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What's the quickest way to fail in e-commerce?

1) Devaluing your brand with poor contentYou’ve got a great product. You’re proud of it. You’ve done your market research, you know your stuff… but your product listing is a grainy photo with some poorly written copy. It looks like something you’d see on eBay or a dodgy Amazon vendor’s site, not a successful e-commerce business. You have to be mindful that the eyes of the world are on you — and there is no excuse for poor English (hello, Grammarly). Make sure that you don’t make a subpar impression and devalue your brand because of a poor launch.The first taste is with the eyes, that’s what my grandma always says. And she’s right! If your product image looks like something taken on a camera phone from 2005 by a ten-year-old, your customer won’t be impressed. Take the time to teach yourself how to take good product photos to dazzle your audience.And you shouldn’t just dazzle them with pictures either. Your product description needs to describe your item clearly, but at the same time be engaging enough to have it resonate with your audience. Use bullet points to list the benefits of your goods in a positive light, as Amazon have done for their Kindle Paperwhite:Clear advantages to the customer are blended with product specifications, all in an easy-to-read format. Sometimes simplicity trumps complex, flowery language. Think about how your UI affects the customer experience.‍2) Losing customer trust and wasting their timeSo, you want to buy this summer dress? Great! Just click Add To Basket. Now click on Checkout. Now choose your delivery option. Then enter your home address, your partner’s home address, your hopes and dreams and a 1000-word essay on your family history since they arrived on the Mayflower...Okay, so I’m exaggerating a little. But while it might seem obvious, but there are still lots of e-commerce businesses who neglect to make their checkout process as simple as possible — to their detriment. In fact, it has been described as the number one reason why consumers abandon their shopping cart before paying. Ensuring that your checkout procedure is as painless and straightforward as possible stops customers dropping out of your marketing funnel at the last minute. It’s a simple change that is worth getting right.You should also think about employing checkout trust signals. Consumers can be skeptical of brand new websites and unknown brands, so partner with some well-known payment facilitators (PayFacs) to reassure. The number one goal here is repeat business, to capture the data that you need, give the customer a great experience, and let them get on with their day.3) Not aligning your pricing and adsI saw a great deal on a blender the other day. In fact, it was a steal. But when I got to the checkout, I found out the postage and packaging was almost a third of the product cost itself! So I decided not to buy. That meant no sale for the seller, and no fruit smoothie for me in the morning. If I had known beforehand the full price including P&P, I might have been more easily swayed…The fact is, you need to manage your customer’s expectations. Hidden fees are a big contributor to cart abandonment. Ensuring that what your consumer sees is what they get is crucial, so don’t hide any unexpected costs until the last minute. There are lots of free or relatively cheap shipping calculator widgets out there, so be sure to include one in your store.Same goes for misleading ads — you will undo all your hard work if you send the consumer to an offer or a landing page that isn’t aligned with the ad they clicked. Never play around with your customers’ trust like that — it won’t end well for you.‍4) Not having a clear return policyIt does not matter how successful your online business may be there will be returns. Not having an understandable and accessible to access return policy will make your business look none credible. You can not expect anyone to buy from you or anyone else if they do not know what the return policy is or where to find it. Make sure to have it easily identifiable under each product on your site and have it emailed with their receipt if they choose to buy from you. Having one will also help you if you are dealing with people who love buying items for a small amount of time then eventually try to send it back and get a full refund. If you have identified with them where the return policy is and have it emailed to them if they try to return a product in a time window that is outside your policy it will protect you if they resort to any legal action against you.5) Poor investing and money managementAs well all know before you even began a business, no matter what the type, you must have money. You’ll need to have the right amount of cash flow to fund your business. You need, or else your company will cease to exist very quickly. Be sure not to overspend in any phase of your e-commerce business from the marketing to how much software is needed to run everything smoothly. It is better to underspend and learn from your mistakes while having funds to adjust then overspending and not having any at all.In terms of inventory, if you overorder, it will take a long time for your products to sell and even worse if you have a supplier that takes a long time fulfilling an order and shipping, your customer won’t be pleased. It's better to test a smaller amount of inventory to gauge how much demand your product will have and adjust the order accordingly. With suppliers, it is best to order from a few and figure out which you like best.6) Ignoring the importance of mobile UXIt’s your cousin’s birthday tomorrow, and you forgot to get them something. But