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How do I start a profitable drop shipping business?

That is an amazing question.To be honest, it took me 8 months to launch my first e-commerce store! I followed conventional strategies, to begin with. I incorporated myself, looked for wholesalers, underestimated my marketing budget, developed a great looking store, manually added thousands of products… and never made a sale.Today, after selling my e-commerce business with $2M annual sales and with 6 e-commerce stores on my CV, I understand what I did wrong, and found a way to fix it.I did what most people do — I concentrated too much on creating a great looking store instead of actually trying to make a sale.What I have found is that being successful at dropshipping is all about presenting the right products, the right way, to the right people. Follow these three steps and you will be successful at dropshipping, but it’s easier said than done. Which is why it is much more productive to learn and create along the way.One of my favorite quotes is: “Get going, get better.”What Should I Sell?Anyone starting a new drop shipping business has at some point asked themselves what they should sell.It’s one of the biggest concerns for new dropshippers, and some might jump to the assumption that you need to find trending products to succeed.This isn’t necessarily true.Trending products can definitely help you on your journey, but they won’t decide the fate of your business alone.Here are some requirements to look out for in a good drop shipping product:Cheap to source (< $10 USD)Easy and cheap to ship (ePacket delivery)Steady niche, not trendy nicheA high-quality productNow that we have the framework for picking our products, it’s time to decide what we are going to sell.From my answer to What are the best products to Dropship?:For this article- say we decide to sell makeup brushes, there are thousands of different types of makeup brushes, but we can narrow our focus to the fairytale-themed makeup brushes. This would greatly increase our advantage because we can now focus our brand and marketing campaigns on more targeted customers who not only need makeup brushes but would love fairytale themed makeup brushes.Honestly, who wouldn’t want a set of magical makeup brushes in their beauty arsenal? A company like Unicorn Cosmetics has even built a 7-figure business around it.Here is a quick dropshipping product breakdownProduct: Red Glitter Unicorn BrushesSale price: $28.99 (including shipping.Here is a screenshot of the product from AliexpressHere’s a picture of the same product with improved photography and title - Red Glitter Unicorn BrushesYou can buy the exact same product for $4.99 including shipping.It gets drop shipped from China to anywhere in the world.Let’s look at the math:Costs of goods: $4.99Sale price: $28.99Revenue: $24.00This means we can spend anywhere up to $24.00 to bring in a new customer.With the explosion of unicorn-inspired, rainbow-colored, holographic makeup brushes, you can create a fairytale-inspired dropshipping store to ride the trend and quickly get your feet in the beauty industry.You can also run a more targeted ad to people who not only have an interest in Fashion & Makeup but also have an interest in fairytale themed products.With your store fully set up with products, you can now move on to the next important part of starting your brand – choosing my business name.Choosing A Business NameYour business needs a name, and it may be the most important decision you make. The name of your business has a tremendous impact on how customers view you. You need a name that leaves a lasting impression on your audience.But, it shouldn’t just sound great. I also try to make sure that I choose a name which has the .com domain name available. A great tool to use to get business name ideas is the Shopify business name generator.Some best practices when choosing a domain name:Make it easy to spell itAlways try to get the .com domain firstPick something that has a nice ring to itAim for two words or lessAfter picking your domain name, its time to move on to the next part – creating a business logoLogo DesignIf you do not have a previous experience in logo design, its best to leave it to a professional.You can find many freelance web designers on Fiverr to help create your logo. It usually costs $5.If you are tight on budget, you can use a free software like the Canva Logo Maker.Building Your Shopify StoreOne of the many great things about Shopify is that you don’t need to be a web designer to create your own stunning online store.Instead, you can just use a theme (free or paid) to lay the foundation for your store. Themes are pre-designed templates which you can add to your store with just a few clicks – they’re also customizable so you can add your own personal touch.You can follow the color palates of other e-commerce stores selling similar products and get free images from sources like –Shopify BurstPexelsRemember: e-commerce is all about creating an amazing shopping experience. You want your future customers to have fun browsing and shopping at your store.Shopify AppsThere are a bunch of amazing Shopify apps.Some of my favorite apps are:Oberlo:Oberlo is a great app used in managing your dropshipping