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The idea of ​​the subject is called data management, which is to quantify the information in the business process, express it in the form of data analysis, present the results, and guide the decision. For example, the example of Meizhou Dongpo Group knows the column, uses the FineReport data decision system to develop some data reports, selects stores through data analysis, and optimizes the area ratio of the front and back kitchens.About data managementBusiness level of data managementData analysis alone does not lead to maximum performance and efficiency. Only when the correct analysis results are applied to the business level in the most practical way can the benefits be generated. Only the continuous generation of benefits can be called data management.According to business logic, data management can be divided into the following levels.1. Business guidance managementGuide the business by building a management model of the data collection, statistics, tracking and monitoring. Business is the most direct contact with data, and some unanalyzed data can be directly applied to regular business management. For example, the completion of daily sales, monthly sales, and annual sales in the sales business; the traffic in the e-commerce marketing business process, the number of new users, and the daily volume.2. Operational analysis managementOperational analysis pays more attention to the analysis and management of the collected data, which can be summarized into the analysis management of people, goods, fields and talents. Such as customer relationship management (CRM), financial analysis management, supply chain analysis management, etc.3. Management strategy managementManagement strategy management has first-hand management decisions, and corresponding data analysis for each operation link to modify and formulate strategies, such as analysis of consumer purchase behavior, member customer strategy, whether to use the point system or discount system; commodity pricing strategy, low price Sales are still high-priced brands; marketing strategies, ad placement, product promotion combinations, and more.4. Strategic planning managementStrategic planning requires long-term planning processes, such as enterprise competitiveness analysis, industry environmental analysis, and strategic goal planning, through internal and external market data.Data management processThe data management station is technically implemented. The process can be divided into the following eight steps: requirements analysis, data collection, data collation, data analysis, data visualization, template development, analysis report, and template application.Data management productsThe data management products mentioned here are not all kinds of data products that are formed on the market. Rather, it can modularize some repetitive operations in the enterprise data management process to form a common template or function. User portraits such as the bank, the Internet, and the retail industry, through the existing data, gender, geography, age, frequency of consumption, preferences, etc., combined with machine algorithms to refine the labels that match the business products, and accurately push.Data analysis templateTemplate data analysts design templates, embed their own understanding of business and business logic into the template of analysis, and finally become the indicator module, business module, global module. Such a template is highly versatile and can be a file, an application, or an integral part of an OA or ERP system. Enterprises can choose to develop a data management system and develop it in a platform-oriented way, or as a data management analysis module, deployed in an existing management system.sum upThe level of data management: according to business, business guidance layer, operational analysis layer, business strategy layer, strategic planning layer.The process of data management: requirements analysis, data collection, data collation, data analysis, data visualization, template development, analysis reports, template applications.Data management results: application templates, data management platform, convenient mobile / large screen applications

Did you ever think about starting an email marketing campaign in order to promote a product or service? Maybe you've tried one or more email outreach efforts and learned that there's a lot more to it than just sending these messages to your marketing audience. It is important to learn how to write emails that convert in order to maximize the time and money spent on your promotion.When we plan and start our campaigns it's important to send out our messages to a list of readers that actually want to hear from us. Many times our emails get sorted or lost in the spam folder or many inbox messages. Even when someone does click on the message and open the email they might not click on the link to the next step but move on to their other email messages. That's why it's so vital to our efforts to learn how to write emails that convert.In this article we'll discuss the following:Finding your own writing voice and styleWho are you writing to?One thing to increase conversionsEmail templates save timeWriting emails that convert videoFinding your own writing voiceOnce an author discovers and uses their own writing voice they are putting their personality on the page by the way that they use