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Does anyone actually read cover letters?

As a headhunter since I was 23 and now owner of my own recruitment agency, the answer to this question is NO 99% of the time.Here’s why:#1. The cover letter is an outdated legacy process to job applications that is no longer relevant or useful.As a modern day job seeker, candidates need to understand first of all the origin of why a cover letter exists. Back in the day, before the internet existed, everyone needed to read the newspaper for roles available and apply by literally faxing and mailing letters with resumes attached and, lo and behold, the cover letter.Of course sending in a random resume would be weird and out of context, so a cover letter was created to explain what was going on. Fast forward 50, 20 years, we no longer need cover letters because we have a MULTITUDE of sources to get a feel of who a candidate is and obviously the internet substitutes the need to write a diligent letter upon every application.#2. Other than the one or two hiring managers who like to read cover letters, the rest of them (recruiters included) have zero time to read every letter.Here and there, you’ll hear of a hiring manager who lauds and praises how a cover letter changed the candidate’s perception or was so critical to a candidate being hired. That’s called hype, folks. In the real world, NOBODY reads these things. It’s a complete waste of time.If I wanted to interview a candidate, the first thing I do is ignore the self-proclamations of awesomeness and go straight to the internet (surprise, surprise), hop onto LinkedIn and bam, that tells me a LOT more about a person than what they write.The main reason why so many people in a hiring capacity are NOT reading cover letters is 100% related to the speed at which modern corporate cultures work. Everyone is so stressed, running low on time, and in a rush to hire, that they’re not going to carefully dissect cover letters. In the real world, you’re lucky if your interviewer really studied your profile. Sadly, in many cases, interviewers are so harried they’re literally just refreshing their mind immediately at the interview with you and they’ll repeat themselves more often than not.TIP: Many junior hiring managers (or old school hiring managers) are excited to read cover letters, but again, that’s not the norm. Most HR staff/internal recruiters, hiring managers, headhunters, and even colleagues will not read cover letters, the resume (and LinkedIn profile) is much more important.#3. A cover letter is not indicative of anything other than the ability of someone to write one document that is hopefully coherent.Other than the skill of writing one cover letter, a cover letter doesn’t really prove anything about a candidate. Worse yet, God forbid if you have spelling or grammatical errors in your cover letter, that actually hurts you a LOT more than it helps you.Similarly, if your reader just doesn’t like the way you write, you’ll end up really screwing yourself over if your reader infers all types of incorrect assumptions about you based on what you wrote about. Don’t forget, unconscious bias, personal views, play such a big part in the job-getting process that you really want to limit issues on that front.Again, due to the limited use and outdated nature of what a cover letter is used for, there really is no utilitarian purpose this document can do so don’t waste too much of your time with this. Keep it as simple as possible.What does this mean for you, the candidate?Knowing how the job ecosystem works, it’s not like you have a choice about the cover letter subject, ESPECIALLY if you’re a new grad or a job-seeker mainly using portals to apply for jobs. It’s a mandatory field for the most part that you’ll need to either attach or copy-and-paste the cover letter in the portal to continue along the online application process.Only candidates being represented by headhunters like myself that are highly prospected and sought out by employers in extremely candidate-tight markets, can bypass all these steps. Recruiters will submit your resume directly to the hiring manager. I don’t know about other recruiters, but nobody I know in my industry (and I recruit recruiters for a living) EVER sends out a single cover letter. I certainly didn’t.Why don’t recruiters submit cover letters of their candidates to their client, the hiring manager?It’s because it’s our job to screen the candidate and write the coversheet that summarizes our findings. It’s in our words, not in the candidates’ own words. The client who is the hiring manager ultimately who will hire the candidate, wants to understand what we covered in our interview process. They don’t want to read all these self-written self-promoting documents. They want to understand the candidate’s story from our vantage point after the interview.So recruiters will submit the resume, a coversheet that go overs key points (they should, some don’t bother), and also a write-up that summarizes why you think the candidate is a strong one, worth interviewing. Most times, candidates who are prospected by recruiters in such hot demand that they can bypass every step, and again as long as they’re