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Is it the third-tallest? One person said that with an average height of 168 cm (according to an US study), Malayalees were the second-tallest in India after the people of Punjab.Either way, the answer is nutrition.Malnutrition is known to cause growth stunting, and Kerala is one of the best-performing states when it comes to low deaths from malnutrition. We also have access to a very good public healthcare system that has been ranked by some as the best in the country. So any nutrition-related deficiencies are caught on early and rectified before they can do any lasting damage.I cannot comment on the situation in other states, but I can tell you for a fact that we encourage breastfeeding. We have even opened feeding rooms at metro stations and bus terminals. Mother’s milk is best for baby, and we realise this fact that it is far more superior in terms of nutrients than any baby milk formula.This is what the interior of the feeding room at the Bus Terminal in Kaloor, Kochi looks like.UPDATE AS OF OCTOBER 2020: A recent study finds that 76% of rural Indians are unable to afford a nutritious diet. Given that there are more people in the villages than in urban areas, this is actually a very large number, amounting to crores of Indian families. Authored by Kalyani Raghunathan, an economist with the International Food Policy Research Institute, this paper that was published in the journal Food Policy, makes use of the food price and wage data from the National Sample Survey.The National Institute for Nutrition’s guidelines for a nutritionally adequate diet call for adult women to eat 330 gm of cereals and 75 gm of pulses a day, along with 300 gm of dairy, 100 gm of fruit, and 300 gm of vegetables, which should include at least 100 gm of dark green leafy vegetables. Selecting the cheapest options from actual Indian diets – wheat, rice, bajra, milk, curd, onions, radish, spinach, bananas – the study calculated that a day’s meals would cost ₹45 (or ₹51 for an adult man).Even if they spent all their income on food, 63.3% of the rural population or more than 52 crore Indians would not be able to afford that nutritious meal.UPDATE AS OF NOVEMBER 2020: NITI Aayog is all for the National Nutrition Mission or the Poshan Abhiyaan – said to be the world’s largest nutrition programme for children and mothers – increasing their efforts to meet the targets set by the Government of India to reduce stunting, wasting, and anaemia by 2022.According to the National Family Health Survey, 2015–1638.4% of all children below the age of 5 are stunted21% of all children below the age of 5 are wasted7.5% of all children below the age of 5 are severely wasted35.8% of all children below the age of 5 are underweightExperts warn that deepening poverty and hunger may delay achieving the goals defined under the Poshan Abhiyaan. Dr. Purnima Menon, a Senior Research Fellow at International Food Policy Research Institute, cautions about the disruptions to health and nutrition services caused by COVID-19, while others are still optimistic.“When Poshan Abhiyaan was announced there was potential for surpassing the targets laid down. I think we can still achieve the targets” says Arjan de Wagt, Chief of Nutrition, UNICEF India.

Do lots of thinking and observing about unserved customer needs. Once you have several ideas, do a detailed market analysis on each idea. Let me elaborate.The market analysis is a key element of any business intelligence strategy. Do it right, and you will have a clear idea of the path down which you are headed. A good market analysis will enable you to lure investors, sidestep pitfalls, and most importantly, attract customers.Although the terms "marketing" and "marketing analysis" can both be described as games of information, they are not to be confused. Marketing encompasses all of the activities that go into promoting a product or service. A market analysis is the actual assessment of the target population, competition and needs for marketing that product or service.The marketing analysis process can be broken down into six steps:1. Defining the problem2. Analysis of the situation3. Obtaining data that is specific to the problem4. Analysis and interpreting the data5. Fostering ideas and problem solving6. Designing a planWant to know more? Market Analysis ... The Business Intelligence Process Part 2Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he writes about topics to help improve the performance of small business. Find him on G+, Facebook, Twitter, and LinkedIn.

The answer is: Yes, but...**John Craft is essentially correct -- that any sales that are "unrelated to a tax-exempt organization's purposes" is going to be taxed at regular corporate rates as "unrelated business income."It's also important to note that if unrelated business income is more than a "substantial" portion of the org's total income, the organization could risk it's tax-exempt status. (No one has defined specifically what "substantial" means beyond "it depends." General advice is that you shouldn't exceed 20%.)There's a whole lot of leeway, though, when it comes to unrelated business income -- it has to be a business that is regularly carried on, and that is not substantially related to the performance of the organization's tax-exempt purposes.Selling items/merchandise bearing an organization's logo is generally considered to be "related".Selling items/services that are related to carrying out your mission is generally considered to be related (e.g., selling educational software and materials that teaches people skills that further your purpose; selling "Make your own Jam" kits, if you are the Jam Maker's Association; selling referral services if you are a Bar Association.)This one can be tricky, though, depending you for organization's target population, the target population of the services, and the exact extent to which you can justify the item/service as part of your mission. You can also run into "fragmentation" situations, where *some* of the income from an activity is related, and some is not (e.g., an Art Museum Store that sells branded items, art books, and random DC Souvenirs). It's definitely best to check with a professional before engaging in these activities.Additionally, "Unrelated" activities are generally okay, if it's an infrequent occurrence. E.g., a twice-a-year spaghetti dinner, an annual comedy performance, having a funnel cake booth for two weeks a year at the local fair, selling advertising in the playbill for the annual comedy performance, etc. (So, your organization CAN sell Lin-sanity or Quora T-Shirts, as long as it's a one-shot fundraiser.)Also, there are several "unrelated" sales activities which are generally permitted, and are exempt from the "Unrelated Business Income" taxes, including:If the revenue-generating activity is ENTIRELY run by volunteers. (E.g., a volunteer-run thrift store at a hospice organization.)If you are selling donated property. (E.g., if you get items donated for a fundraising auction. Of if some donor gives you something expensive-but-useless, you can sell it and put the proceeds into the organization).If you are selling items/services for the benefit of your staff/members/visitors. (E.g., having an employee snack bar).Bingo and charitable gambling are generally a-ok.**And here's the standard, "I'm not a lawyer, and you should probably check with one" disclaimer.