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How do I sell my house fast in San Diego?

Choosing the Best Time to Sell Your San Diego HouseMarket trends, seasonal perks, and personal needs all influence the timeline for selling your home in San Diego. If you're pinched for time, then now is the time to sell. Period. If you're waiting for market trends, be careful as the market shifts quickly. But if you want to show your property in the best light possible and don't mind a bit of competition, then spring is your best option.Many potential buyers come out of hibernation in the spring. You can imagine that when seeking out a lifestyle in The Golden State, house-hunters are attracted to bright sunshine - and in spring, nature does much of the decorating with rays of sunlight, blossoming flowers, budding trees, and the energy of new life.Deciding to sell your home can be rough. Rougher still is determining the best price for your house. And above the decision to sell and for how much, you have to determine when it’s the right time to sell. Selling at the right time can encourage multiple offers, competing bids, fast selling time, and other benefits. Selling at the wrong time could mean lengthier stays on the market, several price reductions, and a lower sales price. So, when is the best time for you to sell your San Diego Home?There’s No Wrong TimeThe first thing to realize when listing your home in San Diego is that there’s not a bad time to sell. In areas other than San Diego, March and April are the most beneficial times to list houses. In spring, the days are longer than other seasons, the sun is brighter, the weather is warmer, and more people are stretching out of winter hibernation in search of new ways to make dreams come true. But in San Diego, you can pretty much sports shorts and a tank top year-round. Winter doesn’t keep people indoors in San Diego as it does in other areas. In fact, some studies show that November is the best time for San Diego Sales. So, when the home you’re selling is in San Diego, any time is the right time.Selling the LifestyleUnderstanding that there’s no wrong time to sell a San Diego home, there is a more productive time to sell a lifestyle. San Diego summers represent fun in the sun, especially if the property you’re selling is on the waterfront. Memorial Day signifies the onset of summer when people start craving that summer vibe, which supports the theory that March and April are the best times to sell.If There’s No Time to LoseSometimes, you aren't afforded the luxury of waiting until an ideal time to maximize profit and minimize stress. In fact, there are times when the get-up-and-go strikes fast, you find yourself in a crunch, and you don’t have options for waiting until spring to list your property for sale. In the case of limited time, now is the best time to sell.Weekends | Specifically SaturdayIf you’re serious about drilling down into every minute detail of when to sell your house, then you may also want to consider which day of the week you list your property. People are occupied during the week with work, school, errands, and the hustle and bustle of daily life. However, more people browse the web on weekends, Saturday specifically. If your goal is to have as many people view your listing as soon as possible, then listing it on a Saturday may bring you the best results.Market TrendsAlthough there is no science to determining when a market may shift from a buyers’ market to a sellers’ market, you can wait it out until the tides turn. In a buyer’s market, houses outnumber buyers, so there’s less competition, and values may decrease. However, in a sellers’ market, inventory is low, values can increase, and homes sell faster. If you can wait, a sellers’ market is the best time to sell your home.Interest RatesLeaving season, days of the week, and market trends out of the equation, you can look to interest rates. If your home currently has a high-interest rate and you can sell your existing home to purchase one with a lower rate, then now is an ideal time to sell.It can be said that certain seasons bring higher sales than others. Certain days of the week outperform other days for drawing out buyers. But the reality of the situation is that the best time to sell your San Diego home is when you’re ready to move. Whether you’re upsizing, downsizing, relocating for work, or looking for a lateral move, when you’re ready to pack up and move on, that’s the best time to sell your home.How to Update and not Renovate Your Property to Sell FastRipping out walls and gutting the rooms in your house to make it sell fast isn't necessary. There are simple updates, easy upgrades, and quick-fixes that can add charm to your home, inside and out.Spacious, open floorplans are all the rave, and formal dining areas are losing their status. Remove bulky furniture, re-arrange remaining furniture into conversational areas away from the walls, and add light. Dark rooms feel smaller whereas bright rooms seemingly enlarge a space. Mirrors can also brighten a room by reflecting light. Evaluate your current window dressings as thick, dark drapes can not only block light but can also make a room feel dated.Nothing makes a room feel dated like old doorknobs, cabinet handles, and drawer pulls. Replacing these items in kitchens and bathrooms can add an elegant touch of new and modern.Start with the OutsideBegin with the curb appeal, the flirtatious charm a house has upon potential buyers on the first impression. You don't need to gut the yard and put in all new greenery, but it may help to get rid of any weeds, dead plants, or debris. A few bucks for a few live flowers could add a splash of color under windows and entryways. It's interesting how "well cared for" or "neatly manicured" translates to higher values in real estate.Make sure the exterior of the property is clean, give it a good power wash or, if needed, a coat or two of vibrant paint. Replace window screens. Add a new layer of caulking around windows, and make sure windows open, close, lock, and unlock with ease.You can also give the impression of added living space by creating an outdoor room with a seating area such as on the patio, a usable living space outdoors.The front door holds a lot of power in establishing the feel of a home. Strong, solid, oak doors give one impression while bright, pastel doors invite another. Replacing or painting the front door could add a fresh new charm to the entryway.Let There Be LightLight works magic indoors. Bright light makes rooms appear large, airy, and open. Update window coverings, make sure they're correctly installed from ceiling to floor, and keep window dressings open during showings.In situations where rooms lack windows, then add light in the way of ceiling lights, mounted fixtures, etc.In rooms that are small and naturally dark, consider adding mirrors in addition to light fixtures. The mirrors will reflect the light and give the appearance of enlarging the room.Paint and floor colorings should also be kept light, airy, and neutral in color.Clean and PaintThe two most important activities in which you can engage to add energy and life to a room is to clean and to paint. Cleanliness sells, and with a clean foundation, a fresh coat of light, neutral paint can make a small, dark room seem open and airy in no time and minimal money.Once everything is clean and fresh, you can assess what updates need your attention next.Doorknobs, Door Locks, Drawer Pulls, Cabinet HandlesAn elegant touch makes a lasting impression, which you can generate with a high-end doorknob, fancy drawer pulls, or a modern cabinet handle. The investment for these fittings is minimal and takes almost no effort to install but can bring significant returns in the way of offers to buy your house.Look at the electrical socket and light switch covers throughout your property. These, too, can be a simple and cheap fix with high returns.Kitchens and BathroomsKitchens and bathrooms have long been the most important rooms when showing properties. Spending a little extra time, attention, and money in finding clever and creative ways to update these spaces could pack a powerful punch in delivering the wow factor to potential buyers who are eager for project-free, move-in-ready living conditions. Replace the caulking. Use crisp, white linens. Update cabinet handles, drawer pulls, doorknobs, towel racks, and other little projects that could translate into big bucks.You don't have to rip up floors, tear down walls, and gut rooms to update a house for sale to increase its perceived value. In fact, in many cases, a few dollars and a simple project could significantly add to the perceived worth of your house.Colors that Sell Your Home FastSuccessfully selling a house is usually an endeavor influenced by varying factors affecting the real estate environment of wherever the sale is taking place. Also, it is universally known that the way a house looks is fundamentally the leading variable. From the design to the color scheme and the landscaping, the aesthetics of a house significantly influences how fast a house sells.Real estate professionals know this, which is why they put in extra emphasis and effort to ensure the property is in the best aesthetic condition possible to attract the most interest. Let’s look at how colors influence the selling prospect of a house and most importantly what colors will help you achieve this when looking to sell a house in San Diego.What is color psychology?Color psychology is a study based on colors and what effects they have on sighted people mentally and emotionally. It has been proven that colors have varying mental and emotional effects on a person. The color and tone of a place or thing can evoke a certain emotion or feeling from you by just looking at it or being around it for a duration of time.This means whether we are conscious of it or not, the colors surrounding us affect how we feel about something and maybe the underlying reasons why we are drawn to certain colors at certain times and repelled by others.Though each color evokes different emotions from different people, there are those that have been proven to have an overall universal effect on people. These are the ones that you should consider applying to a house when trying to sell it.Best Exterior ColorsWhile considering a color scheme for the exterior of the house, you should consider multiple variables such as the neighborhood to the external fittings of the house. With that in mind, your selection options should also factor in the three main hues which are the accents, trim, and siding.Siding – This is the largest area to be covered while painting the exterior. Consider the color of permanent fixtures when choosing a color for this area. Best examples include brick brown, grey, and beige.Accents – These include places like the front doors and the shutters. It allows more freedom to add personality. For a house in the beautiful atmosphere of San Diego, consider sun-washed colors. The best-recommended colors include brown, rusty red, blue, black, etc.Trims – They should complement the