their vocabulary and word phrases. We should write like we are talking to a respected friend or family member, with a certain emotion that the reader can feel as they read the article. The most successful authors develop a distinct writing voice that their readers like and look forward to reading. Our writing voice and emotion should be the same within the emails sent and the article content written in our posts. Most will agree that a cheery, passive type of voice and emotion is the most well received by their viewers and will lead to the best results.StylesThere are generally 4 basic writing styles:Expository - The author tries to explain a concept, sharing information with their audience. The writer doesn't share their own beliefs or opinions on the subject but focuses on accepted facts and includes evidence and statistics. An effective expository writing should contain a main idea, supporting details, and a conclusion. Examples: textbooks, how to books, recipes, business, technical and scientific articles or books.Descriptive - The author focuses on describing a certain product, character, or place in detail. The writer uses more of the sensory perceptions in their descriptions as opposed to only facts and information. Examples: journals or diaries, poetry, play writing and fictional novels.Persuasive - The writer presents reasons and examples to influence the reader's actions or thought. This style requires the writer to clearly point out their position on a subject and supply reasonings and examples that support their position. The writer gives reasons and takes a stance to convince their reader to see the issue from the writers viewpoint. Examples: advertisements, cover letters, letters of recommendations or complaints, and product reviews.Narrative - The author narrates a story whether it is a short story, biography, novel, poetry, etc. Defined as a report of connected events real or imaginary presented in a sequence of written or spoken words or images. The author isn't just trying to impart information but is trying to construct and communicate a story including characters, trials, and scene settings.Who are you writing to?Usually we're writing to people in a particular niche but we should take a minute or three to define exactly who our audience is and what are the needs of our readers before we start collecting content for the article. We might not interest everyone on our list with every email that we send out but once we learn how to write emails that convert, we can send out content to our specific target group that will appeal to a much higher percentage of viewers.Create a reader representative.Can you picture your readers as you write? Actually the best thing to do is to create one person, or avatar, that represents the target audience and write to that person instead of writing to the group. Picture that person in mind as you type the message to them and give them the information or instruction that they are looking for.When you have this image of the receiver of your email it's much easier to stay on course with your article and not wander into areas that aren't relative to your niche. An example would be that if you're writing an article for training your dog, you won't go off on a side note about something that has nothing to do with dog training. The reader can easily click away from the post when it appears to wander off course and loses the reader's attention.By mentally creating the email message for one particular person instead of an "audience" it changes the way that you look at writing the issue that your niche group wants to hear about. This is the most viewer friendly way of conversing with your list.One thing to increase conversionsThere is something very basic that can be done with each email which can have a very positive effect on the success of an email marketing campaign. A nice campaign boosting suggestion is to add a nice self-portrait either at the top or bottom of the emails, or at least the first "welcome" message. Let your viewers see who is sending them those email messages and suggestions to purchase a product or click on a link.Those that do this say that it really does help with conversions as the portrait helps build confidence and also makes you appear as more of an authoritative figure in your niche. Most autoresponders will provide a way to do this and contacting them with any questions will shed light on your situation.Email templates save timeWriting templates are great tools for every writer and using them regularly will help with article production as they can guide you from start to finishing the post. An email template is an HTML file. Hypertext markup language (HTML) is a code that explains the content and structure of the campaign and lets us style the campaign to reflect our business or personal style.The best thing about templates is that you can use them over and over again with each article or email campaign. This gives a design to your content and increases article production, and there are hundreds or thousands of templates to choose from depending on your own needs.You can simply add content, images and links to a template that you're using before testing and sending it out to your viewers.Don’t have an Email Marketing Automation Solution yet? Sendinblue (All in One Marketing Automation for your Small Business)- Try Sendinblue for Free (No Credit Card is Required).Happy Email Marketing.

