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I am now an alumnus of University at Buffalo. And this is a long overdue edit to this answer. I am cognizant of the fact that this will make reading this longer than needed for a brief read. But my target audience is someone who really wants to dig deep into the possibility of studying at UB. Also, in due time I will add a tl;dr portion.March, Spring break, 2014I have delayed writing this answer, only to give it the respect it deserves having been A2A. I will ask the reader to keep in mind that I presently have 1 year still remaining in my program and the views I express here are my own. I have zero bias in evaluating the current state and personally I have tried to keep this answer as objective as possible.Now to evaluate how good is the MS program (short for - MS in Computer science and engineering), I need to elaborate on it's relative performance compared to other universities around the world. I am not sure you are looking for that. If you are, then there are these websites which do a better job - Computer Science.I highly recommend reading Philip Guo's memoir about his graduate school experience before you start. It gave me perspective on the large gap between my mental framework during my undergraduate years and the preceding time running up to my first grad school semester. There was a huge difference. And so will yours be.I expect you want my perspective based on my interactions here and the general sense I get. I will do just that.1) Courses:Some of the courses offered here are the best in the world. Although, they are not as rigorously evaluated. What I mean by it is that the coursework per se is not as heavy as maybe it would be at MIT or even at University of Washington.However, there are exceptions. Let's name these courses as A-level. The OS course taught by Geoff Challen can compete with any other OS class globally. His academic history sometimes precedes his teaching prowess (He attended some of the same classes as Mark Zuckerberg did at Harvard). You can actually view his past courses on Youtube and get a feel of it.I quote this from our welcome session organized by the department last Fall. "If you take the OS class from Professor Challen, you will not see the light of day". We knew the director of courses was jesting but he was not far from the truth. The database course and Networking course are also, arguably, one of the toughest. Database systems is taught by Oliver. Oliver Kennedy. He is akin to a rockstar, but a really non-outspoken one. I'll give you a million dollars if you can make him smile. Don't get me wrong, he is very jovial and perspicacious in all aspects of life. But only in the classroom.Perhaps, one of the best professors to learn something from is Professor Dimitrios. He is an exceptional mentor and teacher. His research is something I cannot comment about, since I haven't worked with him. In fact, apart from Varun Chandola, I haven't worked with any other professor personally. The research section of the answer is down below, so I'll wait for then. Steve Ko is the best person to learn about Distributed Systems. Professor Demirbas also teaches Distributed systems at a B-level, but you would do well to take his version of the course when you have solid basic knowledge about distributed systems in advance or are doing research in the area.Then there are courses where you would expect a lot of work but they are administered with a grain of salt by the instructor, thereby not being as heavy. B-level. The algorithms courses fall into his category. The faculty teaching AI subjects are the best in the world. Like super. But apart from courses by Jason Corso (who is no more with UB; his departure was sorta controversial) and Varun Chandola, the other courses in AI are rather off the radar for someone coming in to do their Master's at UB. Pseudo data scientists are waiting to be formed when students take the Intro to Machine Learning class with Professor Srihari too seriously.The rest could be classified as C-level. Although, it is good to note that these courses might cover material which is top quality but may not have the best outcomes for the majority of people taking them. Either due to the inherent pedagogy of the course or the motivations of the students/instructor.The C-level courses are important too. Quoting again from our welcome session - "Even if I were to take 4 graduate courses at this moment, it would be very tough for me, even 3 graduate courses can be a handful...So don't take 4 hard courses". He was not jesting on this occasion. Another quote from a senior faculty I highly respect -Professor Miller - when asked for advice by someone on which courses to take this semester in addition to his: "...if you were my son, I would advice you to not take more than 2 programming based project courses. It is just not right. At this age you should explore things, visit places, conferences...". Another quote which I hold dearly from the same professor: "...consider this to be your internship, you are graduate students, I want to teach you things which you could use in the real world, by giving you a tool-box..."I have written a lot about courses. But the hard fact is that courses for a graduate student should not matter most. As graduate students, we need to look at aspects which are a level above grades in courses. We need to understand the philosophy behind them, observe the abstractions they help us develop and learn the various aspects necessary to do research. Research is the only thing that should matter. Even at job interviews, a company would want to see a graduate student that would contribute to the state-of-the-art at their organizations, not the same old bull students are fed down their throats during undergrad. Although, it is advisable to be aware of the basic concepts and