On-Board Customer Satisfaction Survey #2 - Frontier Metropolitan: Fill & Download for Free

TL;DR: Feedier works pretty well for this.I will explain you the process to survey customer satisfaction now.A question always nags at people, and so does a survey question.I hear it all the time.Particularly in the SaaS space when it comes to improving onboarding and conversions, how do we measure customer satisfaction?First, Why Do We Survey Customer Satisfaction?Customer satisfaction has a big impact on your turnover.If you’re able to delight your customers, you will succeed.If your customers are unhappy, they are likely to churn out.The lost customer is not the only casualty. Studies have shown that each dissatisfied customer typically shares the unsatisfactory experience with 8 to 10 (sometimes even 20) others.What does that mean?Customer satisfaction is about offering the right people for the right person. It means that you don’t want to pitch your product to anyone you meet out there.Define your ideal persona, and talk to the people who match it.But customer satisfaction is also about the customer experience. If you fail to provide a good CX, simple, customers will be frustrated.67% of customers mention bad experiences as a reason for churn, but only 1 out of 26 unhappy customers complain.Finally, satisfying your customers also means being proactive, ensuring they get the best ROI for their investment in your product.How Long Should a Customer Satisfaction Survey Be?Surveying customer satisfaction is not a science.There is no rule of thumb nor ideal length.There are simply too many factors to take in and that influence the ideal length.We can recommend keeping the bare minimum though. Remove all the useless or “nice-to-have” questions, and go for the important point you want to focus.Keep in mind that your customers won’t spend more than 5 to 10 minutes answering your survey.How Do You Survey Customer Satisfaction?And the answer to this question is simple yet not that straightforward.So, what’s the question?“What do I need to know to start improving conversions?”(Or, “What do you need to know?” if you’re bringing an outsider or consultant.)More often than not, they start thinking about fact-based answers like, “We need to include this feature” or, “We’re targeting small business owners.”The problem? That is simply NOT enough.See, if there’s one thing you need before writing a lick of copy or re-designing anything it’s not a “proven template” or a list of features… it’s your user story.User StoryAn actual description of your prospects is a static picture, whereas a story involves situations, places, characters, feelings, emotions, struggles, frustrations, past, present, future. It’s dynamic.So instead of having a plain, “We target _________,” in your hands, you should be able to fill in the blanks in following paragraphs:“John’s life was going alright, but one day when ______ happened he knew he had to ______. He tried ______ and ______ to solve this but it didn’t work because ______. He was so ______ that he told his partner, ‘Dear, ______.’When he found/heard about {your company} through ______ he decided to give it a try. He signed up, immediately wanting to ______. Being able to ______, ______ and ______ made all the difference. And now he finally can say, ‘______.'”See how knowing this simple, 2-paragraph story can give you insight after insight on how to position your business and its message?Your message needs to be told in terms of your customers’ past, present and future. They know best.Now, instead of trying to guess what that story actually is, you can prepare a simple survey to send over to your recent buyers. And that’s exactly what we’re doing today: create a customer satisfaction survey that will get into your customer’s head.I will give you customer satisfaction survey questions examples for free.Up for it?Cool.Pay attention.With only 6 product feedback questions, we’ll fill the gaps of your user’s story from start to finish.We won’t give you the exact customer satisfaction survey format, but we will give you samples and real-life examples you can inspire yourself from.This is the perfect example of a new product survey in order to understand the true customer needs.SaaS Survey Question #1: “What was going on in your life that brought you to sign up with us?”Joanna Wiebe, founder of CopyHackers & Airstory, has this question front and center on her thank-you page, and it’s for a reason.The power of this question lies in the insights you get from the initial mental state and story of your prospects.She calls it, “joining the conversation already happening in your customer’s mind.” I like to call it Scene 1.People are always looking for things that relate to what they already have in their minds. If they see something they can relate to, it’s way more likely to grab their attention.That’s why the answer to this question will be particularly helpful