century BC, Publius Syrus is a fountain of quick, helpful wisdom that you cannot help but recall and apply to your life. “Rivers are easiest to cross at their source.” “Want a great empire? Rule over yourself.” “Divide the fire and you will sooner put it out.”Essays and Aphorisms by Arthur Schopenhauer Schopenhauer is a brilliant composer of quick thoughts that will help us with our problems. His work was often concerned with the “will”–our inner drives and power. “For that which is otherwise quite indigestible, all affliction, vexation, loss, grief, time alone digests.” But he also talks about surprisingly current issues: “Newspapers are the second hand of history”–and that the hand is often broken or malfunctioning. And of course, the timeless as well: “Hope is the confusion of the desire for a thing for its probability.”Fragments by Heraclitus While most of the other practical philosophy recommendations I’m making are bent towards hard, practical advice, Heraclitus might seem a bit poetic. But those beautiful lines are really the same direct advice and timeless, perspective-changing observations as the others. “Try in vain with empty talk / to separate the essences of things / and say how each thing truly is.” “Applicants for wisdom / do what I have done: / inquire within.” “Character is fate.” “What eyes witness / ears believe on hearsay.” “The crops are sold / for money spent on food.”War/Strategy BooksRules for Radicals and Reveille for Radicals Saul D. Alinsky This is the 48 Laws of Power written in more of an idealist, activist tone. Alinsky was the liaison for many civil rights, union and student causes in the late 50’s and 60’s. He teaches how to implement your radical agenda without using radical tactics, how to disarm with words and media as opposed to arms and Utopian rhetoric.Boyd: The Fighter Pilot who Changed the Art of War by Robert Coram Boyd was probably the greatest post-WWII military strategist; he developed the F-15 and F-16, revolutionized ground tactics in war and covertly designed the US battle plans for the Gulf War. He shunned wealth, fame, and power all to accomplish what he felt needed to be accomplished. Coram captures his essence in a way that no other author has touched.Of course you also need to read 33 Strategies of War by Robert Greene, The Book of Five Rings by Musashi, The Strategy Paradox by Raynor, Machiavelli’s The Prince, and Von Clausewitz’ On War. In terms of classics, The History of the Peloponnesian War is an obligation for every student of history.For a whole list of books on the US Civil War, start here. For a more complete list of recommendations see my list of 43 Books About War and 24 Books To Hone Your Strategic Mind.Evolutionary PsychologyAs important as philosophy and moral fiction are, they’re just ideasif they’re not counterbalanced with an understanding of our biology and psychology.The Moral Animal by Robert Wright This is probably the definitive beginner text on evolutionary psychology and one of the easiest to get into. It’s a little depressing at first, realizing how ruthless many of our so called “good” feelings are. But then you realize that truth is better than ignorance, and you emerge seeing the world as it truly is for the first time. Also, a similar read is Why Beautiful People Have More Daughters, which is more of a Q&A approach to the subject and has contemporary edge.Sex on the Brain by Deborah Blum One of the better books on evolutionary biology that focuses almost entirely on the biological and psychological differences between men and women. It’s written by a journalist (who cites scientists) so it’s easy to read if you’re not studied in the field. If you want to get into evolutionary psychology–which you totally should–this is a good starting point because it covers all the basics. Essentially, it discusses how men and women have benefited evolutionarily through different behaviors and strengths so it would only make sense that they would have developed into two very different entities.I would also recommend: The Game by Neil Strauss (as well as The Truth), The God Delusion by Richard Dawkins, The Evolution of Desire by David Buss, and the The Origins of Virtue by Matt Ridley which asserts that we had morality before religion, trade before capitalism and cooperation before government.The InternetInstead of giving descriptions for these, I’m just going to list titles. You need to read ALL of them. Especially the ones marked with an*, as they are the ones the illustrate the darker side of the web.Here Comes Everybody: The Power of Organizing Without Organizations by Clay ShirkyBrave New War: The Next Stage of Terrorism and the End of Globalization* by John RobbThe Pirate’s Dilemma by Matt MasonYou Are Not a Gadget: A Manifesto* by Jaron LanierThe New New Thing by Michael LewisFounders at Work by Jessica Livingston (interviews with technology founders from one of the best investors of all time)The Net Delusion: The Dark Side of Internet Freedom* by Evgeny MorozovHackers and Painters: Big Ideas from the Computer Age by Paul Graham (or you can read his essays here)Wikinomics: How Mass Collaboration Changes Everything by Don TapscottThe Cathedral and the Bazaar: Musings on Linux and Open Source by Eric S RaymondNarrative Non-FictionSome of the most pleasureable books I’ve read in my life belong in the genre of narrative non-fiction—epic true stories and sagas that are almost too good to believe.The Tiger: A True