Sponsorship Proposal: Fill & Download for Free

As a sponsoree, you're competing not only against other sponsorship properties, but also against other forms of advertising. Therefore, a good and easy way to put a value on a sponsorship proposal is to benchmark your property against other sponsorships and other advertising options.*First of all, you should establish the target group of sponsorship proposal. Which kind of people do you reach with your property? Which image do you have that would positively influence the brand image of a sponsor (e.g. "sponsoring action sports would make a sponsor appeal more adventurous"). If you have determined your target group and image, make a list of other sponsorship properties and advertisements that reach the same target group and image.After that, try to quantify your reach within the target group. How many people do you reach, and on which channels (offline, social media, web, etc.)?Finally, compare yourself with the other sponsorship properties and advertisements. Ideally, you want to either offer the best reach within the target group per $ of advertising budget spent, or differentiate yourself for example by offering a better image transfer, or a better service for the sponsor (e.g. that you take care of the entire execution and activation of the sponsorship).A good way to benchmark yourself against other sponsorship proposals is to look at public market places like Sponsoo (currently just in German, unfortunately). Publishing and executing your offer on a trusted platform like Sponsoo would also make it easier for the sponsor toa) find your proposal,b) negotiate a deal,c) sign a contract (they can just use the standard contracts on the platform) andd) follow up on the deal once the contracts are signed.Closing remarks:*nota bene: Lewis Farrell already pointed into the same direction with his answer. Credits for that.+1 for Pat Gallagher's observation that sports marketers tend to demand the money they need to raise and not the prize that their property is worth. Follow Pat's advice and don't make this mistake!

Here are a few brands where I sent the Title Sponsorship proposals toHuawei MobileKTM-SportmotorcycleCoca-ColaBajajSuzukiVespaMicromaxAnd for the Supported By, I went to various local places that would give me free stationary items and other required stuffs.Among them, Vespa, Coca-Cola, a local stationery and local bakery shop supported us. Two of the participants in our event bought Vepsa scooters immediately after our event.Basically, you can go anywhere and drop your proposal. MUN is a hype these days and those who know of it will be happy to sponsor you.

Great question! There are many different elements to consider when creating a good sponsorship proposal - perhaps too many to discuss here. However, there are some core principles on which every great sponsorship proposal was built on. If you'll follow these principles, you'll be able to always produce a good sponsorship proposal. So, here we go.Let's begin by understanding what a sponsorship proposal actually is? A sponsorship proposal is a written document that you use to communicate your sponsorship's value to the sponsors. There are many key terms in this definition so it is worth breaking it down a little.Firstly, the sponsorship proposal is a written document and, as for any other type of written document, if you want to write well you need to understand your target readers. Your sponsors are extremely busy business people. So, it is essential that your sponsorship proposal is crafted specifically for your sponsors. Therefore, make your sponsorship proposal short and to the point. Make every word and every sentence count. Remember: less is more.Secondly. Your sponsorship proposal is a marketing tool. You use it to sell and communicate the value of your sponsorship opportunity. So, don't make it boring. You must make the readers of the proposal excited about the possibility of investing in your sponsorship.Thirdly, you must make a strong business case in favor of your sponsorship. You must clearly explain the value of your sponsorship. The sponsors need to easily understand how is your sponsorship going to help them achieve their business goals. Also, you'll have to provide good data to support your case.Finally, just like Kristin said, remember that a sponsorship is a partnership and the proposal should be more about the sponsor rather than you.So, if you follow these principles you'll be well on your way to create a great sponsorship proposal. And, if you want to read more about how to write a killer sponsorship proposal you can follow my upcoming blog at Sponsorship Capital.Hope this answer helps!