Metric Conversion Worksheet Answer Key Pdf: Fill & Download for Free

STOP obsessing over conversion matrics of cold email campaignsThe metric I am talking about in this answer matters so much more than boosting your cold email conversion rate by 0.02%.Agree? Disagree?So what’s your cold email open rate?So what’s your cold email response rate?If you’ve been around the cold email marketing industry for a significant amount of time, then you must have heard people ask that these questions.Cold email conversion metrics tell you what percentage of people take action at a particular step in your cold email campaign.You send 100 cold emails and 2 people open, then your open rate is 2%From the beginning of marking time, everyone has been taught on focus on improving open rates, response rates….As matter of fact that is what 99% percent of answers to this question are focusing on improving these merics.But here is the reality,There is a far far more important metric to focus on.A metric that could radically change the direction and results of your cold email campaigns.There is a number that you should be focusing on that can radically change the cold email game.And the number I am referring to is the Lifetime Value (LTV).The lifetime value is simple:It is a total amount of money a client spends with you during their lifetime with your business.The life time value determines what is it you can spend (CAC,customer acquisition cost) to in soft and hard dollars to get a new client during your cold email campaigns.To understand how to improve on the success of your cold email campaigns,You need to first know your CAC:LTV ratio.How much are you spending to acquire a new customer vs how much the customer generates for you over the course of their life time with your business.If you are spending $5000 in your cold email marketing per month to get 10 customers, each of those customers cost you $500.You have a CAC of $500.Now compare that with how much a customer bring in over their lifetime.If they only make one purchase for $1500 never come back, you are losing a lot of money.So your focus should not be whizbang cold marketing tactics and techniques to improve vain conversion metrics like open rates and response rates.Instead do like me to get unconventional results with cold email campaigns. Let me tell you a story::I had never met him, I live in Santa a village in Cameroon and he lives in San Francisco a City in the US. He has 4 Million readers on his blog and a huge following. His audience is my perfect audience. I badly needed to get access to his audience so badly. I understood he must have received ALL types and formats of cold emails.I had to figure out how not to sound as “templated” as an unrehearsed copycat. I brought out a strategy, that took more than 6 weeks!Prepare and Pre-frameRead his best blog posts more than 5 times each to see his perspective, his angle and his voice.Commented on each great comment on his blog post, adding value to his community members, making sure I sound somewhat like him, bu not exactly like him. Asking a lot of very good questions on his blog posts that made him answer.Went to his Facebook page and wrote a great comment under one of his posts, and got into a conversation with him on Facebook (NOT on messenger). It’s about him not me, the value is for him and his community not me.He publishes a book he sold for $7, and sent out an email (of course I had subscribed to his email list, what were you thinking!!!)I jump and bought his book and then send him and email telling him I have been consuming his material and wanted to be the first person to buy the book, and that I am excited to read the book, learn and provide feedbackI crush the 50 page PDF in 3 hours, answer all the worksheets he had in the bookPresentand the next morning I wrote an email to him with my feedback, questions and screen shots of the answers to he worksheet I had done (proof to show him how deep I read the book, no fluff, he has seen a good number of fluffs, he does not need one more). I also promised him I will join his paid courseHe write back a one page email to me, thanking me for the great feedback, saying he is so happy to know me, and he is looking forward to knowing me even more.I run an ad and spend $100 promoting his book, shared the link on my social media pages.Did you notice the amount of work that went into this? I focused on the relationship. When I will write an email about how I can have access to his community, it will not be a COLD email. Take out the word COLD email from your vocab! It’s killing your cold emailing campaigns. Run away from the templates, your audience has seen them so many times already, they are tired of them. Run away from shallow personalization. Your audience has seen it ALL.Take time, do this instead:The underlying premise of this is that it's much easier to implement cold emails that get people to take action and buy if they:1. Already know you and your brand.2. Already got help from you.3. Already like and trust you.4. Already are interested in what you are selling ...before you ever even try to send them your first “COLD” email.And I am ready to walk you through the tactical steps and process for making that happen.And in the book, I walk you through a psychological and tactical process for makingthat happen.In fact, the steps are:1. Prepare2. Pre-frame3. PresentThe 3 Step Process for Successful Cold EmailsIn a nutshell, here’s how this new strategy works:PrepareNo matter how great your cold email copy is, if you are writing to the wrong person you are bound to fail.If you are trying to provide value that is shallower or same as your competitors are providing, you are bound to fail.If you don’t develop a strong brand so that when your prospects reads your claims he can verify and see the strength of the brand online, you are bound to fail.Define your ideal audience.Research your competitors and how they communicate along the prospect journeyDefine your unique value proposition, your brand and your voiceIdentify key interests, ambitions, challenges and objections that naturally show up in the ideal prospect’s business or personal endeavors. Best is if these are related to the problem your product or service is solving.Build out a solution or sequence of solutions in the form of content or otherwise, that helps the ideal prospect in their interests, ambitions, challenges and objections2. Pre-frameSo know your audience, you know their pains, frustrations, challenges, dreams and aspirations. It is time for you to earn their attention, love, and trust by honestly helping them, before asking for any action in return. Your aim here is not to sell, BUT to help. To develop intimacy such that your first email to them will not be COLD. Who does not want to reply to somebody that has been helping them for weeksGet the solution to the ideal audience through platforms other than email (Social media, forums, blog, publication etc)3. PresentWrite an email, in the most natural—and mention the help, ask if they want more help, then essentially engineer thousands of “happy accidents” (and watch complete strangers turn into raving fans).Once you notice (your gut feeling will tell you) that they are warm enough, trust and like you, it is time to invite them to invest, while also delivering more help and content that will handle objections and empower them to make a decision. Don’t push them! Your help and attitude should pull them.You can expect high conversion rates because these prospects already know you, like you and are already interested in doing business with you.Notice how I ended up still talking about conversion metrics. When you focus on building relationships during your cold email campaigns, you end up with customers who will pay you for a lifetime!I suck myself at cold emails, so I made a course for people like me that simplifies the steps to successful cold emailing without struggling with open and response rates!Do you want my course?