you’re too busy to go into a store, and you’re traveling all day today. But it’s okay! You can just order it on your mobile. But that website that worked great on your computer at home doesn’t translate so well to your mobile device...so you’ll just go to a site that does.62% of smartphone users have purchased something on their mobile device in the last six months. With figures like that, the emphasis on creating a responsive e-commerce store that works across all devices is vital. Thankfully, the tech to help get you there is relatively easy these days — there are no excuses for a poor mobile experience in 2018.Get to know the nuts and bolts of what good mobile UX looks like for your store. Using Shopify's store builder means that you automatically get a store that’s optimized for mobile devices, whereas anyone working with a more custom system like Drupal may have to put in some extra development time to get things just right. If you have gone with a shopping app as well, make sure that it’s been robustly tested before the big launch.Either way, it’s worth taking the time to test your store yourself on a variety of devices, from laptops to tablets — with differing web speeds, and from different locations and IP addresses around the world. If a customer finds your site difficult to navigate, it’s easy for them to go elsewhere. It’s up to you to make sure they don’t need to. You should constantly improve your Shopify knowledge to ensure you are providing the best possible experience ;)Send mass personalized emails. All inside Gmail.Want the highest email open rates you’ve ever seen? Try GMass, a Chrome extension that turns Gmail into the ultimate sales and email marketing tool. Land in the inbox this holiday season and get more sales for your startup.Try It Now7) Having a lackluster marketing strategyIt’s a hot, sunny day, and you’ve made the perfect lemonade. It’s the ideal sparkling solution for a warm summer’s day. But you’re selling it on an empty street, and no-one knows you’re there. That’s why you need to ramp up your online marketing strategy. Your plan should include paid, owned and earned media, and consist of useful and relevant content.Think about your audience. Who are they? What do they want from your brand? What social media platforms do they use? These are all questions you need to keep in mind when you are formulating your marketing strategy.Even the smallest of startups will need to invest in paid media at some point. Social ads are a great way of driving traffic to your online store and are relatively cheap compared with other forms of paid advertisements. With an estimated 1.39 billion active Facebook users every month, social ads are the cornerstone of a successful online business.Juicero. Yik Yak. Beepi. Don’t let your online business go the way of these startups. Learn from the mistakes of others. Simple things like optimizing your site for mobile devices and making your checkout process quick and easy can be the difference between bombing and succeeding. Do your research and create an outstanding marketing strategy that will wow your prospective customers.‍8) Not optimizing for SEOHaving SEO on your e-commerce site may seem like something you’d apply later but its best to utilize straight from the start. You want to establish what are your most important keywords. At the bare minimum, you want to have them in your title tags for your pages with relevant search terms that directly pertain to what you’re selling. It’s best to go for the highest volume, lowest competition keywords to give yourself the best chance of ranking in search. If that seems a little advanced and need more help check out this article by Neil Patel on the ultimate guide to SEO for an e-commerce site. If you decide on getting professional help, we recommend hiring a consultant that specializes in SEO or hire a virtual assistant on Upwork.9) Not planning and testing productsPeople think that all you have to do is pick any product and automatically because it sold online that you will become a thriving e-commerce business owner. That would be great if this were a dream, but unfortunately, you have to wake up and realize you can not just bring a product into the market place and not test first. You have to do market research through software and competitor analysis to have a successful outcome. If your thinking of selling on Amazon I recommend a popular software called Jungle Scout. Jungle scout is the top rated and most used software for professional amazon sellers. With this software, you will be able to find solutions for tracking products, exploring product opportunities, monitor competitor sale data, and be able to calculate just how much it’ll cost for you to send that product to Amazon. Using software like this will drastically cut down the chances of having unsuccessful products while also being able to know how much it’ll take you to get your eCommerce business off the ground.For more information on how to use Jungle scout, and even how to find a winning product in 10 minutes, check out this.10) Working in niches that are saturatedYou don’t want to get into a niche where everyone is trying to sell the same products and being too generic. Selling dog collars are not going to get you anywhere. But if your niche down into military dog collars you might have a better chance. But the overall sense is that when you go into a niche, don’t just pick a generic everyday product like dog collars and fitness watches that everyone online is trying to sell. You have to be able to go into a niche and niche further down if you hope to gain any success. Besides, you don’t want to sell products that have widely known brand name competitors like Nike and Adidas. Selling gym