for headlines, subject lines, and other attention-grabbers throughout the first steps of the customer journey.For instance, there was this time-tracking tool I had the pleasure to help—a Pomodoro timer you can easily integrate with Trello, Asana, and other project management tools.I found that users frequently said things like, “Yes, this Pomodoro timer is what I’ve been searching for” or “Finally, a simple and effective integration.”Take a guess at what the subject line for the welcome email was?Just like that.Knowing the first scene of your customer story can be a game-changer.It’s the difference between bombarding the heck out of your users with nonsense and setting a tone of empathy where your users can confidently say, “These people get me.”SaaS Survey Question #2: “How would you describe the situation you were going through to your partner? Please be specific.”In his flagship book The Copywriter’s Handbook, Bob Bly says that there are only three things needed to convert prospects into customers with the written word:Get their attentionCommunicatePersuadeThe answer from question #1 is likely to give you clues related to your users’ problems—so you can get their attention and get them to click.The following aspect, though, requires two often-missed traits: clarity & simplicity.This is where some tech businesses flop.Usually involved in the product’s creation, SaaS founders and marketers get wrapped up in jargon and the mumbo jumbo of all the amazing features the software has.But when you step back and listen to how your prospects explain their situation to a close person who probably doesn’t have a technical background or industry experience, it’s a totally different story.How will they phrase their current situation, their problems? What will they compare it to?I know some of you have complex solutions and often sophisticated buyers who are supposed to understand your jargon.And that’s fine. Sometimes.Either way, having the answer to this question can give you powerful insights as to what analogies and comparisons you can lever to make your message and concept much easier to grasp.SaaS Survey Question #3: “What solutions did you try? Please explain why they were not a perfect fit for you.”Everyone knows it. (Or so I think.)The number one reason your prospects aren’t swiping their credit cards right away is because they have options. Dozens, maybe even hundreds, of options to choose from.Knowing the gaps between their needs and the options out there, expressed in their own words, is tremendously valuable.With this information in mind, you need to address it head on with your website, ads, or in the first few emails.Take a look at this re-targeting ad by Drip, the ESP (Email Service Provider) company:These guys know what they’re doing.Engaged in probably one of the most competitive SaaS industries—email marketing services—they tackle the primary prospects’ objection: how are you different/better from the alternatives.This allows you to exploit what your customer found useless in your competition which will instantly make you shine—while giving them that beacon of hope that they need to give you a shot.Enough questions about the past. Time to talk about what they actually felt like after hopping on board.SaaS Survey Question #4: “What are the three most important features for you and your team—three features that, if removed, will probably make you search for another solution immediately?”It’s no surprise that sooner or later you’ll need to stress some of your features. (Keyword = some ≠ all.)The problem here is knowing what features to emphasize.Most leads don’t care about the majority of your product’s features. Chances are that there are only two-to-four features that people really care about. Yet here’s what most people do:They make this HUUUUGE list of features and fill up their landing pages with back-to-back-to-back icons and so-called benefits. They then go ahead and email feature after feature until the tank runs out of gas.This rarely moves the needle.Others try to guess what these crucial features are on their own and end up talking about the wrong ones.Obviously, the fastest and more accurate way to know is simply to ask. And that’s what we’re doing here.I personally suggest you make this question easier on your customers and yourself by asking a multiple-choice question.For this reason, you’ll need to have an idea of what these features might be.A framework I like to use to narrow down a list of features is FUR (stands for Frequency, Urgency, Reach).Find out, either with data (if you have the resources) or with intuition (if you’d rather wing it):Frequency: What are the features people use more frequently?Urgency: What do features people want to try out immediately after signing up? What features do they need the most?Reach: How many folks on your entire customer base use a particular feature? What are the most common actions among your users?With