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What is revenge porn?

In an age of instant gratification, we occasionally overshare pictures and comments with the wrong person. More than ever, we need to slow down to evaluate the nature of our relationships and exercise greater caution when deciding who to sharing photos with and why. Today, sexting is pervasive among people of all ages. It’s a commonplace form of digital courtship that’s been embraced across generations. According to Drexel University study, adults, couples and singles, all engage in sexting to spice up their sex lives or flirt.Sexting has given rise to a growing crime called ‘revenge porn’ that is best described as the digital assault of one’s privacy using personal intimate photos or videos. This digital content is often taken without the victim’s knowledge or consent. The digital assailant’s aim is to exact revenge by humiliating and distressing the victim.Revenge Porn’s ImpactEighty-three percent of revenge porn victims say they took nude photos or videos of themselves and shared it with someone else. Typically the photo’s recipient is a lover, boyfriend/girlfriend or spouse. Unfortunately, relationships aren’t always everlasting. Sometimes an individual isn’t mature enough to let go and move on if the relationship sours. Instead, revenge porn has become a tactic for some to control, humiliate, harm or even blackmail an ex. Increasingly, sextortion is morphing into a by-product of revenge porn. Sextortion involves a threat and extortion, where assailants threaten to share photos unless the victim provides money, favors or other digital imagery.High profile celebrity hacks provoke a spike in stories about revenge porn. Yet, everyday people are most often victims of revenge porn. In a single month, Facebook uncovered 54,000 potential cases of revenge pornography and sextortion.As if public humiliation from revenge porn weren’t bad enough, often personal details accompany these posts; putting the victim at risk even in the safety of her own home. Assailants routinely expose victims’ private information like home address, phone number, email, employer and social media profiles.The ease, speed, distribution and anonymity that the Internet, social media and chat sites provide (i.e.: Google, Facebook, Twitter, Discord, etc.) are ideal conditions for committing these crimes.Revenge porn isn’t just an unfortunate incident. Its repercussions are long-lasting and costly. Victims can be haunted for years. Nearly 95% of revenge porn victims suffer significant emotional distress, worrying about the damage to their reputation, career track, and whether family (children in particular) will someday stumble across the content. Victims must often seek costly professional counseling to cope with emotional trauma. Research from an End Revenge Porn Campaign showed that 51% of revenge porn victims have suicidal thoughts. The same report found 90% of revenge porn victims are women.Tougher Laws And Bigger Penalties On The WayIn the U.S., revenge porn is illegal in 38 states and D.C., yet fewer than 12 states make revenge porn a felony — the rest deem it a misdemeanor. Finally, there’s growing pressure from lawmakers to criminalize the act of revenge porn. Lawmakers criticize social networking vendors and chat sites for discounting the rampant abuse and are no longer confident that they’re doing enough. Legislators have recently banded together to swiftly combat the crime through tougher laws and requirements. In late November, the first bipartisan bill was introduced seeking to make revenge porn a federal crime.Privacy Protection MeasuresThere are basic safety measures that people can take to protect personal content and privacy. Consider these measures as essential to your digital safety as locking the front door of your home to protecting your physical safety.Password-protect your phone and appsIn the event that you misplace your phone, make sure that others can’t get into your device and access your text, email and social media apps. Even if you don’t lose your phone, you may step away from it and leave it vulnerable to people who take advantage of what they find! Turn on Fingerprint or Touch ID in your phone settings. An app locker protects you by only opening your apps when you enter a passcode or use fingerprint authentication.Lock away private picturesConsider using a photo vault to secure your personal photos behind a password-protected PIN code. You can import pictures into your locked photo vault and delete them from your camera roll or gallery so you never need to worry about them being seen by others.The Bottom LineSo should people withhold from being themselves and refrain from taking and sharing digital content even with loved ones? In life, there are no guarantees. We cannot live in fear nor should we shy away from pursuing a normal, carefree life.Parents need to have good communication with children about making wise choices when sharing digital content and the importance of consent. Adults need to understand the realities and damaging consequences of revenge porn and tread cautiously.The future looks promising as lawmakers and technologists catch up to current trends. Tougher laws, tighter policies and new tools for defending people’s privacy are just some of the ways we can address and combat revenge porn. Scrupulous enforcement from lawmakers and better deterrence from technology companies will be key to winning the fight.

For a small business, what are the benefits of a website?

