Exhibit Sponsorship Opportunities: Fill & Download for Free

The phrase ‘media sales’ is used to describe the selling of advertising space in any communication platform, such as newspapers, magazines, outdoor billboards & screens, event sponsorship, commercial radio or television, business information / data and online / digital. It can also be connected to the events / exhibitions and conference industries where executives are responsible for selling delegate spaces to attend the event or the selling of sponsorship opportunities.The companies that run the communication medium employ sales people to ensure that revenues generated from advertising are fully maximised.Working in Media SalesContact potential clients, usually over the telephone but also in a face to face environment (client presentations, client days out, business lunches / dinners), to describe potential advertising opportunities.Contact existing clients to arrange the design and placement of advertisements, the payments for this and to ensure their continued support.Account management of a client base ensuring that the clients’ needs are being catered for and that they are happy with the service and response. You will review their existing spend and build on the relationship to maximise sales opportunities.You will attend meetings to ensure your clients are fully aware of all potential advertising, promotion and sponsorship opportunities and to cement your relationship with them for the long term.You will develop and maintain an in-depth understanding of the market place you work in, including regular analysis of competitor activity and identifying opportunities for new product development and new revenue streams.Attend industry networking events, exhibitions, seminars and conferences to build awareness of your industry and meet potential and existing clients.Work closely with the editorial features team to ensure all leads are covered and relevant information exchanged to the benefit of both parties. Editorial input from sales executives normally receive a welcoming response.Work closely with production departments to ensure advertisements are placed into the correct products, in the right place and at the right time.Work closely with the advertising operations team to ensure the correct advertisements are placed on the correct websites pages at the correct time, according to your clients’ wishes.Keep accurate records of sales, contacts and deals.What Skills Are Required In A Media Sales Job / What Are Employers Looking For?Advertising sales is about a candidate’s personality rather than a particular skill set. However having telesales experience will demonstrate focus on a career within media sales and probably make you more confident of your abilities. Employers will also look favourably upon both bar and retail experience as both these environments tend to be relatively social and tend to involve catering to a customer’s needs.Selling is not about having the ‘gift of the gab’. It’s about asking questions, listening to the answers and using the information to build a case for your product; this will usually involve matching your product to what the client is looking for. To have a successful career in media sales you need to be controlled, assertive, mature, flexible and innovative.To work in media sales you must be inquisitive and very resilient in order to handle objections that potential clients may raise. You have to stand up to these objections and overcome the clients’ doubts and fears.The very best sales people perform well due to their excellent relationships with clients. They have built up trust through delivering what the client wants, not what he/she thinks the client should have. The latter is usually the result of a poor listener.In order to succeed in a media sales job you need to have confidence so that your clients buy into your ideas.All advertising sales jobs are very demanding with the constant need to meet sales targets.The core competencies or personal attributes that are often seen as desirable in media sales roles are:A target orientated disposition and the desire to sell and meet targets.Excellent communication skills and the ability to interact confidently with a variety of people from varying backgrounds.The ability to persuade and convince people of the merits of a product.The ability and confidence to negotiate with people and close them into making decisions.The ability to work under and handle pressure.Commercial awareness and networking ability.Drive, determination, persistence, resilience and tenacity.Strategic and creative planning.Excellent written and oral communication skills.An excellent telephone manner.Self-motivated and a can do attitude.Diplomatic and thick skinned.Common Sense.Strong revenue awareness.Sociable and outgoing personality.Energetic and enthusiastic people, often those who keep themselves fit by playing sports or regularly attending the gym.

Depending on the event, your budget, and availability of resources, there are several options.First, if you’re exhibiting at an event, often times, the event organizers can provide a list of pre-registered attendees who are willing to be contacted. If so, you can send emails inviting attendees to visit your booth. Providing an incentive, such as a free trial or show pricing, can motivate their wandering over to your booth.In the same, research sponsorship and promotional opportunities. If there’s a press room, be sure to leave materials for writers and editors to pick up and possibly write about during the event. Better yet, organize a press event at your booth, and invite the press beforehand. If you have a break-through app, they could potentially write about it prior to the show (and prior to the press event), which would drive traffic to your booth.Event organizers might have sponsorship opportunities such as signage, hosting a cocktail hour, daily newsletter, or advertising in show guide.To engage potential users during a show, you need a “shtick” or gimmick to intrigue and encourage visits to your booth. An example would be to place the top half of a thumb drive in the “bags” given to all attendees at registration. You could place a sticker on the top half, indicating your booth number.To get the other half of the thumb drive, attendees would need to visit your booth. Here’s an example of a unique thumb drive that could reinforce branding (if your logo was printed on the bottom), and would cause attendees to want the bottom half!Less expensive would be to provide a flyer with a code on it. Attendees would need to visit your booth to discover whether the code yielded a prize.Thinking about prizes, you could ask attendees to provide their cell phone numbers or Twitter name. Throughout the show, you could randomly “draw” a name and text or tweet the winners. People are receptive to participating in drawings — and having to attend a booth to do so — if the prize(s) are attractive.Good luck!

A publicist manages the public image of clients, publicity events, pitching clients to journalists and influencers, may have to manage through a crises and locate new press opportunities by scratching out newsworthy angles.Here are a few job requirements:Answering inquiries on the client’s behalf from individuals, journalists and organizations.Research trends, attitudes and expectations toward a client or a product.Analyze ongoing media coverage.Plan, develop and implement PR campaignsManage PR channels:press release, professional publication, e-mail, personal letter, telephone, etc.Write press releases, articles, newsletters, reports and speeches.Prepare publicity material: media kits, media cards, etc.Organize and manage interview opportunities.Oversee shoot of promotional videos.Identify photo opportunities.Organize events: guest speaking appearances, press conferences, receptions, exhibitions and tours.Identify sponsorship opportunities.Maintaining contacts list.Guess this isn’t exactly a view in a nutshell but it shows the scope of functions which lends a simple understanding. I can share from my past personal experience, this job can be very hard work!I hope this is helpful.