products.Easy Contact Form:Perfect for creating great looking contact forms and the forms are 100% customizable.Hurrify:This app helps to create scarcity, so your potential customers are more compelled to become a paying customer.MailChimp:All of my email marketing is done with MailChimp. You can also collect email addresses from store visitors and customers with this app. It will push the addresses directly to your mailing list.Sticky Add to Cart Button:When working with longer product pages, the “add to cart” button disappears, and this may result in customers dropping off. Like the name says, an add to cart button will be always visible on your product page.Sumo:You can use Sumo to promote giveaways and collect email addresses.Now that we have gotten our apps sorted out, it is time to start focusing on the most important part of running a business: the customers.Marketing With FacebookMarketing is the most important part of the success of a dropshipping business, it’s what separates the small guys from the big guys.Mastering Facebook advertising is a major factor in the success of your dropshipping business. Here are the major steps to steps to start and run a successful Facebook Ad campaign.Facebook Marketing - Step #1: Create Your Business Page & Ad Account:Get to know your customers. Be engaging, learn their common interests, learn what keeps them up at night.This will allow you to create better ads for more targeted audiences that you can nurture effectively. Only. Using. Facebook.Facebook Marketing - Step #2: Add the Facebook Pixel to Your WebsiteThe Facebook Pixel can be as straightforward or malleable as you need it to be: either way, you need it if you want to find out what kind of return you’re getting on your ad spend.The Facebook Pixel can be optimized for any type of on-site action. It lets you build remarketing lists. If it’s not already on your website, go add it!Facebook Marketing - Step #3: Uncover Your Ideal AudiencesThere are nearly 2 billion active Facebook users, but not all of them will be interested in your product. You have to find your ideal audience. You can use any combination of geographic, demographic, behavioral, and interest targeting to find your ideal audience.Facebook allows you to find potential customers based on virtually any parameter. You can find amateur pugilists in Arkansas or lifelong pacifists who eat cricket chips. You can find your ideal customer.Facebook Marketing - Step #4: Pick the Perfect Ad TypeFacebook has five main ad formats that all have different technical requirements in terms of the size and aspect ratios that are optimal for posting. These five include:Single image adsSingle video adsCarousel adsSlideshow adsCanvas adsIt is advisable to start with single Image ads as they are the easiest to use and most common Facebook ad type. While they are basic, they’re also very effective, because they’re easy for the Facebook browser to digest and can be used for almost every campaign.Here are the specs for a good single image ad:Image size: 1,200 X 628 pixelsImage ratio: 1.91:1Text: 90 charactersHeadline: 25 charactersLink description: 30 charactersFacebook Marketing - Step #5: Make Gorgeous Ads (That Convert) - Here are the best practices for Facebook Ad Images –Include Humans, Preferably Happy Ones – Including images of people in your Facebook ads is one of the easiest ways to make a real, human connection with your audience. And it’s preferable if these people are happy!Add a Pop of Color – If your ad is all greys, whites, tans, it’ll be easy to skip over. However, if your ad contains all the colors of the rainbow it could be sensory overload for your audience.A good balance of whites and lighter greys, with a touch of a more lively color, is the perfect way to strike a harmonious balance.Make Your Ad Copy Direct and Actionable – Even if your Facebook ad image is absolutely stunning and following all of these best practices, it will not matter one bit if the copy surrounding your image is lacking in direction. While images often speak louder than words, the words are equally important when it comes to advertising on Facebook.After all isn’t your goal to get people to do something? Whether that be making a purchase or simply engaging with your brand, make sure your ad copy is actionable and direct, with a specific call-to-action or CTA.The below ad is an example of a Facebook ad that does so many things right:A clear value prop for the offer (“buy 1 get 1”)A sense of urgency (“This weekend only”)A strong CTA (“get offer”)A discount code so people feel like they’re getting something special (50% OFF)Facebook Marketing - Step #6: Retargeting AdsYou installed your Pixel so long ago: Now it’s time to cash in.Leverage your wealth of site-visitor information to turn prospects into customers. If someone added a product to their cart without checking out, offer them a discount; did a handful of your customers only buy Unicorn Brushes? Remarket to them with a makeup bag or rainbow brush.Another great retargeting ad is retargeting ‘blog traffic’. If you produce a lot of content for your store’s blog, you can retarget your blog traffic. Retargeting blog traffic is one of the cheapest ads you can run. Your retargeted ad won’t promote more content, it will promote