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I’m about to give you the most important piece of advice you, or any other inventor, will ever receive.Ready?Do not share your ideas or inventions with consumer product companies. They don’t need you and aren’t going to pay you anything.I’ll share what you should do, but I want to stay on this point for a moment first. For some reason there’s a public belief that companies just randomly run with ideas and pay a flat fee or royalty to an inventor for bringing it to them.Nothing could be further from the truth.Big companies, especially in the consumer products space, are not innovators. They’re data nerds. They meticulously look for and analyze trends, not individual ideas, and won’t commit one dollar of product development or marketing until their data confirms they would sell millions of units. This data will be based on actual consumer purchases in the category on a substantially similar item, and never based on surveys, focus groups, or gut feeling.I’m telling you this for two reasons:Because a company isn’t going to pay you anything unless you have actual sales histories that prove demand they can scale.Because even if they broke protocol and were willing to roll the dice on an untested/unproven concept, they don’t need you to do it.If they want to do the item, they will do it without you. If you have a patent, they will either make their version different enough that you have little to no recourse, or just ignore it entirely. If you noticed my bio, you’ve probably figured out that I’ve spent some time in an industry where companies were notorious for doing this. The inventors almost always lose.Unfortunately, the legal system works to the benefit the bigger company. Not because the laws “favor corporations” or anything like that, but simply because it’s prohibitively expensive for a lone inventor to take on the legal costs of proving their case, even when they’re right. In contrast, it’s relatively cheap for the big company to respond. Their salaried in-house counsel is a fixed cost. Your counsel is going to be paid by the hour.Can you afford to pay a lawyer $200–400 per hour to respond to the endless motions for dismissals, extensions, document requests, and all of the other nonsense their legal team will throw out there for the sole purpose of racking up your legal fees? That’s how they play the game. Eventually, if they think you have a winnable case, they’ll offer you a settlement, which will be pennies on the dollar relative to what they made, but by this time 1–2 years will have passed, the product sales will have peaked, and you’ll be so sick of dealing with it that you’ll take whatever they’re offering just so you can pay your lawyer and be done with it.It isn’t fair, and it isn’t right. But it’s ultimately what happens.Now for some good news.You don’t need them.It’s 2020. We’re about to enter 2021. It’s easier than ever to develop, market, and distribute a product. If you’ve already invented something (I’m assuming you have more than a napkin drawing…) you don’t need a big consumer products company to go to market. You don’t need to produce an expensive video. You don’t need a marketing department or a relationship with Walmart.The first thing you need to do, before you even produce a working prototype, is run a marketing test. This is significantly cheaper than developing a product, and will establish a baseline cost per acquisition, relative demand, and let you know whether you can be profitable or not.This is called a “dry test” and I have some more details on how to do this here: How to Test Market Demand For a Product You Haven’t Created YetLet me pause here for a minute, because I know what you’re thinking. Every inventor who hasn’t taken a product to market balks at this idea because inventors hate the idea of spending money on test marketing. I get it. It’s not your thing. It feels like a complete waste to “throw away” money on a product you know people will buy, right?Do you know what’s more expensive than a dry test? Producing a product nobody wants.If you get nothing else out of this answer today, at least make this your takeaway. I’ve been launching products for 20 years and half of the products I pick myself end up being duds. Your emotional connection to your invention will cloud your judgment as to how sellable it is. Your friends will tell you it’s cool even if it’s stupid. Trust me, do the marketing test. Get a second job delivering pizza or something and save up for it if you don’t have the cash.If your test is successful, then it’s safe to go forward and start developing it. The details of how you go about this will vary by product/category. I’ve found Fiverr to be a great resource for finding people who can make everything from concept sketches to printable 3D models. More advanced components like circuitry will require working directly with a factory but you can get most of your visual designs done on the cheap before you get to that point. If you need help finding a factory for things like that, shoot me a DM on twitter.Now let’s talk funding. If you don’t have the cash on hand to produce the first units, I’m a huge fan of crowd funding to cover initial costs. As as long as you know what those costs are and have a path to production mapped out, you should be able to raise enough to get your first batch of goods produced. Remember, at this point you have already done a marketing test and know there is demand, you have a prototype or prop — maybe functional, maybe not depending on your item — and you know what it’s going to cost to produce.Pay attention here because this is important.Do