willing to talk, they can just use the LinkedIn profile in lieu of both the resume and the cover letter.NOTE: Sometimes, it’s like pulling teeth to get candidates to send their resumes. Most recruiters just end up doing whatever they can to get the interview booked, with or without the resume. If you ask a top candidate to write a cover letter, you may just get laughed out of the room. These top candidates in their fields don’t have any extra time to write college-level essays that junior candidates or the unemployed must do. I (nor any colleagues of mine or my team) don’t ever dare to ask, let alone submit, cover letters.In certain markets where there just aren’t enough talented niche specialists, our clients will literally say to us, “we’re so desperate for candidates, you don’t even need to send me their resume, just send me their LinkedIn profile and we’ll interview.” This has happened so many times, it’s almost the rule, not the exception.However, most candidates are not in a position that they’re being highly sought after by legions of recruiters, thus you need to be prepared how to work each step of the recruitment process.What should you do in regards to the Cover Letter?The best strategy here is to toe the line and write a solid, basic cover letter that provides as little information as possible. Don’t write an essay, it is sure to be ignored most of the time. Again, worse yet, it can hurt you if it’s egregiously long-winded, self-aggrandizing, or just irrelevant to the task at hand that the employer is looking to hire for.Write a simple cover letter according to the how-to here and just get on with the rest of your application portfolio. Build out your LinkedIn profile, obtain LinkedIn recommendations, create an amazing resume, and send out as MANY reachouts as you can directly through LinkedIn to direct hiring managers. If you qualify for recruiter representation, leverage them as well.TIP: In most cases, if you’re to be represented by recruiters, they would have already reached out to you assuming you are searchable via LinkedIn with the right title/profile built out. If headhunters haven’t already tried to solicit you, it could very well be that there aren’t a ton of recruitment agencies operating in your job type/skillset/career level/location to help represent you. Headhunters don’t exist in all markets, in fact, it’s more often than not that they don’t exist in most markets.In ConclusionThere’s the mumbo-jumbo la-la-land advice that most schools, teachers, educators, theory-based recruitment “experts” will present to you as the gospel when it comes to careers and job stuff.But the real world usually is completely different. You’re better off utilizing your time to build up your job experience, learn communication skills, written prowess to write strong content for your resume and LinkedIn and to learn how to use LinkedIn and direct reachouts to engage in creating phone calls. That’s the real opportunity to increase your odds of finding a job by selling yourself verbally to present yourself as a cut above the rest.

How does one create a business plan?

Startups 101: How to Create a Business PlanThe first thing you need to do is create an executive summary and a mission statement.After that, you need to study your market, compare yourself to your competition, create a share structure, outline financials, and fill out the rest of the pertinent data like the other people suggest.Below is an example of the last executive summary and mission statement that I created for a company I was planning to launch earlier this year.Since I own the company, wrote this from scratch, and decided that I will not be launching this product, I decided to share. (Yes, it is heavily focused on marketing, but that's my primary expertise, if I'm even somewhat good at it... Who in the world knows...)I worked with a Product CEO and operated as the COO at this company and recruited a highly talented team, however the Product CEO decided to part ways so we scrapped the business.Also, you may not want to make a public benefit company unless you already have investors you can turn to for sure who don't care what kind of business you own. If you are seeking to raise money from venture capital, then it is highly unlikely that they will invest into your model.1.0 EXECUTIVE SUMMARYCompany Name | Tagline | An American Public Benefit Company Founded in February of 2013, (“SE”) features contemporary women’s fashions specializing in comfort, fit and sexiness, established by a diverse group of individuals, led by the C.E.O. Ms. Lee.SE holds idealistic aspirations of giving back to the underprivileged, creates American Jobs and gives back to the community, while keeping the clientele engaged through social interactionsSE provides:• A Philanthropic Vision.• Patriotism.• Quality Clothing.• Best Styles for women of the 21st Century.• Quality Content.