I believe the courses in the MS program do just that in case you have not involved yourself with actual Computer Science in your previous lives.I kind of surmise from the question that you are not concerned with research opportunities. But they are available. By the looks of it the faculty is doubling every semester! Note however, that MS students have to really stand out to get those opportunities given the competition and large numbers. Plus, for new faculty to give funded research student positions is a toughie. Because faculty is not allowed to use the department funds for MS students - they believe a much better use for them would be for full time PhD students. They may employ their personal research funds. Although, largely only the senior faculty have those lying around. But they can be quite stingy and hard to approach. Understandably so.Rating: 3.5/52) Internships and full-time jobs:I understand that an internship at a reputed company is a very good opportunity to beef-up your resume for a full time job. It is a big concern for you and most students. Even the Phd students, as it is a good source of funding if they do not have a better one already. Overall, UB has a good reputation at most big tech companies like Amazon*. The other answers have already provided useful information about numbers. I will try to give you a different perspective.I am in touch with students who had not secured an intern position and they have full time jobs presently and are pretty happy with them. Internships for MS students are not easy at UB. Firstly, because we do not have co-op relations and that we compete with students who study in California. Secondly, companies in the NYC area are sparse. It is quite natural to hire an intern who will not require housing funds for his/her period at the company. And most companies prefer to do that. However, UB is a reputed name and you will not be hampered by that fact. I think that is a just description. General advice: apply early, apply in thousands, apply everywhere.Adding to what I had written above after securing a meaningful job, I still agree with all the points above. There is a hidden feeling of indefinite optimism in my tone when I wrote it. The unknown yet secure time, pre-graduation, still lay in front then. Now, I can with utmost conviction say that - getting a job that I expect to like is an inherently difficult question and means different things to people.There were vast spans of time after my last semester when I felt I would not get a decent job at all. And the thought that I might as well do the unthinkable, and call up my constantly encouraging investors (guardians/parents) to inform them of my incapability. There were many like I, who had to rough out the large share of the winter figuring the best way forwards. A small portion sealed their fates pretty early, and secured high paying jobs well before their last semester. Around a third found their calling by the end of the semester. A third picked up decent to great paying jobs in two months after the last semester. And then there were some who like me experienced the grind. Interviewed successfully and unsuccessfully for some time. And then started working, satisfied.I had a very different path coming. I started working at a startup, which failed, or I failed at it. One of the two. I traveled to the Mecca that is Silicon valley, and interviewed a fair bit. And then finalized on one which was a right fit for me in my stage of life. It is a testament to the american graduate school system that allows these hiccups to not stop someone trying hard, abruptly. Caveat being that it was a rosy time for the economy, and if stuck in that conundrum during the 2007-09 crises, things could have looked sea different. But I did choose an apt time, so it was part luck, part diligence.Rating: 3/53) Daily life at UBThis analysis is from a friend of mine. I agree with it. "Both the fall and spring semesters span 265 days. From the first snowfall in the first half of November to today it has been cold and wintery (it even snowed yesterday). This winter spans at least 155 days. 155/265=59% winter, 155/365=42% winter. It is an abomination, I say! We are just cold for half of our lives."If you can make peace with it then there is nothing wrong with Buffalo. Let me not keep this part just about snow and winter. There are other aspects of daily life. Food and housing are considerably low priced. UB makes their students feel at home and has constant chirp of activities in the student union; free food, games, dance, music and sometimes fashion shows and bubble water discos. Walmart and Aldis provide cost effective places to shop. UB provides bi-weekly rides to these places. During weekends, UB has shuttles to malls and watering holes as well circa 2014. Which is an awesome initiative. The housing opportunities are many and thus here come my mandatory line - choose well. Choose good roommates and area to live in.All in all, daily life is quite fun on campus. At least for me. You will always find people who will have reasons to moan. And some that will always have reasons to party. Keep your company balanced and healthy. And you will find that Buffalo and the neighboring places such as Niagara, Rochester, National parks can be fun. People are polite and Buffalo is called the 'city of good neighbors'. (Don't live next to a frat house though!)Rating: 3/54) MiscelleneousThere are certain things which cannot be clustered into the above three segments. Like the tech scene, the sports scene and the factor called settling in. Try to ease off when you get here and settle in. Speak to people, professors and other students. Be a part of UB and not an outsider. You will be staying here for at least 1.5 years; 1 summer, 2 falls and 1 winter. That is a long time in your life. Do not second guess your choice if you