not produce 50,000 units. Do not produce 10,000 units. Don’t let the factory tempt you with better pricing for higher quantity. Produce only the number of units you can afford to market.Remember, you know your cost per order because you did the marketing test. You can get that lower by refining your targeting over time, but for forecasting purposes, if it costs you $10 to get a sale, and you have $10,000 available for marketing, then you can project you’ll sell 1,000 units. Always do the math relative to your budget. You can order more as you sell through profitably.Set up a site with Shopify. For fulfillment I recommend just using Amazon FBA — you’ll want to cross sell on Amazon anyway and there is a Shopify plugin that lets you fulfill your website orders from your FBA inventory. If you can’t get your goods into FBA and don’t have the capacity to self-ship, I recommend ShipBob.Advertise your Amazon URL initially instead of your own website. Yes, you make less money per sale, but as your product sells through you’ll also get a natural lift. Make an effort on your product’s Amazon page (follow these guidelines) and use Super URLs when driving traffic since this will boost your position in Amazon’s results for the keyword you want. Amazon reorganizes search results in real-time based on what people are clicking and buying, and I’ve been able to make products that were buried 2–3 pages deep appear as #1 in the search just by using super URLs.Do these things, and you’ll have the only thing a potential buyer of your invention wants: proof.Remember, Google paid $1 billion for a thermostat. Amazon paid $1 billion for a doorbell camera.They didn’t buy sketches, ideas, or inventions.They bought a company.They wouldn’t have been the least bit interested if the inventors of Nest and Ring had just shown them a prototype.Hope this helps. Hit me up on twitter if you have any questions.

Have a look at the following sections from 'Adventures in 3D Printing.'One of the less frequently considered benefits of the wars the Western powers have been undertaking recently is the advancement of trauma-related medical technology. So many soldiers are surviving injuries that would have killed them in previous generations, leaving them with missing limbs instead. This, in turn, is advancing prosthetic technology at rates never seen before. A recent question on popular Internet website What Would You Look For In a Prosthetic Hand? While many so-called wits (often under the pseudonym Anakin) suggested a prosthetic bird and others talked vibration and self-lubrication, there were also many enlightening, serious answers. It turns out that there are many people working on this problem and with a varity of different budgets. 3D printed prosthetic hands are often featured in the press as a more positive alternative to 3D printed guns and so in this chapter I wanted to look in more detail at the technology. Back in May of 2011, carpenter Richard Van As was working at his home near Johannesburg, South Africa, when he lost control of his table saw. He immediately lost two of his left fingers and mangled two more on his right hand. Determined to find a way to get back to work, he began researching prosthetics on-line as soon as he got out of the hospital. Discovering that they cost thousands of dollars, he rigged up an artificial index finger for his right hand with materials from his shop, and began looking for help or collaborators. This eventually led him to work with Ivan Owen, a complete stranger on the other side of the world, (in Bellingham, Wash. to be exact) to create a mechanical hand. Owen is a special effects artist who had been working on a puppet hand which relies on thin steel cables to act like tendons, allowing the metal digits to bend like real fingers. The two began Skyping, sharing ideas, even sending parts back and forth. Finally, Owen flew to South Africa to finish the work in person with Van As. Van As now has a working mechanical finger, but something else happened on Owen's visit to South Africa. Van As received a call from a woman seeking help for her five-year-old son, Liam Dippenaar, who was born without fingers on his right hand, caused by a rare congenital condition known as amniotic band syndrome. Within days, Liam had five aluminum fingers that opened and closed with the up and down movement of his wrist. Back in the United States, Owen began working on turning the device into 3D printable parts, until what had previously taken the pair weeks milling finger pieces, adjusting and tweaking parts, now took twenty minutes to redesign, print, and test. The Robohand is already available on Thingiverse (http://www.thingiverse.com/thing:44150) along with a dozen remixes of improved individual components, so that anyone can download the plans and, with a 3D printer and about $150 in parts, make a hand. So far, Van As has fitted more than one hundred children with Robohands. He does not charge anything, not even for the parts, but he does want to train others to assemble and fit the devices. This example clearly illustrates some of the most important benefits of 3D printing in any field, not just prosthetics: namely, collaboration and lower costs. The process of fitting and purchasing any artificial limb can be expensive and extremely time-consuming, making them simply unavailable in many Third World countries, where they are needed most. Although hand technology may not be advancing at the same pace as leg/foot technology, this could be changing thanks to 3D printing technology. Apart from the incompatibility problems of implanted electrodes and human tissue, which I shall address later, the