Student Employee Evaluation (Pdf: Fill & Download for Free

An often found consequence of the 'Build first - Monetize later' mantra is that a business model and revenue stream develops in an innovative way that has not yet been discovered. This was the case with the most high profile 'Build first - Monetize later' company, Google, who developed a completely new monitorization with Adsense.Having said that, the following extract https://www.documentcloud.org/documents/400864-coursera-fully-executed-agreement.html#document/p40 sourced from the agreement between Coursera and a university, outlines 8 possible monetization strategies that these for-profit technological companies could adopt:Certification - students pay money to receieve a certification after they have achieved competency from their free learning. (i.e. a badge or pdf document provided by a university or from a recognised badging system)Authentic assessment - students pay money to have their learning assessed and certified at a physical testing site. i.e. assessment centersRecruitment - companies pay money to access student course results to identify potential employees that match the company's recruitment needs.Screening - companies and educational institutions pay money to gain access to student records to verify that a level of knowledge or expertise has been attained. This would allow access to the company's recruitment processes or ensure a university course acceptance.Human tutoring - students pay a tutor to help them achieve the desired learning outcomes from the free courses.Corporate learning - companies pay money to get customized courses using the free content and to access special features that help their employees gain necessary skills.Sponsorship - sponsors pay money to have their appropriate advertising appear beside course materials. (i.e. textbook publishers)Tuition fees - students pay tuition fees for advanced level learning (afer completing the free introductory course) or gaining specialised skills relating to high paying jobs.Sustainability is not assured with these organisations until they can find an economic model that rewards all stakeholders and resource investors at a comparative level with other investment offers in our society. So, for the chance to make learning accessible to all and to usher in a second industrial revolution or even neo-renascence period, I offer a few more income models that I think the economic hard-heads would be happy to see included in the 'free' online education startup business models:Freemium - Where you split the learning options along the lines of Bloom's Taxonomy and make free those courses that target "Knowledge & Understanding" learning outcomes but charge a premium for those follow-on courses that target higher cognitive skills like "Applying, Analyzing, Synthesizing, Evaluating and Creating". The cost of premium courses would have a link to improving career and income prospects for the learners so they would have a clear cost/benefit understanding of the return on the investment in their learning, making the payment choice more acceptable.Value-add - Where you separate the knowledge from worked examples and activities so you can give away all the knowledge for free but learners wanting a greater understanding of how the knowledge could be applied and to ensure that learning had taken place would need to download a paid for eBook that contained worked examples, activities and answers to the activities. The free course could mention the eBook as milestones to complete in the learning process.Corporate Social Responsibility (CSR) sponsorship - Corporations donate money to the MOOC that helps learners attain a higher education as it equally helps the corporation to demonstrate their CSR. Corporations could set eligibility criteria for their donation that secured some increased value for the brand. i.e. only sponsoring learners from a geographic location, ethnic group, social status or industry work preference. To get the best 'bangs for bucks' with this model, course costs per learner would need to be priced low (less than $100). With the expected volumes in online learning this price can deliver a profitable model for the MOOC as well as allow the corporate brand to speak of the more emotive 'number of students educated' statistic, rather than the less impressive and objective 'money spent' one.UPDATE:Purchase of content and assessment by another University - On the 29 October Antioch University based in Los Angeles announced that it's the "first US institution to offer credit for MOOC-learning through Coursera" that will count toward its four-year bachelor's degree. This creates an additional model for revenue with third-party institution buying permission to incorporate a MOOC into its curriculum. More here http://www.insidehighered.com/news/2012/10/29/coursera-strikes-mooc-licensing-deal-antioch-universityAmerican Council on Education, the leading umbrella group for higher education, and Coursera, a Silicon Valley MOOC provider, announced a pilot project to determine whether some free online courses are similar enough to traditional college courses that they should be eligible for credit.Free Online Courses to Be Evaluated for Possible College Credit“Udacity is thrilled to announce a partnership with San Jose State University to pilot three courses—Visualizing Intermediate Algebra, College Algebra, and Elementary Statistics—available online at an affordable tuition rate and for college credit. This is the first time a MOOC has been offered for credit and purely online.” Udacity/SJSU Partnership (with images, tweets) · Udacity