the answers to these questions you should be able to successfully narrow down your list to less than 12 options. I’d personally say that 7-8 is ideal.Just remember to add a “other” options, too. When it comes to knowing the market it’s better to get it wrong than to not ask at all.Breaking It DownAnother way to know and prioritize this list is to separate this question into two to four separate ones where you force users to select their number one feature, the second most important, and so on.Instead of knowing what the top three features are you get to know, for example, which feature was rated number one in most cases. (Which you wouldn’t be able to know with only one multiple-choice question.)This is one of the most important questions since these insights will, without question, shift your message toward the things that really matter.SaaS Survey Question #5: “Picture the moment you first signed up. What’s the first action you wanted to do, or outcome you wanted to achieved?”First impressions are everything. They can make or break opportunities in life and in business.Knowing the expectations of your prospects can help you immediately match their reality to that expectation.That means that once you know exactly they expect to do or get you can easily:Tell them to do just that.Tell them to take another action (and tell them why what they wanted to do is not important yet).This one can be a bit harder to understand. So let me tell you a personal story.A few months ago I signed up for ScheduleOnce.I needed to schedule a call with a prospect. Essentially I expected to sign up, get in, copy a link, paste it into an email and move on with my life.I was sort of in a rush. (You know, the kind of thing that happens when a prospect asks you for a link to your schedule, yet you don’t have one.)Anyhow, when I signed up for ScheduleOnce’s free trial they started to give me a tour through their ENTIRE interface. Which it’s okay. But I just wanted a link to send it to a prospect.Then they presented me with a total of 12 videos to “get started”…Which again it’s fine. But I just wanted to send a link to a prospect. Which means I expected to (1) connect my calendar (2) select my availability and (3) get a link.That’s it. I didn’t want anything else.How many customers are in this same situation? We don’t know. That’s why we need to ask.Because if you start talking about your entire platform piece by piece, video by video before I do what I need to do, I’m leaving. (Sorry, but that’s how people behave on the internet these days.)So, make sure you know what your customers are expecting from you. And give it to them. ASAP.Spying Instead Of AskingA more data-driven way for doing this is to gather user data and analyze what exactly your users are doing once they sign up.This can be done quantitatively with solutions like MixPanel. Or you could see your users on video with solutions like Smartlook.MixPanel dashboardNot only can this help you get out of your head and get to know your users’ expectations, but it could also help you uncover feature-conversion relationships (e.g. people that activate ‘X’ feature are 25% more likely to convert).The more data you have, the more insights you can get. And the more actionable insights you can get, the better.SaaS Survey Question #6: “Imagine I overheard you talking about why this was a success to a family member next month. What exactly would I hear you say?”If you ask people why they decided to buy or what success means to them they’ll probably start justifying themselves with things like “Oh, feature X” or “The user experience”.But as we saw in question #2, when they have to talk to someone else that doesn’t necessarily understand those terms, the answer is completely different.This is one of my favorites because it reveals ideas you wouldn’t know otherwise.Here’s where you can really get a picture of what success looks like for your users, and use it to your advantage.Paint that picture of a brighter future clearly from the very beginning in your messaging and you just can’t go wrong.You might want to ask this question to a recent customer, though. And if you’re in the B2B space consider changing a “family member” for a “close team member” if it sounds more appropriate.Take The Challenge: Ask These Product Survey QuestionsYou could interview your customers—I personally encourage it. But sometimes you want to make sure that you have a more representative sample size (and you want to get the information fast).The way to do this is with a survey, by collecting survey feedback.Steal our customer satisfaction questionnaire sample from above.Tailor those questions to your brands, and use them to send an engaging survey with some of the survey tools available.Feedier works pretty well for this.I challenge you to send a survey like this one to at least 100 selected, engaged users of yours next week. You’ll be amazed at the insights you get.