apparel, sneakers, and other related products that are brand dominated in those niches would be out of the question.11) One and DoneWe all know those people that, when something goes wrong in their plans, they automatically give up. It is the same with e-commerce. You feel as if you’ve done everything right the research, competitor analysis and so on. But for some reason, you decide to shut it down and give up just because the product you choose is not selling as much as you thought it would. There are things in life that do not go your way even if you think you’ve done everything right but giving up because of one failure in entrepreneurship, does not help at all. You want to at least minimum try out 3-5 products before calling it quits. You will learn from your previous failures, but if you quit after just one product, you will never know what could have been.12) Focusing too much on the front endIn any business, not just e-commerce, you want to have a good website, business cards, and a catchy brand name. But those elements will not keep your business running in the long term. You have to develop a robust backend as well because that is what will sustain your business. Your customers are the ones who will keep your business alive so keep them in consideration when it comes to how they interact with your site and their experience from doing so. Your website needs to offer the functionality that makes it run more efficiently.13) Poor site navigationJust like the checkout process, you want to have your site easy on the eyes and easy to navigate. Some of the most critical navigation elements in e-commerce are to search for shoppers with specific tastes, labels (be straightforward) and visuals (they drive navigation more than text). Not having good site navigation will completely turn people off to what could have been potential customers.Your customer wants to have everything easy, convenient, and intuitive, from browsing the website finding products and everything in between.Take the company Norwegian Rain as an example.As seen above you can automatically tell what the company is selling. There is no cluster on the site such as annoying animations. The cart is easily identifiable in the top left-hand corner. You don’t even have to use a mobile phone to tell the site would be easily optimized for mobile devices. Most importantly there is no doubt a first-time visitor would be able to navigate the site quickly and gain any information or product they desire. That aligns with the checkout process as previously stated. Make it easy for your potential customer and they’ll either purchase easily, find more information about your startup easily, or at the least know fast if they want to be associated with your company or entirely leave.Your one-stop shop for everything dev-related.Anything you need, our devs can build: complex e-commerce solutions, custom software or SaaS, beautiful WordPress websites… anything. We’ll fix, upgrade & customize your website, so you never have to worry about troubleshooting web stuff ever again.Let’s get to work!14) Annoying pop-upsThere is almost nothing more annoying to a potential consumer than going to a site to determine if they’re going to buy and a pop up appears only after a few seconds of them being on a website. There is nothing wrong with having a popup on your site, but there is a time and a place for it. When you are just looking to see if you want to purchase from a site an immediate popup may annoy your potential customer one having ones, where the exit button seems to be nowhere in sight, will ultimately turn them off and they will leave your site more times than not.If you are going to utilize a popup, it is best to have it appear after a few minutes from when a user is on your site. Even better yet, having it activated when a particular action is taken on your site like when someone adds something to their cart, which will also encourage them to purchase right there, especially if it includes something enticing like a coupon or a free add on to what they are already looking to buy.15) Required registrationGoing off annoying pop-ups what will annoy potential customers, even more, is requiring them to register after only a few moments upon arriving at your site. Expecting anyone to have to register or they’ll not be able to access your site will cause most to leave. You wouldn’t ask someone out only after meeting them for a few minutes, would you? Of course not and it is the same as your site. If you want someone to commit to your site and even become a fan they have to get to know your company and products. That will determine whether or not they will not like your site and leave, make a one time purchase, or become a lifelong repeating customer.16) Not having customer serviceNo matter how big or small your company you will not go very far if you do not have customer service. You are selling a product online, and people will have questions guaranteed, and if you can not provide an answer or have a team that can, they will move on to your competitors. Ten to fifteen years ago if you had terrible customer service the most a person could do is write a letter of complaint, you’d get a refund. Now in this day in age with everyone having a computer in their pocket all they would have to do is share their feelings online where the whole world can see it then boom you’ve got yourself a fire you better get out quick and hope it doesn’t spread fast. In the aspect survey of 2017, 54% of people said they stopped doing business with a company because of a bad experience, and that number is even higher with millennials of upwards 61%.

How can we import refurbished desktops and laptops in our country? What is the procedure?

