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120 men were shown a picture of a car in 1968.For half of the subjects, the car alone was shown.For the other half, a sexy redhead, dressed in black lace and a sleeveless sweater stood in front of the same car.After looking at the picture, the participants were asked to evaluate the car.Those who viewed the car with the attractive female rated the car as significantly more appealing. They also estimated the car to be more expensive by an average of $340 and rated the car as faster and less safe.When the researchers later asked the subjects whether their ratings had been influenced by the model, one subject said,“I never let myself be blinded by advertising. The car itself is what counts.”Although the model's presence clearly altered the subject's ratings, the subjects were in denial.The use of celebrities is key in advertising.Next time you buy an item, keep in mind the appearance of the person trying to sell. When under pressure, the brain refers to heuristics - a mental shortcut, to make a decision. An attractive seller is all it takes sometimes to make a hasty buy.Sources:https://scholar.google.co.uk/scholar?hl=en&as_sdt=0%2C5&q=Smith+and+engel&btnG=#d=gs_qabs&u=%23p%3DHRO9gjVgAoEJhttps://revologycars.com/car/1968-mustang-gt-22-fastback/

This is actually a pretty interesting question, and as Todd Gardiner points out, it's difficult to separate the basical ethical question from the statutory tentacles of copyright law. However, I come to a slightly different conclusion than he does, which is why I'm answering separately.First, and foremost, is whether or not the item in question is still commercially available. To me, this has some major implications on the ethical question - mainly, if you can't reasonably obtain it through repurchasing the good, then it's not entirely unethical to replace your prior version with a digital form. Note: It's still illegal under copyright and moral rights legislation.Now, if it is commercially available, the ethical issue to me is a combination of the idea behind the first-sale doctrine and just compensation to the creator. Assuming that I've already bought the game or music in one format, it's arguable from an ethical perspective that I've satisfied my personal responsibility for compensating the creator (and any third parties involved in the process). They've got my money, so what ethical implication is there to altering the form that I received their creation in? Note: Again, this is still illegal under copyright and moral rights legislation.Reasonable minds can differ on this, obviously, but I don't personally see an ethical violation if you are replacing something that you previously paid for. Certainly, it violates any number of laws to do so, but law and ethics aren't always intertwined.

The effect of Moon-Ketu conjunction:Let me not declare which house bears the maximum burnt of this combination but instead let you guys decide which one is the worst by telling the effect of this conjunction in each house:Let's start:Moon and Ketu conjunction, in the 1st House :This being an 'eclipse combination, on the whole, it is not very unfavorable to the individual.In this house, Ketu and Moon conjunction carries the attributes of Mercury, and thus gives remarkable concentration resulting in good progress in studies, and the studies get retained in the mind of the learner for a long time, because of Moon too in the 1st house.These individuals talk very relevantly whenever they talk and create an instant impression on the listeners, whether one or two or many.If these individuals take to writing, they are successful in it and often get published in print media or a book form.No doubt, it is very likely that they (physically) fall very easily and often too, but normally do not suffer from any long-term disease, and recover from illness quickly.Their main complaint is about a cough, cold, bad throat (rather) caused by disorders of the digestive system.They do not fall ill quickly if they consume a lot of pure drinking water.Here, both Moon and Ketu and Moon conjunction, function as soft stars and do not disturb the married life.Moon and Ketu conjunction, in the 2nd House:Ketu and Moon conjunction here gives the problem of constant or intermittent complaint of mouth, nose or ear, and medical treatment costs a lot.Ketu and Moon conjunction in this location spends liberally on self and spouse and also on own progeny, but generally not in the broader family.This combination makes the individuals fond of storing large stocks of food-grains of any and every kind for domestic consumption or profiteering in trading.These individuals are neither very social nor helpful to the common public in its troubles and natural or human-made calamities.They always keep the profit point in view while extending any help, whether the profit is in cash or in gaining cheap popularity in the masses.These individuals too have no distinction or dividing line between truth and falsehood.They are not much inclined to a platonic or physical relationship outside the arena of marriage.These individuals too maintain secret finances, and therefore others feel that they are poor, but in reality, it is not so at all.They are miserly, but at the same time, they dislike taking loans from any source. They prefer to use their own money.Further, if they know about their likely death in the near