human hand is a marvel of biological engineering that is tough to replicate in a prosthetic. At the moment, gruesome-looking Krukenberg hands are often the only viable option for many people. (I will let you Google it when you feel ready.) Even so, technology is moving very fast and it will be important to retain open systems that are license/patent free and can be disconnected and reconnected without surgery. This would also allow for custom limbs for specific tasks. For a glimpse of the future, we can look at Dean Kamen's,(the inventor of the Segway) bionic arm, "Luke." http://www.dekaresearch.com/deka_arm.shtml [Page on dekaresearch.com] At the moment, this top of the line technology still costs around $100,000. i-limb ultra | Touch Bionics With modular controls, programmable macros, and multiple configurations, this is as light as a female arm (including the battery) and precise enough to pick up a grape without crushing it.Figure 50. The Deka ArmGerman automation firm Festo, famous for its elegantly engineered SmartBird robot seagull, is approaching the problem from a different angle and has developed a prehensile robot arm modeled after an elephant's trunk. The pneumatic robo-trunk is composed of 3D printed segments, and has sensors to maintain its grasp. A second European team is working on a project modeled on an octopus' tentacles, although this might well freak out people familiar with the hentai horrors of the Japanese tentacle menace. On a more serious note, Bespoke Innovations of San Fransisco are using 3D-printed fairings to make prosthetics look stylish. Keying in on the changing views toward advanced prosthetics, they are creating custom panels that fit over existing prosthetics, and moving us ever closer to the cyberpunk images of fully integrated cyborgs. How long before there will be prosthetics with interchangeable tools like Mannie’s in Heinlein's classic The Moon Is a Harsh Mistress? Will we ever see Walmart selling custom chainsaw attachments in the landscaping section? If they even come with built-in lasers then there will undoubtedly be some geeks out there signing up for three, and somehow finding the extra room to do so. Animals are benefiting from these 3D printed advancements as well. Since I wrote about Beauty the eagle in my last book, there has been a prosthetic silicone tail created for Winter the dolphin and the press went all gah-gah over the story of Buttercup the duckling. When hatched in a high school biology lab, she had a backwards left foot, making it hard to walk without getting cuts and constant foot infections. Mike Garey at the Feathered Angels Waterfowl Sanctuary in Arlington, Tennessee, knew Buttercup’s foot would have to be removed, and in an attempt to do better than a peg-leg, designed a 3D-printed foot. He took several photos of the healthy left leg on Buttercup’s sister, Minnie, combined them in AutoDesk to create a 3D model, and sent the file to NovaCopy, a 3D printer reseller in Tennessee and Texas, who printed out a silicone replacement.Figure 51. A duck's progressOne of the strangest prosthetic stories to come out of the 3D printing craze is the printing of missing pinkies for reformed yakuzas in Japan. In the oriental world of organized crime, those who commit an offense are often required to chop off a finger and the pinky is usually the first to go. Since everybody in Japan knows what a missing pinky means, many pinky-less former yakuza find that they have trouble getting jobs as soon as a potential employer notices their absent digit. Shintaro Hayashi, a prosthetics maker in Tokyo, says that the replacements retail for around $3,000 and are sold to three distinctly different categories of customer. The first are those dragged in by girlfriends worried about their reputations, the second are ex-members who are eager to move up the corporate ladder, but worried about the repercussions of their past being exposed, and the third are career criminals who have no intention of getting out, but need to cover up for a child’s wedding or grandchild’s sporting event. For years now, we have been fitting replacement hips and knees printed initially from metal, then ceramics, and later polyethylene. 3D printers have also been used to create bone grafts from ceramic, dental crowns from porcelain, and hearing aids from acrylic. New developments are coming out in the field all the time. Many people suffer pain from walking. Complaints such as back pain, heel/arch, and knee pain are often caused by poor posture and create pain while walking. Doctors can provide foot shoe inserts, or “foot orthotics,” engineered to provide support for the foot by distributing pressure or realigning foot joints. However, these devices are handmade, slow to manufacture, and often take between two and four weeks to be delivered to the clinician. These have been an obvious first choice for 3D printers. A less well-known use has been in printing custom braces and helmets to treat abnormalities. Orthotist Amy Braunschweiger of Infinite Technologies (ITOP), an orthotic and prosthetic facility based in Arlington, Virginia, works primarily with infants suffering from plagiocephaly, or "flat head syndrome," who require the use of a special helmet to correct the shape of their skulls. The use of 3D technology to produce custom medical devices represents a major improvement over past methods, when previous methods of fabricating helmets included taking a plaster cast of a child's head, which often resulted in a big mess and a very unhappy young patient. The 3D scanning system is much less invasive and traumatizing Plaster casts have always been