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Entrepreneurs start with an idea and a belief that their vision can have a massive impact. It doesn’t always work out that way. But when it does, the effect can be world-changing: A breakthrough startup can scramble industries, alter how we work or live, and shift talent flows around the world. It’s no wonder that we tend to follow the fortunes of these founders and those who choose to follow them so carefully.With the LinkedIn Top Startups list, we wanted to provide professionals with a look at the young companies reaching that escape velocity. As always, we started with the data — the billions of actions generated by LinkedIn India's more than 50 million members — and focused in on four pillars: employee growth; jobseeker interest; the level of professional engagement with the company and its employees; and how well the startup pulled talent from our flagship LinkedIn Top Companies list. In other words, which startups are commanding the attention and working hours of top talent? To be eligible for Top Startups, companies must be seven years old or younger, have at least 50 employees, be privately held and headquartered in India. For more about our methodology, scroll to the bottom of this article.(For more insights, do read Ravi Venkatesan’s data-driven analysis of Top Startups, Shalini Prakash’s piece on why fewer women pursue entrepreneurship and Sid Pai’s take on the need for more successful founders to turn mentors.)Will these companies continue with their explosive growth and world-changing work? That’s in the hands of the talent flocking to these startups. Maybe you’ll want to put your own hat into the ring. Check out who made the cut and join the conversation using #LinkedInTopStartups.Here are this year’s top 25 startups in India.Going full throttle: OYO is on an expansion spree. The 5-year-old hospitality startup is already India’s largest hotel network with more than 100,000 rooms in 230 cities (compared to Marriott’s 23,000 and Taj Hotels’ 17,000). Over the last nine months, the budget hotel brand has ventured into Malaysia, China and the UK. | Global headcount: 4,700 | Headquarters: Gurugram | Baptism by fire: All new hires, or “OYOpreneurs”, are exposed to actual business problems on their first day so they imbibe a sense of ownership.Fit as a fiddle: Wellness startup Cure.Fit has four offerings: no-equipment gyms, health food, yoga and meditation centres, and primary care. The company just raised $120 million from existing investors and acquired premium gym chain Fitness First in a deal worth $30-35 million. | Global headcount: 120 | Headquarters: Bengaluru | Perks galore: Cure.Fit offers its employees unlimited leave, fixed increments every six months, weekly cricket matches and a concierge service for personal tasks.Delivering the goods: Dunzo has the distinction of being Google's first direct startup investment in India and is fast becoming a verb in Bengaluru. Users of the concierge services venture are “dunzoing” everything from buying groceries to picking up laundry and arranging last-minute gifts. | Global headcount: 160 | Headquarters: Bengaluru | Entry ritual: New hires are asked to complete an order using Dunzo’s partner app so that they understand the business inside out.Logical logistics: Rivigo attained near-unicorn status recently when it raised $50 million at a valuation of $945 million. Why are investors betting on the logistics services firm? A unique driver relay model that reduces turnaround time, marquee clients such as Maruti Suzuki, ITC and Marks & Spencer, and a freight e-marketplace that's already India's biggest. | Global headcount: 3,700 | Headquarters: Gurugram | Warriors wanted: Rivigo plans to hire 5,000 people over the next year for scaling up its fleet, warehouses and technology.Simplifying insurance: The online general insurer says that 87% of its claims are approved in 24 hours. Digit believes in simplifying processes: every insurance product is explained to customers in a 2-page document. Billionaire Prem Watsa's Fairfax Holdings recently put $44 million more in the two-year-old startup. | Global headcount: 630 | Headquarters: Bengaluru | Quick cover: If an insured flight is delayed by more than 75 minutes, customers immediately receive a claim notification to their mobile device.Lifestyle guide: Little Black Book (or LBB) started as a Tumblr blog with an initial investment of ₹80,000 before it morphed into an online platform for cultural goings-on. Its recommendations span everything from food and fashion to theatre and shopping across eight cities. Presently, the company is busy scaling up its curated marketplace for local products and events. | Global headcount: 80 | Headquarters: Delhi | Open doors: Every employee is encouraged to give feedback directly to the co-founders.Anchored in growth: Arnab Goswami's Republic TV has ruled viewership ratings in the English news genre since its launch in May 2017, but bigger rival Times Now seems to be clawing its way back. Republic was successful in monetising eyeballs and went on to clock ₹155 crore in revenue for FY18. But the channel is often accused of having a pro-establishment stance and being over-dependent on Goswami. | Global headcount: 400 | Headquarters: Mumbai | The TRP race: Republic will set up a Hindi news channel ahead of the 2019 general elections.Redefining design: A bootstrapped design and digital agency, The Minimalist started as a Facebook page for witty content. It works with clients such as Saint-Gobain, Bharti Airtel, Berkshire Hathaway, Coca-Cola and Abbott. The last fiscal year was a watershed moment for The Minimalist, one in which its revenue and headcount doubled. | Global headcount: 60 | Headquarters: Mumbai | Team huddle: The company’s HR conducts team-building activities every week.Powering transactions: Online payment solutions provider Razorpay now services more than 100,000 businesses, including names such as Bharti Airtel, IRCTC and Goibibo. The company is clocking a monthly growth of 35% and it bagged $20 million in a Series B funding round led by Tiger Global and Y Combinator earlier this year. | Global headcount: 230 | Headquarters: Bengaluru | Undiluted focus: All team members, regardless of role or seniority, take customer support calls for four hours every month.Cracking the code: Nineleaps accelerates product development for other startups by providing web and mobile application services. It is expanding into new markets such as Singapore and Indonesia and diversifying into data science, blockchain and other emerging fields. | Global headcount: 200 | Headquarters: Bengaluru | Hiring binge: Nineleaps doubled its headcount since July 2017, and plans to hire as many as 300 people this year.Flexibility factor: Innov8 says it’s in the business of building entrepreneurs. The Y Combinator-backed coworking venture has 13 centres across the country. This year, Innov8 aspires to add 100 employees and treble its seat count to 12,000. | Global headcount: 75 | Headquarters: New Delhi | Stable income stream: The company pivoted its model to ensure that the lion’s share of the revenue comes from enterprise clients and the rest from early-stage startups and freelancers.Growth by design: Schbang is a digital solution agency that also dabbles in original content. It counts marquee names — Ashok Leyland, Hot Wheels, Amazon Fashion, and RAW Pressery — as clients. Schbang wants to be India’s first agency export and plans to open an international office next year. | Global headcount: 240 | Headquarters: Mumbai | New joiners get the sack... of a different kind! The Schbang 'Potli' has symbolic objects like an eraser (to fix small mistakes), a rubber band (to stretch the limits) and a coin (so employees are never broke).Cover drive: Acko raised $30 million even before its launch and went on to bag $12 million from Amazon exactly a year later. The digital insurance firm solves everyday pain points with solutions such as in-trip covers for Ola users and screen protection for devices. Its biggest draw? Personalised policies based on user behaviour. | Global headcount: 115 | Headquarters: Mumbai | Time for a breather: Employees can decompress at frequent board game nights, football tournaments and Counter-Strike leagues.Rooms galore: Treebo scorched its way to 9,000 rooms in three years. The budget hotel chain’s headcount grew by 18% over the past year but it laid off a tenth of the workforce in July, shortly after the data window for this list closed. Bigger rival OYO’s strong investor backing, rapid growth and its rekindled partnership with travel site MakeMyTrip are hurting Treebo, media reports suggest. Treebo did not respond to a LinkedIn survey. | Global headcount: 795* | Headquarters: Bengaluru | Innovators: Treebo has filed four patents in India and the US for its quality management system.Loanwallah: InCred offers personal, education and home loans as well as credit to small and medium-sized businesses. The firm counts former Deutsche Bank co-CEO Anshu Jain as a backer and has secured the banking regulator’s nod for launching wholesale lending operations. | Global headcount: 1,000 | Headquarters: Mumbai | Family feel: New employees are greeted with a welcome kit that contains a booklet on the company's culture and trivia about its key personnel.Complementing kiranas: Jumbotail is a B2B e-marketplace that connects neighbourhood stores with their suppliers. The Nexus Venture Partners-backed startup also provides shopfront delivery of groceries and arranges working capital credit for store owners through its lending partners. | Global headcount: 125 | Headquarters: Bengaluru | Peer power: The appraisal process at Jumbotail gives 80% weightage to peers’ feedback and just 20% to the manager’s rating.Datagiri: Zapr Media analyses TV viewership data to provide actionable insights to broadcasters, advertisers and media agencies. To date, the media-tech startup has raised $13 million from Star India, Flipkart, Saavn and Micromax, among others. | Global headcount: 110 | Headquarters: Bengaluru | Scouting for talent: Zapr will fill 70 job openings over the next 12 months with new hires in data analytics, audio processing and other non-engineering functions.Weaving a web: After being bootstrapped for 7 years, BrowserStack hit the headlines for the largest ever Series A funding round – $50 million, led by Accel Partners. As many as 2 million testers and more than 25,000 paying customers — including Disney, Tesco, and Facebook — use its mobile app and web-testing platform. | Global headcount: 165 | Headquarters: Mumbai | Gracious welcome: Every new joiner is greeted with a personalised letter from BrowserStack’s founders.Ready to fly: Founded by three former Flipkart executives, Udaan: India's B2B Marketplace of Retailers, Manufacturers, Traders, Wholesalers is an online B2B marketplace for food, clothing and electronics. In just two years of existence, the company became the fastest Indian startup to bag unicorn status and expanded its reach to more than 500 cities. | Global headcount: 401* | Headquarters: Bengaluru | Growth pangs? LinkedIn data shows that the company’s headcount grew by about 92% in the last 12 months. With such a new team, the average employee tenure stands at 9 months.Disrupting diagnostics: SigTuple applies robotics and AI to make medical screening tests more accurate. Its offerings include smart hematology analyser Shonit and AI100, a low-cost device