your products. If a person organically found your makeup tips blog post, it’s pretty safe to say that they’re interested in makeup products. If you sell makeup brush products on your store and you retarget that blog post reader, they’ll be a great match. First, they may recognize your brand because they were previously on your website. Second, they match your target audience, making them a qualified lead. If one of your blog posts goes viral or gets heavily shared, you’ll be so grateful to have that blog retargeting ad running.Facebook Marketing - Step #7: Eat, Optimize, Sleep, RepeatTesting is the Facebook ads equivalent of going to the gym: You have to do it if you want to be the best.Adjust bids, audiences, and creative (visual and copy) often. Facebook even allows you to set up A/B testing within the Business Manager UI!Facebook Marketing - Step #8: Target New, More Qualified CustomersSpend less time and money digging through disinterested customers. Lookalike audiences allow you to find new customers with attributes that mirror those of an existing audience.From a single seed audience, you can create multiple Lookalikes based on a degree of similarity. That’s how you build scale.No matter how niche your niche is, it’s possible to use lookalikes to whittle the perfect new audience.That’s it! now that you have started making some money, it’s time to start scaling and reinvesting your profits.Scale Quickly & Reinvest ProfitsIf you want to make $100,000 in revenue, you’ll need to know when it’s time to scale. Some store owners are afraid of scaling. They’re scared that it’s not the right time, or what the consequences of success might be. But the truth is, if you never scale your business, you’re never going to make $100,000.If one of the ads you’ve created during your experiments has performed really well, put more money into it.You’ll need to keep reinvesting your profits back into ads. If you want your business to succeed, your business profits need to stay in your business. If you have a 9 to 5 job, you’ll want to use that money to pay your bills. Business money should be used for business only– at least for the first few months. You’ll quickly find that by reinvesting your profits back into your ads that your business grows at a much faster rate. Why? Money makes money.After your business starts gaining some traction, you can start paying yourself a salary. Many entrepreneurs choose not to pay themselves for the first year or two to help ensure their business’ survival.Final Tips for running a successful dropshipping businessKnow when to outsource: When you first start your online store, you need to be as frugal as possible and do as much of the work yourself as possible. However, as you start to grow, it’s no longer possible to manage all your responsibilities independently. When you start realizing that there aren’t enough hours in the day to do your work you can outsource some of your work. You can outsource customer support and social media posts effectively. They’ll be able to respond to customers quickly allowing you more time to focus on generating sales.Build out your content strategy: Have you ever noticed that media companies are taking over the world? It seems like someone is always sharing a cool article on Twitter or Facebook. Most online stores don’t have the time to devote to a content strategy. However, content can prove to be profitable for your online store. It can boost your organic traffic. You can even retarget your blog traffic, which is one of the cheapest ads you can run. Over time, you’ll find that your content helps you more than it hurts you if you produce relevant content that provides value to your customers.Don’t hold yourself back: Skepticism will destroy any chance of your business succeeding. If you spend more time doubting successful people than asking them questions, you’re delaying your success. The truth is people without high school diplomas can out-earn an MBA with hard work. It is possible for a person who grew up poor to build a multi-million dollar business. These aren’t one in a million success stories. You live in a time where you have all the tools and information you need at your fingertips. It’s 2018 – anything is possible. You can become a huge success. But you have to stop acting like making six, seven or even eight figures is impossible. Don’t hold yourself back with your own skepticism. Instead of asking yourself, ‘how do I prove that this platform/method doesn’t work’ ask yourself ‘what are successful people really doing differently that I’ve casually brushed off?’ Mindset correction can be a game-changer. So dream big and prove every doubter wrong, even if that doubter is you.That’s it! Now you know the basics of running a successful dropshipping business. With hard work and a sales push on your side, the possibilities are endless. Focus on why you started this e-commerce business in the first place and let that drive your determination to succeed. No matter where your e-commerce adventure takes you, rest assured that you’ll learn so much more about yourself and witness your levels of creativity, determination, and perseverance reach new heights.I wish you the best on your dropshipping journey!Dania Ortega

How do I make my Facebook birthday video?