Story of Vengeance and Survival by John Vaillant Holy shit, this book is good. Just holy shit. Even if it was just the main narrative—the chase to kill a man-eating Tiger in Siberia in post-communist Russia—it would be worth reading, but it is so much more than that. The author explains the Russian psyche, the psyche of man vs predator, the psyches of primitive peoples and animals, in such a masterful way that you’re shocked to find 1) that he knows this, and 2) that he fit it all into this readable and relatively short book. The story is nuts: a tiger starts killing people in Russia and a team is sent to kill it (Russia is so fucked up, they already have a team for this). At one point, the tiger is cornered and leaps to attack the team leader…and in mid-air the soldier’s rifle goes into the tigers open jaws and down his throat all the way to the stock, killing the tiger at the last possible second. Wow. (His other book The Golden Spruce is also great)The River of Doubt: Theodore Roosevelt’s Darkest Journey by Candice Millard I thought I knew about Theodore Roosevelt. This book opens with him stranded in the Amazon jungle begging his son to let him kill himself so he wouldn’t be a burden on their exploring party any longer. And then it gets better from there. I mean, did you know he is credited with being the first to chart and navigate a totally unknown river as long as the Nile? And that he did that after he was President, just for fun? I’m not sure I need to explain much else, but if you needed more convincing, I will say that Candice Millard who wrote Destiny of the Republic (which I highly recommend) wrote this too and it’s better than her last book. Not only is there a bunch of great history and drama here, it shows a human side of Roosevelt I had not understood before.Endurance: Shackleton’s Incredible Voyage by Alfred Lansing 50 plus years old, this is a story that more than stands the test of time. Sir Ernest Shackleton makes his daring attempt to cross Antarctic continent but his crew and boat are trapped in the ice flows. What follows are 600 days of harrowing survival, first from the elements, then from hunger, then from the sea as he makes a daring attempt in a small lifeboat to reach land 650 miles away, then again as he struggles over land and mountains to bring relief to his men. And when he finally arrives with it, Shackleton simply boards them on the boat and returns home as if nothing had happened. He was an immensely brave man in the midst of terrible adversity and we see this so clearly in a book based on the remarkable diaries of his men. He never quit, never seemed to despair. This book (and his life) were living proof of his family motto: “Fortitudine vincimus” (By endurance we conquer).Shadow Divers by Robert Kurson This book is a work of art. It is like The Tiger-good. A diver (whose life principles we can all learn from) and a ship captain find the wreck of an unknown German U-Boat in 1991…on the coast of New Jersey. That’s a thing? Apparently. And they spend the next five years diving the wreck 230+ feet underwater until they identify it. This book is narrative nonfiction writing at its finest. Please read.Classics:As you have probably gathered, I’m a bit of a nerd. I didn’t graduate from college but I still love to read the classics and I’m slowly making my way through them. I thought I’d put together a quick list that everyone should check out:The Aeneid by Virgil (translated by Robert Fagles) I made an effort to read some classical poets and playwrights few years ago. The Aeneid was far and away the most quotable, readable and memorable of all of them. There’s no other way to put: the story is AMAZING. Better than the Odyssey, better than Juvenal’s Satires. Inspiring, beautiful, exciting, and eminently readable, I loved this. I took more notes on it that I have on anything I’ve read in a long time. The story, for those of you who don’t know, is about the founding of Rome. Aeneas, a prince of Troy, escapes the city after the Trojan War and spends nearly a decade wandering, fighting, and trying to fulfill his destiny by making it to Italy. I definitely recommend that anyone trying to read this follow my tricks for reading books above your level (that is, spoil the ending, read the intro, study Wikipedia and Amazon reviews, etc).Candide by Voltaire I read this book as I waited for my wedding to start. It might seem like a strange choice, given that it’s a 200 year old book mostly about unimaginable hardship, torture, death and misfortune. Somehow, despite this, the book is a light hearted satire that pokes fun at optimism, philosophy, politics, and power. In the end, Voltaire concludes, all we can do is tend to our own garden. Il faut cultiver nos jardins.The Epic of Gilgamesh by Unknown I read this on my honeymoon (probably the only person on the beach reading it, if I had to guess). Especially when I learned after that a new introduction paragraph had been discovered only recently. His tomb may have been found recently too. Imagine if Homer’s works had only been discovered in the mid 1800’s after being lost to history for thousands of years. How crazy would that be? Reading the classic epics can feel like work but there is value in it. These works are timeless and universal. Such a great line“He will face a battle he knows not,he will ride a road he knows not.”Epigrams by Martial These are hilarious. I have one hanging on the gate in front of my house. Martial also served as a partial inspiration for my writing on the Canvas Strategy.Hamlet by Shakespeare Philosophy runs through this play–all sorts of great lines. There are gems like “..for there is nothing either good or bad, but thinking makes it so” which I used in my last book and “Beware of entrance to a quarrel; but, being in, bear it, that the opposed may beware of thee.” was a favorite of Sherman.Satires by Juvenal These are bitter, sarcastic attacks on Rome. They partially inspired my book Trust Me, I’m Lying.I also love Seneca’s plays, Joseph Addison’s Cato, Shakespeare’s Julius Caesar, Demosthenes and Cicero’s speeches.