• An Interactive Community.SE’s innovative design and marketing team constructs visionary product campaigns and strategies, designed to push SE to the forefront of the industry.Derived from the fictional character, Sophia Serrano, from the film Open Your Eyes, SE’s inspiration is characterized by Sophia’s radiant qualities of being: positive, down-to earth, original, mysterious, sexy, and guileless in a perfect world.Sophia is the “ideal” woman because not only is she divine in nature, she is able to cope through the greatest obstacles that obstruct her from her path. Simultaneously, Sophia is so unique, she makes a man follow her into the afterlife of his dreams. Not only did she (tagline) in the real world, she left him in need of her in the afterlife.SE wants other fashion brands and the world to know that everyone in this world matters, no matter your race, ethnicity, financial background or country of origin.SE empowers people to make a difference by:• Helping the Underprivileged Children of America.• Creating American Jobs.• Providing a more Eco-Friendly environment.All of SE’s products are made in the United States, providing more opportunities to influence economic growth.SE ensures no usable fabric goes to waste by collecting all the scraps of fabrics and donating the items to (charity), with the sole intent to create exclusive items, blankets, or articles of clothing for the less fortunate. In addition, SE donates 10% of all sales to (charity) , to help feed, clothe, and provide shelter for the less fortunate.SE plans to take a creative approach to branding and marketing the company.Not only will SE use traditional methods of marketing, such as mailing clothes to celebrities, look books to bloggers and editors, buying editorial spots, sponsoring events, and advertising online, SE will take grass root efforts to the next level in attracting hits to the website, along with social media to keep the clientele engaged.Sending celebrities, fashion editors and bloggers free gifts never guarantees the promotion of an item, so SE has decided to implement a revenue sharing program with its clothing. Each individual influencer will have a personalized URL to direct their clients to SE’s website. Each purchase made within thirty days by the referral of an “influencer” will generate an earnings check of $25 to the referrer. Checks will be cut once the accumulated balance reaches $300, or can be exchanged to store credit.SE will seek out make up artists, photographers, stylists, and other professionals within the fashion industry to provide an opportunity to earn an extra source of income through its revenue sharing program. SE will also provide clothing to stylists, to have featured in editorial along with video content.SE’s grassroots efforts will take place in the form of carefully selected event sponsorships. Through event sponsorships, models will be showcased wearing the SE product through a trade booth. SE will take pictures of celebrities who try on the products and feature blog posts through social media efforts of the celebrities, while distributing the highly sought out images to fashion bloggers. SE will then pass out $10 SE Clothing Branded Gift Cards to people who fit the role of the target consumer of the brand at the event. Initially, 50,000 gift cards will be made for distribution within the first year, of which we expect at least 25,000 to visit the website URL.SE will implement a referral based program, where if a friend is referred to purchase an item through the SE website through their email or social media link within 30 days, the customer will have the choice to have one of the following occur:• $25 will be credited to the referrer’s account for Future Purchases.• $25 will be donated to the referrer’s Charity of Choice.The referee will also receive $10 credited off their first purchase. Studies indicate that 1 out of every 3 customers will refer their friends to a site that they trust and enjoy.SE will partner with publishers and affiliates such as Google Affiliate, Commission Junction, Avantlink, Affiliate Window, Webgains, Pepperjam, Integrate, Etc. to allow professionals to earn a profit by referring their clientele to purchase items from SE.In order to create better organic SEO (Search Engine Optimization) results to guide more online traffic to the website, SE will carry lines of both popular name brand and up-and-coming American Made products by other designers, such as Nasty Gal, Diesel, Ralph Lauren, Armani, Etc. In order to acquire the product necessary, SE will create a strategic partnership with its manufacturer to sell their excess inventory.Once new customers visit the SE site, they will be given an opportunity to register on the site to claim their $10 credit. Through registration, information such as the customer’s name, email address, phone number, address, and social media profiles will be gathered.Once the customer registers, they will be able to access the site. A welcome email will be sent to the customer within one day, welcoming them to the site. Within 5-7 business days, a letter stating SE’s appreciation of the customer with an outline of the brand’s philanthropic vision will be physically mailed to the customer on company letterhead and hand signed by the C.E.O., Ms. Lee. The customer will then be emailed, informing them that their gift card will expire in 30 days, 3 weeks, 15 days, 7 days, 3 days, 2 days, and a final offer email. This cycle will repeat for another 30 days for a total of 60 days, which will trigger