I would suggest you to try Animaker. It has over 1000+ properties, special effects, cute animal characters and everything else to make an exceptional birthday card.You can either make the birthday video from scratch or pick a ready-to-edit template and customize it accordingly.Here is a sample template created using Animaker Whiteboard:And here is a sample birthday invitation:Link:Birthday Video Maker with free templates and songs

What can one learn from the Malayalam film industry?

1. PACE YOURSELF BEFORE YOU WASTE YOURSELFLike fine wine: 'Ennu Ninte Moideen'(2015)Some might argue that Malayalam films are slow and draggy, but there's a reason why they do it. Most Kollywood and Bollywood filmmakers produce choppy and hurried screenplays in the name of making it 'fast-paced', but the end result is an inconsistent, half-baked narrative that's lost in translation, leaving the audience unsatisfied and dumbfounded.Malayalam films treat their movies like fine wine; the more it ages, the more rich the brew is. While on one hand they demand your time and patience, on the other hand they force you to sub-consciously invest yourself in the characters and the plot. By the end of the film, you feel like you'd been transported to another realm with all of the characters becoming a part of your own life.2. THERE IS NO ROOM FOR EGO IN ARTThe more the merrier: 'Bangalore Days'(2014)Filmmaking is one of the purest forms of creative synergy. Without a strong and complete crew, a potentially good movie can fall flat on its face. Unfortunately, the stars of most of our films believe that a film is all about themselves, and there is no room to collaborate with their peers if the story demands it. Hero worship has sadly become a norm in our country. Think about it: how many Tamil, Telugu or Hindi mainstream multi-starrer films can you think of?But darkness, as they say, cannot exist without light. 'Mollywood' stars never shy away from sharing screen space with other famous actors provided the plot demands it.3. THE 'FOREIGN LOCATION DREAM SONGS' ARE JUST NOT COOL ANYMOREThere's no place like home: 'Premam'(2015)Look at a film like Premam or the more recent Charlie. They're a testament to the fact that you don't have to get out of the country to create beautiful frames. Our landscapes, our cities, our villages, our streets and our culture offer limitless forms of inspiration. Of course, there is no harm in setting your story abroad, but a film about a tough cop falling in love with a girl in Chennai has no reason to suddenly transport them to a snow-covered hillock in Switzerland and taking away most of the hitherto-demure heroine's clothes.4. A LOW BUDGET IS NEVER A LIMITATIONLow on budget, high on results: 'Ordinary'(2012)Spending crores for the sake of a song that shouldn't have been made in the first place wouldn't exactly translate into good cinema.Anurag Kashyap said in one of his interviews that having a low budget allows him to experiment more. It is only a financial limitation that checks the scale and grandeur. In terms of imagination, a low budget is a boon; a tool that allows you to tread new grounds instead of the taking the familiar, template route that most commercial films are limited to. And Malayalam cinema is a living, fire-breathing example of this school of thought.5. CINEMA CAN BE USED TO BREAK BARRIERS...IN MORE WAYS THAN ONEPushing the envelope, since forever: 'Trivandrum Lodge'(2012)Since decades, Malayalam cinema has always tried to explore themes that reflect our lives, subsequently serving as a catalyst to push the envelope, create awareness and drive change. Whether it's religion, caste, sex, drugs, adultery or any other 'potentially controversial' subject for that matter, Mollywood takes on the proverbial bull by its horns and talks about things that happen every day in our lives but shoved behind the curtains.Our other film industries consider this as 'taboo' and look the other way when making a movie. But hey, item songs are