get here. Keep your mental strength and have fun.Buffalo's tech scene is witnessing a revival of some sorts. Western New York is experiencing a surge of start-ups and people want to see development in their home cities and not just migrate to California. Attend seminars open for students and professionals. I attended and presented the Buffalo Bar Camp 2014. That really helped me on the recreational front during the sordid Spring semester. Try to understand what technologies are in demand and what businesses are looking to build systems etc. It will give you a good perspective of gaps in tech businesses and where bleeding-edge CS can fill the voids.I am a sports fan, but I wasn't introduced to american football very well during my time here. The Bills (American football) and the Sabres (Ice hockey) are local teams which have a large fan base. Although an international student from UB would rarely brave the weather to go downtown and attend a game. Also, UB doesn't have a great sports legacy. The stadiums are rarely packed. So, that is kind of a bummer for me.Rating: 2/5I will make sure to add a tl;dr to this answer when I get the time. I believe the information above is quite sufficient to understand all the aspects you are looking at.:) It feels great to have a badge adjacent to my name with the topics section of University at Buffalo. I thank you guys!If you want more information, please PM me. Comments or suggestions are also appreciated. I have a lot of unanswered question remaining in my inbox, but I do try to answer as soon as possible.EDITS: Transportation in Buffalo and around UB can be a big hassle. This is even more of a hassle for students as they live on a small budget. There are services such as Zipcars and Taxis which can be used for mission critical situations.Some of the courses listed on the CSE website are being handled by RAs / Post docs / TAs. I would suggest finding out who is teaching before enrolling for courses.(*) It is now evident that Amazon had accelerated their entry-level college recruitment program from 2014. Owing to the fact that their business is scaling tremendously. It is fair to say (and my fellow classmates will attest to this fact) that the interview process has become highly inconsistent. Inconsistent meant differing levels of interview questions and stages. HR, imho, was holding A/B tests for their talent recruitment strategies.

Online Marketing Strategies to ThriveTo help your business cope with the effect of COVID-19, we’ve developed 13 unique and actionable marketing strategies that can turn a downfall into an opportunity.No matter if you’re a brick-and-mortar business with zero online presence or if you’re already firmly positioned online, you can find a strategy that fits your situation and can help you fight through.These are hand-picked online marketing strategies based on three main criteria:Fast setup and results – You need fast results, so these are strategies that you can implement and execute immediately. They should take no more than 3 days to set up and deploy.Affordable solution – It’s important that these strategies don’t require a huge investment and risk. Some strategies on this list will cost $0 to run. All it takes is a bit of time and patience.Scalable for the new normal – These strategies need to go beyond and prepare you for the world that comes after COVID and the rise of the contact-free economy, aka the “new normal.”Customer behaviour has changed significantly. However, experts also predict that these changes are here to stay.In many industries like retail, services and even health, Coronavirus seems to be a turning point that shifts towards the internet, e-commerce and even providing services online.To quote a line from McKinsey’s article “The future is not what it used to be: Thoughts on the shape of the new normal:”“In effect, it is becoming possible to imagine a world of business—from the factory floor to the individual consumer—in which human contact is minimized…the trends are unmistakable—and probably irreversible.”So, these 13 strategies will not only help you cope and survive the current crisis but also set you up for long-term success in the new normal.1. Move your business onlineRight now, more than ever your business needs an online presence.There are 2 critical parts of this new paradigm shift:People are at homePeople are onlineSo, you need to bring your products online and into customers’ homes.Products are sold and bought online more than ever. With the fear of going outside and stay-at-home orders, there’s been a shift in online shopping for essentials like food, groceries and cleaning products as well as medications.Medications are among those that have shown a big rise in online sales. Studies predict this trend to continue even more after the pandemic.However, online shopping isn’t limited to essentials only. People continue to buy other products like clothes and gadgets as well as entertainment like books and online courses.This is nothing new. Customer behaviour has been shifting towards internet shopping for quite some time already.And people are not just buying small and inexpensive items and gadgets.Even before the pandemic, you could go and buy an $80K Tesla car directly from a website.No matter what industry you’re in, if you had to close your physical retail store or business, you can still bring your products and services online.This may sound daunting at first since you need to make a big business change. But you have no choice if the demand has moved online.And this is not just a current situation, shopping malls and physical stores have been closing for a while. It’s a trend known as “retail apocalypse.”With people getting even more used to the convenience of online shopping during the pandemic, it’s hard to imagine they’ll ever come back to physical stores in great numbers.Moving