future, they acquaint their spouse and progeny (if grown up enough to understand) their investments and deposits of money with private parties. Thus nothing much gets lost to the heirs and successors.Moon and Ketu conjunction, in the 3rd House :Ketu and Moon conjunction doesn't concern itself with pregnancies of the mother nor to those born to her.No doubt Ketu and Moon conjunction, too maintains 'give and take an approach towards all blood relations and friends in the inner circle.Ketu and Moon conjunction, no doubt makes the individual liberal, charitable and helpful to real needy people and often goes by own judgment neither by recommendations nor by approaches, requests, and entreaties.In love matters or married life, Ketu and Moon conjunction is neither violent nor revengeful in case of infidelity and gives an opportunity to the other partner to improve and become befitting to the intimacy in the mutual relationship.Failing utterly to bring about a visible or noticeable improvement in the other party, Ketu and Moon conjunction, believes in a quiet end to the relationship, whatever the mode thereof is acceptable to both, husband and wife.Ketu and Moon conjunction, whole-heartedly and with full attention takes to a career of self-employment or trading or business or running an industrial unit, big or small, whatever the circumstances and financial capacity of the individual permit.Moon and Ketu conjunction, in the 4th House:If Ketu and Moon conjunction, cannot help and support, it does not give hurdles or obstacles too in any important matter coming under the 4th house.Ketu and Moon conjunction doesn't interfere with the pregnancy of women.It doesn't interfere with breastfeeding of the newly born individual.Ketu and Moon conjunction neither very deep affection nor any dislike or hatred. Ketu and Moon conjunction remains neutral in matters related to inheritance.Ketu and Moon conjunction does adversely affect, though mildly, the comforts of sleep and food of the individual.Ketu and Moon conjunction doesn't cause constant trouble with the digestive system, and whatever trouble it causes is mild and tolerable.Ketu and Moon conjunction does give some sincere friends, willing and ready to help at the hour of need.One major defect of Ketu and Moon conjunction, in 4th house, is that it gives a nature of unnecessarily criticizing or talking in defaming terms about other people.In matters of education, this combination gives absence from class in school or lectures in college or university, and less inclination to do written work.Moon and Ketu conjunction, in the 5th House :It is helpful in matters of education, even higher education without helping or harming the powers of grasp or memory of the child, and leave Moon alone to function in this behalf.Ketu and Moon conjunction doesn't normally interfere with pregnancy or delivery of a child, except in very rare cases when it is under the influence of other damaging stars.Ketu and Moon conjunction, develops a feeling of respect in the individual for elders, for teachers, and normal courtesy for all others with whom the individual comes in contact, even with servants and subordinates.Ketu and Moon conjunction give capacity for proper management and administration to the individual, neither very rigid nor very polite or fearful.The only drawback of Ketu and Moon conjunction, in the 5th house, is that it gives a tendency to the individual to change jobs, when in service and to change the field of business or self-employment.This combination is harmful to the wellbeing of the children. At least one child gets the heat of this Yoga.Moon and Ketu conjunction, in the 6th House:The combination of Moon and Ketu conjunction, in the 6th house, is a risky one for the individual, as also for the spouse, because Ketu and Moon conjunction, would function more like a soft planet rather than a hard planet in the 6th house.Quarrels, fighting, resultant defeat or surrender is one result of this combination.Family and friends would suggest, "not to initiate any quarrel or fight or confrontation or conflict." If once started, accept the compromise move if any.In so far as the relationship with maternal family is concerned, Ketu and Moon conjunction don't affect it favorably or adversely on its own, but if Moon succeeds in deteriorating it, Ketu and Moon conjunction does render indirect help to Moon to let the relationship slide further downwards.Ketu and Moon conjunction helps to keep the spouse happy and non-grudging even if any concrete ground exists against the individual.Moon and Ketu conjunction, in the 7th House:Quarrels get limited to heated exchanges between wife and husband are common, but the quarrels generally neither travel outside the private apartment of the couple nor outside to the family of either of them.Ketu and Moon conjunction, generally is in favor of honoring a deal or decision, once it has been finalized and communicated to the other concerned party.Ketu and Moon conjunction, in 7th house, does draw attention and sometimes develops an attraction towards outside members of the opposite sex.But it doesn't develop courage in the individual to proceed beyond glances and sometimes a casual talk, because Ketu and Moon conjunction, is not intent on disturbing the peace in and continuance of the married life.Moon and Ketu Conjunction, in the 8th House:This combination also gives a hidden desire for homosexuality