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I was originally concerned about ranking my sites and also it was too hard to understand about SEO. However I found an online site where I learned more about Website SEO as well as it's methods. You'll find more details in this article. It's not a self-promotion, the information given by them were really beneficial so I wished to recommend them here. Right now, I'm going to describe in more detail about your question.Your company is redoing its website and you’re in charge of the content. Pretty exciting, right? Then your boss tells you you’re responsible for search engine optimization (SEO), too. Suddenly, the project doesn’t seem quite so exciting anymore. You’re not a SEO guru. You don’t have years of experience with SEO. The panic sets in.Hold on! Believe it or not, whether you’re taking over, improving, or just starting your SEO strategy, the basics of SEO aren’t that hard. In fact, they’re mostly just common sense. I’m not trying to take anything away from the rock stars who have made a career around SEO expertise. We need those folks. Their expertise is incredibly valuable because there is a lot of science to SEO, and it is constantly changing as search engines like Google continue to update their algorithms.What I’m saying is that you don’t have to have a master’s degree in SEO to ensure your website is well positioned for organic search engine traffic. Check out these seven simple ways to build a strong SEO strategy:1. Know Your KeywordsFirst things first. You can’t do much without knowing what keywords your target market is using to find solutions to their problems that your company solves. This requires a little research. Step inside the shoes of the potential customer of your product or service. How would you find solutions to your problem? What would you search for in your search engine? For example, if you sell organic dog food, your potential customer is probably concerned about her dog’s health. Maybe her dog has food allergies and she’s concerned about the chemicals and byproduct in most dog foods. Start searching. What sites pop up? Look at the words used in those snippets.SEO ExampleIn my “dog has food allergies” query above, words like “sensitivities,” “natural,” and “balanced” show up. Don’t forget to think about related words, like synonyms and groups of words. Back to our dog with food allergies search. You could consider key word phrases such as “food sensitivities,” “all natural diet,” “complete balanced nourishment,” and “only natural ingredients.”2. Write High Quality Content (Naturally)The key here is to use your marketing spidey sense and create engaging content that is valuable to your target market. Valuable content includes content that answers the questions that your buyers have, provides them with insights they can use, and educates them so they can be better at what they do. Within the great content you’re creating, remember to use appropriate keywords naturally. Don’t try to stuff your pages (i.e. adding keyword terms over and over again in your content, in your meta tags, in your Alt descriptions, etc) in an attempt inflate your site’s ranking. It won’t help your search ranking (in fact, it could hurt it). If search engines catch you (and they will because their bots are super smart!), they can penalize your site by lowering your ranking or completely removing your site from their index. Plus, it won’t impress your website visitors. Who wants to read the same words over and over: “Are you looking for organic dog food? If you’re looking for organic dog food, look no further. Our organic dog food website is the best place to order your organic dog food.” Keep it real—you’re writing for a person.3. Use Keywords in Your Website Page URLsBe sure you don’t overlook your page URLs because they’re important for your SEO. This is where your keyword research comes in handy. For example, if a page talks about your solar financing product, then the URL for that page should be products/solar-financing. Focus on the most common and most searched appropriate keywords. If you are trying to decide between “solar financing” and “solar leasing,” choose the one with the highest search ranking.There are a couple quick and easy (and free) ways to check search ranking. One is to use Google AdWords Keyword Planner. Simply enter your keywords to get an idea of how popular they have been historically in terms of search volume. You can also use Google Trends, which is a truly fun site to explore. Compare different keywords to see a quick graphical comparison of interest over time.4. Don’t Overlook Page TitlesIt’s critical to create engaging and interesting titles for your web pages. Be sure they grab your target market. If they don’t, people are not going read all the great content below. I find that answering “What’s in it for me?” for my visitors helps me focus on what to highlight. Ask yourself: What’s the benefit they will get from the content on this page and why should they care? Once you have that nailed, shorten your title, use strong words, and make it sexy (try a little alliteration for fun). As you’re creating these attention-grabbing headlines, ensure your keyword is in the headline (the H1) and/or the subhead (the H2). Using the solar financing example above, your H1 might be “Solar Financing Made Easy.”5. Review Every Page for Additional Keyword PlacementNow that you’ve created high quality content that your target market needs (and wants) and have attention-grabbing headlines to engage them and encourage them to read further, go back and review everything