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PDF Editor FAQ

What's the difference between a media agency and a creative agency?

A creative agency generally comes up with the idea of what your ads will look and sound like, how to put your message across - the “fluffy” side of advertising if you will - and produces the creative, which could be a clip for tv/YouTube, an image for magazines, display banners etc.The media agency books the media, so determines how to reach your target audience and hence where and when your ads will be. So they will work with TV, press, radio businesses etc to get your ads out into the world so the people you want to buy your product will be influenced. They are able to negotiate a discount/commission (for traditional media at least) which is how they make most of their money.You need both, usually they would be 2 separate agencies.

Does organic social reach work better than paid advertisement on social media?

It truly depends on the content that you post. Nonetheless, posting on social networks every once in a while might not be enough to get a lot of attention nowadays. Fortunately, there are some ways to maximize your reach, which I highly recommend taking advantage of.In fact, having an omnichannel strategy help you maximise your reach in the long run. What else can you do to make the most of your social media content?Use retargeting. To get your message across, consider targeting those who are already familiar with your brand. Once you’re at it, you can also use link retargeting and grow your audience this way. If that sounds like something that might interest you, check out how you can do it with Rocketlink,Team up with influencers. Find those with a similar target audience to yours, who post attractive content and have a significant reach at the same time,Use other marketing methods to complement your social media strategy. Social media plan should be part of your overall marketing strategy and thus, bring you closer to achieving your business goals.No matter if you want to invest in paid campaigns or count only on organic reach, you should make sure that you have a well-thought-out social media plan. Here’s a template from Kontentino, in case you need some guidance.

What is a 360° marketing campaign? How does it work?

It’s a buzzword which means using every available media to get your message across with consistency.So basically nothing different from a standard marketing campaign.

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