that digitises pathology samples. The team has applied for 19 patents in the US and India. | Global headcount: 120 | Headquarters: Bengaluru | Eclectic mix: Seven in 10 SigTuple staffers, including the three co-founders, are newcomers to healthcare but have cut their teeth in robotics, data science, software, and intellectual property.Cloud classroom: Online educator Online Courses & Education Programs for Professionals | UpGrad offers industry-relevant courses in subjects such as digital marketing, data science and product management. Co-founded by media magnate Ronnie Screwvala, the startup claims to have empowered more than 300 career transitions in the last year and has earmarked ₹200 crore for expansion in Southeast Asia and the Middle East. | Global headcount: 390 | Headquarters: Mumbai | Learn while you earn: Employees looking to upskill themselves can take several company courses for free.Tech support: InterviewBit is a preparation site for tech jobs. The self-funded startup also sources pre-screened technical talent for coveted employers such as Facebook, Amazon, Uber and Google. | Global headcount: 45 | Headquarters: Pune | Enterprise bet: The company has launched three new enterprise products since July 2017, resulting in sharp growth in B2B revenue. It plans to hire 50 employees over the next year.In the fast lane: Bus aggregation startup Shuttl recently raised $11 million from Amazon, Dentsu Ventures and existing investors including Sequoia Capital. The company clocks 45,000 daily rides in five cities. It aims to expand to two new cities by the end of the year, even as experts feel achieving healthy unit economics remains a challenge. | Global headcount: 300 | Headquarters: Gurugram | Seats up for grabs: To meet its goal of ten-fold growth in daily ridership, Shuttl plans to double its employee numbers over the next year.Leveraging social: Reseller marketplace Meesho uses social media platforms like WhatsApp and Facebook to connect sellers directly with suppliers. In June, the Y Combinator-backed firm raised $11.5 million in Series B funding from Sequoia India and a bunch of existing investors. | Global headcount: 225 | Headquarters: Bengaluru | Focus on localisation: The social commerce startup plans to launch an interface in Indian regional languages in a few months.Numbers-driven: Exadatum positions itself as a one-stop shop for everything Big Data. Its offerings make Big Data implementation faster, cheaper and standardised for Fortune 500 clients, the two-year-old venture says. Exadatum’s next target — developing products and rendering services in machine learning and artificial intelligence. Global headcount: 70 | Headquarters: Pune | Talent hunt: The bootstrapped startup also has a base in New York and is actively scouting for freshers with Java, Python and C++ skills.Originally Published on LinkedIn Top Startups 2018: The 25 most sought-after startups in India

Yell, Tell, BlockThen tell your family and friends to block them as well, we can either squish them out of the Internet or force them to be polite.Document document document, document everything every little tiny thing screenshot everything, create a Facebook group, make it secret and put all your Screenshots and evidence in there,Create a Flickr account and upload constantly are the pictures you take on your phone,This Next tip, I believe was the best thing I ever did,go to Twitter make an account They allow you to make more than one account, ( I have 22, & 250 + Secret Facebook groups but I only put evidence on just a few) follow every cyber security agent, every white hat hacker, every law-enforcement facility, every one near you, your local law-enforcement, your state law enforcement, follow individual officers, then follow your news organizations, your local news, your local anchors, your school board,follow every single person you can think of to build a wall around you, they are one mass tagged tweet away,Build a fortress not a fort.Learn how to hackStop doing anything with your finances online don’t buy anything online meaning don’t shop online, don’t bank online, do nothing financial online unless it’s with an Apple product and then use a prepaid credit card or Apple Pay.Some have the ability to close your credit cards out and then bury your credit rating in the ground 12 feet under, you’ll never get it back, they do this by applying to thousands of car loans, credit cards, shopping cards, it will drive the credit underground. Call your bank and let them know you have a stalker also, And your credit card companies.Stalkers want you isolated, silent, terrified, and easy, be anything but,they don’t like those who scream, yell and tell.Good luck and remember you’re by yourself on your own law-enforcement cannot do anything until a physical crime has been committed, You’re responsible for your own evidence, keeping your own evidence, and keeping yourself safe.Get a dog 99% of criminals will not go into a house with a dog on the property, Even a small Yalu dog, And if you have to make them a service dog and take them everywhere you go.Sorry more than three