siding. Use color in the same color family of the siding color but a shade lighter. Other recommended include whites, creams, and light greys.Best Interior ColorsLiving Room – This is the most used space in the whole house. Usually, colors differ depending on personality, and the mood one is trying to achieve. Lighter shades tend to create the illusion of more space while the opposite is true for darker shades. The best colors are warm tones that are thought to stimulate conversation as well as create a welcoming space. These include browns, orange, yellows, etc.Dining Room – Used for meals, the best colors to use are earthy tones such as orange and red. Apart from stimulating conversation, they are thought to whet appetites as well. Not recommended is blue as it suppresses the appetite.Kitchen – As with dining room colors, you can use the same colors for this room for the same reason.Bedroom – As places used for relaxation and reconnecting with a partner, the best colors recommended are cool tones, as they are thought to have a calming effect, such as blue, lavender, green, etc. Bright and dramatic colors are avoided in this space as they are too stimulating for relaxation.Bathroom – Warm colors have always been used for these places and continue to remain popular. These include whites, light blues, greys which symbolize cleanliness. Even though more people have been infusing unconventional colors to make these spaces unique, when looking to sell a house it is safer to stick to the classics.Here we have given you a basic rundown on what colors to use in your home when selling in the San Diego area. Taking into consideration the psychology of color helps with selecting colors that best speak for the mood each room is trying to achieve and the emotion it is trying to evoke in the potential buyer. Putting these into practice will help in closing that sale.How to Market Your Home to Sell FastWhen deciding to market your San Diego home, the faster you come up with a plan the less stressful the experience of selling a home will be. Using a real estate agent to help sell your home will take out a lot of guesswork, so it is worth looking around to find a reputable one.It can be tempting to try and sell your home independently but think about the money you may lose out on if you don't know how much your home is worth. A real estate agent will know how to value your home and help you navigate the home selling process.Let's look at the benefits of using a real estate agent.Taking out the guessworkThere is no such thing as beginner’s luck in the real estate market. Hiring somebody to help you will eliminate any guesswork that may be shrouding the quest to sell your home. Paperwork and legalities are important, and you need somebody on your side who knows the ins and outs of the real estate market.Negotiating can be a stressful process. With a professional real estate agent on your side, you have someone who is skilled in negotiations and can get positive results.Speed of SaleA real estate agent will promote your property with due cause. Their good name is important, and they will work with your best interest in mind. Real estate professionals have many tools in their arsenal including internet listings, mailing lists, newspaper ads, and social media connections. They have the power to make your property visible to hundreds if not thousands of potential buyers.The Art of NetworkingYour real estate agent helps sell houses every single day. For this reason, they have a broad network that includes other agents and potential home buyers.Ask your potential real estate agent these questions to help you decide on who the best person will be to hire in San Diego to help sell your home fast.1. What will you provide me with that other agents don't to A) ensure I get the best possible deal and B) Make you the best possible candidate?2. How will you keep in contact with me throughout the entire process of selling my home?3. How long have you worked in the real estate profession?4. Do you work solely or as part of a team?5. Can you have reviews from past clients?6. Do you upkeep a performance guarantee?7. Can I have a list of all payments and fees?8. What marketing strategies do you use?Marketing your home to sell can be an exciting part of the home selling process if you have the right real estate professional on your side. Make it a priority to add an agent to your home-selling team today.Tax Implications When SellingSelling a home anywhere can be overwhelming. Between finding a reliable real estate agent and worrying about what improvements you may have to make to earn a respectable profit, most of us forget to investigate what selling can mean for your taxes. To avoid any unfavorable surprises in the future, it's advised that you understand exactly what type of taxes you'll have to pay after selling your home.California has one of the highest capital gains tax rates in the United States to date. At a maximum rate of 13.3%, California will tax any capital gain on the sale of your home above $250,000, if you qualify for a primary residence exemption; couples who file jointly will be taxed after $500,000. When you include the fact that the IRS can also levy a maximum of 39.6%, it becomes clear how important it is to have your taxes in order before putting your home on the market.To help lower the cost of capital gain tax, the primary home exemption will help drastically. For your property to qualify as a primary residence, it will have to meet the following requirements.How long have you owned your home? To qualify, you'll have to have owned your home for a minimum of two years; therefore, anyone who had purchased a house for a quick profit will have to look for another option.How long have you lived in your home? A primary residence is categorized as a home that you've lived in year-round for a minimum of two years out of the last five. For those with multiple places of residency, it's worth noting that the two years do not have to be consecutive.Have you used this tax exemption before? Keep in mind, this tax exemption can only be used every two years. For those with multiple homes, you may have to speak with a tax advisor to know what's best for your situation.What is Capital Gain Tax?The amount you make after accounting for the cost of acquiring and selling the property is known as your capital gain. You will also include in your calculation the cost of any permanent improvements you made around the home; for example if you had built an addition to the property. For additional information, it's advised you contact your local CPA or review IRS Publication 523.When selling your home in San Diego, any capital gain above $250,000 -- $500,000 for couples filing together --- can be taxed up to the rate of 13.3%.Selling as a Non-ResidentWith the high tax rates Californians face, it's not a surprise to hear that a 2014 report from the IRS had reported over 250,000 residents leaving the state. It's also not surprising to hear that more than 10% of those moved to Texas, a state known for its low state tax. For those moving to lower tax states, it might seem like the perfect plan to sell your California home after you've settled into your new state. Unfortunately, California taxes may follow you to your next state when deciding to sell your home.It's worth keeping in mind that if you are in California for more than nine months, the state will presume you are a resident. In addition, you will be considered a resident of California for up to 18 months after leaving the state, resulting in you being charged taxes as a resident.Offering a Home Warranty When Selling a HouseUnderstanding what a home warranty entails will help you to decide whether you want to offer it when selling your home. A home warranty ultimately provides financial protection to the person purchasing your home. Oftentimes this can lead to a faster sell as it gives the buyer peace of mind that they won't have unexpected expenses soon after moving in.What Would a Home Warranty Cover?A home warranty is not homeowners' insurance as that is something the buyer would need to purchase for themselves. However, offering a home warranty that covers all repairs or replacements for systems or appliances that are included in the sale, maybe a great idea.A home warranty generally covers:Plumbing systemsHeating and cooling systemsElectrical systemsWasher/dryerKitchen appliancesHow much do these warranties cost?Basic coverage would start around $300 and go up to $600 for more comprehensive plans. Warranty plans are offered at the time of the real estate transaction and most often are given the best price at this time. That's why as a seller, it is important to consider whether you will be offering this feature to the buyer of your home or commercial building.This home warranty can even cover these items during the listing period. This means if something breaks while you're selling the place, it is covered. Talk about a win-win. By offering to cover the first year of the warranty, you may entice buyers to bite faster than they would have without this bonus.Read the fine print closely to ensure that everything is covered as you would like. Each appliance will be covered up to a certain dollar amount or replaced with one that is the same size/efficiency. Understand items aren't replaced by the brand solely. Also, in some instances, the warranty company may even require you to upgrade an appliance before agreeing to cover that appliance in the warranty. This will vary on a case-by-case basis.Also, as the homeowner, you're responsible for all maintenance and the warranty company may ask for proof of any service/maintenance records before they agree to a repair should it be required of the home buyer.How a Home Warranty Benefits SellersUltimately whether it is worth it for your home depends on the age of your home and the age of the systems and/or appliances involved. If most things are new, there really isn't much risk for the buyer. However, if you have older elements to your home and people have been unsure of whether to purchase or not, this warranty may seal the deal. By increasing the buyer's confidence, you're more likely to sell your home faster.Also, this home warranty will create interest in your home especially for first-time homebuyers who may not be prepared for future repair expenses after saving up for their down payment.Ultimately, anything you can do to garner more interest in your home while it is on the market is a benefit for you as a seller.How to Choose the Right Real Estate AgentReal estate agents play a role in the successful sale of residential properties, but they’re not all created equal. Some agents excel in some areas while others have a more relaxed approach. The agent you choose to work with will be a deciding factor in how much money you can earn for the sale of your home, and how quickly your house will sell.Referrals, Recommendations, Ratings, and ReviewsStart simple. Ask. Check with your friends, family members, co-workers, and associates to find out if anyone has a real estate agent they can recommend. Social