If you are a local business owner and want to grow exponentially without investing a ton of budget, then creating a business website and optimizing it for better conversions would be one of your smartest moves.Still, not convinced?Although an internet usage is increasing day by day and the number of digital buyers worldwide is projected to be 2.14 billion in 2021 (Source: statista.com), there is still a significant percentage of businesses that continued to rely on traditional marketing channels rather than adopting the digitalization of business.In fact, according to a research survey conducted by Clutch, 29% of small businesses in the USA don’t have a website.And, Redshift Research’s global survey in United States, Canada, United Kingdom, Australia, Brazil, India, Mexico, and Turkey, commissioned by GoDaddy found that 59% of very small businesses (defined as five workers or less) did not have a website.So, creating a website for your business can get you a competitive advantage over those who haven’t one.Today everything is being accessible online and you’ll be losing revenue as well as reputation by thinking that you can survive without having a website.You may have enough customers currently but when the younger people will gain the buying power, you will be losing your market share.Here are more interesting stats you would definitely love to know.According to Hubspot,81% of shoppers conduct online research before making big purchases.72% of consumers who did a local search visited a store within five miles.28% of searches for something nearby result in a purchase.Of course, these are stats collected by some research groups and I want to present you a complete list of valid and solid reasons why small businesses need a website.Why Small Businesses Need A WebsiteAlthough building a small business website is a tough decision for many local business owners, they will feel blessed and be happy after reading this article.No matter how big or small business you operate, you need a well-designed and optimized website.Here are 25 reasons why your small business needs a website.Important: You can leverage other marketing channels like email & social media, etc. in integration with a website to build an online presence and boost your ROI.1. Brand AwarenessBrand AwarenessYou already know people are online and not only the younger generation but almost 54.4% population of the world have an internet access. (Source: Internet World Stats)It means your potential customers are online and you should make them aware of your brand, products or services. No matter how big or small business you run, creating a small business website is always a great deal for brand awareness.Today, people do research on what to buy and where to buy before making a final decision. So if you skip this step, the most probably you’ll be thrown out of the competition.Synchronizing your local business with the website will make an impression on a customer’s mind which is very beneficial.2. You Can Educate Your CustomersA local business website is a great way of educating your customers about your brand, products, and services.You can enlist all products or services that you offer and let your customers understand how to use them through your blog section.Yes!You can use video-tutorials, infographics, downloadable PDFs, etc. along with the plain text.If you can provide value through your website and educate them about your niche they will be more engaged and more likely to become your clients.The blog section on your business website can bring a lot of targeted traffic from Google as well as other search engines. These people are mostly searching for information or a solution to the problem.You can simply teach them how to solve the particular problem and promote the relevant products.3. Your Business Will Be Open For 24/7Your Business Will Be Open For 24/7A website hosted with professional hosting services will promote and sell your products 24/7.Even you don’t need to spend the entire day sitting in your office and work until 3 or 4 AM.The business website will provide all the information your customers need and walk them through whole buying journey while you are enjoying your sleeping hours.In this era of eCommerce and digitalization, do you want to compromise on such a crucial thing?4. Online Storefront to Sell Your Products and ServicesA small business website with an eCommerce functionality can act as an online storefront to sell your products and products. You can change the products, stock, and pricing structure within just a few clicks.You need not wait for the printed materials like 3-folds or brochures to arrive that you send to your potential customers. Just give them a website URL and it’s done! (Yeah, the print is still good addition in case you have a budget).An optimized local business website can instantly put all your products & services in front of thousands of potential customers to convert them into paying customers.You’ll definitely need other marketing channels like SEO & content marketing, email, and social media working together with your website to get best out of it.Don’t forget to create a flexible website which can fulfill the market requirement. Being a mobile-friendly and local-SEO compatible are a couple of things you must remember while designing your small business website.You can also read my local SEO guide which will help you rank in local snack pack and get more clients in your vicinity.5. Acquire New Clients For Your BusinessNot only the existing clients but also the new people searching for a particular service can visit your website. If you have a well-optimized website that fulfills the client’s requirements, then he/she can become your paying customer.The service-based businesses can include their phone number as well as other contact information to get connected with new clients and the local business with a physical storefront or office can add the map-directions.In this way, the new customers who haven’t interacted with your business before can either book the service on call or visit your location directly.Are you one of the small business owners who want to grow their customer-base, you can’t wait to get your website built.6. You Can Target A Bigger MarketRecently, I had a talk with a dairy owner. He has a big outlet in the heart of the city for the ice-creams & dairy products manufactured by his own company.Still, he was facing some issues to expand his business outside of the city because