a sense of urgency within purchasing an item within the allotted timeframe.SE will engage with customers by providing the first few sentences of educational content through email, while providing links to the blogging section of the website to read the full article, along with social media efforts on Pinterest, Facebook, Twitter, DeviantART, Tumblr, Google+, Polyvore, Wanelo, Quora, Lyst, Etc. to build trust with the clientele, and keep them engaged with the brand. SE will track user activity through analytic services provided by Kissmetrics to measure which campaigns work best, to better understand our audience.SE will influence increases in transaction sizes by donating one item to charity for every $300 spent in a single transaction. Not only would revenues increase, the philanthropic vision would accelerate to creating a bigger influence to society, which in turn will create a better image for the brand.SE will have a section on the site where users can upload images of their new purchases, how they pair their outfits, provide feedback to others, and like other consumer’s styles, creating an engaged society of buyers who become advocates and prosumers of the brand.SE will begin sales on the retail website, then slowly trickle into many online boutique stores, physical boutique stores, then into major department stores. Since bulk purchases from vendors decrease manufacturing costs, the business model is extremely scalable. As SE becomes a more established brand, price increases will be implemented in 10% increments per season, increasing profit margins while manufacturing costs decrease.SE will create separate databases for consumers who have at least purchased one item and another database for loyal consumers. In regard to the database of consumers who have purchased, collateral material providing a promo code for a promotional discount will physically be mailed to the clients two weeks prior to an anniversary or holiday sale, to provide exclusive access to the promotion. SE will randomly select users from the loyal consumer database to provide a free gift with purchase, expedited or free shipping, and various other promotional tools to reward brand loyalty.Once SE establishes a loyal client base, verticals will be integrated one product at a time in minimal quantities, initially to test the market to see how well the product does. Verticals will range from products such as cosmetics, shoes, handbags, hats, stockings, scarves, jewelry, and other womenswear based products.Led by C.E.O. Ms. Lee, SE has hand selected a managerial team of 8 creative unique individuals to grasp a portion of the $500+ billion dollar market by creating quality content, negotiating with vendors, managing finances, and laying out the long term growth of the company, all while creating beautiful product.10 years from now, in the year 2023, SE plans to be acquired by LVMH, PPR, Richemont, Valentino Fashion Group, The Aeffe Group, Puig, Diesel, Phillips-Van Huesen, Hermes, Liz Claiborne, Inditex, The Arcadia Group, or Aurora Fashion for a strike price of $300 million. SE is currently seeking seed financing in the amount of $275,000 to be used to cover manufacturing, marketing, legal and operational expenses to establish the brand.MISSION STATEMENTUnited together, SE’s commitments to society are as follows:#1. To Mother Earth:We vow to make sure that no usable fabric is wasted. All usable scrap material will be recycled into specialty items, blankets or created into articles of clothing for the less fortunate.#2. To Our Nation:We vow to Shop American. We vow to only manufacture our product in America. We are creating American jobs and doing our part in rebuilding the American economy.#3. To Our World:We vow to take a stance against child labor. We take a stance against the Chinese sweatshops with hazardous work conditions.#4. To The Less Fortunate:We vow to provide food, clothing, and shelter for children who are unable to take care of themselves, especially the ones right here at home.#5. To Our Customers:We vow to make sure you feel beautiful and (tagline). We vow to create the sexiest, most reliable products made from the best material we can find. We will provide the best fit possible. We will listen to your opinions and make decisions based off of your feedback. Your voice will be heard.#6. To Our Design PartnersWe vow to provide our client base accessibility to your designs to increase your exposure in the market place. Whether you are a small designer who is just beginning or an established brand, there is a place here for you to showcase your items, as long as the product is manufactured here in America.#7. To Our Employees:We vow to bring the jobs back home and provide fair wages. We vow to provide a fun and friendly stress-free work environment.