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A2A. You would not mention a gap year in your SOP because it is not an academic accomplishment beyond coursework. To see what you do mentioned, see How to improve your competitiveness to be admitted into a top university that everyone under the sun wants in.

Due to family circumstances, I asked and received a one year deferral. If you need to, apply, get accepted then take time off. Don’t take the gap year before applying. If you do not get in, you have wasted a year when you could have improved your application to your dream school (repeat LSAT etc).

Marketing is the process of building relationships with prospects and customers. It is a medium by which businesses create customer interest in their products or services. Marketing is an umbrella term covering branding, PR, advertising, direct response, promotions through multiple channels, loyalty, demand generation, etc. Simply put, marketing is the strategy to get potential buyers interested in your products and/or services. This should answer your question – What is marketing?Through marketing, your customers get to know the value of your products or services and how they can be useful to them. Effective marketing strategies for small business can revolutionize your business. So, whether you’re in the process of launching a new business or already have one, having a strong brand marketing strategy in place is extremely important.Why is Marketing Important for Business Growth?Marketing is the larger context within which sales activities can happen successfully. Poor marketing strategies for small business can affect sales adversely. Let us explain why.How Does Market Research Help You?Farmers intentionally destroying their crops is a common enough phenomenon in many countries of the world. That happens when there is a bumper crop: more produce than consumers need. Market research is critical for your business to avoid such a situation.Suppose the product you want to introduce to the market is a toothpaste. The market may well have reached a saturation point with a wide variety of toothpaste on offer. It will be extremely difficult to find marketing strategies to convince your potential buyers to switch from their favorite brands.Profiling Your Customer SegmentAlong with identifying an existing consumer need, the particular population segment you need to target also gets reflected in the market research findings. In the example cited above, it is young adults. However, that is too broad a characteristic. Further detailing is necessary.Careful analysis of your market research findings will inform you about additional demographic details of these young adults. The kind of families they belong to in terms of economic class and social position, urban or rural, the role they have in family decision-making about purchases, and so on.Determining your Target MarketThe demographic profiling of your consumer segment will help you determine your target market. The kind of localities you should target, whether to sell online, or in brick and mortar stores, or both – all these variables are crucial in defining your target market.Positioning/Determining Your USPThe key element of your unique selling proposition is already clear from the findings of your market research. You will be offering bicolor or multicolor toothpaste for which there is a predictable demand. However, you need to strengthen it further.In this particular example, something to earn the favor of the parents/guardians of your potential clientele. They would most likely hold the purse strings! In case, of other goods and services also, additional positioning is becoming increasingly important.Promoting Your BrandThis next step in the marketing strategy depends fully on the previous three: your consumer segment, your target market, and the positioning of your brand. However, this is a critical component, not just for startups, but throughout a business lifecycle.Sales and ReviewSales is a step that merits a separate discussion on its own. Sales strategies would be in alignment with the overall marketing strategy, of course, but there would be differences as well. That’s primarily because sales strategies would be pushing your products, while in marketing you pull your customers.Ongoing review of customer satisfaction and addressing gaps as and when they arise is critical in marketing, and to grow your business. Nurturing your client base is the best way to retain them. Guaranteeing customer satisfaction is also indispensable to grow your customer base.Your Business Needs a Marketing StrategyIf you want to be successful in your business, it makes sense to invest first in developing a marketing strategy. And remember, marketing is not a one-off activity, it is an ongoing process.Eventually, successful marketing is all about innovation, flawless implementation, accurate measurements, and regular improvements. Develop a written marketing plan. Know that is must be a living document, with frequent updates. Focus on measuring your campaign results, and use them to implement course corrections. These techniques will also help you to establish a successful lead generation process.Without a marketing strategy your business is merely responding to market variables and events With a strategy, you take an assured step towards taking control and staying ahead of the curve.Hope we well answered your question. If anyone has any questions regarding the answer feel free to ask on comments.Thank you!!