of no website built. The distributors were asking him to develop a website to market his brand.Are you in the similar situations and want to grow without a big risk?Creating a small business website is the best solution for you. You can approach the wider market and present your products or services in front of more potential customers who weren’t knowing your brand.An eCommerce website is a great option to start selling online where you can create a virtual storefront which will be running 24/7 as a discussed earlier.7. Your Business Can Now Do Business GloballyIt’s quite possible to open a new showroom or office in another city but exploring foreign countries to reach the global audience requires a heavy budget which is not affordable for most of the small business owners.Suppose, you have a small traditional business of making handicraft items. You think that these products are unique and want to sell them globally, then what would you do?I hope you have got an answer to “Why is it important to have a website for your business?”Yeah! Contacting a dealer or selling through third-party platforms may be an easier way but you will understand how much you profit you are losing once you start connecting with the actual buyers directly.You can touch the market that you would have never imagined before. This is why your small business needs a website.8. Your Clients Expect You to Be OnlineAn interesting research study conducted by BrightLocal shows that people expect local businesses to have a website. And, almost 80% of participants (having age between 18-54) said that they will most likely to contact the businesses having a website.You will be missing a ton of visitors who are looking for your products or services.Could you do such a silly mistake?9. Present How Your Product or Service Influences the Peoples LivesA successful business is the sum of high-quality products, great marketing strategies, and customer delight. If you have a really good product what makes an impact on peoples lives, then the website presents an opportunity to show your audience what you have accomplished with it.Not only B2C but B2B products and services can also leverage the power of a website promotion.You can click some photos or make a small video showing what your products can do.E.g. A yoga classes website can show their students performing yoga and meditation.A website selling sports gears can show their products in action.Whatever niche you’re working in, you can always showcase how your product or services will solve your customers’ problems.However, the design team needs to be creative and understand how the website would influence the prospect’s buying decision.10. Your Website Can Provide Social ProofYou probably have several ways to gather social proof including social profiles like the Facebook page or Twitter handle and some review portals.Similarly, you can include your happy client’s testimonials to your landing page to help people taking a positive buying decision.Social proof and genuine reviews are helpful in local search ranking too.11. A Website Builds Your Business Credibility and LegitimacyA professionally designed local business website build a credibility among your audience by providing them extra information about your brand, products, and services.Plus, it tells that you’re serious about the business and care your customers by making their user-experience better.Remember, this information is not limited to general information like business location and operating hours but your vision, mission, financial & organizational goals.Displaying your license information and certificates proves your business is legit that closes the sales deals more easily.Not having a business website can make your potential clients you don’t follow the technological progress even if you do or the worse part they’ll think that you’re not serious about your business.Do you want to make them think like that?Definitely not!Years ago the business with a real physical address was supposed to be a legit one which is currently shifted to a website.12. Center of Your Marketing StrategiesA perfect digital marketing strategy includes every small and big channel including a website, PPC, social media, email, etc.But whatever you want to implement in marketing, the website or landing page is something non-avoidable element.Not only the digital marketing but the traditional media like your business cards, flyers & brochures or even the newspaper ads can include website URL or QR code to quickly connect with your online storefront.Then you need to optimize your website for conversions to get the best out of your marketing campaigns.13. Capture LeadsLead capturingYou already know that the cost of retaining an existing user is far less than acquiring a new one. With offline only businesses, it may sound scary.However, you need not worry about it.With a website, you can easily capture the contact information of your prospects and promote them your products or services.Normally, Google collects all possible information about your users including their demographic, psychographic, geographic data as well as the technology they are using. You can see all these details on your Google Analytics dashboard.However, the personal information like Name, Email address, Phone number and other essential data can be captured by a lead form placed on a website.A few people will provide their contact information who really want to know more about your business or buy something from you. While the rest of the people need something valuable in exchange for the lead information.Remember, you should not use spam techniques to get people to subscribe to your list. Maybe you can offer them a PDF or video guide, content upgrade, free consultation or a limited time discount.Collecting and analyzing this information offers better insights about your audience so that you can plan your marketing campaigns accordingly.Plus, you can use personalization to reach the targeted people and close more sales.14. Business Email ([email protected])Custom Email Address for Your BusinessIt’s possible to create a custom email address with the help different methods, but an email address related to your website name is quite easier to remember.For business purpose, using the free email services like Gmail, Yahoo Mail, etc. does not look so professional. People don’t trust you if you are using free email service because anyone can create such email address and use for marketing/spamming.Isn’t