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Thanks for the A2A!The KEY to engaging influencers is creating mutually beneficial relationships. This will guarantee you the partnerships you’re looking for. A couple tips:Reach out to relevant influencers only: this automatically improves your chances of starting a partnership because influencers prefer to work with brands that fit their editorial style / will please their followers.(Plus relevant influencers = successful campaigns.)How will this partnership benefit them? Are they receiving a sample or payment? Are they invited to an exclusive experience? Are they doing it for the prestige of being associated with your brand? If it’s for awareness, is it a good cause that they can personally resonate with? Highlight the value clearly in your proposition.Add value to your partnerships by using mixed-value offers: Such as combining the payment with a sample, exclusive partnership status, insider industry news, or creative control on the content.Make sure your payment corresponds to their market value: Influencer pricing varies on platform, geo-location, language, niche, etc. Get familiar with the market so you don’t low ball / over compensate your influencers and ruin the chances of a partnership. (More on Influencer pricing here. )Reach out the right way! Use an official email address and address them by name in the mail. Give them ample time to respond and prepare for the campaign, clear instructions for posting, active support for questions they may have, and always be sure to thank them and stay in touch. Influencer partnerships should NOT be impersonal “one-offs”. That doesn’t look good for your brand or their credibility as an influencer.So those are my tips on starting a partnership! If you need help:identifying relevant influencersfinding their contact and mass emailingmanaging posting and tracking resultscompensating them in an organized and reliable mannerThis marketing tool pools all the influencers on the internet allowing you to filter, build lists, contact, and manage your partnerships (in one place!)More software screenshotsThere are over 1.1M+ influencers within the database to choose from. Each of which comes with performance history, publication links, demographic data, follower analysis (bot detection) and of course, contact.In a search engine like this one, you have the power to scale the internet in minutes to find the influencers that really suit your brand voice.So what’s your niche? Request an A2A and we’ll show you relevant influencers using the software… Or you can try it yourself here for free, of course!Disclaimer: the tool pictured in this answer belongs to the company I helped co-found in 2013, Upfluence. If you have any questions about how it works, feel free to reach out in the comments.Hope this helps,Vivien

Here I am providing two sample formats -Setting Up a Meeting Appointment for SalesManaging Director,The Medical College,Abcd Road.Chennai.Subject: Request for a Meeting AppointmentDear Sir,You must agree with me that high speed and uninterrupted internet connection has become a necessity for all. The Telecom Company understands this need and has introduced great packages for both students and professionals. You can now use fast internet connection to immediately show videos to students via lectures or continually update the patient’s data and maintain an online record for easy and quick access.To give you in-depth details and provide you with the best services, I request you to kindly set a business meeting appointment with us, so that we can further discuss the prospects and make a deal.Looking forward to hearing from you soon.With best wishes,XYZSales Manager.Sample Request Letter Asking for Sales MeetingMr. SK,Dine-In RestaurantNew DelhiSubject: Request for setting up a sales meetingDear Mr. SK,For the past decade, I have been providing the best quality yield of potatoes to various restaurants in New Delhi. This year I have expanded my business and improved my yield to the maximum. I look forward to developing partnership with your restaurant. My prices are very reasonable and yield is of export quality. Potatoes have saved the world from famine once and are a very important item of various food items. And I am the best provider of it.I request you to kindly set up a sales meeting with me so that we can discuss a business deal in full length.Hoping to hear from you soon.Regards,PKPotatoes DealerNew Delhi

Great question!Here’s some things to consider before accepting (and throughout your partnerships)Partnerships should always be mutual. This means mutual benefits and values. If you don’t see benefits in it for you OR if the brand isn’t something you can support, obviously it’s not a good fit.What are the brand expectations of you and are they reasonable? Becoming an ambassador is a fun opportunity but if the brand expects access to a community you don’t have or unreasonable results, this is a partnership to avoid. Know what you’re capable of beforehand by testing out unpaid product recommendations with your followers and gauging their interest. If the brand doesn’t “make sense” given your niche, don’t do it. The content will look forced and it won’t benefit either of you.If the partnership is a legit match, consider the compensation. If that compensation is payment, try and know exactly how you will you receive the money (Paypal, Bank transfer, Venmo..) And on what basis will you be paid (per post, per sale, email subscriber, discount code use, another conversion metric, etc.) If that compensation is sampling, many ambassadors will negotiate minimum product values (only accept things worth at least $X, for example.)Do they have an established ambassador program? Do they provide a contract detailing how long your ambassadorship lasts and guaranteeing compensation? This is not disqualifying if they don’t have one but it’s nicer if they do.What are your duties as an ambassador? How many promotional posts does the brand expect and what kind of messaging is considered “on-brand”? Also, is the partnership exclusive? (for example, are you barred from working with competitors.) What type of review are they anticipating? Do you have room to be honest… ? Which brings us to,Is the brand FTC compliant? For example, if they ask you to not disclose your paid partnership, this is not FTC compliant. Do not work with them.Finally, don’t let a brand monopolize your media. The healthiest Instagram accounts have only 7% sponsored content, anything more will impact your engagement from followers. (We all know that too many sponsored posts can be a turn off for audiences.)Hope these tips help and thanks for requesting my answer. Good luck with your influencer ventures!best,VivienAnswer based on my experience running an influencer marketing company called Upfluence. We help brands find the right influencers for their campaigns with technology. For those that are curious, our database of +2M influencers can be demo’d here for free.