you wrote. In your review, look for additional places where you can naturally place keywords. Can you switch a sentence around to include a keyword? For example, on a page about marketing automation, “Identify the best customers and convert more” could be changed to “Marketing automation helps you identify the best customers and convert more.” Also, consider whether you can create a keyword phrase by adding a word in front of a keyword? If I have a sentence talking about “marketing campaigns” and “marketing automation” is a keyword for my page, I would add “automated” to “marketing campaigns.” Do several review passes. You may be surprised at what opportunities you miss the first, and even the second time, around.6. Improve User ExperienceThis is beyond website content, but good user experience is becoming more and more important in strong SEO rankings. According to Robert Berris in his blog Three UX Principles That Help Your Website Do Its Job Right, “During the last two years, Google has evolved to place much higher emphasis on sites that deliver quality user experiences across platforms and devices. Though traditional ranking factors are still king, search engine optimization is increasingly becoming user optimization.” So, work with your web developers to be sure that your website is easy and intuitive to navigate and that each link works and takes your visitors to the next bit of information they’re looking for.7. Hire an ExpertAs I said earlier, basic SEO is mostly common sense. However, if you can afford it, it is wise to hire a SEO expert to ensure your site is truly optimized. A SEO consultant or agency can audit your site and look at how it is performing against your most important keywords. They will provide you with a prioritized list of action items to help you take your site to the next level.Here’s the great news: You don’t have to have to be a SEO wizard to make sure your website is well positioned for organic search engine traffic. Simply use your common sense and the seven simple tips outlined above.

A PowerPoint presentation is a story, so it should have the structure of a story. Let's walk through that.WHY AM I TELLING THE STORY?One of the most common mistakes in presenting is not knowing why one is presenting. Walking into a room and just spouting off a bunch of stuff that one knows is not a good presentation. The presentation has to address needs. It has to address WIIFM (What's in it for me?). Write down the following two questions and answers for them, before making the first slide:What do I want to accomplish for me?What does the audience want or need?The presentation will be built to fulfill the answers to those two questions. Am I seeking funding? Am I seeking permission? Does the audience seek understanding? Is there something they need to know to make a decision? Am I trying to inform, persuade, or both?CHOOSE THE STORY ARCHETYPEWhat is the archetypical story you will follow? Are you detecting changes in the environment that you want the audience to prepare for (Gathering Storm)? Are you describing how a product or situation has evolved and will evolve? (Evolution)? Do you see yourself and the audience at a crossroads where a decision needs to be made and you are describing the options? (Crossroads)?Identifying this theme and sticking to it is important. If you don't, there can be a tendency to bounce around during the presentation, changing the nature of the story and confusing the audience.WHAT IS THE BEGINNING? WHAT IS THE END?Every story begins with an incident. Something has happened that initiates the story. What is that incident, for your story? It can be an actual event that happened (e.g. sales were down last quarter) or it can be a question (e.g. What if [X] happened?)Every story needs a satisfying ending. If the beginning was an event, the ending might be the result. If the beginning was a question, the ending might be the answer. The ending should reflect the beginning.The middle is where we tell the story that leads the audience from beginning to end.Now that we know why we are doing this and where we are starting and where we are ending, we can talk about structure.STRUCTUREAs far back as Aristotle, it has been known that the three act structure is an effective and efficient way to tell a story.Every day, many of us watch television and movies or read books that follow this structure. The stage is set in Act 1. All of the players are put in place and the inciting incident occurs. We know everything will be resolved in Act 3. We might even feel confident we can guess what the resolution will be (the two people will marry, the bad guy will be punished, the treasure will be found). It is Act 2 we care about - the developments that get us from beginning to end.This works so well in a presentation, because it aligns with our goals. As we deliver a presentation, we want to engage the audience with our setup, we want to help them understand something with our development, and then at the end we want them to respond to our conclusion.HOW MUCH TO INCLUDEIt is easy to overwhelm an audience with information. A good presentation sticks to the essentials needed to tell the story. Aristotle's Rule of Three and Miller's magic number seven tell us to keep it simple. We can't always follow the rule of three, but aiming for it will improve the presentation.Sketch a diagram like the one above and fill in all of the boxes. Use that to outline your presentation.How do you plan on getting the audience's attention and how will you motivate them to maintain that attention? If you don't complete those two