it possible?It might be a reason why your services are not getting offers from the clients. Make this small change and see the results.Now, it’s easy to create a custom email address. With the web hosting services like SiteGround, you can create unlimited email accounts and forward them to your Gmail or any other email account.15. Providing Customer SupportOffline only businesses face a lot of issues while resolving the customer’s problems and they need to spend a significant amount of time, manpower and money on it.While a professionally designed website can do that all for you.Here is the simple hack you can use for your local business website.You know your business better than anyone as well as the frequently asked questions by the customers. Just create a FAQs section on your website, list all the frequently asked questions and the most appropriate answers.Voila! You’re done!Now, you need not answer hundreds of phone calls repeating the same solution for every customer.For the small business providing services can set up a ticketing system or live chat to quickly connect with their customers and organize all help requests.You can integrate the AI (Artificial Intelligence) to your website support system so that you need not work on it 24/7 and customers will also not feel ignored.Did I mention how much time you can save?16. Website Saves TimeA small business not only provides the online storefront 24/7 but also offers a quick customer support no matter which type of business you are running.Usually, answering the support queries on phone call or directly face to face takes time and some big businesses have a dedicated team for that.However, a well-optimized small business website requires comparatively very less time due to extensive documentation of support related FAQs and how-to guides.Due to standardization of support, there is a very little headache afterward eliminating the chances of getting screwed again and again and saves a ton of time.And, you can invest the time that you have saved in your business growth and development to improve the ROI.17. Website Can Save Your MoneyCalculate the cost of printed marketing materials before and after creating a website.Do you see any significant difference?Yes, there will be.You can add your marketing creatives on the website in a digital format and promote through digital channels rather than print media.Suppose, you want to offer a discount coupon, then you can run a social media campaign to promote your products. You’ll reach more than that you could expect through the print.And, the best part is that you can collect the lead information while the user signs up for a coupon code. This way you can build a huge email list or phonebook and market your products to them based on their behavior.Don’t spam and only send them the marketing material if they have given you consent to do so.New product catalog, brochures, and yearly resolution can also be launched in PDF format and make it available directly on the website for downloading to save some additional cost.18. Knowledge Base (KB) And Resource Center For Your StaffA business needs a team of smart, energetic and talented people to grow at a remarkable rate. However, training them is a challenge when you have limited resources.But a website can solve this problem within a few minutes. You can create a knowledge base (KB) and resource center for your staff similar to you’ve done before for customer support.The businesses which run on SOP (standard operating procedures) will save a ton of money as well as time by doing that.You can upload SOP instructions in text or visual format to teach them what is the best way of working to improve the overall efficiency or productivity and minimize distraction/body fatigue.It’ll create a people-oriented business and make your staff feel pampered.Remember, the manpower is an investment for your business and to get better ROI you must train them hard. I’m sure your staff also appreciate your efforts and work more enthusiastically.A staff-only knowledge base or resource center can be created on a separate subdomain like Build your website easily. Otherwise, you can simply create it on primary domain and protect with a password.19. Improves Your Business GoalsBusiness GoalsA small business website and overall online marketing campaigns need high-quality contents to succeed. You can educate your customers about your business and drive them to the buyer’s journey.Plus, there is a high probability that you’ll rank better by using right optimization & promotion techniques.While you’re creating such content, you’ll find out many things that can be done in a better way. This will help you revise your business strategies and improve on many fronts.Plus, you can structure your business to achieve an even more, becoming a flexible to changes. Your research and clients’ feedback will help you set an improved product line, pricing, and marketing strategies so you can make more profit.20. Compete With The Big PlayersCompete With The Big Players in IndustryYou might be thinking that competing with big players in the industry is very difficult because they have unlimited resources.Well, it’s true to some extent but customers don’t always look that. A great user experience is something people really expect from any business they deal with.And, a well-designed website and right marketing strategies can easily pull a ton of visits to your local store. Actually, small business owners can help people on a ground level with the simplest solutions where major companies are too big to realize.You can achieve that but it’s not possible an ugly and slow loading website. The website should be professional and built for your ideal customers so you can relate to them quickly.The layout, contents & visuals must be attractive so the prospects won’t hesitate to become your paying customers.20. Website Fulfill Your Brand PromiseA brand promise creates your brand-value in the market and a website is one of the best ways to showcase that. Many small business owners don’t understand that a website is an essential element of their business.Suppose, you have a footwear brand that manufactures stylish yet durable products. And, if you promise customers that your product will last at least 6 months in good condition, then people will most likely to buy it.However, to present your brand promise and USP, a website is a really great platform to offer a unique user experience while your customers interact