Nukkad show has been proven traditional art form for dramatic and effective communication in rural marketsWhy do we indulge in marketing?The primary purpose of marketing and advertising, doesn’t matter through what medium executed is promotion of the product and improving awareness of the brand. This depends largely on communication of the information pertaining to the respective product or brand.In case of rural marketing, this is where the hurdle appears, the transportation of this message is not as smooth as in urban areas. The fact that the target audience is so varied and so are their needs and preferences, has a substantial impact on the effectiveness of the rural marketing campaign.The problem and the solutionUsually, the approach taken in urban areas prove to be ineffective in rural areas. As a result, the information is not successfully distributed among the target audience, rendering the branding activities futile.The best way to remedy such situation is to bring in creative alternatives to the conventional mediums of rural marketing.The birth of the art“One fine day, a rural marketer left his office- tired and restless, when asked the reason; he shrugged and sank into thought. At this point, he decided to take a walk home. Suddenly, he found refuge in the serenity of age-old entertainment of a street drama aka Nukkad Natak. While the actors fiercely talking about issues such as domestic violence, environment etc and the audience sprang into applaud. It occurred to him, could this be a feasible way to get the attention of his rural audience? Could this work where other ways were failing?”And we saw the edutainment change from there…Use of Nukkad Natak for communication for rural marketing campaignsNukkad Natak is a form of art play whereas the actors perform on a street with the live audience. Even though street plays have been around for centuries, their use in marketing has been established fairly recently.The concept is rather simple and entails the use of a street play/ Nukkad Natak where the actors convey the information about the product or brand for the purposes of promotion. The same can be used as a prelude to other activities or individually with print support.Advantages of using Nukkad Natak for communication in rural areasEntertainment sellsConvincing a potential customer to attend an evening of dance and music is always easier than to convince them to attend a sit-down information exchange.Why?because leisure is more attractive than work.Therefore, it is easier to attract the audience and ensure attendance through Nukkad Natak.Effective communicationRetaining the initial interest of audience is a significant factor to the success of a rural marketing campaign and the refreshing pattern of giving necessary information assists in doing just that.Higher brand recallAnswer a simple question, would you remember a brand that whose pamphlet you saw or the one who explained you their product or service through a performance of street plays?The answer is enough to comprehend the relationship between use of Nukkad Natak and higher brand recall.Support through word of mouthIt is human nature to appreciate something different than ordinary and it is only natural that such efforts are shared among groups. Nukkad Natak can make your brand topic of discussion for the evening in many different groups and increase reach as well as awareness.Assists in social media marketingIf you believe in social media marketing or video marketing, think how much it would help associating Nukkad Natak to them?A video made with the objective of selling might be ignored by many customers but simultaneously the one whose content is an entertaining street play may get their attention.PlantixGmbh Case Study:PeathGmbha german based company having a mobile application which is the world’s most downloaded app for farmers. Millions of customers use Plantix in order to identify diseases and nutrient deficiencies affecting their crops. For the first time in their farming life, our customers are able to obtain an accurate diagnosis. On top of this, we provide detailed advice on how to avoid crop loss and to minimise pesticide and fertiliser use. With Plantix, we are able to make a meaningful impact in farmers’ lives.They were looking for an agency specialising in Rural Marketing for India and shared brief with us in which we have to formulate a strategy to increase the number of application downloads with the help of onground execution with certain objectives.Client: PlantixGmbhProduct Category: Mobile ApplicationTarget Markets:TN and PBCoverage: Bhantinda, Mphali in PB and Rangareddy, Warangal and Karimnagar in TelanganaActivity Days: 30 daysMedia Deployment: Van with branding, Engagement Game, Leaflets, Posters, Bioscope, video, Jingle and Mobile marketing.Objectives:Campaigns are supposed to target Indian smallholder farmers owning a smartphone. We intend to win new farmers for using the Plantix app in a number of selected regions. A farmer is considered an active user, if they have (a) downloaded the app and (b) used our core feature “health check” in order to identify a real issue they have with their crop.Campaign Objective:To educate farmers about advantages and utilities of Plantix app services.To get them registered on platform.To make them regular user of the service.To generate enough WOM among farming community.The Rational for the Campaign:With the benefits of Plantix App services, farmers are going to get the advantage of technology and they can transform from traditional approach of farming to the modern way.All this is going to happen with the help of his own mobile in this mobile age.So mobile is going to change his fortunes forever and he can enhance his profits by appx 30-40%.The Big Idea:Plantix Mobile kheti is coined as communication drive to educate farmers about this revolutionary platform and make them the beneficiary of its outcomes.Here mobile kheti could draw attention of farmers which is unheard term and can add curiosity.Engagement Game:Match the right columns and bulb will flash with every right answer.Winner farmers will be given away freebies.Bioscope- audio-visual experience:Mela Engagement toolHighly engaging tool where people curiously watch video story.Rural people have used this in their childhood which they connect very easily with.Activity Setup:One to One on Field Connect:In