#8. To Our Shareholders:We vow to provide you a seat on our board. We vow to listen to your expertise. We vow to provide returns in a timely manner. We vow to fulfill your philanthropic vision.Oh, it might be in your best interest to include a mind map as well.The first five pages should include the following information:BUSINESS DEVELOPMENT PLANMARCH 2013****** CONFIDENTIALITY & DISCLOSURE NOTICE ******IMPORTANT: This document is for information purposes only and sent at your request and is covered by the Electronic Communications Privacy Act 18 U.S.C. 2510‐2521. This is neither a solicitation of investment nor an offer to sell and/or buy securities. This communication may contain non‐public, private, confidential or legally privileged information and documents intended for the sole use of the designated recipient(s). The unlawful interception, use or disclosure of such information is strictly prohibited under the applicable laws of the U.S.A. and the State of Nevada. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon this information by persons/entities other than the intended recipient is prohibited. If you received this document and / or a transmission of this document in error, delete any electronic copies of this document and / or return this document to (Name, Address)CONFIDENTIALITY & DISCLOSURE NOTICEIMPORTANT: This document is for information purposes only and sent at your request and is covered by the Electronic Communications Privacy Act 18 U.S.C. 2510-2521. This is neither a solicitation of investment nor an offer to sell and/or buy securities. This communication may contain non-public, private, confidential or legally privileged information and documents intended for the sole use of the designated recipient(s). The unlawful interception, use or disclosure of such information is strictly prohibited under the applicable laws of the U.S.A. and the State of California. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon this information by persons/entities other than the intended recipient is prohibited. If you received this document and / or a transmission of this document in error, delete any electronic copies of this document and / or return this document to (Name, Address)CONFIDENTIALITY AGREEMENTThe undersigned reader acknowledges that the information provided within this Business Development Plan (“BDP”) is confidential; therefore, reader agrees not to disclose it without the express written permission of SE.It is acknowledged by reader that information to be furnished in this BDP is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to SE and other sources identified herein. The information, estimates and projections contained herein have been prepared by SE in good faith and on a basis believed to be reasonable; such estimates and projections involve significant elements of subjective judgment and analysis. No representation or warranty, expressed or implied, can be made as to the accuracy or completeness of such information, and nothing contained in this BDP is, or shall be relied upon as, a promise or representation as to the past or the future. This BDP is submitted in connection with the evaluation of a potential transaction and may not be reproduced or used, in whole or in part, for any other purpose.Upon request, this document is to be immediately returned SE,.___________________Signature___________________Name (typed or printed)___________________DateThis is a Business Development Plan. It does not imply an offering of securitiesFORWARD LOOKING STATEMENTThis document may contain certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, statements as to future operating results and plans that involve risks and uncertainties. We use words such as “expects”, “anticipates”, “believes”, “estimates”, the negative of these terms and similar expressions to identify forward looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by those projected in the forward-looking statements for any reason. References herein to “the Company,” “we,” “our,” “us” and similar words or phrases are references to SE, and/or its subsidiaries, unless the context otherwise requires.CONTACT INFORMATIONInquiries may be directed to the appropriate party below:Leonard KimCOOSEAddress:Phone:Fax:Email:The Table of contents should include the following information that no one, aside from analysts read:TABLE OF CONTENTS1.0 EXECUTIVE SUMMARY1.1 OBJECTIVES1.2 MISSION1.3 KEYS TO SUCCESS2.0 COMPANY SUMMARY2.1 CAPITALIZATION SUMMARY2.2 COMPANY LOCATIONS AND FACILITIES.3.0 PRODUCTS AND SERVICES3.1 THE SE TECHNOLOGY3.2 COMPETITIVE COMPARISON3.3 MARKETING MATERIAL3.4 TECHNOLOGY FULFILLMENT3.5 FUTURE PRODUCTS AND SERVICES4.0 MARKET ANALYSIS SUMMARY4.1 MARKET SEGMENTATION4.2 TARGET MARKET SEGMENT STRATEGY4.2.1 MARKET NEEDS4.2.2 MARKET TRENDS4.2.3 MARKET GROWTH4.3 SERVICE BUSINESS ANALYSIS4.3.1 BUSINESS PARTICIPANTS4.3.2 DISTRIBUTING A PRODUCT4.3.3 MAIN COMPETITORS5.0 WEB PLAN SUMMARY5.1 WEBSITE MARKETING STRATEGY5.2 DEVELOPMENT REQUIREMENTS6.0 STRATEGY AND IMPLEMENTATION SUMMARY6.1 SWOT ANALYSIS6.1.1 STRENGTHS6.1.2 WEAKNESSES6.1.3 OPPORTUNITIES6.1.4 THREATS6.2 STRATEGY PYRAMID6.3 VALUE PROPOSITION6.4 COMPETITIVE EDGE6.5 MARKETING STRATEGY SUMMARY6.5.1 POSITIONING STATEMENT6.5.2 PRICING STRATEGY6.6 SALES STRATEGY6.6.1 SALES FORECAST6.7 MILESTONES7.0 MANAGEMENT SUMMARY7.1 ORGANIZATIONAL STRUCTURE7.2 MANAGEMENT TEAM7.3 MANAGEMENT TEAM GAPS7.4 PERSONNEL PLAN8.0 FINANCIAL PLAN8.1 START-UP FUNDING8.2 KEY FINANCIAL INDICATORS8.3 BREAK-EVEN ANALYSIS8.4 PROJECTED PROFIT AND LOSS8.5 PROJECTED CASH FLOW8.6 PROJECTED BALANCE SHEET8.7 BUSINESS RATIOS8.8 THE INVESTMENT OFFERING8.9 