or deal with your business.A professional website that reflects your core business values and a brand promise creates a long-lasting positive impression on a customer’s mind which makes your unique out of the competition.21. Showrooming to WebroomingWebrooming – Browse Online, Shop Offline!Have you ever heard the terms- showrooming and webrooming?In simple words,Showrooming is when a potential customer visits the local store to test the product but buy it online mostly due to the lower price offered by online vendors.While webrooming is exactly opposite to the showrooming when people research products online before purchasing through the offline stores.An interesting fact is that 69% of the US buyers prefer to webroom (reverse showroom) while only 46% showroom, according to a Harris poll.By providing the useful information about your products, benefits, and buying process can result in a phenomenal growth of your local business.For example, if you are offering interior design services, then you can enlist your designs and product catalog on your site including the additional information like available colors, sizes, pricing, etc.Finally, you can add your office/showroom address to ask them for visiting your location.It’s also a good strategy to compete with big guys indirectly, isn’t it?Here is another article on the Shopify blog underlining the importance of webrooming.22. Ecommerce is GrowingAccording to a report published by eMarketer, the expenditure in retail eCommerce (electronic commerce) and m-commerce (mobile commerce) is growing rapidly and it’ll continue in the upcoming years.Of course, many people prefer buying products online because it’s more convenient and cheaper way of shopping.It doesn’t mean the physical stores are gone.Did you forget webrooming that I explained in the previous point?Actually, you can take advantage of eCommerce not only to sell your products online but also to increase your sales volume in a local store.This is the best reason why your small business needs a website.24. Test New Ideas EffortlesslyNew Product IdeaYou don’t know exactly what people are expecting from your business. If you are using print media to advertise your business and people don’t like your idea/creatives/promo material, the whole budget is wasted.Plus, there are a very few chances people will contact you to tell that.However, you can test your new ideas on the dynamic website and ask people to give feedback. As a result, you can instantly get to know what people want and validate the ideas for implementation. Due to the involvement of real people and two-way communication, the process becomes foolproof and cost-effective.This is a great way to test some products in closed-circle of users by giving them review-copy before officially launching in public.25. Your Competitors Have A Business WebsiteThe best reason why small businesses need a website is that the competitors have already created one for them. If you are not taking advantage of technology, someone else will do that.Remember, the first-mover has a competitive-edge over those start late. By creating your local business website right now, you can start building your customer-base online.Why let your competitor lead a market rather than being a market leader yourself?Study what your competitors are doing, observe their strategies, steal their data (legally) with the competitors-spying tools like SEMrush and build a powerful business website that outranks everyone.SummaryI have explained almost everything why small businesses need a website.The business website reflects your physical store online and ideally, it should be designed for your targeted customer(s).The website is not just about installing CMS and posting some random content pages; it should present your brand in front of your potential customers.If you have not developed your business website in a professional manner or it doesn’t have a great design/UI, people will start clicking back button instead of continuing to browse it and may land on your competitor’s web page.You can’t afford that.Right from building a brand awareness among the audience to walking them through the sales-funnel, everything can be achieved by creating a business website.I hope there are enough reasons why small businesses need a website. If you want to support your marketing efforts by creating a beautiful yet full-optimized small business website powered by my A3R3 principle, don’t forget to contact me.This article is originally published on: 25 Solid Reasons Why Small Businesses Need A Website

What is your review of GetResponse?

INTRODUCTION.If you don't understand what an Autoresponder is, then there is a good chance you won’t understand what Getresponse is.For the records Autoresponders are a family of softwares that are used for online marketing. .Autoresponders allow you to send a sequence of time-base emails based on a particular event determined by the owner.They evolved in the eighties and nineties of the twentieth century and they have greatly enhanced digital marketing. Autoresponders are in fact, indispensable as far as digital marketing is concerned.They have taken marketing to an unprecedented level, making email marketing the most lucrative form of marketing. Producing very high RIO( Return on Investment.)Autoresponders do all the heavy lifting in marketing, all the manual work that would have been too tedious to be done manually.Can you imagine sending emails to thousands and sometimes even millions of subscribers manually? That will take a lot of time, but Autoresponders take care of this drudgery now, saving time and energy for the marketer to invest in more productive things.Over time many Autoresponders have been launched into the market. Even Though they are similar, they do not all have the same level of efficacy. Some are more efficient than others. Having good knowledge of an autoresponder can save you a lot of time and energy. When you make a bad choice it is likely to affect your marketing work and can lead to loss of money.WHAT IS GETRESPONSE?Now Getresponse is an Autoresponder, as we have mentioned above, a marketing tool set, multifunctional and comprehensive, containing email marketing tools, marketing automations, landing pages, webinars, all to solve Marketing problems .It is one of the first Autoresponders in the market. It was launched in 1998.Getresponse was founded by Simon Grabowsky, a polish guy who read economics. Some call him a serial entrepreneur because he