Marketing Strategy In The Mobile World: Fill & Download for Free

I'd say Google. It uses the best possible minds to mint money. Why do I say that?For Example, take up this recently released app called TEZ by Google. It’s just any other app by google. It’s a mobile payment app which is available only in India. But, why did Google release it only in India? India is just a developing country. Why not in developed countries like Singapore, Japan, China etc?Here are the reasons:India has a huge population base. So, they’ll have many customers. But, so does China. They have a huge population. Why not there? They have Alibaba as their competition.Narendra Modi, after his digital India scheme and Demonetization, many People switched to e-payments like PayTM and Phone Pe etc. Now that mobile payments were already established, they didn’t have to put in extra efforts while the job was already done. But the existing apps were in the developing stage. It’s easy to compete with developing companies like PayTM than, Alipay in china which is quite on top.India has a very high number of Smartphone users. Statistically speaking, when they released TEZ, India had 0.75 Billion smartphone users, which is exactly what they needed. Every person in the house has a mobile phone. A minimum of 3 in a house.Free internet for everyone. After introduction of JIO, everyone had cheap internet. Almost everyone has a smartphone with 4G internet speed.Google, it is an established name already. It’s gained everyone’s trust. While everyone’s life is running because of Google, who wouldn’t trust Google with their money?Using TEZ is really simple. Enter the mobile number, amount and PIN and the money gets transferred in seconds without any hassle.And this is their secret ingredient. Everyone in India loves getting stuff for free. Every transaction that happens gives the person a scratch card. Ranging from “Better Luck Next Time” to Rs. 1000, one has chances to get free money. Refer a friend, you get more money. Who wouldn’t want it? Also, there are students (like me) who just transfer money and take it back with friends to get a scratch card. What’s the harm in trying if you aren’t losing anything in the process? Believe me or not, even a filthy rich lady buying buying a number of Saris from a shop wouldn’t be satisfied with her shopping till she gets those promised discounts or offers like bags, watches etc. You can take an Indian out of India, but you can’t take out India out of an Indian.And Sundar Pichai, who knew India well already, just had to connect the dots.This is called great marketing. Invest the least, use the existing resources and make maximum profit.

Lol. The stat and implications are both wrong.By the year 2019, China already has 640 million gamers, twice of the American population. This year given the “contribution” from coronavirus it is likely to approach 700 million. And female players alone already have more than 300 million.Foreign games aren’t banned. Steam has 19 million Chinese players active on a daily basis. Due to PUBG’s fever years ago, Steam had once 65% of users who are Chinese in 2018. Meanwhile, Tencent owns 49% of the share of Epic Games.For the market value, the American game market only surpassed the Chinese by 2019 due to the business development of the console platform.Not only that, in fact, but approximately 40% of the revenue of Chinese game makers comes from overseas markets (mainly from North America, Japan, South Korea).So the idea that when people say Chinese don’t make good games, they usually mean it by the PC/console games, not the mobile one. This is also reflected in the stat as 83% of the revenue comes from the mobile market. 15% of the mobile games in the world (outside of China) are made by Chinese companies.The reason for that distribution is possibly similar to the “PC wave” trending in the US as a result of more female and “people of color” players entering the market. Since the mobile game industry contributes the majority of revenue in China (in other words old men and women, kids, casual players than hardcore ones being a huge part of the consumers), there is little motivation for the game companies to produce PC/console games. So the PC/console game makers are struggling with finance, market and a lack of industrial line to operate and maintain themselves.So to do the math, 19 million on the Steam is nothing compared with 621 million (640–19 million) in the mobile (for a lack of data on other PC/console/arcade platforms). So the strategy of Tencent (the largest “game” company and second nastiest one next to EA in the world) is to skip the process of making but purchasing foreign game companies to produce PC/console games targeting at both the Chinese and foreign markets, while itself still works on mobile games and multiplayer cheesy PC ones.

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