media networks have made it super simple to garner recommendations online. Eliminate any agents from your list whose ratings or reviews leave a sour taste.Location is ImportantYou can narrow down your list of potential real estate agents by refining the possibilities to a location. It’s important that the agent representing your house for sale is familiar with your community enough to be able to highlight selling points such as nearby schools, parks, access to public transportation, and other nuances. An agent who is an expert in your area will also be more familiar with real estate trends, prices, and competition in your community.Specialties and DesignationsReal estate agents hone in on and specialize in specific niches within their industry. For example, some real estate agents focus on luxury properties, others on waterfront homes, single-family homes, condominiums, and townhouses. There are even agents who specialize in short sales and foreclosure properties. Reduce your list once more to only agents who specialize in the type of property you’re selling.Interview Potential AgentsYou’ve now crafted a list of real estate agents in your area who specializes in the type of property you’re selling. You’ve read the ratings and reviews and you’re ready to move to the next step. You’re ready to interview potential agents to find the agent who can sell your house for the most money in the shortest amount of time.When interviewing agents, is by asking about the asking price versus the sales price of the last three homes sold. This can help you understand how close the agent’s estimate is when suggesting a sales price for your home, as well as giving you a realizing idea of what you might receive.Another question to ask agents is how many times the price was reduced between list and close for the last three homes sold. Knowing what’s “normal” for price reductions can help eliminate frustration during the process when the agent calls and suggests a price drop.Next, ask the agents how long each home remained on the market from the list to close. Creating a timeline of the agent’s productivity can help you gauge how long it will take you to sell your house from start to finish.Other questions to ask involve communication preferences, expectations, marketing strategies, termination policies, commission rates, etc.When you’re finished conducting your interviews, you should be confident in your selection of an agent who knows your neighborhood like the back of his or her hand, specializes in your type of property, has an excellent track record, clear communication skills, a direct marketing plan, and policies with which you can agree and work.Giving Your Agent the AssistMany sellers make the mistake of hiring an agent and then washing their hands of the process. Realistically, the more involved you are with the preparation of your home for sale, the higher the chances are that you’ll sell fast and for top dollar.Your agent will advise you on how to price your home for sale. Pricing is important because if you miss your mark and the price too high or too low, you could lose thousands of dollars and find your home on the market for extended periods of time. Next, your agent may suggest ways you can improve the perceived value of the property through staging. When you stage your home, you dress it for success by getting it into the best condition possible for showings.When you take the time and the steps to find the right real estate agent, and then you work with your agent as a team with the goal of selling your house, you’ll sell quickly and for top dollar.Do Open Houses Sell Houses?The concept of successful open house showings is debatable. While it's true that many real estate agents use open houses to grow their database of buyers, there is some success with open house offers. For an open house to be successful, you need to prepare for and market your event. The attraction for home-shoppers is the ability to walk through and get a feel for the environment without the pressure of a potential sale. It's a window-shopping, browsing opportunity that can and does convert to sales when properly conducted.Work with your agent to determine the best course of action for marketing your open house to the right audience. Stage your home, so shoppers view it in its best condition.Back Yard and Curb Appeal Affect ValueDressing your home's exterior appearance could increase its value. From flowers and trees in the yard to exterior doors and windows, yards and curb appeal increase a home's value to buyers.Some projects like swimming pools and decks, do not provide such a return on investment. Before digging into your yard and changing your home's exterior, talk with your real estate agent and research to determine which projects are right to increase your home values with landscaping and curb appeal.How to Buy a Home While Selling AnotherWhen you need to sell your existing home before you purchase your next property, there are several options to consider.You may choose to obtain a new mortgage on your next house while still carrying your existing on your current house. While this may pose some risks, it also provides the benefit of being able to move into your new home, so you focus on selling a house that's vacant.You may consider listing your existing property as a lease with an option to buy. This method of "try it before you buy it" could be a smooth transition from rental to purchase while still covering your mortgage payments.Renting your house is another option, but that idea also comes with pros and cons.Should I Rent My Home or SellWhen you choose to rent your home, you may be able to recover your mortgage payment and a potential profit without having to concern yourself with selling the property, but at what risk? There are some situations where renters do more harm than good by causing damage to the property.You may also find yourself responsible for maintenance and repairs on a rental property. However, there are rental managing companies that can take care of the hassles of finding renters, evicting tenants, and overseeing maintenance and repair projects. Of course, that comes with a fee.No one can tell you for certain if you're better off selling your house or renting it out. Do the research, talk with your real estate agent and financial advisers before making your decision.What Happens During an Open HouseOnce you've decided to sell your home, you may want to think about hosting an open house. This will allow potential buyers to swing by at their convenience to check out your home. An open house provides many benefits to you and the potential buyers.What is an Open HouseAn open house gives potential buyers the opportunity to casually view your home without needing an appointment. It is an excellent way to have many showings at one time. Buyers can walk through your home and take their time. They don't need to feel rushed and can determine what they like about your home without having you or the realtor there which could make them feel pressured.Benefits of Having an Opening House Open HouseThere are many benefits to having an open house. The most obvious benefit is being able to show your home to many buyers at one time rather than having to prepare your home each time someone books an appointment. Traditional appointments often give the homeowner little time to prepare for the showing. Other benefits include:The hustle and bustle of many buyers congregated at your home at once will motivate them to buy.You can assure your home is "show ready". You set the date and time for the open house allowing you to prepare.Most open houses take place on the weekends which allows buyers to attend several open houses to compare. You can take this opportunity to make your home stand out.Preparing for an Open HouseGive your home a good cleaning. Make sure the floors are clean and the beds are made. Declutter so that space looks bigger. You will also want to straighten up the exterior by making sure the grass is cut and the landscaping is well-kept. If there are any small repairs, either inside or outside, take care of those before buyers have a chance to notice.Unique Open House IdeasYour main goal should be to attract buyers to your open house. Some creative ideas to accomplish that include:Provide drinks and refreshments for your potential buyers.Spotlight a local business such as having a mortgage lender on-hand to prequalify buyers.Give your guests a clipboard with a checklist to allow them to highlight features they like and provide you with valuable feedback.Have a garage sale while you host the open house. You are sure to get more visitors and you'll be able to sell items you no longer need, making packing a little easier.Open house ideas are endless. You want to make your open house an event that people will want to attend, and sometimes that takes a little extra incentive such as the previously mentioned ideas.What is a Broker's Open House?You should consider hosting a broker's open house. You'll want to prepare as you would for a regular open house. But, the difference is who is on the invite list. You'll be inviting real estate agents and other real estate professionals. The purpose of this type of open house is for those in the real estate industry to view your home to determine if they have clients who may be a good fit for your home.When selling your home, you should certainly take advantage of an open house. You'll be able to cluster buyers together and get them motivated in a relaxed environment. It's an ideal way to show your home at your convenience. But, it is also convenient for the buyers as they do not need an appointment. Everybody wins with an open house.Backyard and Curb Appeal to Improve Your Home’s Value When SellingCurb appeal and landscaping are essential components of whether or not your home will sell for the amount you hope it will. When a prospective buyer pulls up to the home, he or she instantly forms an opinion of it. Is it a fixer-upper? Does it need a lot of work? Or, is it well maintained, organized, and neat? To get the very most for your home, invest time in staging not only the interior but also the exterior of the home.How much of a return you get from what you put into landscaping depends on who you ask and your location. Generally, you can get as much as a 100 percent return on your investment. However, what you invest in is critical. It's not necessary to have a complex, detailed landscape. On the other hand, a boring grass yard may be limiting as well.Why Should I Stage My Home Before Selling?The goal of staging is to create a blank canvas from which homebuyers can visualize themselves within the space. For example, removing items of personal importance to you – such as plaques from the grandkids or personalized statues is important. It allows a person to see the space as something they can be a part of or make their own. The more specialization a property has, the more limiting it will be to your potential buyers. Instead, create a space that is:Easy to maintainEasy for homeowners to see the benefit ofClean, organized, and beautifulWhy