from offline to online is something you cannot afford to miss out on. Even if you intend to continue running your physical store after the pandemic, you need an e-commerce website both to survive this period and set a foundation for the future.When it comes to creating a website and an online presence, WordPress has emerged as the most popular platform that powers over 34% of all websites on the internet.It also features an e-commerce store platform – WooCommerce, that’s used by over 26% of all online stores.You also have the option to use Shopify, the second most used e-commerce platform that allows you to build an online store fairly quickly using templates.WordPress, WooCommerce and Shopify all allow you to build a website by yourself or hire a development agency (like StableWP) to do it for you.As a way to help out the community and bring small businesses online as fast as possible, we’ve developed a special pre-configured e-commerce store – StableCommerce based on WooCommerce.The great thing about it is that it doesn’t require any setup, development or design. Everything is ready out-of-the-box.You only need to add your inventory, upload product images, set your prices, and you can start selling online in a matter of days.Another essential feature is that you can connect your physical store POS system with your e-commerce store to manage all of your shops (online and physical) from one system at no extra cost. With a synchronized inventory all your stores are connected into one system in real-time.If you want to accept payments online directly from your store, you can choose payment processors like Stripe and PayPal which can get you approved fast. (internal)For more expensive items there’s the option to allow customers to buy now and pay later.Companies like Affirm and PayBright can be easily integrated into your e-commerce checkout flow to allow your customers to pay back the cost with monthly payments.2. Make use of your CRM and email listIf your demand is down or you can’t afford paid advertising, you can still keep your business afloat. Scrape your CRM for existing customers or leads and run email campaigns to re-engage those users.This is where that email list you’ve hopefully been building, comes in.It’s a free way to leverage what you already have and reach people on a large scale.Use your email list in the following two ways:Find the most valuable customers and provide special offers or just show empathyReach existing leads that haven’t bought from you yet with special offersSince email marketing is one of the lowest cost and highest return digital channels, leaning on your email program can help you survive by keeping lines of communication open with your existing customers and leads.MailChimp, an email automation software, is offering a price relief in support of small businesses affected by the outbreak.Most email tools are easy to use; you can quickly master the basic functionality to get started with email campaigns.Templates and drag-and-drop visual email builders can help you design a beautiful, professional newsletter or promo email to blast out to your leads.3. Focus on PPC adsRunning PPC ads on Facebook and Google is essential if you want to generate sales and customers right now. You need ads to quickly reach potential customers, show that you’re back in business and promote your new offerings.How else would potential customers know that they can now get your products or services online?!People stuck at home are spending more and more time on the internet and social media.Facebook, Instagram, YouTube, Google and others are reporting huge spikes in usage and traffic since the Coronavirus struck.So much so that Facebook’s increase in traffic has got the tech giant concerned whether their systems can handle the usage.Ads on Facebook, Google and LinkedIn are proven digital marketing channels that not only attract traffic to your website but also drive direct leads and sales. Hence the name direct response marketing.These platforms allow you to reach potential customers by targeting:Who they areWhere they work (LinkedIn)Their interestsWhat they’re in-market forWhat they’re searching for on Google, etc.Online ads are very engaging and work to grab attention, raise awareness and generate interest in your offerings, directly resulting in more sales.On the other hand, another emerging trend is that the cost of online advertising is at its lowest.Due to business disruption, there’s a decline in demand for advertising. This leads to lower CPM (cost per thousand impressions) on Facebook and Instagram, with some reporting that the costs are down by as much as 51%.If you read the previous sections, you’ve already seen that the advertising cost (CPC) for many of our clients has dropped by as much as 73% compared to February.And low CPM and CPCs leads to cheaper customer acquisition costs (CAC) as well as more profitable sales and advertising.4. Leverage video conferencingService-based businesses that depend on close contact with clients now have more options to service their clients’ needs and keep their business running.Telehealth, online video sessions and consultations, home learning are just some of the ways to leverage online video to safely provide services online during social distancing.For instance, physical therapy patients can lose a lot of progress if they don’t stay consistent with their therapy.Physios can continue to provide therapy sessions to patients via video chat online.It’s a completely safe way for patients to get the treatment they need and for physiatrists it keeps the practice running.Much like other digital transformation trends, the switch to telehealth is not new and not inherent to just COVID-19.Studies from 2019 indicate that 61% of patients would switch to telehealth for faster and more convenient service. 