is also the founder of ClickMeeting, a webinar platform, and Paylane an Internet payment portal. He is also the co-owner of Vemma Nutrition Company.With more than two decades of experience in the industry, they have understood the yearnings of many marketers and are responding according to the needs of the market, coming up with designs that meet those needs.Getresponse has about 350k clients in 27 countries, in eight different international languages. It has offices in Poland, Russia, USA, and even in Malaysia.SIGN UP FO 30 DAYS FREE TRIAL HERE.WHO ARE THEIR COMPETITORS?The Autoresponder market is highly competitive, there are so many of them in the market. They are different in so many respects, they differ in price, products features, reliability and efficacy.The choice of the autoresponder you make can enhance you or slow you down . You have to find what suits your kind of business and what you are comfortable with.Some of the major Autoresponders in the market are listed below;ClickfunnelsBuilderallMailChimpSendinblueActive CampaignsMailerliteDripBenchmarkConstantContactAweberWHAT IS THE CHARACTERISTICS OF A GOOD AUTORESPONDER ?So what are the characteristics of a good autoresponder? And by what criteria do we assess them?There are certain factors you have to consider when choosing an autoresponder.FeaturesPriceEase of useIntegrationsSupport System1.Features; what feature is the autoresponder offering. You need a system that has all necessary features, is reliable and can work with you as you grow. Some of the necessary features that an autoresponder must have are;i. CAN-SPAM compliance; This is the set of laws that is guiding commercial emails. You wouldn't want to be breaking the law.ii. List segmentation and tagging. The ability to tag your list is very important, so that you can know people interested in different products.iii. Autoresponders; Ability to set up automated emails that are triggered with time.iv. Limits on email per month. Go for the one that gives you enough room to expand.v. Templates. Getresponse has stunning Pre-made templates., that can easily be customized. So it makes it easier and saves time.vi. Spam Checking. A good system must have a way of checking your email to see if you need some adjustments in order not to be flagged as spam.vii. A/B Testing. A good autoresponder should have the ability to test options of emails or landing pages to see the one that performs best for proper optimization.viii. Good Analytics. You should be able to monitor your open rates, clicks and bounce rates. This will allow you to refine and improve your campaigns.2.Price; The price of a system matters a lot, go for what is comfortable for your business. Check the prices of upgrades, for if your business begins to expand, will you be able to afford it?3.Integrations; The integrations of an autoresponder is very important. There should be everything in one place. Getresponse has about 150 other software integrated with it, from accounting software to payment portals, everything is just in one place. Saves a lot of time and effort.4.Ease of use. What is the use of subscribing to an autoresponder that you will need to outsource for some one in Fiverr to operate for you. Some of the autoresponder platforms are difficult and are not for beginners. Look for an autoresponder like Getresponse, it is the easiest to operate.5.Support System; A good autoresponder should have a good system of support for it's clients. It is good that 24 hours and 7 days a week, customer care numbers should be accessible. Whether by email ,live chat or even phone call, there should be people on standby, listening to people's complaints and offering immediate solutions.SIGN UP FOR 30 DAYS FREE TRIAL HERE.WHAT IS IT USED FOR?Getresponse is a “Marketing Machine” having the ability to process bulk emails even in millions for commercial purposes in record time and with minimal efforts.It is a financial asset that everyone ought to have. If you know how to use it, it can take your finances to the next level. Here are some of the uses listed below ;First of all it is used to generate Lead. A lead is a potential customer that has interest in the good and services that you are offering. Every business needs leads, without leads the business will likely collapse. Through Landing pages and paid Ads, with stunning Pre-made templates, clients can build and grow their list and manage it with Getresponse.Keeping your customers or leads engaged, is a very important process in marketing, it is this process that converts these leads to paying customers. Getresponse has automation tools that are used to send a series of emails at regular intervals, after it has been triggered by an event. Automation workflows are used to keep in touch with clients. Newsletters are used to educate them about a particular product so that they can convert.You can use Getresponse to sell directly to your client, it is integrated with payment processors . These could be products you made by yourself.Getresponse is a great tool for affiliate marketing. You can sell other people's products to your subscribers at a commission.Getresponse can be used to sell knowledge online, share what you know and create a new source of income. You can use Facebook Ads and Instagram Ads to find prospective students, then use email automation to follow up and turn your knowledge into income. You can also try paid Webinar to make money from educating others.Even as we stay at home, because of the virus through Getresponse you can connect with your clients online and keep your business thriving. You can work comfortably for home. All the tools are there at your disposal.You need to take your business to the next level and expand your customer base beyond your immediate environment. Take your business online. Getresponse has all the tools to take your business online. Create a store in Getresponse, add products you want to sell and start selling online.Anybody could use Getresponse, and if you know how to use the software very well, it will turn your finances around. But it is mostly used by;Online Marketers. There is a group of people that have mastered or learnt the skill of marketing online. It can be technical but highly lucrative. They love Getresponse because it is very affordable amongst other Autoresponders. It reduces their cost, since they seek to maximize profit and minimize cost.Entrepreneurs; Many entrepreneurs use Getresponse to collect leads, nurture leads and then