Is Curb Appeal Important When Selling a House?Curb appeal creates that initial spark of interest. If someone looking for a home they can step into pulls up to a home with overgrown landscaping, an un-mowed lawn, and piles of debris, he or she already thinks the property is too much work for them. It does not matter what is happening inside – they already see the home as a project.With good curb appeal, your visitor wants to step inside to see and experience more. They are intrigued by the home. It's welcoming to them. Most of today's homeowners are not looking to fix or clean another person's problem before they can make a home their own. That's why it is important for you to ensure the landscape and overall curb appeal is set before listing.How Do I Create Curb Appeal Before Listing My Property?Creating curb appeal means working to achieve an attractive exterior to the home. This should be specialized to your home's needs as well as to what is expected in the neighborhood. If your home is lacking landscaping, but is overall orderly, in a neighborhood where homeowners are spending $20,000 or more on landscaping, your buyer is going to look the other way. To create curb appeal, consider the following:Declutter and clean up any area in need. This includes flowerbeds, driveways, curbs, and foundation areas.Trim trees and shrubs. Let the home's structure show.Paint the exterior of the home if it is faded, damaged, dirty, or not a neutral color. Be sure the gutters are clean.Keep the front door vibrant – it should be a focal point welcoming people into space.If desired, invest in new plants and flowers – add color, spacious depth, and contrast.Limit big projects requiring a lot of ongoing work, such as fountains or complex tree designs.How Do I Improve My Backyard When Selling My Home?Do not forget the backyard. Instead, treat it as an extension of your home. It can add a lot of value to the home when this space offers function. This could be an outdoor kitchen, a patio with ample dining space, a meditation area, or even a simple garden with a pathway. The key here is to keep specialization to a minimum. Get rid of an old hot tub – it is not adding value. Above ground, pools take away from a home's value as well. If you have raised planters or gardens, ensure the space is very organized and cleaned out.How Can a Real Estate Agent Help with Staging?Work closely with your real estate agent to pinpoint areas of concern. Talk about the types of investments you should make to improve the property's overall attractiveness and curb appeal. There is no value in adding a lot of detail, but you will benefit from simplifying, cleaning, decluttering, and maintaining the home. Make it attractive, perhaps even a home creating instant attention for its beautiful landscaping when someone pulls up to the curb. You want them to smile and step inside for more.How to Buy a Home When You Need to Sell Your Current HomeIn today's marketing, selling a home can happen quickly. However, in some markets, the property remains for sale for weeks or months before an offer is received. This brings up several good questions. Should you buy a home before you sell your current home? Or, should you list your home for sale and wait for offers before you find your home? This really depends on the market conditions, but there are a few key things you should know about the process and the options available to help you sell and buy effectively.How Long Do I Have to Live in The House Before Selling?Everything comes down to the contract. When you list your home for sale, your real estate agent will talk to you about your plans for moving out:Do you plan to buy a new home?Do you plan to leave the home before you list it for sale?Do you need time after you list the home before you can show it?Do you need time to move into a new home? Will renovations at a new home require you to need more than usual time?Once this is understood, the agent will work closely with you to find the best terms for your contract. You can specifically note what is important to you in the listing. For example, if the home is vacant, you can entertain a fast close. If, on the other time, you need 30 days to move out, be sure to include this in the listing as well.How Can a Real Estate Agent Help Me Understand the Market?Your agent will talk to you about your market. This isn't just the city's conditions, but also what is happening in your neighborhood. Together, you will determine what your options are for listing and expectations for length of time. Your agent will discuss days on the market with you, for example. This is a calculation of the average days a home is on the market before it sells within your area. The shorter this time is, the more likely you are to get an offer on your home once you list it.Your agent also needs to discuss the demands most buyers in your area have. For example, in a buyer's market – which means buyers are more in control over closing circumstances. In these areas, meeting the buyer's goals is important to ensure you get offers and can close on them. In other areas, seller's markets exist in which buyers are scrambling to find homes, and homes are typically selling at higher rates than previously. In this case, you have more control over what you can demand of the buyer, including a longer period of time before you move out.What Is a Contract Contingency, and Do I Need One?A contract contingency can help you with these gaps. It is wording included in any contract specifying the length of time you have to move out. For example, if you need 30 to 45 days to move out, you can include this language in your contract. The buyer can agree to it or move on. At the same time, buyers can also put contingencies in contracts. They may need the home to be vacated within 30 days, limiting your time.You always have the ability to determine what is right for your needs. If you do not want or need a contingency, don't accept one. At the same time, if you need more time, you cannot promise to move out before it is possible to do so. Violating the terms of a contract like this can void the sale.Do I Need a Bridge Loan?The other component of this process is the financial side. While you may be reached another component of this process is the financial side. While you may be ready and willing to move out within 30 days, your lender may put the brakes on the process. Most people cannot financially carry and afford the mortgage on their existing home and a new mortgage on a new home. Many times, you need to be able to pay off your first loan to pay for the second home purchase.Bridge loans can provide some help here. They can help you to create a bridge from selling to buying by providing the necessary funds to help you with a new down payment before the previous loan is sold. With a bridge loan, you do not have to use a contingency to sell.There are very specific areas of concern with selling timelines. Be sure to work closely with your real estate agent to ensure they are addressed.Should I Rent My Home or Sell?Financial ConsiderationsDetermining if renting your home will be a good investment requires analyzing and research. It is a rule of thumb not to rush this process. You will be forced to examine your financial situation and your vulnerability to risk.Carefully examine your home's current property condition and its location. Figure out the demand for properties for rent like yours in comparable neighborhoods. Consider contacting your real estate agent to conduct a comparative market analysis.The report can help in two ways,1. Determines the value of properties in the neighborhood.2. Prices properties like your home that rented within the last six months.What Does it Take to Be a Landlord?Before you can go any further in this process, you must determine if you are prepared to be a landlord. If your tenant's heat pump fails at 2 AM on the coldest day of the year, are you ready to handle that? The burden of responsibility to solve the problems will fall on you. If your tenant breaks the lease and does not pay you, will you be ready to evict a tenant that cannot pay?Renting your home is more than just a financial decision. Becoming a landlord means making a personal time commitment, and not everyone is able or willing to step up to that responsibility. It is the inconvenient phone calls in the early hours of the morning, or it is an appliance that is now broken and needs immediate repair. Events like these are often occurrences for landlords.You can consider hiring a property management company. Be careful that could be an expensive decision. It may be necessary in cases where you must move to another state or travel extensively fora job.Can I Afford to Rent My House?Determine whether the costs are worth the trouble. Miscellaneous fees can multiply fast - expenses such as lawn services, insurance, and HVAC service, to name a few. Add up approximately how much time are you willing to spare on your property as a landlord and determine if the ROI will be worth the time sacrifice. Keep in mind that single-family homes usually demand your attention at some point in time.Before turning your residence into a rental property, there are significant tax considerations to consider. As a landlord, you will have to report the rental income you receive as taxable income, even if there is a mortgage on the property. If you decide to sell the rental property, the basis for calculating a loss or gain is a bit different from a primary residence sale.As a landlord, the IRS will allow you to claim depreciation deductions on your income taxes. It helps to use the deduction to offset the income the rental property generates. Let's look at possible deductions of rental properties:Maintenance and repairsUtilitiesHOA feesInsuranceProperty TaxesMortgage InterestWhen it comes to depreciation, there is a specific formula for a rental property converted from a personal residence. Generally, the primary residences' adjusted tax basis is the price of the purchase plus any amount spent on capital improvement. Capital improvements to the property are enhancements that add value to the home, such as adding square footage, fences, or even notable improvements to the landscaping. Please note, the IRS does not include maintenance and repairs as a capital improvement.Taxes are complicated whether selling your home or choosing to rent it out. Make sure to speak with an accountant to get a clear understanding of how tax laws may impact you.When possible, take your time when it comes to deciding on whether to rent or to sell your property. Always seek guidance from professionals like local realtors and accountants to get an accurate understanding of your options and to assist with making the best-educated decision possible. ;Your real estate agent is the best source of information about the local community and real estate topics. Give the Team Macias a call today at 619-995-5792 to learn more about local areas, discuss selling a house, or tour available homes for sale.

What are the most efficient ways of marketing/promotion for a small online retail business?