Good evening brother, I explain in following pointsAt first you must have enough credentials at the bank.The income tax department would love to see how you get the money, they would check every move depending on your past records which is present at every bank in form of PAN CARD and AADHAR . In USA Same is in the form of Social Security number.2. Register with Newegg and as well as with Amazon or with B&H.Say for an Example I Want to import an Alien ware M17 gaming notebook thinnest laptop with a powerhouse in it specifications are comes bundled with Microsoft Windows 10 Home , has a Ge force ( RT X 2070 8 GB GPU with Max Q ) HARD DRIVE IS PCIE ARCHITECTURE ( Peripheral Component Interconnect express OF 512GB) , 16 GB DDR4 RAM having FSB ( Front-side bus in RAM) of 2666 Mhz 8th Generation i7 8750H ( 6 Core ) processor, 17.3 inch FHD( Full High Definition ) IPS ( In plane switching ) Monitor with 60 Hz refresh rate, Gonna burn a lot rather very expensive cost them around 2000$ plus around 170 $ for shipping to India to be noted the one that I see is an used laptop at AmazonI think is free depending on the seller’s location to ship the product. Prices varies due to sellers shipment policies3. Please do not forget to check the shipping charges in Newegg as well as Amazon and B&H too, they give exact depending on Pin codes in India at the checkout page.4. Please do look after the matter that in heat of the moment you buy it because it is cheap also do keep in mind does it have “ International Warranty Policy ?”5. There is a “term student discount everywhere “ it is in fact true one just have to get a letter in from the respective college that they are really studying for the particular institution or establishment in college letter head, or the student id card they have.Each has unique identification number, printed in each identity card issued by the respective College or University6. Make a Paypal account for International transactions.I hope I am able to explain accordingly to your queries if you think something needs to be added please let me know, I would love to learn from you too in this manner too , mutual exchange of knowledge.Have a pleasant evening and stay safe.

Why does military equipment cost so much compared to comparable civilian equipment?

To piggy back on David’s comments. There is a lot that goes into the costs of military equipment. It’s not so much that providers charge a lot because they can, it’s what goes it the production that drives the cost. Let’s take your laptop for example, it goes from your desk at work into your bag and then onto your desk at home and then back again. No big deal, pretty much any brand can do that right.If you’re working purchasing and acquisition in the IT department of ABC Inc. You may get a P/O from your New York office for 50 laptops.Their requirement specifications are as follows:·16GB DDR4 RAM. 128 GB M.2 SSD + 1TB 7200RPM HDD.·17 inch FHD display. 1920 by 1080 resolutions.·Gigabit Dual-Band 802.11AC·USB 3.1Price per unit is $800-$1700Now let’s look at military ruggedized laptops at a unit cost of $3000-$4000 each. At first look this seems like a lot of money, but what does it take to be certified rugged?Rugged electronic equipment is equipment that needs additional protection because of the environment in which it operates.There are four categories of rugged electronic equipment: commercial-grade, which has no extra protection; durable, which includes such features as spill-proof keyboards and hard-shell cases; semi-rugged, which conforms to tougher standards than durable but is not made for extreme environments; and fully rugged, which is equipment that conforms to the most stringent standards for extreme environment operation, standards which are contained in US military equipment testing standards MIL-STD 810GThe military standard focuses on the design and testing of equipment, such as notebook computers, to determine that they will operate to environmental specifications. The standard specifies chamber test methods intended to replicate conditions in a range of hostile environments. The tests are identified with the standard (MIL-STD-810G), the method number (Method 510.5) and an explanation of the environment (Sand and Dust Testing).The equipment is tested for a number of different environments, including:▪Water immersion (Method 512.5) – Testing for water resistance is done in a rain chamber that drenches products with jets of water over varying intensities and angles. Fully rugged models are tested for full water immersion.▪Salt and fog (Method 509.5) – Salt and fog can cause electronic equipment to short circuit or rust. Equipment is tested using a 5% saline solution.▪Humidity (Method 507.5) – Extreme humidity causes computers to corrode and malfunction. Equipment is tested with 95% humidity.▪Sand and dust (Method 510.5) – Equipment is tested to resist the effects of dust particles which may penetrate into cracks, seals, and keyboards. The equipment is also tested to determine whether the computer can be stored and operated in blowing sand conditions without experiencing degradation of its performance, effectiveness, reliability and maintainability due to the abrasion/erosion or clogging effect of large, sharp-edged particles.