VALUATION8.10 USE OF FUNDS9.0 APPENDICESTABLE: SALES FORECASTTABLE: PROFIT AND LOSSTABLE: PROFIT AND LOSSTABLE: CASH FLOWTABLE: CASH FLOWTABLE: BALANCE SHEETIf you're using a business plan to try to attain a loan for a small business... I took a different business plan for a nightlife company, brought a cofounder with a 680 credit score, and went to Long Beach SBDC and they helped me get approved for a loan from a credit union for $30,000 two years ago. The whole process took less than a week, since we already had our business plan finished prior to showing up. We ended up not taking the loan because our programmer ran off with the money we had paid him prior without delivering our technology.There are Small Business Development Centers, sponsored by the Small Business Association, all across the United States that will help you make a business plan for free, read it, and even shop it out for business loans.If you're using a business plan to attain financing from an Angel Investor or VC, then all that matters is your executive summary and your slideshow. I mean, you still need the other data filled in, but these are the only two areas of which they put their main focus on. However, a lot of investors use two financial analysts to carefully go over every detail within a business plan prior to investing their own cash. So, the fine details are pretty important regardless of what anyone else says.Also, if you need to know how to split equity with your startup, read more here: How much equity do you give early employees when the company is bootstrapped?Read more at my blog: Startups 101: How to Create a Business Plan

How would I write a cover letter for a UX/UI Design internship if I have no relevant experience yet? (I have ONE UX UI project in my Behance profile) I would love to get the opportunity in order to become a sponge and learn as much as possible, AFAP.

How to get a UX job with a UX designer cover letter? The best tips for you to write a great cover letter. Also, there are good cover letter samples for you.Which part do you hate most when applying for a UX designer job? Is it creating a UX designer resume or building an excellent portfolio? Is it the phone screening interview or answering the interview questions? If you have ever written a UX designer cover letter, you should know the answer.Even experienced UX designers, they may still have difficulty writing a proper UX cover letter. It’s not easy to put all your whole design skills and experience into a concise, short passage. Moreover, you need to show your passion for the role you are applying for in your words.So what are some tips for writing a UX cover letter that will get you an interview? What are some of the important things that should be mentioned? What is the right way to do this? Do employers even read cover letters? Does a cover letter really make a difference? What is the right format? Do I really need to create one, or is this just a leftover artifact for job hunting?In this article, I will answer all your questions and guide you step to step to write a proper UX cover letter.What actually is a UX designer cover letter?The cover letter is a valuable supplement that can help make your skills and experience stand out. It is a way to explain why you are passionate about the role you are applying for and can potentially help recruiters decide on who to move forward to the interview stage.After all, a recruiter wants to choose candidates who have the skills and interest in pursuing the job as this can result in less turnover and potentially less time to go through numerous candidates.What are the differences between a cover letter and a cover page?You may hear the term cover page a lot in the workplace, but do not be fooled by its name. A cover letter is typically submitted alongside a resume by job seekers applying for a new position, while cover pages, also commonly referred to as ‘title pages,’ are used in a wide range of projects, including business plans/proposals, professional reports, white papers, albums, etc.There is another term that may be confusing; namely cover sheet, which is a document you send along with a fax to provide additional information to the recipient.Why you need a UX designer cover letter?Do not waste your time asking if hiring managers read cover letters. The answers are yes, unless the employer has stated in the job application that they do not need one.For designers, the main focus should be on portfolio and real-life experience, but a cover letter can make or break two qualified candidates simply because one simply showed more interest for the position through a letter vs a candidate with no letter.Most companies (especially big ones) may not have time to read everyone’s cover letters, but when they do, it is your chance to convey your interest as well as how and why you would be the perfect fit for them.Nelson Taruc, the Design Director at Lextechsa, made this point about the cover letter:“I believe a unique well-written cover letter is more important than ever to make you stand out in a crowd of applicants.A portfolio may show your skill and highlight your accomplishments, but it doesn't tell your story -- and more importantly, how your