Business Consent Form Template: Fill & Download for Free

The rules around sending promotional SMS have been changed with the emergence of TRAI circular for Bulk SMS industry.Send promotional SMS via Fast2SMSRules for sending promotional SMSTelecom Regulatory Authority of India (TRAI) has recently announced new DLT guidelines for the Bulk SMS industry. According to the new regulation, DLT registration is now mandatory for all businesses and companies who want to communicate with their customers using Bulk SMS services.Promotional SMS can be sent in two ways -Promotional routeService Explicit routeMessages from Promotional route will be delivered to Non DND numbers from 10 AM to 9 PM. To send messages via this route, you need to submit Consent template on the DLT portal where you have registered. Consent template is the permission received from the customer before sending them promotional texts.Another way of sending promotional/marketing SMS is by sending it via Service Explicit route. Messages sent via Service Explicit route will be delivered to Non DND numbers from 10 AM to 9 PM. Consent template is not required to send messages via this route.DLT implementation phasesEntity registrationSender ID (Header) submissionConsent template submission for Promotional route, Content template submission for Service Explicit routeAfter adding the registered details and getting them approved, add the details into your Bulk SMS panel to start sending SMS.

To send SMS through marketing, you need to signup with a Bulk SMS Service Provider. Also, as per the revised TRAI regulations 2020, it is mandatory to register with a DLT platform to continue sending Bulk SMS to the clients.Send SMS via Fast2SMSSMS marketing is one of the most lucrative business communication tool having the potential to generate highest conversion rate than any other advertising medium. The ease of integration, convenience and flexibility provided with this robust medium is incomparable with conventional tools and techniques.How to send SMS through marketing?For companies who want to send promotional SMS to their clients, they have to submit Consent template. After registering on the DLT portal and submitting Sender ID, you need to submit Consent template before sending promotional SMS to the customers. Consent template is compulsory for Service Explicit and Promotional SMS category.What is Consent template?It is used for seeking customer’s permission before sending them a promotional text. Promotional messages can be delivered from Promotional route and Service Explicit route. In the latest TRAI circular, messages from Promotional route will be delivered only to NonDND numbers. Whereas, if a customer gives his consent even after being registered as DND, then promotional SMS will be sent to them for that particular brand via Service Explicit route.When these new rules for sending Promotional SMS will be implemented?At present the process of Entity registration and Sender ID submission is taking place. DLT registration will be implemented in multiple phases. In the next phase, Consent and Content templates have to be submitted on the DLT platform. Every message text has to be submitted and get approved on the DLT portal before it is sent to the customers.Currently, promotional messages are being delivered via Promotional route to NonDND numbers from 9 AM to 9 PM. But, as soon as the regulation gets enforced, the new rules will be applied immediately.Tips for efficient SMS marketingIt is advisable to include a Call to action in your message text. It works as a guide for the further action.Always send SMS at the right timings. You can schedule your message beforehand to ensure that they get delivered at appropriate time.Don’t bombard your customer’s inbox with too many texts. Identify the right frequency and avoid sending messages at late night and early morning.Draft a short, concise message to gain maximum visibility. Include all the relevant details and make the text interesting to read.Allow your customers to unsubscribe from receiving SMS of your brand. Respect customer’s decision to opt-out and always seek permission before sending them marketing related messages.Customizing texts add more value to your campaign and make it enriching. Personalize text based on customer’s needs and requirements.Send SMS to your customers and market your brand at the lowest costs. With best returns, lowest investment and instant connectivity, SMS marketing has become a popular tool for brand promotions.

TRAI has introduced new regulation for sending bulk SMS in India. As stated in the circular, every business entity has to register on a DLT portal to continue sending SMS to the customers.Send SMS as per TRAI regulations via Fast2SMS platformNew SMS regulation implemented by TRAI in IndiaA blockchain based DLT panel has been built to keep the record of entity, header and template registration. Telecom operators have provided DLT registration portals for Entity registration. The primary objective of implementing DLT registration is to curb the growing number of fraudulent practices in the bulk SMS sector and protect consumers from the unsolicited commercial communications.Entities in the DLT panelMobile SubscriberPrincipal EntityTelemarketerAccess ProviderRegulatory BodyDLT registration phasesPhase 1 - Entity registrationPhase 2 - Header registrationPhase 3 - Template registrationNew Bulk SMS routesAs per the latest regulation, new bulk SMS routes have been introduced:TransactionalPromotionalService ImplicitService ExplicitTransactional route is reserved for banks for sending OTP SMS to the clients.Promotional route is for sending marketing SMS to Non DND numbers from 10 AM to 9 PM. Consent template is mandatory to use this route.Service Implicit route is for sending informative texts related to product and service updates to both DND and Non DND numbers 24/7.Service Explicit route is for sending promotional SMS to Non DND numbers from 10 AM to 9 PM. Consent template is not required to use this route.In order to send bulk SMS in India, each company has to register on a DLT portal, submit Headers and templates. If you have still not registered on a DLT platform, get registered as soon as possible to start sending bulk SMS in a seamless manner.