or lesbian tendency, provided other combination too support this tendency.This combination gives fatness of body from the age of 8 years, and it is difficult to reduce it from the level it has reached at the age of 18 years.These individuals often have an evil eye on the riches or assets of others as also on the spouse of others for romantic intentions and purposes.However Ketu and Moon conjunction is a timid combination by its very nature, and so the desire rarely reaches practical fulfillment, at least about a desire for romance with the spouse of another person.It is altogether a different matter with or between unmarried boys and girls or with divorcees or between widows and widowers!Ketu and Moon conjunction keeps an individual well provided with necessities of life for self and family, including education and settlement in the life of the progeny, and therefore the need for borrowing money rarely arises.These individuals tend to borrow items of daily use, like clothes and garments for festivals or other special occasions, food items, etc.Ketu and Moon's conjunction is liable to give oft-repeated disorders of digestive system, dyspepsia, dyslexia, diarrhea, and dysentery, or allied troubles linked with the digestive system.Moon and Ketu conjunction, in the 9th House:Ketu and Moon conjunction, in 9th house, behaves more or less like Mercury's combination in 9th house with Moon.The individual is a good orator, teacher, writer, philosopher, preacher or even priest.He or she is given to quick annoyance or anger, and also getting rid of such anger similarly quickly.In criticism, such individuals do not spare their father or male teacher or male elders but are not critical towards mother, female relatives, and female teachers or female elders anywhere. They consider the females as deserving respect only.Generally, after birth, these babies have to depend on bottle feeding or feeding by a wet nurse, because of the paucity of natural milk in the breast of the mother.Ketu and Moon conjunction, in 9th house, gives a religious or charitable or social bent of mind, resulting in concrete action too, depending on the power and capacity of their purse or resources.They avoid holding any management responsibility in a religious or social or charitable organization or related to a temple, mosque, church, etc.These individuals do take an active interest in an orphanage, impoverished home, shelter for destitute women and also for people going on pilgrimage to mountain-based holy places or centers of pilgrimage.They render the best help in every manner possible for the sufferers at the time of any natural calamity like earthquake, large-scale fire, landslide, famine, floods, cyclone, etc.Moon and Ketu conjunction, in the 10th House:The individual is always careful and alert about the excellent or harmful outcome of own acts of commission and omission.So long father is alive, he always helps the individual to the extent possible financially, by good advice, by speaking to someone in authority to help the individual in a difficult situation.The individual to maintains very cordial and affectionate relations with father .The individual doesn't change a job or business line very often and doesn't give up one source of livelihood unless picks up another with certainty.The individual knows that friends cannot always help and in all situations. Therefore the individual learns to live on "self-help" more than anything else.This combination doesn't make the individual very keen to migrate to another country, though going for higher studies is altogether a different matter.Moon and Ketu conjunction, in the 11th House:Individuals with Moon and Ketu conjunction, in the 11th house, are interested in games and sports but unlike other students, they are not mad after them.The native has work-oriented health until the late '60s of age because they are always effortful for keeping good working health. They do not get proper health automatically like individuals having Saturn or Rahu in the 11th house.They are open to gifts, presents, and gratification in any shape or form, but stay within reasonable limits, and never press for it while granting any favor to a person seeking it.Normally they do not alter their judgment and action for the sake of gratification.Sometimes the miscarriage or abortion takes place automatically, but they seldom go for termination of pregnancies themselves.They are well possessed and well-to-do financially, more because of the hard work of self and spouse, and not so much on account of malpractice and dishonesty.Moon and Ketu Conjunction, in the 12th House:With Ketu and Moon conjunction, in the 12th house, it normally functions as a soft planet.One special impact of this combination is on the baby in the womb of the mother. Very often it is found that a newly born infant has some defect of mind or formation of limbs.Ketu and Moon conjunction in the 12th house can lead to financial loss, penalty, and heavy fine in terms of cash or simple imprisonment for a short period.But this combination never leads to such severe punishments or losses.It may also be noted that Ketu and Moon conjunction, induces or encourages the individual for acts of charity and help to real sufferers without consideration of caste, creed, color or religious inclination.I hope you have till now made up mind, for the most negative placement of this combination of planets.