activity one to one connect:Application download:Postering:Video Link to added for Biscope videoActivity Facts and Figure:Covered 550+ villages covered.Did 550+ activation among farmers.12500+ app downloaded.Covered 5 district for 1 month.5 vans running for 1 month.2. TATA Motors Case StudyThis BTL campaign was designed for TATA Motors for their SFC 407 Pick Up & LPT407 FE. The Nashik market was not very good market for them as the market was captured by Mahindra Bolero and this campaign was a head-on campaign with Bolero Pickup.We have planned the strategy in which we have show the merits of using a bigger vehicle which in terms gives you better benefit than using a smaller one with investing a little more.Client:TATA MotorsProduct Category:Light Commercial VehicleTarget Markets:MHCoverage: NashikActivity Days: 30 daysMedia Deployment:Van with branding, Engagement Game, Leaflets, Posters, Mobile Marketing, Branded Auto, Missed call Number, Vehicle checkup etc.Target Group:Underemployed and unemployed youth aged between age group 21 and 35 see running a SCV/LCV as a viable means of self-employment.Large agricultural families, who could invest in a SCV/ LCV, as a second source of income for the family.Shopkeepers, small businesses that could use these vehicles for captive and third-party transport of goods and people within a 10–50-kilometer radius.Influencers Targeted for Campaign:MechanicDriversBrokersPanchayatCommercial unionSCV/LCV Garage ownersObjectives of the campaign:A solid operating team for a continuous operation.Enquiries and conversionSolid quality databaseRelationship buildingBrand buildingUSPs DemonstratedBetter payload as per govt. regulationBetter TCO as maintenance is lesser, Tyre life is higher, more load carrying capacity, equal mileageSmaller footprint i.e. overall length is small, but load body area is bigger. Can go to any corner in narrow lanesTouchpoints:In the above campaign we have considered prominent locations as touchpoint where we did the activity:Panchayat bhawan,Chaupal,Bus stands,Grain MandiGaragesMechanic pointsThe rationale of campaign:This campaign is planned to attack the segment of SCV Mahindra pick up on the ground of loaded features and value at approximately the same price.Tata 407 pick-up is having a lead on many attributes considered by buyer.Tata 407 pick-up seems to be the best proposition as compared to its rival.Activity Facts and Figures:1 Van running for 30 days17+ Mandies covered2500+ Farmer TouchedInterest Generation from Mobile:550+ Hot and Mild leads Generated300+ missed call receivedWOM generated:Entire set up of the van and one to one connect generated lot of word of mouth in the mandi which attracted many more farmers to attend the show. Invites also used to be distributed to increase the footfalls at the show.3. TVS Credit Samradhi ka Shubhaarambh Case StudyBrief: Generally people seek loan from near and dear ones and after repeated borrowings, people become hesitant while asking for money. Most of the people are not aware of availing loan from sources other than near and dear ones.TVS Credit is committed to support the socio-economic development of a larger section of the society and empower customers in rural locations to realize their dreams. The customers can avail the loan for agriculture, business, education, and other personal purposes.It was imperative to disseminate knowledge for product of TVS Credit, elaborate their marketing efforts. It allows rural people to experience the convenience of taking loan at affordable interest rates and make TVS Credit as their judicious choice.Farmers always plan to have sufficient liquidity according to sowing and harvesting seasons of Indian agricultural commodities. Tractor being basic necessity of farmers, TVS credit initiated to provide loan on tractor to farmers. In addition, agency business also needs to be boosted for better filtration and conversion of farmers in rural areas.The brief have placed utmost importance to farmers who have tractor and suitable candidates for agency business. The brief sought ways to ensure full conversion of the same.In totality, the brief mandated to surround farmers with relevant outreach strategies to elicit a favorable behavior.Concept: After deliberating the brief with client, Ascent has come up with the idea of “Samradhi ka Shubharambh” for loan product and “Mera Vyavsai Meri Pehchan” for agency business. The campaign has been conceptualized to cater farmers for loan and at the same time, identifies agents for business. The integrated campaign have started across MP, UP and Rajasthan from 17th May 2016.“Samradhi ka Shubharambh”“Samradhi ka Shubharambh” aimed at providing one stop solution to farmers for deriving money through tractor and gain high levels of prosperity.The solution offered to have loan for farmers that can be availed on their Tractors, hence there is no need to see their near and dear ones. Moreover, the loan amount availed from TVS Credit could be invested by farmers for multiple reasons or occasions that will fetch them prosperity.An integrated activation approach have been conceptualized to reach target group i.e. farmers and it have been linked with Tele-calling (inbound & outbound), Brand activation, Posters & Print advertisements, Direct interaction for better results. The utilization of different communication mediums has ensured maximum reach to target group.The story telling and hammer engagement game has been initiated to communicate the ways of reaching prosperity, understand the wishes of farmers through TVS loan and fetch prosperity in their lives. The realistic story of farmer, ups and downs of their life, financial security, tractor as a source of loan have been communicated in creative and visual ways to engage the crowd.The activity has been carried out further under which people have to answer comic questions related to the story of farmer. The communication strategy “Samradhi ka Shubharambh” has been extremely successful because of its clear message and positive vibes in the target market.The giant replica of coconut has been represented in float to indicate initiation of prosperity in campaign and jingle with catchy phrases have also been played to create utmost awareness in target areas.