Getting the word out about your new hypnosis office is one way to make sure it succeeds. Indeed, many aspects of your business may depend on it. I have some free marketing ideas to attract new customers that I used to grow my hypnosis business in Orlando.Overall, “marketing” can mean many different things: from advertising and public relations to promotions and sales. In other words, marketing is a process in which your new hypnotherapy office is introduced and promoted to potential customers.The cost of traditional advertising in a newspaper or TV slot could put you in the red, for example, so a good start is to market online.1. Develop a customer referral program.Word-of-mouth marketing is an often overlooked yet super-powerful way to market your business. I have found asking for referrals works very wellHaving your initial clients tell their friends and family about your hypnotherapy practice can be incredibly valuable.2. Send out a clientr satisfaction survey.A customer satisfaction survey is not only a great way to learn about your customer base—it’s also a great way for customers to remember you exist!Customers will feel invested in the results of the survey, which will translate into better loyalty over time. You might learn a thing or two about how your business might improve along the way. Win-win.3. Tell a story with data or milestones.How you got started and why you set up to help others by using hypnosis, your personal journey4. Make your own infographics.Infographics are visual and easy to understand, which is why many people love to share them. Spell out what hypnosis does by way of a diagram5. Publish distributed content.focus on social networks to drive traffic to your new website. By joining professional groups, participating in industry conversation, and sharing your own content, you can reach the right kind of audience that will bring you business.6. Engage in one-to-one marketing.Sometimes referred to as 1:1 marketing, this is a customer relationship strategy aimed at boosting personalized interactions with customers. The only thing this will cost you is your time, but otherwise, networking events etc7. Host an event or class.Plan an event to host or class to teach that will attract new customers to your business while educating them about your industry. The event or class will be its own form of advertising, as well as a good reason to advertise.Print out flyers and post them on community bulletin boards at the library, a coffee shop, or other local establishments where interested pupils might hang around. Most community bulletin boards won’t let you post business advertisements, but they’re often more than happy to post a flyer promoting an educational event or class.8. Hold business card drawings.Put out a fishbowl at your place of business and ask visitors to drop their business cards in it for a chance to win something—a free product or service, for example.By the end of the month, you’ll have collected tons of business cards—likely with email addresses you can use to reach out to customers about joining your email mailing list so you can notify them of future giveaways and special offers.9. Send email newsletters.Email marketing is a great way to get new visitors engaged with your business, as well as maintain relationships with your existing customers.Even the most basic email marketing plans can have a big impact. You can learn email marketing here at this awesome marketing siteAdvertise your email newsletter on your website or in your store so people can sign up. It’s a great way to establish customer loyalty or nurture subscribers to become paying customers over time.10. Help promote or volunteer your time for a charity event.Charity events are a great place for brand visibility—and for a good cause! Potential customers will associate your business with a feel-good attitude, and you’ll just have to donate some time or possibly some product.11. Join a professional organization.A chamber of commerce or other B2B organization is a great way to engender camaraderie for all parties involved. Connecting with them will give your business more visibility to your community.I built an awesome hypnosis business and wish you the best of luck with yoursSincerelyRichard BarkerIncredible Hypnotist

Surveying customer satisfaction is anything but easy.A question always nags at people, and so does a survey question.I hear it all the time.Particularly in the SaaS space when it comes to improving onboarding and conversions, how do we measure customer satisfaction?First, Why Do We Survey Customer Satisfaction?Customer satisfaction has a big impact on your turnover.If you’re able to delight your customers, you will succeed.If your customers are unhappy, they are likely to churn out.The lost customer is not the only casualty. Studies have shown that each dissatisfied customer typically shares the unsatisfactory experience with 8 to 10 (sometimes even 20) others.What does that mean?Customer satisfaction is about offering the right people for the right person. It means that you don’t want to pitch your product to anyone you meet out there.Define your ideal persona, and talk to the people who match it.But customer satisfaction is also about the customer experience. If you fail to provide a good CX, simple, customers will be frustrated.67% of customers mention bad experiences as a reason for churn, but only 1 out of 26 unhappy customers complain.Finally, satisfying your customers also means being proactive, ensuring they get the best ROI for their investment in your product.How Long Should a Customer Satisfaction Survey Be?Surveying customer satisfaction is not a science.There is no rule of thumb nor ideal length.There are simply too many factors to take in and that influence the ideal length.We can recommend keeping the bare minimum though. Remove all the useless or “nice-to-have” questions, and go for the important point you want to focus.Keep in mind that your customers won’t spend more than 5 to 10 minutes answering your survey.How Do You Survey Customer Satisfaction?And the answer to this question is simple yet not that straightforward.So, what’s the question?