bulky, obnoxious, heavy, inevitably sweaty, and now they even come in pink. Jake Evill from the Victoria University of Wellington has designed the 3D-printed "Cortex" cast, a plaster cast replacement that is lightweight, ventilated, washable, and thin thanks to its polyamide skeleton. They can even be reused, unlike plaster. A plaster cast takes five to ten minutes to apply, but twenty-four to seventy-two hours to be fully set. The other area is for fractures and joint injuries where swelling is bad at first, but then subsides and therefore a cast cannot be used right away. By using body-morphic data from the unaffected limb and then modeling it for the affected limb, the injured limb could be splinted and ace-bandage-wrapped until the swelling went down and a Cortex could be used. The model could also be used to make clam shells based on morphic data from the diagnostic X-ray or CT scan. This kind of cast is where a top and bottom half are held in place by a wrap. They are used in swelling-prone injuries or in areas where access to wounds is required.Figure 52. The Cortex castPlaster casts never seem to come out in hot pink, but more like a embarrassing shade of dog dick pink, and so this is bound to be an improvement. Plus, and perhaps even more importantly, no more coat hanger scratching. The only downside is that the girls will not be able to sign it. I wonder how long it will be before we are printing full exoskeletons that prevent us from breaking bones in the first place? Regenerative medicine is one of the most promising areas of 3D printing in biotechnology. The basic principle is to harness the body’s natural powers of regeneration to repair or replace the parts that have worn out, so that we can live much longer. San Diego-based Organovo is printing body parts cell by cell and without the need for a scaffold using the NovoGen MMX Bioprinter. In this way, functional human tissue can be developed in the laboratory. By seeding a prepared scaffold with cells, rat hearts have been created in a laboratory and were seen to expand and contract. Bladders have been made by growing muscle and bladder in a Petri dish. They have been successfully implanted into patients. Because of its relatively simple structure, skin has also been a primary target for regenerative medicine and a number of products are already on the market. There are some even more ambitious notions out there. Researchers at Princeton University used a modified Fab@Home printer to deposit layers of bovine cells and silicone to create a replacement human ear. Building ears is a common challenge given the complexity of shape and their propensity to become torn off or damaged, but this is a bionic ear that also incorporates a coiled antenna made from silver nanoparticles that can pick up radio frequencies beyond the range of normal human hearing. Bioengineers might one day incorporate sensors into other tissues, for instance creating a bionic knee joint that can monitor strain. The process of combining electrical circuits with flesh is fraught with difficulties, as biological structures are soft and composed mostly of water and organic molecules, while conventional electronic devices are hard and dry, two very pronounced extremes. Unfortunately, the average human head does not as of yet have anywhere in which an integrated radio antenna can be plugged. For this reason, a right nipple implant that can be twisted to pick up jazz FM would also be surplus. Nerves (both motor and sensory), for a variety of reasons, are notoriously difficult to regenerate. If nerves are not attached to anything, they die. But, if before amputation, they are connected to skin and muscle that will not be affected, they will remain alive and functional. This obviously has many interesting applications in terms of interfacing with prosthetics. Even so, electrodes of any kind implanted directly into the brain are at an extremely high risk for infections such as meningitis. Still, the ability to combine the electrical and the biological demonstrates that 3D printing has many interesting applications to come. Organovo believes that three-dimensional human tissue samples could be a better medium for testing new drugs and hopes to begin selling liver tissue next year. Liver toxicity is the most common reasons for a drug to be pulled from clinical trials, and this could be more accurately tested on three-dimensional samples of liver tissue. Researchers are now hoping to create synthetic coronary arteries that can be grafted onto the heart, a process that has failed in the past due to thrombosis or the enormous tension placed on the wall of the vessels from the circulation. 3D printing may be the breakthrough, offering enormous potential gains as coronary artery bypass is the now the most common operation in the world. A team at Tel Aviv University is reporting that they have discovered a way to 3D print tiny, bio-compatible devices known as microelectromechanical systems (MEMS) smaller than a millimeter which will enable the creation of a whole new generation of cybernetic implants and limbs. A new polymer will allow them to incorporate the same types of tiny actuators and sensors that have revolutionized smart phones and computers and will allow developers to create smart limbs. To all the naysayers claiming that 3D printing will cost ordinary working peoples their jobs, it is clear that in reality, wide fields of work are opening up that we did not even know existed yet. If 3D printers are now being used to make ears, lungs, and other body parts, whose jobs are being cut in this situation? God's?

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