Having worked in the retail sector for the last 25 years, I have seen it all. The ups, downs and the turn arounds. I have seen what Online Shopping can do TO a retail bricks and mortar store, and what it can do FOR a store.Owning a small business isn’t easy. We need to constantly learn, adapt and strive forward for our team, for our families, and for ourselves.Here are 35 ways to improve your business, you can implement right now.1. Remember Your Ultimate GoalYou Started your business for a reason. Remember what that reason was. Was it just to make money? Was it to help people find a solution to a problem? You may have a dream to expand to your second store location, or perhaps 3rd, 4th or 5th or you may have a view to Franchise your small business. Whatever your long term goal is, remember it! Write it down and post it somewhere you can see every day. Each day you need to be reminded of what you are working towards.Retrieve the original business plan. How does your current business compare to THAT plan? Are you still on track, or have you deviated along the way?2. Mission StatementWhat is your Business Mission Statement? This is something you and your staff should be referring to every day. This is what the business stands for, and what we live for. This single statement is going to drive the business forward.3. Know Your BusinessPrint last Financial Years Profit & Loss Statement. Print The Current P+L Year to date.. Are things moving in the right direction? Are they moving fast enough? Is your business keeping up with the fast paced industry? Have you identified the busy and the slow periods and adjusted to them?It’s very important that you know how your business is tracking, and how to adjust things if it’s not going in the right direction. Knowledge Is Power!4. Identify ChallengesList the challenges you and your team face on a weekly basis. Try and list them down from Most Challenging.. those that will require the most urgent attention, to the minimal challenges.. those we can tackle after the important ones. Prioritise and then focus on that list.5. Do a SWOT AnalysisStrengths / Weaknesses / Opportunities / Threats Strengths and weaknesses are internal to your company—things that you have some control over and can change. Examples include who is on your team, your patents and intellectual property, and your location. Opportunities and threats are external—things that are going on outside your company, in the larger market. You can take advantage of opportunities and protect against threats, but you can’t change them. Examples include competitors, prices of raw or wholesale materials, and customer shopping trends.This is going to give you a visual understanding of the challenges you face.6. Don’t just “Sell a Product”Anyone can go anywhere to buy the same product. You want to stand out from all the rest. How will you do it? Adding Value to the items you sell will set you apart from your competition. If you’re a butcher selling beef, you may throw in some recipe cards with a spice rub or a gravy packet. Combine that with a list of vegetables that will go well with it, and you have just given the customer a “Complete Solution” to dinner, instead of just an ingredient. Go above and beyond your competitors and give the customer a reason to come back to you.7. AdvertiseOh.. such a scary word. But it shouldn’t be. Whenever you spend money on advertising, you need to be able to measure its performance. You need to answer the questions “Am I Getting A Return On Investment” ?The ideal thing about Facebook, is the targeted advertising. You literally have the means to target people in your local area, with specific Age, Gender, Interests and buy habits. NEVER BEFORE have we had such a specific marketing reach at our disposal.Run a simple marketing campaign, capture your prospect leads and build your marketing list. Use an Auto Responder to continuously keep your brand in the mind of your prospect.Build Your Marketing List and use Autoresponder Marketing.If you don’t know EXACTLY where your advertising dollars are going, and what you are getting back.. then steer clear of paid advertising, or at least hire an agency who can best do an advertising campaign for you.8. Create your own Buzz..Whenever something noteworthy is happening in your business, relay that to your local industry press, be a Local Paper, Local Community Event Organiser, Centre Management.. Anyone who is going to use their reach to let people know what’s happening.9. Hold Promotions on a regular basisMonthly Events give your community something to look forward to. They will also give you a reason to reach out and contact your marketing list.Create your own promotion or event. You can get involved with other local businesses or charities who may compliment your business.I recently connected 2 of my own customers together for a mutually beneficial event. A butcher and a BBQ store. Both stores advertised a massive day at the BBQ store.Try Before You Buy! The BBQ Store had a range of products up and running so people could see, touch and use them while they were in action. The butcher supplied the meat, and advertised his quality product at the same time. Both collecting customer leads, talking about their own businesses, and offering deals on the day. Not competing against each other, but working together within the local community.10. Re-Visit your pricing strategyIs your pricing current? Are you making the Gross Profit you need to out the items you sell? Does your price rounding need attention ($52.50 – $54.95) ( $8.20 – $8.95) ?11. MerchandisingLayout - Is your store designed for sales? Like Products nearby for an upsell? Do you need to redesign the Store layout to better customer flow - maximizing your square footage? Can you attract a new customers and spark interest with Window Merchandising / In Store Displays / New or Clean Fixtures + Fittings / Changing Seasonal Displays / Clear Signage..Are the items in a specific location paying their way? Are the higher priced items at eye line?“The Eye Line is the Buy Line”12. Connect with your customersMake sure it’s a positive experience, every time someone walks into your store. Be happy, and engaging to your customers. Make sure you keep a clean and tidy store. Everything starts with Customer Service – Do you have a loyalty club and E-mail Marketing list? Are your Social Media Pages advertised around the store? Are you and your staff ASKING them to join? ..or even offering them some kind of incentive to join?..All business relies on its marketing list. “The Money is in the List”13. Under Promise & Over Deliver to your customersWOW your customers with service!14. WebsiteWhat does it currently represent? Is it a Basic Static Site with About Us pages and an Address? Is it a Full E-Commerce Site where you can sell your goods? Is it a Sales Funnel that guides customers through the buying process?There are many different types of websites, and you need to make sure your website best suits your business and compliments the over-all business.Be sure to Speak to an Agency if you need assistance with Web Development and SEO.15. Update Your Business on GoogleGoogle now has a dedicated section where Bricks and Mortar businesses can thrive. Location based where users can add reviews. Make sure you take advantage of this option as you are likely to see new traffic finding its way to your store.If you have a physical address, you need to update your Google My Business Profile.Set up a Google My Business Page at Update your browser to use Google My Business Customize your profile, Add your Services, Create your first post as an offer.Add valuable content and some photo’s to make the page look full.Be sure to Speak to an Agency if you need assistance with Online Business Services.16. Click-And-CollectIs this a service you currently offer? Having an option where customers can Pre-Order and pick up when they quickly come past is most appealing, especially to anyone who is Time-Poor. Even if you don’t have the ability to add the automated option onto your site, you should at least list that a customer can send through an e-mail with an order request, and your friendly staff will send back an exact price and ready to-collect time.17. Implement a Sales FunnelAll businesses should have a sales funnel implemented. Depending on the style of business conducted, the funnel will change, but having one custom built for your business is going to drive traffic and sales. Even if you don’t have a website, you can still have Sales Funnel.In this fast paced day and age, your web visitors have a short attention span of about 7 to 8 seconds. If they don’t find anything engaging in that brief moment, they will click off.Myth – if you build it, they will come.Some businesses pay tens of thousands of dollars to a web design company to redesign and rebuild their website. Unfortunately, the old style of website, with numerous pages of information and content listings, dropdown menus, pages and pages of stock choices… are now making way for simple, “Sales Guided” websites called Sales Funnels. In the same way IKEA guide each and every visitor through their sales process, your new Sales Funnel Style site will do the same.Testing has been done comparing the sales style, and it’s a whopping average 63% increase on people pressing the “Buy Now” button. The best part is, you can set up your own sales funnel with little to no knowledge about web design or coding… you only need to know your customer.18. Social MediaYou need to be on at least 1 major Social Platform. A word of warning though.. Only set up a social media profile if you can maintain it. Setting up a BAD profile will do you more harm than good. Depending on your industry, may dictate the platform you should choose. It’s best to talk to a Social Media Agency if you aren’t sure how to attack the Social World!You should be at the forefront on everyone’s mind within your own industry. This means engaging constantly on social media. Choosing the right Social Media Platform to match your Objective.Goal Platform Exposure / Fan Base Instagram, Snapchat, Twitter Brand Loyalty / Traffic Facebook, Youtube, Google Web Traffic / Sales Pinterest, LinkedInThis is pretty good guide to follow, but depending on your business, there may be a little crossover. Have a lengthy chat to your Retail Social Media Management Agency to come up with the best platform for your business.Don’t go more than 3 platforms. This will just become too much to handle, and things will get missed. Give each platform a good solid 6 months of engagement. If one of the platform isn’t working for you.. Try another. But give it a fair day in court to make sure first.19. Manage your FinancesAnd I mean To The Dollar. It’s most important, as a Manager or Business Owner, that you know where the money is coming from and where it’s going to. You need a detailed Profit & Loss statement that is updated and analysed monthly. Everything from TAX, outgoing bills, stock costs, loan payments, wages, rent, all the way down to milk for staff coffee out of the petty cash tin. Out of the NET PROFIT that’s generated each month, that is, AFTER EVERYTHING has been paid for, I like to use the 33% Rule. 33% will go to shareholders, 33% will stay in the account as savings, and remaining 33% to be spent ON the business.. in the way of advertising, marketing or store improvements.20. Move Outside your SquarespaceSet up displays outside your store walls. You may be able to use space on the sidewalk, or in the centre of the shopping mall.. you may have a local market stall where you can set up a stand.. anywhere you can have a sales presence is worth trying. Then gauge the reaction and response and try somewhere else if it’s not