▪Temperature (Method 501.5, 502.5, 503.5) – Equipment is tested at temperatures down to 33 degrees Celsius and up to 71 degrees Celsius, as well as for temperature shock resulting from extreme swings in temperatures.▪Sun exposure (Method 505.5) – Equipment is tested for direct sunlight for 3 to 7 days in a solar chamber.▪Shock and drop testing (Method 516.6) – Equipment is tested to operate under 75 times the force of gravity and dropped from 3 to 4 feet while operating, multiple times.▪Vibration (Method 514.6) – Equipment is tested in standard vehicles and in vibration-prone vehicles such as tanks.Low pressure (Method 500.5) – Equipment is tested for low pressure atmosphere, such as experienced at high altitudes or dropping pressure in an aircraft.Battlefield useFor the battlefield, size, weight, and power are the most important attributes for computers, so rugged notebooks need to be portable and powerful.Rugged computers are used for many functions on the battlefield beyond typical computer tasks. They can provide combat communications, situational awareness, surveyor mapping, combat medical care, and interrogation of suspected terrorists.Notebooks enable soldiers to communicate with other unit members, exchange data and update location. For example, the Army uses rugged Panasonic Toughbook computers as a component of its Tactical Local Area Network (TACLAN), which provides IT capability on the battlefield.To provide situational awareness, notebooks can be outfitted with cameras and graphic locator software that provides photos and maps of surroundings. In addition, they can receive data feeds from UAVs and satellites to provide a comprehensive SA picture, as well as control UAVs and unmanned vehicles and robots.Rugged notebooks assist military surveyors to map battlefield terrain to give commanders and pilots accurate coordinates for GPS-guided weapons and other location-dependent weaponry. Surveyors need considerable computer memory to draft a precise topographical chart. In addition, processing speeds in notebooks enable soldiers to generate maps from data collected while on patrol.Rugged notebooks can be used in combat medical facilities to manage and update medical information on patients, as well as obtain information on appropriate emergency treatment. They can even be used for telemedicine applications, in which medical images of the patient are sent back to a hospital for medical advice and direction.When integrated with the Biometric Automated Toolset, rugged computers can be used to provide fingerprint analysis and background checks on suspected terrorists.Flight-line work environmentsOutside of combat, what are other environments in which rugged notebooks would be useful to the military? One use for rugged notebooks is assistant aviation mechanics on the flight line.Notebooks on the flight line need to endure harsh conditions, such as the presence of chemicals, oil, and grease. Notebooks can be used to store technical information and provide instructions on maintenance, inspection, and checkout of aircraft.Notebook computers for flight-line use are assessed based on 7 criteria: battery life, weight, size, screen, ruggedness, environmental endurance, and performance,To extend battery life, the Air Force recommended the use of a lithium ion battery in the notebook. “The longer the battery charge lasts, the more suitable it will be,”Regarding the screen, the Air Force stressed the importance of an easy to use, but durable display.The more hostile the environment is, the more important it is to have a good visible display, one that is readable in direct sunlight. Likewise, at night, a back lit keyboard would be desirable. Within this category for consideration in the notebook ergonomics, is the touchpad.Mobility of the notebook computer is another deciding factor. Rugged notebooks have a tendency to be heavy, i.e., 10 to 15 lbs.Operating and storage temperature varied widely between units, while all of the units included in this study were resistant to water, dust, dirt and spills, thus, part of the definition of “ruggedness”. They also have high-resolution displays that are readable in direct sunlight, and are environmentally compatible to resist rain, oil, grease, dust and extreme temperatures. This is typical of the environments that combat aircraft flight maintenance crews experience on the flight line.TOs and other technical documents are an essential part of a mechanic’s job. Mechanics have to follow the documents step by step for everything they do, even procedures they may have performed many times before. Previously, mechanics would go to a library to get a paper TO, use it to do the job at hand, and then return to get another one for the next job. With e-tools, mechanics have the laptop on the aircraft and can instantly look up any technical order. Among the advantages – mechanics can be assured they are using the most up-to-date TOs because updates are fed to the computers automatically.Understanding these specific requirements and the research and development involved in the development of the product. It becomes easier to understand how the cost incurred by the company to develop the product is passed onto the consumer.

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