Flyer Order Form: Fill & Download for Free

The question is “People who grew up before the internet became big, how was life different?”No viewing movie trailers on demand. Movie trailers were shown as advertisements at theaters or on TV.You kept maps - and the maps might be 20 years out of date (even if they were recently printed.) I kept maps in my car and in a tool-bag on my bicycle.You became VERY good at giving map directions and VERY tolerant at receiving map directions.Nobody was stupid enough to think that a farmer’s road was a valid detour.Music was on media, not online. Physical media that would wear out. The advent of CDs was an enormous boon - especially after you could write your own CDs (but that happened at about the same time as the rise of the Internet.)Catalog shopping depended on massive, printed catalogues that would come out annually (or at most quarterly) - with (sometimes) smaller catalogues as supplements.Knowing where your catalog (shop-from-home) purchase was while shipping wasn’t possible.Cheques were far more important. You often had to transcribe check numbers & etc. onto order forms - and even credit card numbers.Some small shops had only one phone line - and validating a credit card (or cheque) required waiting for that phone line to be free.Online banking (if it was possible) was online only because you could make a phone call into a touch-tone phone system that allowed you to query balances and do simple transfers.You paid attention to the weather forecasts - and knew how reliable they were for different seasons, etc. Weather forecasts were vague and (heh heh heh) nebulous - good for (at best) a 200 mile radius.You didn’t freak out during a power failure. There was no online social life keeping you in touch with people everywhere.You didn’t get as much news about “local” events from the other side of the continent (or even the other side of the state.) There was a lot less fear because there was a lot less fearful news that didn’t impact you.You wore a watch to know the time. You synchronized the time by calling a phone number (at best) and having your time pieces off by multiple minutes was common - unless you had a wind up watch, in which case you were lucky if it had the right hour. Public (and office) clocks were far more common and important.You depended on advertising flyers for knowing what kind of new pizza (or other order out foods) were available. You also kept them for the coupons.

When I arrived at college back in the last century, I found that our dorm had working fireplaces(!) in each suite.But no firewood.So as soon as I brought my bags in from the car, I looked in the Yellow Pages (an early, paper-based form of Google’s Shopping tab) to find a company that supplied wood. I ordered up a cord of pre-cut firewood and a carton of fire starters, which arrived a couple of hours later. I had them unload the wood onto the sidewalk in front of the dorm and charged it to my credit card.I went to the local copy shop (this was before anyone had printers…or computers) and quickly produced a stack of flyers offering a special “Firewood Welcome Bundle” for $5, including a fireplace-size bundle of wood and a firestarter.I went through the dorm sticking the flyers under every door, and by dinner time on my first day of college I had sold out my cord, made a profit, met all of my dormmates…and stacked away a month’s worth of firewood in my room.

My two most successful with direct sale metrics were, two words “SOLD OUT” and 12 pages of close typed screed with an order form.The first one - pasting SOLD OUT banners over our posters - turned a dud event into a sellout - because people want what they can’t have, except, luckily I do have a few returned tickets, and yes, you can buy them.The 12 page one went cold to 10,000 financial advisers and got a 3% “completed order form with payment” response rate. Which is off the scale amazing :-) It worked because it wasn’t a sales document. It was, but it didn’t look like one. It was simply an educational piece, and if they got to the end it was obvious that “yes, this guy knows his stuff, you really do want one of the limited places”.I also had fun selling a financial investment with, “if it goes well you’ll have a new swimming pool. But you could just end up with a hole in the ground”. It was high risk, and we only wanted high risk people to ask about it. That worked :-) (Hindsight, it was swimming pools all round, but credit for that goes to the fund managers, not me).Also be aware of when you need to do presence ads. I used to organise Raves. Everyone thought you advertised raves with posters and flyers, because you put up posters and handed out flyers. Those people who tried to copy us, failed. Because people didn’t attend raves because of posters and flyers, they attended because you had identified, and often comped, the social leaders, the people who decided what their group was doing that weekend. To sell out a 2000 person event, you just needed the key 50 people in the city to decide to attend:-) The posters and flyers simply went to show that you were serious, (in a game where many were not). So, crazy graphics, humour, bare minimum actual info, sometimes none (“in crowd” ads).General Rulesa) Know what YOU want them to do. If you don’t have a clear end point, you’re dead. Do you want the order form completed? Or them to email? Or phone? Know which.b) Know what they already know. If you don’t know where to start, you’re dead.c) Work out what they need to know to get from B to A. Give them that information.If they are right person, with the money, they should now WANT to buy, and be on the phone. But tradition also requires:-d) Believable call to action. “I can only take on ten new clients this year”. “Launch Offer”. “First 20 orders get an extra something”. Crap like “never to be repeated offer”, “once only deal” just annoys people. It doesn’t stop them buying if the deal is clear and the price is right, but it does make them wary of you, and that your prices, whatever they are, are just a starting point for negotiations.Now, if you still can’t work something up, you need to hire someone.If GRAPHICS are important, you do need to pay someone if you can’t do your own. If graphics look “wrong” for your product/level you’ve lost them before they read a word.