“Mera Vyavsai Meri Pehchan”The dedicated team of promoters has communicated about Mera Vyayvsai, Meri Pehchaan and ways of reaching prosperity through TVS credit.The pre-campaign activity and direct contact program have been conducted to create strong base for the activity. The van activity have started and catered maximum number of farmers, interacted with them for agency business, explained agency benefits through this program.ActivityThe concept has been transformed into cohesive actions that deployed and synchronized different communication mediums to leverage the benefits up to maximum extent. The activity have been carrier forward extensively with segregation of geographical areas into high potential, average potential and low potential villages. The specialized phases i.e. Pre-campaign; Main engagement and Direct Contact program were selected to cater different needs of market.The extensive biker team in direct contact program have kick started the program with lot of buzz in target areas. The team has conducted research on specific areas, invited farmers on theme of “Amantran Smaradhi ki Shuruvat ka” by meeting them at their doorsteps and other popular places.The main purpose of this activity is to invite farmers, collect their contact numbers, putting stickers on tractors, distribution of leaflets, promotion of miss call number and ultimately target footfalls in the main activity. The bikers have covered specific target areas prior 2 days of main activity.In line with the pre-campaign activity, the main engagement round have been conducted with high excitement level. The focus of main activity is to engage maximum number of farmers, entertain them, and educate them about adoption of new ways to resolve their financial problems rather than asking from near and dear ones. The specific areas were covered with the selected theme of “Samradhi ka Shubhaarambh”& “Swa Rojgar Yojana”The main activity started with customized branding and jingle to catch maximum number of eyeballs and after greeting the audience, team members explains the activity and initiate the same.The qualifier round was first engagement round under which an entertaining story of a farmer imbibing product features and usage has been conveyed to audience. The idea of storytelling was to make audience realize the problem solving mechanism of TVS Credit.Along with the main engagement activity, another outlet was placed under the banner “Swa Rojgar” and self-employment program were explained to audience.Once the story is finished, anchor asked few interesting and comic questions about the story, and people who answer these questions correctly will be qualified for next main engagement round. The selected people were bifurcated according to their problem statements and offered solutions with the theme “Naariyal phod kar samasya ka samadhaan”.The anchor asks financial problem of selected candidates and the participants will be invited for engagement game. The anchor asked about the major financial problem of contestant and asked them to hit that problem with hammer. Once the button is hit with hammer, giant coconut will break and a water fountain inside the coconut will start in same way as happens while breaking a real coconut. The coconut will be broken only once within the engagement round.After completion of main engagement round, gratification has been conducted by distribution of key chains and vests to winners of game.The direct contact program was conducted to meet the target audience at their doorsteps, dissipate the desired information and encourage people for Samradhi ka Shubhaarambh with TVS credit. The direct contact strategy was conducted at those locations which are not covered in the main engagement activity.4. Malav Seeds Case StudyClient: Malav Seeds Pvt LtdProduct Category: Vegetable SeedsTarget Markets: MP and RJCoverage: Ratlam, Neemuch, Mandsaur, Jhalavar, Chittorgarh, Udaipur, Bhilwara and KotaActivity Days: 30 daysMedia Deployment: Van with branding, Engagement Game, Leaflets, Posters etc.Introduction:This BTL campaign is an attempt to reach out to the Farmers in markets of Madhya Pradesh and Rajastan, covering Ratlam, Neemuch and Mandsore in MP and Jhalavar, Chittorgarh, Udaipur, Bhilwara and Kota districts in RajasthanIt is an Promotional Campaign of 25 Days Focuses on villages which have good potential and numbers of farmer growing Onions. With the purpose to educate, the farmers about the range of seeds which Malav have and their features.Objective:The objectives of the communication strategy “Khiladiyokekhiladi”Building awareness about the range of Malav in onion seeds.Explaining them the benefits and features of the seeds range available.To acquaint the farmers with the help of engagement.Activity Facts:Worked 25 days in MP & RJTotal 3 vans workingCovered 480+ VillagesFarmer Touched: 9000+Travelled: 12000 KMMissed Call received: 770Field report- Analysis, suggestions and recommendations:Teams have worked 8 villages per day in contrast of 6 villages and 8 hrs. working a day. Working more than that in this kind of summer is tough and exhaustive.TheGame engagement played an important role as in the hot summers also people come forward to play and enjoy the game and received the