working.21. Story BoardUse a sandwich board outside your store and be sure to change it up on a daily basis. You can add any daily specials, or run-out items. “Quotes of the Day” or industry specific news .. just be sure to keep it light and entertaining. If your board has your business name on it, encourage people to take a photo and post it on THEIR OWN social media!22. Suggestion BoxPretty Old Skool! But some people are happy to give feedback in this way. Some people like the anonymity, others have trouble talking to people.. we want as much feedback as possible, so give them another option to let you know how you can improve the business.23. Additional Payment OptionsWe are FAST approaching 2020 and times certainly are changing. New payment method are available, especially with the younger generation, so don’t disregard them. Options like Afterpay and Zippay are pretty common, and Paypal is on almost anyone’s phone these days. As time goes on, you will find Bitcoin and Facebooks NEW Cryptocurrency will become more mainstream.. so we may as well prepare now.24. Invest in your staffYour Staff are your business lifeblood. These are the people you trust to look after your business when you can’t be there 24/7. Are they the right fit? Do they need training?If you want your staff to run your business the way you do, then you will need to invest some time and effort into training them up to your level. You will need to run regular workshops and Team Building Exercises. You need to make them feel like it’s THEIR business too.. as if they have a vested interest.. but most of all.. for the hard work they do put in.. they must be rewarded for.Have an incentive for staff to strive towards, but make sure it’s achievable. A policies + procedures manual should be printed and kept on hand for easy referral in the event they have any questions about the way the business should be run. You need to keep your staff motivated, and the workplace enjoyable. A miserable employee will do no-one any good. Set goals such as sales targets. Having goals will drive effort among staff. Track performance over time (day, week, month), conduct regular meetings (shift starters, morning huddles, 1 minute catch up), PK training (product knowledge) sessions and organise daily contests. Reward staff for hard work and achievements, this will keep them motivated and excited.Mystery Shoppers can be used to report on staff techniques and for training purposes.As far as Management ideas, Managers and team leaders need to get out on the floor and lead by example. Teach selling tips such as How to Sell, Sales Techniques etc.Rapport is everything, ASK more questions, have an ADD-ON strategy, have a sense of URGENCY, Make Work Fun! – if staff are smiling, customers will too!Empower your staff and hold them responsible "It's easier to ask forgiveness than to ask permission"25. The Weekly WalkThere are 2 reasons you need to grab your #2 in charge and do a weekly walk. First, to learn what is happening in your business. This is a very open 2 way conversation with the person in charge who leads when you’re not there. It needs to be honest and constructive to give you a good idea of current events.The 2nd reason is to create a checklist of things that need to be done. Inevitably you are going to spot a few things that may need improvement. Create a weekly checklist of things the staff need to stay on top of. Cleanliness, Merchandising, Health and Safety, Building Maintenance etc. All that boring stuff that usually gets forgotten about until its too late.. Everything from that dust that builds up on the top shelf where no-one looks.. through to the trip hazard from the hole in the carpet we keep stepping past.Refer to your list from the week before to make sure the items have been actioned!26. Branding or Re-BrandingDoes your business need a facelift? Not just a paint job but an image change? Re-branding your business is a massive undertaking, however if it’s time for a change, then plan it out and execute. This will almost re-set to zero. This will give everyone the opportunity for a new beginning. Wash away the old and start fresh.New POS or signage, replace all labels, perhaps new colours or branding, new policies and procedures in place and a new and exciting chapter is about to begin. Make an event of it with a launch date and watch the customers come in out of curiosity. This is your chance to win back any customers who have been burned in the past and show them that the business has turned a corner.You only get one shot at a total re-branding so be sure to get organised and do it properly.27. Inventory controlStaying on top of your stock is paramount to your business’ success. Do you have products that don’t sell? Why are they there? Are you holding enough stock of what does sell? Are you ever selling out of stock of some items? Think of your store as a mini shopping mall, where each area is another small shop that needs to pay it’s rent. Are the items displayed in this prime location, paying their way? Do those items deserve to have pride-of-place within your store? If not, swap them out for a more deserving line of product. Nail down your best sellers and be sure you never run out of core product. If you have ever run out of product you KNOW will sell, then your not holding enough in inventory. There is a lot of money tied up in stock holdings, so it’s equally important you’re not holding onto stock that DOESN’T sell. Are you holding 8 of that item when you sell only 1 per month? It’s important to Markdown and Rotate stock. If you sell something with a use-by date, this is imperative. Lack of Aged Stock Rotation is going to cost you money. Stack it high, watch it fly! Fast moving items will move even faster if there are PLENTY available.28. CLAMP DOWNIf you have an unusual amount of returns.. Why? Is it a faulty product line? Are items being sold for the wrong purpose? Is stock or money going missing? Are items being purchase with a credit card and returned with cash?Theft and Shrinkage is something an owner/manager must be ALL OVER. You will need to be on the lookout for warning signs, opportunity for customer/staff theft, and have a clear returns policy to be able to track and record refunds and exchanges.29. Identify Additional OpportunitiesWherever possible, a business should adopt the omni-channel income. Your bread and butter is most likely customers coming into your store and purchasing, however have you ever thought outside the box to reach more customers?Selling from your website, if you’re not already, is a given but what if we went even further?Drop Shipping is ideal for a business that can easily pack and send small items. Effectively, you become a small wholesaler. Endless Aisle Shopping (Shop by PC at the front of the store) where customers can browse and even purchase. Loss Leaders are popular items sold at heavy discounts, sometimes even below cost, to specifically attract customers into the store. A Pop-Up Store at another location such as shopping centre forecourt, local markets, carpark sale etc. Additional to your website, you may have an Amazon / E-bay Store. Although you have to pay a commission, these sites get A LOT of traffic. Within any package that is sent, you should be including some marketing material about your business, as well as building your customer email list.Can you do a deal on Groupon / Scoopon or Catch of the Day. Another way to introduce new customers to your business with a great deal! Private Labelling is where you take a product you sell A LOT of, and have a company in china manufacture it for you under your own name, effectively cutting out your wholesaler and making a larger profit. Create your own Youtube Channel and make loads of tutorial videos about your products… be sure to have a buy link at the bottom of the video. Supplier Assistance. In many cases, your top suppliers would be more than happy to come to your store and hold promotions / training days. This is great for staff and creates a buzz around the store. Also a great event you can contact your customers about!30. Stay Safe – Staff & CustomersBe very conscious about Safety, Security & Loss Prevention. Create a Work Health & Safety (WHS) checklist and make sure it is adhered to.31. Destination – Not Just a StoreGive Customers a reason to come to your store - Make your store a Destination. Instead of customers saying “I need to go to (your store) to get something” they should be saying “Let’s go to (your store) to see what’s happening”!Here in Australia we have retail stores like Bunnings, and Ikea. These are stores people visit because they WANT to go shopping.. not because they NEED to buy something. There is a difference. Give your customers a reason to come to your store above and beyond just buying a product they need. Hold Workshops or Cooking Demonstrations. You may hold how to use tutorials in store, or perhaps have just a Saturday BBQ. If you can cater to the tastes of kids, they will do all the convincing Mum and Dad will ever need!32. Post-Purchase CommunicationAfter customers have shopped, it’s a good idea to contact them, usually via e-mail, to again, stay in the forefront of their mind. This may be asking how their experience was, How you can improve service, A Survey, To send them a copy of their receipt, or an offer to join your loyalty club.This will make them feel part of the family, and not just a number!33. Run Analytical ReportsYou need to know everything that’s going on within your business, so be sure to be running reports and sharing them with your team. Make sure you create a Budget or Targets to work towards. Run Inventory reports including Fast/Slow movers and Low/High Priced items. Staff reports should include Sales Value, Sales Qty or LPT (Lines per Transaction). Sales reports will include Sales vs Budget, Sales Source (Instore or Online) and +/- on the same time last year.34. Rent NegotiationRent is one of the biggest monthly expenses of any retail storefront. So there are some things we can do to reduce this cost. Take advantage of the fact that the Retail industry is not what it was 5 – 10 – 20 years ago. You will notice there are A LOT of empty retail stores around. If your lease is coming up for renewal in the next 6-12 months, then it’s time to do something about it.Unfortunately, if you are in a large shopping centre, your options are going to be limited. However on street level, you may have plenty of options available to you. Don’t be afraid to contact your agent and politely let them know you may be looking for a slightly cheaper premises come renewal time. If you are a model tenant, they will be willing to negotiate new terms with you.35. NOW TAKE ACTION – Create a Future Growth PlanMake a list of changes you are willing to make. Prioritise that list and work through. How will you drive traffic, offer better service, improve window merchandising, keep your store fresh, look busy in store, make your store look like it's worth shopping in, increase Community based marketing.. Brainstorm with your staff and come up with a Plan of Attack.Create a Weekly Check-in. Send an E-mail to your boss (If you are the head honcho, send it to yourself.) This will be a running diary of how you are going with changing your business. Your Wins, Losses, Successes and Failures.Be Consistent, but don't be afraid to try new things.Be Ethical and Responsible.Always Learn More!Be willing to accept Constructive Criticism.Get started! Just Do. It’s better to Try and Fail than Not Try at All.Don’t forget to jump ontoSocial Media for Retail | Oz Retail Groupand take your FREE Online Business Analysis.To Your Business Success,Matty Mac

How do we explain the centrality of Christ from Genesis to Revelation?