25% would switch from the current physician to a doctor that can offer video sessions.Other service-based businesses and professionals can also leverage online video to provide services, sessions and consultations.Fitness instructors can provide 1-on-1 personalized training sessions and nutrition coachingLegal professionals can provide online consultationsClinics and doctors can provide online video assessments and appointmentsRenovation contractors can offer online video consultations and quotes (the customer can take the measurements)Coaches, teachers and tutors can provide online classes, etc.We already see many yoga and fitness studios offering personal on-demand sessions via Zoom or other video platforms.5. Promote items for home useBeing smart about how you spend your advertising dollars is always important. But in a crisis situation like now, it becomes even more critical.Your goal is to maximize sales as quickly as possible, which means promoting items in demand – those that could be used around the house.Items like sweatpants, slippers, etc., are more likely to be sold than handbags, lipstick and sunglasses.Well.ca focuses all their online ads on skincare products that can be used at home as well as their free home delivery.Instead of canvas shoes, sunglasses and handbags, promote items like cozy slippers and sweatpants.Coupled with some clever ad messaging that targets the current living and working conditions, your ads are bound to resonate and get you traffic and sales.Similarly, other homewares are a good option to promote during the shelter-in-place.With outdoor activities being restricted, families are turning to traditional home activities such as baking, reading books and home decoration. Make smart promotion choices based on what’s in the highest demand right now.To increase your average order value (AOV) and make sales profitable, bundle up products in stay-at-home kits.Toys” R” Us offers a perfect stay-at-home play set to keep children busy while they have to remain at home.Even restaurants, that have been affected the most, can leverage online ads to promote their new home delivery and curbside pickup options.6. Prioritize retargeting and LookalikesFocus your ad budget on efforts that are most likely to lead to fast and immediate returns.This means prioritizing retargeting ads as well as Lookalike audiences on Facebook.Online ads are perfect for generating lots of website traffic and product views, but not everyone buys immediately. Retargeting ads give shoppers a reminder to come back and complete their purchase.With people spending more time online, now you have extra opportunities to re-engage previous website visitors.Get them back to your site and in the shopping mode with incentives like free shipping or special promos and discountIn the spirit of creating highly effective ads as quickly as possible, dynamic product ads (DPA) are a natural fit.With dynamic retargeting ads, users would see the exact same product they viewed on the website. You can automatically sync the website product catalogue to Facebook via WooCommerce integrations and run DPA.Offering a coupon code is useful when remarketing to incentivize prospects to come back and complete their order.7. Promote gift cards and vouchersPromote gift cards that can be used when your business resumes.If you have to close temporarily, consider offering gift cards or a discount on future visits as a way for others to support you during this time.Vouchers and gift cards can work for almost any industry. For instance, restaurants, salons, fitness studios and spas can offer vouchers at a discounted price that can be used at a later time.Restaurants can keep some revenue flowing in by promoting gift cards that can be used once the venues are open.Be sure to incentivize your vouchers with free gifts, discounts, bundles or other specials.Service-based businesses could let clients prepay for classes, training packages or membership dues.Consider offering deals on class packs or future memberships to support you during these challenging times.For example, you can offer a prepaid membership that promises a lifetime discount which can be used later after the lockdown.Facebook is also reaching out in an effort to support small businesses with Digital Gift Cards that allow users to easily discover your offer on Facebook at no extra cost.These can be found in the new “Support Local Businesses” section on Facebook.8. Turn in-person services to home-delivered productsBusinesses that can’t provide their core services can still transform a part of their service into products that can be safely delivered to people’s homes.Restaurants have been among the hardest-hit industries. However, there are quite a few creative ways we’ve seen savvy restaurateurs combat the situation.Offering food preparation kits is an excellent way to earn some much-needed revenue, stay top-of-mind and nurture customer relationships and even win new parts of the market.HelloFresh, Cook It and Omaha Steaks have built a multimillion-dollar industry out of selling meal preparation kits. So, it’s definitely a proven business model that’s in high demand right now.Extra points for those that combine meal kits with online video classes. Chefs can use live video or provide recorded video cooking classes and teach how to prepare delicious meals at home.Another idea is to use excess restaurant stock and offer fresh produce and even alcohol (i.e. wine and cocktail kits) as home delivery options.Governments are lifting bans and permitting licensed restaurants and bars in the US and Canada to sell alcohol with takeout and delivery orders. You can see a full list of updated alcohol regulations during COVID-19 here.Customers can still get fresh ingredients and produce at their homes and support their favourite restaurants.It’s safe, convenient and helps an important cause right