story maps to the needs of the company you want to work at.”How to create a UX designer cover letter?Here are a few tips that have helped me craft compelling cover letters and have gotten the attention of huge companies. I want to share with you a complete step-by-step guide to writing a UX cover letter that helps gets you the interview.First, there is a cover letter example:Dear Jane:Insights of the industry-leading UXers and PMs in ChinaUXer TalksThe Product Designer role at Teapots, Inc. seems like it would be an excellent match for my background and interests. With over 2 years in the teapot industry, I’m well-positioned to contribute X, Y, and Z skills to your team.At Recent Company, I accomplished X and Y [things that are important to you]. The business result was Z.Additionally, your need for X skill matches my background in Y. Here’s an example.I’m interested to learn more about contributing to Teapots, Inc, and I’m excited to speak with you.Sincerely,JohnThis is a good example actually. What’s special in this one? Let’s find out.1. Core principles on how to write a great cover letterThere are only 103 words in this cover letter. But they all run together to show the core information in a clear way. Here I present 3 principles for cover letter writings.1) Keep it organized with clear logic. Never make it looks like a mess. Just write the core points, and keep them in good check. The general format is: explain why you chose this job at this company, why you are a suitable candidate and the contacts. These 3 things are essential.2) Keep it short. Your cover letter should not be too long. Make sure your cover letter is short and focused. Keep the length of your cover letter to one-page maximum.3) Keep it personalized. Your cover letter is a window that many hiring managers use to measure the personality of applicants. You can personalize some of your own words, but be careful not to be too casual, or too intimate. It should be both characteristic and professional.2. The greetingMake the greeting as personal as you can. Do your research find out what the name of the hiring manager of that company that you are applying to. You’ll make a stronger impact with a personalized address like “Dear Jane” in the above example than with generic greetings like “To whom it may concern” or “Dear Sir or Madam”.3. The first sentence matters a lot“The Product Designer role at Teapots, Inc. seems like it would be an excellent match for my background and interests. With over 2 years in the teapot industry, I’m well-positioned to contribute X, Y, and Z skills to your team.”You need to grab the reader’s interest at first sight. Thousands of UX designers may start with wanting a job for the first sentence like “I am applying for” or “My name is ____ and I am applying for X” or “I am a passionate, talented designer looking for a job.”The hiring manager already knows that you’re looking for a job, he or she doesn’t need to hear about it again.You need to figure out a more appealing opening. For example, you may start by stating that you are a happy user of their product, or you have internship experience with the company from your school time. If you do not have such experience, just be honest. You can make use of your unique value proposition to win.4. Show what you have done instead of what you want to do in the next sentences“At Recent Company, I accomplished X and Y [things that are important to you]. The business result was Z.Additionally, your need for X skill matches my background in Y. Here’s an example.”In the next part, you need be really careful. Put yourself in the position of the hiring manager and think, what does my company need? How can this applicant help us out?If you do so, you’ll know what you need to prove. First, your skills, second, your work experience, third, how can you use your skills to contribute to the company you are seeking a job with.5. Show your sincerity again at the end“I’m interested to learn more about contributing to Teapots, Inc, and I’m excited to speak with you further.”Show you are ready to contribute to the company. Be honest, excited and optimistic. Here are some closings you may use:Thank you so much for the time.I’m excited to speak with you soon.Looking forward to your reply sincerely.You can learn more about my work experience and education by viewing my attached resume and portfolio.I’d love to apply my expertise in design and experience collaborating within product teams to help you build your product.6. Other optional tipsResearch the company before applying.Do not use one cover letter template for all job postings, you should tailor each cover to the job position that you applying to.Check spelling and grammar. You can ask one or two friends to help you.Use the same fonts, and colors to keep your resume and portfolio consistent with your cover letter. Do not use unprofessional fonts such as comic sans, handwritten, or cute fonts.Keep your personal site and Linkedin or Facebook profile up to date.Focus on how you can bring value to the company, not how you can make progress here.More cover letter tips for UI designer, web designer, and templates for reference.

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