I’m cutting and pasting a comment I made on another question which I believe answers your question:Disclaimer: Thanks for your very thoughtful response. These are lofty issues so everyone should take whatever I say with a grain of salt.1 John seems to be a checklist for determining whether one is “in eternal Life” or not. There is nothing in there about Trinity. In fact, Trinity is not so much as mentioned in scripture.However, since the Catholic Church was the only Church for many years it was made a salvation issue because the kingdom of God is the people of God so if they close their doors, the people perish:[Mat 23:13 NKJV] (13) "But woe to you, scribes and Pharisees, hypocrites! For you shut up the kingdom of heaven against men; for you neither go in yourselves, nor do you allow those who are entering to go in.In about 200ad, Tertullian seems to have passed on a more correct relationship between the one True God (the Father 1 Cor 8:6), Jesus (who is YHVH by inheritance Hebrews 1:1–3) and the Spiritu Sanctu (“holy breath”) than the Catholics did who used his language. He described them as a Triad with the Father being the Originator of the other two. While there was a perfect bond of unity among the three, the Originator is and will forever be the “Boss”:[Jhn 5:30 NKJV] (30) "I can of Myself do nothing. As I hear, I judge; and My judgment is righteous, because I do not seek My own will but the will of the Father who sent Me.However, Athanasius focused on Tertullian words “one substance” (homoousian) and ran with it, which is decidedly an error, since scripture describes Christ as the “reflection” of God’s shining and “the picture of his substance” (homoiousian):[Heb 1:1-3 NLT] (1) Long ago God spoke many times and in many ways to our ancestors through the prophets. (2) And now in these final days, he has spoken to us through his Son. God promised everything to the Son as an inheritance, and through the Son he created the universe. (3) The Son radiates God's own glory and expresses the very character of God, and he sustains everything by the mighty power of his command. When he had cleansed us from our sins, he sat down in the place of honor at the right hand of the majestic God in heaven.Because Tertullian believed in the divine hierarchy he was not considered a “Saint”:—-Tertullian reserves the appellation God, in the sense of the ultimate originator of all things, to the Father,[13] (Tertullian - Wikipedia)who made the world out of nothing through his Son, the Word, has corporeity though he is a spirit (De praescriptione, vii.; Adv. Praxeam, vii.). However Tertullian used 'corporeal' only in the Stoic (https://en.wikipedia.org/wiki/Stoicism) sense, to mean something with actual material existence, rather than the later idea of flesh. Tertullian is often considered an early proponent of the Nicene doctrine(https://en.wikipedia.org/wiki/Nicene_Creed)*, approaching the subject from the standpoint of the Logos doctrine (https://en.wikipedia.org/wiki/Logos_(Christianity)), though he did not state the later doctrine of the immanent Trinity (https://en.wikipedia.org/wiki/Immanent_Trinity). In his treatise against Praxeas, who taught patripassianism(https://en.wikipedia.org/wiki/Patripassianism)* in Rome, he used the words "trinity", "economy" (used in reference to the three persons), "persons", and "substance," maintaining the distinction of the Son from the Father as the unoriginate God, and the Spirit from both the Father and the Son (Adv. Praxeam, xxv). "These three are one substance, not one person; and it is said, 'I and my Father are one' in respect not of the singularity of number but the unity of the substance." The very names "Father" and "Son" indicate the distinction of personality. The Father is one, the Son is another, and the Spirit is another ("dico alium esse patrem et alium filium et alium spiritum" Adv. Praxeam, ix), and yet in defending the unity of God, he says the Son is not other ("alius a patre filius non est", Adv. Prax. 18) as a result of receiving a portion of the Father's substance.[13] (Tertullian - Wikipedia)At times, speaking of the Father and the Son, Tertullian refers to "two gods".[13] (Tertullian - Wikipedia)[d] (Tertullian - Wikipedia)He says that all things of the Father belong also to the Son, including his names, such as Almighty God, Most High, Lord of Hosts, or King of Israel.[34] (Tertullian - Wikipedia)Though Tertullian considered the Father to be God (Yahweh), he responded to criticism of the Modalist (https://en.wikipedia.org/wiki/Sabellianism)* Praxeas that this meant that Tertullian's Christianity was not monotheistic by noting that even though there was one God (Yahweh, who became the Father when the Son became his agent of creation), the Son could also be referred to as God, when referred to apart from the Father, because the Son, though subordinate to God, is entitled to be called God "from the unity of the Father" in regards to being formed from a portion of His substance.[13] (Tertullian - Wikipedia)[e] (Tertullian - Wikipedia)The Catholic Encyclopedia comments that for Tertullian, "There was a time when there was no Son and no sin, when God was neither Father nor Judge."[35] (Tertullian - Wikipedia)[36] (Tertullian - Wikipedia)Similarly J.N.D. Kelly (https://en.wikipedia.org/wiki/J.N.D._Kelly)* has stated: "Tertullian followed the Apologists in dating His 'perfect generation' from His extrapolation for the work of creation; prior to that moment God could not strictly be said to have had a Son, while after it the term 'Father', which for earlier theologians generally connoted God as author of reality, began to acquire the specialized meaning of Father and Son.".[37] (Tertullian - Wikipedia)[verify illogical quote (https://en.wikipedia.org/wiki/Wikipedia:Verifiability)*]*As regards the subjects of subordination(https://en.wikipedia.org/wiki/Subordinationism)* of the Son to the Father, the New Catholic Encyclopedia has commented: "In not a few areas of theology, Tertullian’s views are, of course, completely unacceptable. Thus, for example, his teaching on the Trinity reveals a subordination of Son to Father that in the later crass form of Arianism (https://en.wikipedia.org/wiki/Arianism)* the Church rejected as heretical."[15] (Tertullian - Wikipedia)Though he did not fully state the doctrine of the immanence of the Trinity, according to B. B. Warfield, he went a long distance in the way of approach to it.[36] (Tertullian - Wikipedia)—-Please also see my answer to another question here:Did God make two great lights or did He make the great light two? (Did God make two great lights or did He make the great light two?)Jesus became God.Becoming God/deification (theosis) is not a novel idea. Apparently there was great jealousy among the angels that Jesus, a man was picked to become God. And if they could not become God they wanted to become equal to Him. Hence pride, jealousy and ambition drive the demons in their efforts to undermine their rival, Jesus Christ:[Isa 14:14 KJV] (14) I will ascend above the heights of the clouds; I will be like the most High.[1Ti 3:6 KJV] (6) Not a novice, lest being lifted up with pride he fall into the condemnation of the devil.The lie here is not that Adam and Eve would be like God in knowing evil but that in so doing, they would not die:[Gen 3:22 KJV] (22) And the LORD God said, Behold, the man is become as one of us, to know good and evil: and now, lest he put forth his hand, and take also of the tree of life, and eat, and live for ever:For more information on that please see:https://www.youtube.com/watch?v=e1rai6WoOJUIn the Kingdom of God, the order is this:[1Co 11:3 NLT] (3) But there is one thing I want you to know: The head of every man is Christ, the head of woman is man, and the head of Christ is God.