items, at the beginning of your presentation, then the presentation will be a waste of time.What are the three ideas, key points, or assertions you want to make? For each of those, what are the three best pieces of evidence you can provide?At the end, how will you regain their attention and remotivate them? What resolution do you want them to leave the room with? What action do you want them to take?ORGANIZATIONNow that we know what we want to say, we pick an organization.CHRONOLOGICALIf we are telling a story about events that happened over time, chronological is an applicable organization. We talk about event one and then event two and then event three. We will be sure to include transitions between each event to explain how one led to the other.TOPICALSometimes time doesn't play a role in our story. We may just want to talk about a series of topics. For example, maybe our presentation is about the components of a home theater system and our topics might be the screen, the sound system, and the seating.CAUSE AND EFFECTSometimes we want to talk about how something happened. For example, if we are presenting about an airplane crash, we would talk about each contributing cause, in sequence, showing the failure chain that led to the end result.PROBLEM SOLUTIONSometimes we want to get the audience to make a choice and the best way to present the story is through describing the pros and cons for each choice option.DEFINING ROLESThe last, but not least, thing is to look at your outline and identify roles for both the speaker and audience. Presentations are more effective if the audience is involved. It keeps their attention and motivation high and allows them to feel like a contributor. Find places to ask them questions. Find places to encourage them to ask you questions.

I’ve written 3 books and promoted them to become bestsellers on Amazon Kindle… (here’s how I did it)I'm a busy guy with three kids and a full-time job, and a two-hour daily commute, and a demanding IT job in a hospital. I’ve literally been able to write 3 best-selling books by following the exact process I share below…The first thing I'm going to tell you is that if you have not written a book, the most important thing to do is just to get the book out there.Phase 1: Idea GenerationIf you have an idea in your mind for a book that you want to write or if you have a topic that you'd like to write about, the biggest piece of advice that I can give you is to just put your pen to paper and write the book.I'm going to show you a really easy way to do that, but I can't stress how important it is for you to begin writing and to finish your book, because believe it or not, that's the easiest part.Action Item: Think of what you want to write about. Do you have a special skill or certain experience that others would be interested in? Cooking, losing weight, building a business, house training puppies? The more specific you can be the better.Make a list of at least 10 things that you can teach others. Then narrow it down to the top 3 that you think would help people the most. Then, think about the 1 BEST topic that you can write about. It should be something that you have personal experience with. People LOVE stories, so be sure that you can include your own challenges, struggles, and eventual triumphs. Because THAT’S what people want to read.Phase 2: The EASIEST Way to Write Your BookNow as far as writing your book, what you want to do is create an outline, and in that outline, you want to list out 7 to 15 chapter headings. Under each chapter, you want to create three sub-chapters, and under each of those three sub-chapters, you want to create three main points.Here’s how it would look:Chapter 1• Subchapter 1-main point 1-main point 2-main point 3• Subchapter2-main point 1-main point 2-main point 3• Subchapter 3-main point 1-main point 2-main point 3Chapter 2(do the same as above)Can you see how you're starting to put together the structure of your book very easily, systematically, and methodically?By starting with the 10 chapters, that gets you thinking about what you want to write about and then writing your three sub-chapters and then three main topics under each sub-chapter helps you think even more. Then under each sub-chapter, adding three main points helps you drill down really gradually.This shouldn't take more than one or two hours, and once you have that, you have the skeleton of your next bestselling book.Action Item: Start the outline of your book. List out 7-10 chapters. Then list out 3 sub-chapters in each chapter. Then list 3 main points that you want to talk about under each sub-chapter. You can add more notes and info under each section.Now you have the makings of your book. On to the next step…Phase 3: Get It EditedNow that you have your outline, you simply have to start writing.You could use a voice dictation app like Rev or Dragon to dictate it.You could also send your outline to a ghost writer on a site like UpWork and have them do the research and actual writing for you.No matter what you do, just get it done.Once the book is finished, hire an editor to check for spelling, grammar, and flow.Action Item: Once you have your outline, get the book DONE. After that, hire an editor to make sure that the book is coherent and doesn’t have any mistakes.So if you want to write a book, it all comes back down to having a solid outline, sub-chapters, and main points under your sub-chapters.I show people how to make passive income by writing and promoting books online. Check out my free passive income cheat sheet to learn how to start making $500-$2500 per month as an author