now which is to support local restaurants and prevent layoffs.Other options include takeout, home delivery or even curbside pickup.Inventiveness and flexibility are important in crisis situations. And there are many ways you can turn your services into products.We’ve even seen fitness studios renting out their equipment to members to keep training from their homes.Beauty salons that had close down can still offer hair and beauty products online.9. Use virtual showrooms for high-ticket itemsBusinesses that offer high-ticket items, complex products or provide a personalized product or service, can host consultations over video.You can set up virtual showrooms or provide consultations to help potential customers pick the right product, size, colour, etc.Jewelry stores can promote online video consultations to help couples select their wedding ring style and size.Even car dealerships are providing virtual showrooms as well as online car purchases. A trend started by Tesla Motors a few years backRealtors have also been using virtual tours for years to promote homes online.It’s a strategy that’s proven to work for many industries that sell high-ticket, complex or personalized products.You can promote your virtual showroom or consultations via Facebook Ads or as organic social media posts.10. Use the power of online dataHarness the power of data and let it guide your business decisions.Look through unprecedented amounts of data available online and in your analytics to uncover new opportunities, find products and services that are in demand, modify your campaigns and budgets, and always stay ahead of the curve.Google Analytics allows you to analyze your traffic, keywords, traffic sources, landing pages, etc. (internal)If you have an online store, dig through your GA e-commerce reports to identify products in demand and items that deliver the most profitable sales.Another great and free tool that offers fresh and timely data is Google Trends.Use Google Trends to uncover trending products or services by analyzing what people are searching for on Google.The search for “home fitness” more than tripled in popularity indicating a big surge in demand.With timely data, you can learn exactly where to pivot to offer items in demand.Fashion retailers use the new trend to offer items like face masks which everyone needs right now.If you’re using multiple marketing channels analyze Top Conversion Paths report in Google Analytics to understand which channel combinations are converting the best.11. Automate everything you canDigital marketing and online sales allow you to automate a bulk of your operation to cut costs and preserve precious cash in these uncertain times.Chatbots can automatically answer customer questions, take orders and cut down sales and customer service costs.A chatbot allows you to automate customer service conversations. For more complex issues your staff can take over and continue as a live chat.According to IBM, up to 80% of routine customer service questions could be answered by a chatbot. They can be trained to respond to customer service questions and provide fast solutions, 24/7.Chatbots can be implemented on your website and even on your Facebook and other social media messengers.You can now auto-respond to common questions directly from your Facebook page with a Facebook Messenger chatbot.Facebook also offers Message Ads that open conversations with customers.Use the Messages objective in combination with click to Messenger ads to generate leads, answer questions, drive transactions and offer supportIf you’re running a business that offers appointments, consultations or sessions, you can use online booking solutions to automate scheduling those appointments.You can easily integrate a booking system with your website to allow customers to reserve their own appointments.This eliminates the need to hire extra staff just to answer phone calls and make appointments.In a crisis situation, this can be a huge lifesaver that can help you preserve precious cash while at the same time allowing you to stay organized and offer quality service.12. Build a databaseEven if you can’t pivot your business model as shown in the sections above, you can still advertise and take advantage of low CPC to reach potential customers, raise awareness and build a database (email list) of leads for the future.Offer online quotes, strategy calls, e-books, cheat sheets, etc., as lead magnets to capture contact information on your website.Many services are still in demand even though companies cannot provide them at the moment.If you use “Google Trends” you’ll see that people are still searching for “bathroom renovation” services and the demand is even going upEssentially, you need to be available online to potential customers when they search for what you offer so you can effectively capture leads that you can target once your business resumes.If you are not there, you can bet your competitors will be.Be sure to adjust your ad messaging to reflect the current situation and offer relevant products in services.Use your ad budget efficiently by tightly controlling your search terms, audiences and placements, bidding, etc.Dive into your Google and Facebook Ads dashboard to inspect where and how you’re ads are showing to optimize campaigns for best results.13. Utilize free toolsMany marketing and software companies are doing their part supporting the community in these uncertain times.Most are offering free access to their tools and resources:Email marketingKeyword research for SEO and PPCSocial media management toolCRM and marketing automationOnline video and conferencingBusiness operationsRemote workMarketing promotionsAccounting software, etc.These tools can help you manage, market and run your business more easily from home and help alleviate some of the pains of transferring your business online.