information about the product.Game comes out as winning proposition which excited people enough to play leaving behind the age constraint. It made people to get the idea of wide range to product from Malav for the first time.Role of anchor: As suggested in our main plan the role of anchor which was felt missing as this role was played by promoter and some where our company’s field in charge as an extended role.Suggestion: Its suggested to keep role of anchor where immersive engagement or communication is required to be targeted for justification of campaign.Farmers are concerned about the price as it is on a higher side as compared to other brand like Prachi, bejusheetal, Prashant etc.Its good sign for the brand as it gives premium edge over local brandsIn MP maximum farmers are using Desi onion seeds which they are developing on their own and not keen in hybrid seedsConstant connect with them by brand will influence them to switch looking at the consequences of desi seeds.Missed Call Number:It was good to rope in missed call as an added medium which was utilized by farmer whether participating in engagement or not. Had there been no provision of missed call no. we would not have been able to get additional nos and the facility of getting this on continued basis if its extended to help farmers and maintain the communication level and relationship for long term basis.Outcome:Touched 9000+ farmers with the help of campaignCovered almost 480+ villages in 25 days’ timeTravelled 12000 KM instead of 6000 KMWhich is a 200% return for the client.5. Aavas Financers Case StudyClient: Aavas FinancersProduct Category: Mobile ApplicationTarget Markets: RJCoverage: Jaipur areaActivity Days: 30 daysMedia Deployment: Van with branding, Engagement Game, Leaflets, Posters etc.Introduction:This BTL campaign is an attempt to reach out to the TG in markets of Rajasthan.It is a Promotional Campaign of 30Days focuses on the Branch location and nearby villages where the branches are serving.Objective:The objectives of the communication strategy “Home Loan He AasanandSabkeLiye”•To target TG with hard hitting communication campaign resulting in qualitative leads and future pipeline•To create high buzz and visibility of brand•To educate them about hassle free documentationAbout AavasFinenciers:AVAS FINANCIERS LIMITED (Formerly known as “Au HOUSING FINANCE LIMITED”) was originally incorporated as a private limited company at Jaipur, Rajasthan, under the name of “Au Housing Finance Private Limited” on February 23,2011.Company got registered with National Housing Bank (subsidiary of Reserve Bank of India) as a Housing Finance Company (HFC) and awarded the license from National Housing Bank (NHB) in August 2011.It formally started its operations in March, 2012.Subsequently, the name of the Company was changed to “Au Housing Finance Limited” due to conversion from a private company to a public company on January 10, 2013.In March, 2017, the name of the company was changed from “Au HOUSING FINANCE LIMITED” to “AAVAS FINANCIERS LIMITED” (AAVAS) vide fresh Certificate of Incorporation (COI) dated 29th March, 2017.AAVAS is engaged in the business of providing housing loans, primarily in the un-served, unreached and under-served market which include the States of Rajasthan, Maharashtra, Gujarat, Madhya Pradesh, Haryana, Uttar Pradesh, Chattisgarh, and Delhi.The Campaign:Aavas Financier engaged us by giving a brief to target Salaried, Self-employed people like auto drivers etc. for the Home Loan product. The USPs to be shared with TG about the products are:Easy processLess paperworkTransparencyLow interest ratesFast process for loan approval.Content Used:Invitation distributed among the TG before the activity start.Poster applied in the area after the activationLeaflets distributed for more information about the services to the TG while doing the activityActivity FactsWorked 30 days in RJTotal 1 vans workingCovered 100 VillagesShared 3000+ leads6. GMC Swachhata Campaign Case StudyClient: Gwalior Municipal CorporationProduct Category: Swachh Bharat MissionTarget Markets: GwaliorCoverage : All 66 wards of GwaliorActivity Days: 20 daysMedia Deployment: Nukkad Natak, Puppet Shows, Swachhta rath, Leaflets Inserts, Hoardings, Live size cutout, Badges, caps, keychian, Digital Integration.Brief:Gwalior Municipal corporation with an aim to be the cleanest city among the 500 cities in the Swachhta Sarvakshan 2017 proposed a tender for the agencies who can promote it in Gwalior. GMC and we joined hands to work together for this cause. They wanted to cover all the 66 wards which comes under GMC and in the limited time frame of 20 days. The main aim was to make the city cleaner and make people understand the importance of cleanliness and use of toilets. They wanted to promote no open defecation as it is home for many disease.They also aimed at involving public to be a part of this movement as Swachhta Caption who will take the responsibility of keeping their surrounding clean and healthy and also wanted to increase the number of likes on the facebook page they have.Concept:After deliberating the brief with client. Ascent has come up and idea of Offline led online campaign as the time was less and the target was big. We decided to first touch the rural area of GMC with the help of Nukkad Natak and puppet show. Along with that the online will start which will let the public of Gwalior knows about the things which is happing in there surrounding.There were certain criteria in which the city will get the points in the Swachhta Survey which needs to be promoted and needs to engage the people with engaging content so that they come forward for the cause of cleanness and make the city number one.Activity:There were two