Know Your Customer: Fill & Download for Free

They start thinking about the bright lights and accolades instead of filling their restaurant. As opposed to worrying about being famous, worry about the restaurant being popular within your neighborhood. The NYTimes, Michelin, The New Yorker, they will come visit you if it's the best in the neighborhood, but don't worry about outside of that neighborhood. Become full on a Monday, Tuesday, and a Wednesday. If a restaurant in its first six months can be full on a Monday and Tuesday, then the rest of it takes care of itself.The second thing is to know your customers. Cook within the vicinity you are in and don't start reaching too far too soon.

It was campus placement for 99acres for Sales.And the most common question in sales interview- Sell this water bottle ( just because it was there on table) to me.Me : Sir do you carry water bottle ?He: don't ask me questions just tell me what will be your sales pitch .Me: No sir without knowing my customers need I don't sell them anything .Because I feel sale is not about sales pitch but knowing your customer.He : Congratulations!

I was taking an advertising class. An ad agency executive was doing a guest lecture.The theme of the class was, “Knowing your customer.” Learning about each demographic.We had a small class of about 15 people.He was seated off to the side of the class. He was having each of us individually go stand in front of the class for 2–3 minutes for a conversation.From there, he’d have a friendly conversation with them, asking them questions about them and their life.So my turn comes. I go to stand up in front of the class.He looks me over and asks, “What’s your favorite sport to watch?”My reply, “Well. I don’t really watch many sports hmmmm….”He immediately changes to, “What’s your dream car?”My reply, “Well, I am not really into cars either.”“Fishing? Hunting?”I defeatedly say, “Well….no…not so much.”Apparently I didn’t check the box of following at least one major sport or being into fishing or hunting.I was married at the time. He sees my wedding ring, and says,“How’d you propose to your wife?”I thought, “Oh man…really?…..guess we are out of man questions…”And I painfully relayed a story of how I proposed.And of course all the girls in the class all went “awwwwwwww”.I felt like I’d suddenly grown a vagina.But oh well. This is me. I’m not a typical dude. No apologies.