(After that of course, children, who are to submit to their parents in the LORD.)This is because Jesus is the theosis of God’s Wisdom, the first born of the sons of God:[Pro 8:22-23, 25-36 NLT] (22) "The LORD formed me from the beginning, before he created anything else. (23) I was appointed in ages past, at the very first, before the earth began. ... (25) Before the mountains were formed, before the hills, I was born-- (26) before he had made the earth and fields and the first handfuls of soil. (27) I was there when he established the heavens, when he drew the horizon on the oceans. (28) I was there when he set the clouds above, when he established springs deep in the earth. (29) I was there when he set the limits of the seas, so they would not spread beyond their boundaries. And when he marked off the earth's foundations, (30) I was the architect at his side. I was his constant delight, rejoicing always in his presence. (31) And how happy I was with the world he created; how I rejoiced with the human family! (32) "And so, my children, listen to me, for all who follow my ways are joyful. (33) Listen to my instruction and be wise. Don't ignore it. (34) Joyful are those who listen to me, watching for me daily at my gates, waiting for me outside my home! (35) For whoever finds me finds life and receives favor from the LORD. (36) But those who miss me injure themselves. All who hate me love death."Notice that Jesus was not Jealous of men. Some other sons of God were, just like Joseph’s brothers and the Pharisees:[Gen 37:9-11, 16-20 NLT] (9) Soon Joseph had another dream, and again he told his brothers about it. "Listen, I have had another dream," he said. "The sun, moon, and eleven stars bowed low before me!" (10) This time he told the dream to his father as well as to his brothers, but his father scolded him. "What kind of dream is that?" he asked. "Will your mother and I and your brothers actually come and bow to the ground before you?" (11) But while his brothers were jealous of Joseph, his father wondered what the dreams meant. ... (16) "I'm looking for my brothers," Joseph replied. "Do you know where they are pasturing their sheep?" (17) "Yes," the man told him. "They have moved on from here, but I heard them say, 'Let's go on to Dothan.'" So Joseph followed his brothers to Dothan and found them there. (18) When Joseph's brothers saw him coming, they recognized him in the distance. As he approached, they made plans to kill him. (19) "Here comes the dreamer!" they said. (20) "Come on, let's kill him and throw him into one of these cisterns. We can tell our father, 'A wild animal has eaten him.' Then we'll see what becomes of his dreams!"[Mat 21:33-35, 37-41, 43-45 NKJV] (33) "Hear another parable: There was a certain landowner who planted a vineyard and set a hedge around it, dug a winepress in it and built a tower. And he leased it to vinedressers and went into a far country. (34) "Now when vintage-time drew near, he sent his servants to the vinedressers, that they might receive its fruit. (35) "And the vinedressers took his servants, beat one, killed one, and stoned another. ... (37) "Then last of all he sent his son to them, saying, 'They will respect my son.' (38) "But when the vinedressers saw the son, they said among themselves, 'This is the heir. Come, let us kill him and seize his inheritance.' (39) "So they took him and cast him out of the vineyard and killed him. (40) "Therefore, when the owner of the vineyard comes, what will he do to those vinedressers?" (41) They said to Him, "He will destroy those wicked men miserably, and lease his vineyard to other vinedressers who will render to him the fruits in their seasons." ... (43) "Therefore I say to you, the kingdom of God will be taken from you and given to a nation bearing the fruits of it. (44) "And whoever falls on this stone will be broken; but on whomever it falls, it will grind him to powder." (45) Now when the chief priests and Pharisees heard His parables, they perceived that He was speaking of them.The likeness is because the devil works through men by his unclean spirit which is Sin:[Eph 2:2 NKJV] (2) in which you once walked according to the course of this world, according to the prince of the power of the air, the spirit who now works in the sons of disobedience,After “air” there is no comma in the greek so to me it more easily reads:[Eph 2:2 NKJV] (2) in which you once walked according to the course of this world, according to the prince of the power of the air of the breath that now works in the sons of disobedience,—-In addition, I believe that the 144,000 that bear the Father’s name in their forehead have undergone theosis and like Christ, bear his name:[Rev 14:1-5 NKJV] (1) Then I looked, and behold, a Lamb standing on Mount Zion, and with Him one hundred and forty-four thousand, having His Father's name written on their foreheads. (2) And I heard a voice from heaven, like the voice of many waters, and like the voice of loud thunder. And I heard the sound of harpists playing their harps. (3) They sang as it were a new song before the throne, before the four living creatures, and the elders; and no one could learn that song except the hundred and forty-four thousand who were redeemed from the earth. (4) These are the ones who were not defiled with women, for they are virgins. These are the ones who follow the Lamb wherever He goes. These were redeemed from among men, being firstfruits to God and to the Lamb. (5) And in their mouth was found no deceit, for they are without fault before the throne of God.—-I have not passed these observations through the fire seven times yet so please consider the source. The things of God are revealed in scripture and involve complex matters and require revelation to understand.At the moment my view is that there is but one God, the Father and he in his own person is the Originator of all:[1Co 8:6 NKJV] (6) yet for us there is one God, the Father, of whom are all things, and we for Him; and one Lord Jesus Christ, through whom are all things, and through whom we live.Christ is the theosis of God’s Firstborn who took on physical form and through obedience even as far as death underwent theosis. He that sees Jesus sees the Father in that the Father has filled him with the divine breath without limit:[Jhn 3:31-36 NLT] (31) "He has come from above and is greater than anyone else. We are of the earth, and we speak of earthly things, but he has come from heaven and is greater than anyone else. (32) He testifies about what he has seen and heard, but how few believe what he tells them! (33) Anyone who accepts his testimony can affirm that God is true. (34) For he is sent by God. He speaks God's words, for God gives him the Spirit without limit. (35) The Father loves his Son and has put everything into his hands. (36) And anyone who believes in God's Son has eternal life. Anyone who doesn't obey the Son will never experience eternal life but remains under God's angry judgment."—-Christ has a “unique origin” (monogenhs), distinct from men. However, he underwent manhood in order to become the firstborn also of many brothers. However, the saints are not added to the divine council but are exalted far above them:[Eph 1:19-23 NLT] (19) I also pray that you will understand the incredible greatness of God's power for us who believe him. This is the same mighty power (20) that raised Christ from the dead and seated him in the place of honor at God's right hand in the heavenly realms. (21) Now he is far above any ruler or authority or power or leader or anything else--not only in this world but also in the world to come. (22) God has put all things under the authority of Christ and has made him head over all things for the benefit of the church. (23) And the church is his body; it is made full and complete by Christ, who fills all things everywhere with himself.I don’t think John 1:1 is at odds with this view. Nor Hebrews 1:1–3. Nor Philippians 2:[Eph 2:6-10 NLT] (6) For he raised us from the dead along with Christ and seated us with him in the heavenly realms because we are united with Christ Jesus. (7) So God can point to us in all future ages as examples of the incredible wealth of his grace and kindness toward us, as shown in all he has done for us who are united with Christ Jesus. (8) God saved you by his grace when you believed. And you can't take credit for this; it is a gift from God. (9) Salvation is not a reward for the good things we have done, so none of us can boast about it. (10) For we are God's masterpiece. He has created us anew in Christ Jesus, so we can do the good things he planned for us long ago.We should not fight about such things with those who also have the Spiritu Sanctu living within themselves. No one gets it right altogether. We all see in part.[Isa 36:5 NKJV] (5) "I say you speak of having plans and power for war; but they are mere words. Now in whom do you trust, that you rebel against me?[1Co 2:4 NKJV] (4) And my speech and my preaching were not with persuasive words of human wisdom, but in demonstration of the Spirit and of power,He that has the Son has life.

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