“What do I need to know to start improving conversions?”(Or, “What do you need to know?” if you’re bringing an outsider or consultant.)More often than not, they start thinking about fact-based answers like, “We need to include this feature” or, “We’re targeting small business owners.”The problem? That is simply NOT enough.See, if there’s one thing you need before writing a lick of copy or re-designing anything it’s not a “proven template” or a list of features… it’s your user story.User StoryAn actual description of your prospects is a static picture, whereas a story involves situations, places, characters, feelings, emotions, struggles, frustrations, past, present, future. It’s dynamic.So instead of having a plain, “We target _________,” in your hands, you should be able to fill in the blanks in following paragraphs:“John’s life was going alright, but one day when ______ happened he knew he had to ______. He tried ______ and ______ to solve this but it didn’t work because ______. He was so ______ that he told his partner, ‘Dear, ______.’When he found/heard about {your company} through ______ he decided to give it a try. He signed up, immediately wanting to ______. Being able to ______, ______ and ______ made all the difference. And now he finally can say, ‘______.'”See how knowing this simple, 2-paragraph story can give you insight after insight on how to position your business and its message?Your message needs to be told in terms of your customers’ past, present and future. They know best.Now, instead of trying to guess what that story actually is, you can prepare a simple survey to send over to your recent buyers. And that’s exactly what we’re doing today: create a customer satisfaction survey that will get into your customer’s head.I will give you customer satisfaction survey questions examples for free.Up for it?Cool.Pay attention.With only 6 product feedback questions, we’ll fill the gaps of your user’s story from start to finish.We won’t give you the exact customer satisfaction survey format, but we will give you samples and real-life examples you can inspire yourself from.This is the perfect example of a new product survey in order to understand the true customer needs.SaaS Survey Question #1: “What was going on in your life that brought you to sign up with us?”Joanna Wiebe, founder of CopyHackers & Airstory, has this question front and center on her thank-you page, and it’s for a reason.The power of this question lies in the insights you get from the initial mental state and story of your prospects.She calls it, “joining the conversation already happening in your customer’s mind.” I like to call it Scene 1.People are always looking for things that relate to what they already have in their minds. If they see something they can relate to, it’s way more likely to grab their attention.That’s why the answer to this question will be particularly helpful for headlines, subject lines, and other attention-grabbers throughout the first steps of the customer journey.For instance, there was this time-tracking tool I had the pleasure to help—a Pomodoro timer you can easily integrate with Trello, Asana, and other project management tools.I found that users frequently said things like, “Yes, this Pomodoro timer is what I’ve been searching for” or “Finally, a simple and effective integration.”Take a guess at what the subject line for the welcome email was?Just like that.Knowing the first scene of your customer story can be a game-changer.It’s the difference between bombarding the heck out of your users with nonsense and setting a tone of empathy where your users can confidently say, “These people get me.”SaaS Survey Question #2: “How would you describe the situation you were going through to your partner? Please be specific.”In his flagship book The Copywriter’s Handbook, Bob Bly says that there are only three things needed to convert prospects into customers with the written word:Get their attentionCommunicatePersuadeThe answer from question #1 is likely to give you clues related to your users’ problems—so you can get their attention and get them to click.The following aspect, though, requires two often-missed traits: clarity & simplicity.This is where some tech businesses flop.Usually involved in the product’s creation, SaaS founders and marketers get wrapped up in jargon and the mumbo jumbo of all the amazing features the software has.But when you step back and listen to how your prospects explain their situation to a close person who probably doesn’t have a technical background or industry experience, it’s a totally different story.How will they phrase their current situation, their problems? What will they compare