sell. They have been able to increase ROI using this platform.Marketing Managers;SIGN UP FOR 30 DAYS FREE TRIAL HERE.WHAT ARE THE FEATURES OF GETRESPONSE?The features of an autoresponder is very important, in fact, that is what “makes it thick”. It is the features that gives it the ability to be what it is; an autoresponder.Getresponse has eight powerful features, which we are going to look at closely.Email Marketing toolConversion FunnelLanding Page builderMarketing AutomationsWebinarWeb Push NotificationSignup FormsPaid Ads1.Email Marketing Tools. Getresponse has one of the most comprehensive and versatile Email Marketing Tool, with a lot of sub- features, that can be used to create different types of email such as newsletters, Automation emails, perfectly— timed emails, transactional emails and so on.The email marketing tool has the following features;a, Drag-and-drop email creator that can design pixel-perfect emails with just a few clicks.b, Layouts and Sections to build messages. Ofc. One easy view to view set up and scheduling details.d. Preview for Desktop and Mobile devices for optimization.e. GIFs and Free stock photos to enhance your designs.f. A library of free, beautiful, professionally-designed email templates to save you time and resources.g. Perfect Timing Tool to deliver emails at the audience's preferred time.j. Custom Fields for collecting data from the audience.I. Ability to Personalize emails at scale.K. The dashboard has Analytics to monitor, open, click, and bounce.l. Ability to track user behavior for better targeting.l. A/B test email subject lines so as to learn what works best.2.Landing Pages; The landing page builder is as comprehensive as the email creator. We are going to look at some of the sub-features.a. Drag-and-drop editor to build landing pages in minutes. Move, resize, crop, group, and reshape any element of your landing page.b. Breathtaking Landing pages templates for you to customize, saving you precious time and money.c. Built-in Image editor.d. Shutterstock and Giphy.e. Preview of desktop and mobile devices.f. A/B Testing to find the best design or content.g. Popups to catch more sign-ups precisely-timed.h. Forms to collect leads data and nurture them with highly targeted emails.I. Countdown timer to let people know the clock is ticking and get them to sign up or buy.j. Webinars to promote your online events, attract crowds and turn them to leads.k. E-commerce tools to start selling and getting paid right on the landing page.l. Facebook3.Webinars; Webinars are web seminars or video presentations hosted online usually via a webinar software. They allow you to share your knowledge with a global audience regardless of their locations. It also allows access to online polling, file sharing and a digital white board.Webinars are one of the most powerful ways of generating leads because each participant becomes a qualified lead.You can monetize webinars if you are an expert in your niche or you have skills you would like to teach your audience.You can use webinars to;. Run an online course.. Host one-off paid events.. Share them on- demand as paid events.With Getresponse webinar platform. You can create a paid Webinar funnel, monetize your knowledge. It has Pre-design sign-ups pages, emails, sales pages and payment processors.With Getresponse you can host unlimited webinars. Get room for more than 1000 live attendees, share the stage with two other presenters and store up to 20 hours of webinar recordings.SIGN UP FOR 30 DAYS FREE TRIAL HERE.4.Marketing Automations; They are a suit of powerful conditions . You can combine all of them to create a workflow that reflects subscribers' journey or experience. Getresponse has Pre-design templates or you can build from scratch.Website visitor tracking is a feature that lets you take a step once someone visits a page of your choice. All you need to do is to set up the element property, that is to enter the URL that we need to track. For example if someone visits a page linked in your message, you can add scoring points or tags.Getresponse also has abandoned cart emails for follow up messages to your website without placing an order . You can create a workflow to automatically send these emails that can also display the contents of their online shopping cart. It is helpful to reduce the number of incomplete orders and increase sales.Getresponse also has automation templates that serve the goal or match you campaign. To use them simply populate them with your own data, including message templates, list and element.5.Conversion Funnels; This is a term used in ecommerce that is used to describe the journey a consumer makes through the internet, from advertisement, navigating through a website and finally ending up in a sale.Getresponse has about 30 Professionally-designed and conversion optimized scenarios made to sell, build contact lists, showcase your offers and help you to grow.There are two types funnels;Sales funnel; They are the answer for someone who is looking to simplify the selling process. Getresponse has a ready-made, ready-to-go funnel. From generating traffic, nurturing new signs up and converting them to a paying customer.Lead Magnet funnel; These connect the tools and necessary steps that turn manual, ineffective list building tactics into automated, high converting lead generating campaigns.6.Signup Forms; These are used in collecting vital information about customers such as name, emails, phone number etc.There are different types;Embedded forms for blogs and websites. They are posted at the headers, footers or side bars.Popups and Scroll form ; These are to grab visitors attention for more conversion.Simple-to-share signup links, for those just getting started. They will host the form while you share the link.Form Integrated with your favorite Tools. Navigate integrations to quickly post forms to Facebook, WordPress and more.This also has a Drag-and-drop tool to design the form within minutes. You can apply your brand colors, test different forms and versions, add custom Fields to collect actionable data. You can also optimize for mobile devices.Stay GDPR(General Data Protection) compliant with consent fields.You can also enable reCAPTCHA to keep bots out of your list.7. Web Push Notifications. This is a recent addition to existing features. It is another powerful marketing tool. They can be defined as notifications sent by a website, that a website visitor gets when he or she opts in. They are clickable and they are