We recently published an article on how to write a stellar video script template.These steps are suitable for product videos as well:STEP 1: Ask the Right QuestionsBefore you dive into creating a video script, find answers to the following questions:1. WHAT’S THE GOAL OF YOUR VIDEO?It’s vital to know why you’re investing your time and resources to create this video. Will this video be used to increase traffic to your website? Is it going to improve conversions on your landing page?Knowing the goal of your video will help you define the following parameters:Length of the video,Number of scenes your video must have,Message to be shown in the outro scene (last scene) of your video, andThe tone of the videoExample: ‘The goal of my video is to increase the sign-up rate on my homepage from 5% to 15%’2. WHO’S THE TARGET AUDIENCE?If you know who is going to watch your video, it becomes easier to write a video script that guides the viewer to complete the goal of the video.To run a successful video campaign, you need to consider all possible audience details. You need to know the geographical location, demographics (age, gender), platform (which social media network, or which landing page of your website) and device of your target audience.This will help you decide:The tone of the video,What media assets to use,The orientation of the video (landscape, square or portrait), which in turn will help you decide how many captions you need to add to each scene, andVideo content (using emotions to advertise almost always yields positive results)Example: ‘The target audience for this video is every single US male between the age group of 22 and 40 working in the Food & Beverage industry, who will view this video on Instagram.’STEP 2: Determine a FlowThe first thing you’ll have to pick for your video is a title. This is important since the title, thumbnail, and the description (on social media) of your video will influence whether a viewer clicks play or scrolls past it.The next thing you have to decide is whether you would like to use text or a voiceover for your video. This decision must be made depending on the platform where your video will be published On social media, most of the videos are auto-played without sound. You should add text to your videos because, at the end of the day, you want the intended message to be conveyed to your viewer, regardless whether the video is played with sound or without.If the video is produced for your landing page, keep in mind that Google Chrome auto-plays videos on mute.THE INTRO SCENEThis is perhaps the most important part of your video. The intro scene determines if someone is going to watch your video completely and influences the viewer to complete the goal of the video.Including the title in the first 3 seconds of your video is important, especially if the video is published on social media. You can either use text to show the title in the first scene or add a voiceover/narration to let your viewers know what the video is about.Pro tip: Writing a video script is not like writing a formal report or an essay. Write how you would normally speak – keep your sentences short and crisp, and avoid compound sentences wherever possible.If you’re creating a video for your landing page, talk about the problem your product/service solves. Create a user persona for whom your solution works best, and introduce the problem from that user’s perspective. Since the viewer will relate to this, the chances of him watching your entire video increases.VIDEO CONTENTNow that your viewer is engaged, it’s time to highlight the goal of your video passively. The approach has to be subtle and not intimidating. You wouldn’t want to show the product straight away and push the viewer to buy or lure them with a discount. Keep this for the end.You should focus on triggering your viewer’s interest. You can achieve this by including relevant images, video clips and talking about things related to your video topic.Pro tip: Mark sentences that need to be shown as text overlays on the video, so you can differentiate between your narration text and the video text. In the screenshot below, you can see how Rocketium avoids this confusion altogether by keeping them both separate:Since you’ve already defined the length of your video, deciding about the number of scenes you’d like to add to your video, and dividing the content in each scene becomes easy.THE OUTRO SCENEThis is your final chance to push the viewer to perform an action that aligns with the goal of your video.If you’re making a promo video that is to be displayed on social media, your CTA (Call-To-Action) should be along the lines of ‘Visit Now’ or ‘Sign up Now’. If you’ve created a video ad to push users to download your e-book, use ‘Download Now’, and so on.Hubspot has a beautiful list of CTAs that you can get inspiration from.STEP 3: Review Your Video ScriptOnce you’ve created the perfect video script, it is time to enact it. Read the narration parts out loud, and you will realize a few words do not quite fit when spoken, even though they seem fine when read.This is where you will come up with alternative words that are easier to understand and speak.Reading your script aloud also lets you practice voice modulation. You can stress on the right words, pause at the right moment, and know how to keep the viewer engaged throughout the video.If you’re interested in a simple-to-use video script template, check our blog post on how to write a video script template:How To Write A Stellar Video Script (+ Free Template For Marketers) | The Advertising Bible