totally fine.6. WOMEN ARE NOT BRAINLESS SEX OBJECTS, EYE CANDY OR 'TIMEPASS'Here for a purpose: '22 Female Kottayam'(2012)Alright, not all films portray women this way. There are a few poignant films that have created strong female characters. But what's sad is that they're labeled as 'women-centric' films before they even begin production.In terms of the cinematic portrayal of women, there is no other film fraternity that brings out the real, raw beauty of the fairer sex like the Mallus. No item songs, no usage of women as dolled-up airheads showing up for no reason for a total of 20% of a movie's runtime. Consider movies like Mili, Munariyippu, or 22 Female Kottayam. While these movies revolve around women, they are a symbol of how every other Malayalam film treats their female characters. Some strong, some weak, some independent, some flawed, some flirty, some demure, but most importantly...real.7. NOSTALGIA IS AN EXTREMELY UNDERRATED FEELINGOn the memory train: 'Premam'(2015)We think it's cool to talk about likes on Facebook or selfies on Instagram in our films with the belief that the audience will find it cool too. Alright, we got nothing against 'staying true to the times'. But there is a certain nuance that's missing from most Tamil, Telugu or Hindi films...nostalgia.We don't know about you, but we feel that a film or a story works so much more when it has a relatable connection to our collective past, whether it's an old movie or a classic song or even a yesteryear device like a gramophone. And if you've noticed, every Malayalam movie has a nostalgic undertone with varying levels of subtlety. Take Premam for instance. It didn't have a plot or anything significant to say, but it worked on so many levels, with one of them being the nostalgic factor. Just the mere thought of Shambu and Koya singing 'Kanmani Anbodu Kadhalan' or 'Mava' singing 'Ennavale adi ennavale...' brings a smile to our faces, doesn't it?8. CHARACTERS ARE SUPPOSED TO BE HUMAN, NOT LARGER-THAN-LIFE CARDBOARD CUTOUTSBeing Human: 'Munnariyippu'(2015Like we mentioned earlier, the concept of 'hero-worship' seeps into most of our commercial films, portraying the protagonist as an invincible being who can take on at least 50 people at a time, even if he was shown following the neighbourhood hottie on a cycle a few minutes ago. And this has been happening since the beginning of time and still hasn't changed.Now that's something you would never see in a Malayalam film. Their characters behave like what they're supposed to be: human.9. 'YOUNG' DOESN'T MEAN 'INEXPERIENCED'Breaking new ground: 'Monsoon Mangoes'(2016)While it is almost foolhardiness for a youngster to try and break into other industries, Mollywood is a rare breed that is on the constant lookout for fresh talent whose only qualification is their inimitable passion. The average age of a Malayalam film crew is not more than 25-26, and while 'experience' is always good, there are just some things that youngsters have that cannot be replaced. The audacity to risk it all and try to do something new every time, perhaps?10. FOR GOD'S SAKE, GIVE YOUR WRITERS SOME CREDITBlood, sweat and ink: 'Drishyam'(2013)Unlike the West where screenwriters are celebrated(Aaron Sorkin, Charlie Kaufman and the likes), the norm in our country is that the Director is the one who writes the script and screenplay in most cases, or if there's a writer involved, he's just relegated to being another nameless crew member.The Malayalam industry is one of the very few regional film fraternities that gives the respect screenwriters really deserve, which is why if not for anything else, a Malayalam film will definitely have a very strong plot and multi-dimensional characters. Things have definitely started to change slowly, and hopefully in the next decade we'll see our very own writers' names up on the marquee instead of being buried somewhere in the end credits.Written by Raunaq Mangottil at

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