and are delivered to the visitor's browser even when they are not online.Getresponse web Push notifications are very effective and can bring people back to your website. They can convert strangers to customers. It can also optimize your marketing stacks. Finally you can enjoy no-limits notifications.This new engagement tool when combined with native email marketing and marketing automations can be very powerful in running multi channel campaigns. It can bring people back to your landing pages and make it easy for them to buy.You can create an unlimited number of notifications and launch them when users are most likely to engage. Monitor view and clicks on opt-in print messages. You can track actionable metrics: impressions. delivery rate, and click-through rates. You can optimize your web Push strategy based on users behavior.8. Paid Ads; Paid Advertisement is the fastest way to acquire traffic. You can get traffic from Google, social media sites such as Instagram and Facebook, or even from solo Ads. But you have to pay.Getresponse is integrated with these sites to save time for clients.With Getresponse you can find new customers and build your email list with built- in Paid Ads.Targeted paid Ads campaigns can create faster growth. It can engage existing contracts., It can find and attract new audiences, bring back landing page visitors and sell more of your stuff.Use Facebook to build your list and retarget subscribers. Target lookalike audiences to generate new leads. Retarget Getresponse landing page visitors. Access all campaign analytics in one dashboard. Pay only for the clicks or leads you bid for.You can create a unique brand identity on Instagram. Share stunning thumb stopping social content. You can promote your products and services on social media with the Getresponse Social Ads creator, with these free mobile apps, you can create stunning video banners in minutes. Design over 200 Pre-design templates, each design to help you achieve a specific goal.SIGN UP FOR 30 DAYS FREE TRIAL HERE .HOW MUCH IS GETRESPONSE?There is a FREE plan for 30 days. No credit card required.The billing is;Monthly12-Month with 18% off.24-Month with 30% off.There are four different types of planBasic — $15/Month/1000 SubscribersPlus — $ 49/Month/1000 SubscribersProfessional — $99/ Month/ 1000 SubscribersMax. - Custom Pricing.WHAT ARE ITS ADVANTAGES?Getresponse has a lot of Advantages over its competitors, that explains it's popularity and acceptability among Digital Entrepreneurs and Online Marketers. They have a lot of extra features that other platforms don't have. We shall discuss some of them below.Among all the Autoresponders Getresponse is first when it comes to user-friendliness. I was shocked by how easy it was to use, what took me days with other Autoresponders, literally took me just a few minutes. I had to abandon the others and stick to Getresponse. You have a lot of useful time and energy. It is very important you consider the ease, it wouldn't make sense to get an autoresponder that is difficult to use, that you would have to outsource to someone else to help you. That will increase your cost.Getresponse is one of the most cost effective platforms starting from $15 for the basics. For those just starting who aren't as established, this is just the right platform for them. Saving extra cost will help them to grow faster.Getresponse is sincere and dependable in it's dealing with its customers. There is a genuine commitment towards the customer therefore the trust factor is strong.They have an efficient technology for spam detection which ensures 99% delivery rate, making it the best in the industry.It can be used for affiliate marketing, because of these many top affiliate Marketers make use of it. Many of the other platforms like MailChimp, Mailerlite, Constant Contact cannot be used for affiliate marketing.Powerful, built-photo editor to impress your audience with professional designs without ever leaving the powerful Drag-and-drop creator. It can be used to edit and crop images, apply filters, add text and change colors.Getresponse has a special timing tool to send emails at the time your audience are most likely to engage with it. For international audiences you can use a time travel delivery method.Their Webinars can host up to 1000 attendees.They have a good support system. There is always someone to talk to 24/7. You can ask questions and seek clarification on any issue you are not clear about.WHAT ARE ITS DISADVANTAGES?Much as Getresponse got a lot going for them, they are also not a perfect platform, there is still room for improvement.Getresponse has no free plan, many would like to start and test the platform on a free plan first, before going far from a paid plan. This even gives such platforms a marketing edge. Some of its competitors with free plans are; Hubspot, MailChimp, Sendinblue, Aweber, Benchmark, Sendpulse and Moonsend.2. The 30 days free trial period is not long enough for clients to really get to know the planform. Active Campaign has a 60 days trial period.3. The platform is too basic or too simple for those who are tech savvy. Those who appreciate advanced features. For example Builderall has far more Advanced features than Getresponse. This platform was created with beginners in mind not for the highly advanced.4. It Suffers some limitations for example MailChimp has up to 300 integrations and Getresponse has about 150.5. Clickfunnels has more Advanced features for funnels than Getresponse. Hubspot also has more Advanced CRM features than Getresponse.DOES IT HAVE A GOOD SUPPORT SYSTEM?Getresponse has one of the best support systems amongst the other Autoresponders. They have about 3 channels of communication.Live chat.. Email.Phone call for those on higher plans.SIGN UP FOR A 30 DAYS FREE TRIAL HERE.CONCLUSION.After all is said and done, I can say with confidence that Getresponse is an autoresponder worth having.It is a platform that I strongly recommend for various reasons.One advantage Getresponse has over its competitors. It's a more friendly platform. It was created with beginners in mind.The affordability is another factor to consider, it is always affordable. Getresponse is one of the most cost effective platform among the Autoresponders, Hubspot goes for up to $3200 per month. This kind of platforms are more suitable for those that are established. Go for what you can afford or what is comfortable for your business.

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