teams of Nukkad Natak and they used to do 10 shows per day in the pre defined territory, the script of the show is based on the cleanness and problems which people faces due to open defecation. It was an entertaining show with 5 member in a team and did 200+ shows in 20 days.The Puppet show team had musical jingle for there performance which again is based on the Swachhta platform, the jingle was created to attract more and more people to come and join us for the mission of cleanness. We tried to convey the message in an engaging way so that we reach to maximum people with the WOM which this activities create in the market.On the puppet show vehicle we place an big bell and once the show was over we use to urge people to take the pledge for swachhta captain and ring the bell to announce it to all that from today he will be taking care of his house and nearby surroundings.Digital Integration in the campaign:We created an content for Bioscope in video format which is played and different shows in the city. It was and innovative and engaging element which created WOM in the market about the activities going around in the city regarding cleanness drive of GMC.Along with this an engaging comic jingle was played for 20 days on radio to engage more TG and join hands to make the city number one. It was to encourage TG to keep the city clean and healthy and the message was delivered in an comic way.We also did a campaign in which we played audio file on caller tone of the TG the results which we got are here1: Campaign has delivered 94% of planned budget, with a success rate of 96%.2: Total ad plays numbered 188,389 with 179,949 impressions lasting longer than 1seconds.3: 100% of successful ad plays were served to 96% unique MSISDNs4: Average engagement time with the ad was 13.90 secs which is 96% of Audio file length. It is also important to note that this is higher than the industry average for video (75%)Integrate your offline efforts with online campaign for better results:It will always be fruitful to align your offline efforts with online channels in order to multipy outcomes. Recently we have executed ‘Swachhata Campaign for Gwalior municipal corporation where we had to create Swachhata Ambassadors from city who would work as ambassador to facilitate administration for further making people aware about cleanliness and contribute in this major joint initiative for making it successful. We drove a campaign on facebook and created many engaging posts for making people to come forward for city’ initiative. Out of one month long online efforts people participate and supported the campaign and shared many posts and interested articles. More than 1200 people showed their interest for becoming Swachhata Captain. They were finally invited by the commissioner and felicitated for their efforts.The major task was to engage more and more people online so that maximum TG can be touched and the message reach to the maximum desired TG. Hence, we started our online campaign to target the TG.We started to post the activities images online to let the people know about the activities which are going in the city for swachhta, on which we got good response.Then we started to post the question based content to engage the TG and know there opinion about swachhta, which made an impact on the TG and the response was good people started to comment their views and the way in which it can be taken forward. To engage the TG further we started to ask the question based on gwalior.Further to increase the engagement we started to post the content based on making Gwalior clean and healthy, The content reached to thousands of individuals who liked and shared it.The need of the hour was to develop Swachhta Captains who can take the responsibility of keeping their surrounding clean and can join hands with GMC to work together and make Gwalior clean, healthy and open defecation free city.With the help of post we got 1200 people enrolled with GMC for Swachhta Caption.We also integrated a miss call number on which any once give miscall and register their problems which will be further taken care by the GMC which results in better image and confidence in TG.We also posted some content on tips to promote the does and don’ts to keep the city clean and healthy. To touch the emotions of TG towards their city and make the city number one.As to reach more TG video marketing is done in which we took the video of those who are involved in the work to make the city clean and of those who are influential people in the city whom everybody knows and would like to listen to them like Mayor, Municipal commissioner, SP etc.Mayors Video post:SP Gwalior Post:Municipal Commissioners Post:CEO Smart City Gwalior’s Post:The Video post results in more engagement from the whose results are showcased when we did the post for filling the survey from which is one parameter for any city to be number one among all other city.The Campaign was over now it’s time to see the results as the team from Delhi had come to do the survey in Gwalior city about cleanness and what people know about swachhta Survey and what all things needs to be done to keep the city clean and the status of cleanness in the city.First team did the survey and Gwalior was awarded as Open Defecation free city for next 6 months, and Gwalior came number 1 among 500 cities in People engagement and Participation.Rest result is awaited.Branding Elements used in campaign:Gandhiji Live size cutout is placed at government office and other prime locations:300000 Paper inserts in 20 days in the city:50 Hoarding were placed at prime locations in the city:Bus stop branding was done:Caps, Keychain, Leaflets and Badges distributed among TGWooden Cutout and Pole Kiosk placed in the city