******Anyway, you don’t need anymore recommendations from me right now. Start with any of these and you’ll fall down the rabbit hole soon enough. Oh and don’t forget to follow me as I read my way through life with monthly recommendations of books like these, join the 55,000 other subscribers and sign up.If you have already read all these and want some other lists of books from me:My Favorite Reads of 2015 My Favorite Reads of 2014My Favorite Reads of 2013My Favorite Reads of 2012My Favorite Reads of 201124 Books You’ve Never Heard Of But Will Change Your LifeA Practical Philosophy Reading List43 Books About War Every Man Should Read24 Books To Hone Your Strategic Mind24 Fiction Books That Can Change Your Life25 Recommendations For Life Changing Biographies For The Voracious Reader In You13 Moral Biographies That Make You A Better Person And Teach You About LifeLoving Los Angeles: 36 Books To Help You Finally “Get” LA36 Books Every Young and Wildly Ambitious Person Should ReadLike to Read?I’ve created a list of 15 books you’ve never heard of that will alter your worldview and help you excel at your career.Get the secret book list here!

Thanks for A2A.There are number of ways to start your own construction firm. I am addressing it from my point of view.Even if you are financially sound, make sure you work for 2 to 3 years in a construction firm after completing your graduation.There, you get to work in every department. You'll be introduced to reality.You get to know how things actually work in a construction project site. This practical knowledge is very much required to set up your own business.In this process, you get acquainted with the execution process of Construction.After working for 2 to 3 years, join a Techno Management course like Construction Management/Project Management.------------------------------------------------------------------Some colleges are listed below where you can pursue Construction/Project Management.Construction Technology and Management course -IIT Delhi and IIT- MadrasConstruction Technology and Management course -IIT Delhi gives more weight on Technical Aspects of Construction.National Institute of Construction Management and ResearchProgrammes offered from Pune, Hyderabad, Goa and Indore. Visit their website for more details.NICMAR gives more weight on Managerial aspects of Construction.(Costliest option of all :D )Page on nicmar.ac.inBeen there:Kasee Sreenivas's answer to How is life at NICMAR Pune?RICS School of Built Environment, Amity University (UGC Approved)Set up in early 2013 as an industry led initiative, it is supported by leading employers & Ministry of Urban Development.It offers several programmes like:MBA in Real Estate and Urban Infrastructure,MBA in Construction Project Management,MBA in Construction Economics & Quantity Surveying,MBA in Infrastructure Management etcGlobal Institute of Construction Management and ResearchThis institute provides Post Graduate Diploma in some courses (AICTE approved)For more details, visit GICMAR (Global Institute of Construction Management and Research)Maharashtra Institute of Technology - PuneThis institute provides Post Graduation Diploma in Project & Construction Management.------------------------------------------------------------------------After completing your Post Graduation in any of the afore-mentioned courses, you get a clear picture of what you are good at and where to focus more.Go for another job. (A Bigger company)After completing post grad in techno management courses, you get placed in functions like Planning/ Budgeting or Contracts Management or Integrated Management Systems or Tendering/Bidding or Business Development etc.Work in every department possible. Get some solid experience (3 to 4 years)In this process, you get acquainted with the Management aspects of Construction.Meanwhile, you can study some law even through distance. Setting up a business requires knowledge of law.For example:You can do post graduation in law related to business through distance learning.Master of Business Laws (P.G. Degree) [2 years programme] – MBLOne year Post Graduate Diploma Intellectual Property Rights Law – PGDIPR etcCheck National Law School Of India University https://www.nls.ac.in/ for more.You can even check other law schools in the same manner.In this process, you get acquainted with the Law related issues of Business.(Contract Law and Company Law are very important subjects)So, technically speaking you need to spend around 8 to 10 years through continuous learning to establish a successful business.Then you need some financial support to start your business.Technical Execution Knowledge + Management + Law + Funds. These are required for setting up your own construction firm.Believe me. This works.Follow this for more:Opportunities for Civil Engineers in India