it to?I know some of you have complex solutions and often sophisticated buyers who are supposed to understand your jargon.And that’s fine. Sometimes.Either way, having the answer to this question can give you powerful insights as to what analogies and comparisons you can lever to make your message and concept much easier to grasp.SaaS Survey Question #3: “What solutions did you try? Please explain why they were not a perfect fit for you.”Everyone knows it. (Or so I think.)The number one reason your prospects aren’t swiping their credit cards right away is because they have options. Dozens, maybe even hundreds, of options to choose from.Knowing the gaps between their needs and the options out there, expressed in their own words, is tremendously valuable.With this information in mind, you need to address it head on with your website, ads, or in the first few emails.Take a look at this re-targeting ad by Drip, the ESP (Email Service Provider) company:These guys know what they’re doing.Engaged in probably one of the most competitive SaaS industries—email marketing services—they tackle the primary prospects’ objection: how are you different/better from the alternatives.This allows you to exploit what your customer found useless in your competition which will instantly make you shine—while giving them that beacon of hope that they need to give you a shot.Enough questions about the past. Time to talk about what they actually felt like after hopping on board.SaaS Survey Question #4: “What are the three most important features for you and your team—three features that, if removed, will probably make you search for another solution immediately?”It’s no surprise that sooner or later you’ll need to stress some of your features. (Keyword = some ≠ all.)The problem here is knowing what features to emphasize.Most leads don’t care about the majority of your product’s features. Chances are that there are only two-to-four features that people really care about. Yet here’s what most people do:They make this HUUUUGE list of features and fill up their landing pages with back-to-back-to-back icons and so-called benefits. They then go ahead and email feature after feature until the tank runs out of gas.This rarely moves the needle.Others try to guess what these crucial features are on their own and end up talking about the wrong ones.Obviously, the fastest and more accurate way to know is simply to ask. And that’s what we’re doing here.I personally suggest you make this question easier on your customers and yourself by asking a multiple-choice question.For this reason, you’ll need to have an idea of what these features might be.A framework I like to use to narrow down a list of features is FUR (stands for Frequency, Urgency, Reach).Find out, either with data (if you have the resources) or with intuition (if you’d rather wing it):Frequency: What are the features people use more frequently?Urgency: What do features people want to try out immediately after signing up? What features do they need the most?Reach: How many folks on your entire customer base use a particular feature? What are the most common actions among your users?With the answers to these questions you should be able to successfully narrow down your list to less than 12 options. I’d personally say that 7-8 is ideal.Just remember to add a “other” options, too. When it comes to knowing the market it’s better to get it wrong than to not ask at all.Breaking It DownAnother way to know and prioritize this list is to separate this question into two to four separate ones where you force users to select their number one feature, the second most important, and so on.Instead of knowing what the top three features are you get to know, for example, which feature was rated number one in most cases. (Which you wouldn’t be able to know with only one multiple-choice question.)This is one of the most important questions since these insights will, without question, shift your message toward the things that really matter.SaaS Survey Question #5: “Picture the moment you first signed up. What’s the first action you wanted to do, or outcome you wanted to achieved?”First impressions are everything. They can make or break opportunities in life and in business.Knowing the expectations of your prospects can help you immediately match their reality to that expectation.That means that once you know exactly they expect to do or get you can easily:Tell them to do just that.Tell them to take another action (and tell them why what they wanted to do is not important yet).This one can be a bit harder to understand. So let me tell you a personal story.A few months ago I signed up for ScheduleOnce.I needed to schedule a call with a prospect. Essentially I expected to sign up, get in, copy a link, paste it into an email and move on with my life.I was sort of in a rush. (You know, the kind of thing that happens when a prospect asks you for a link to your schedule, yet you don’t have one.)Anyhow, when I signed up for ScheduleOnce’s free trial they started to give me a tour through their ENTIRE interface. Which it’s okay. But I just wanted a link to send it to a prospect.Then they presented me with a total of 12 videos to “get started”…Which again it’s fine. But I just wanted to send a link to a prospect. Which means I expected to (1) connect my calendar (2) select my availability and (3) get a link.That’s it. I didn’t want anything else.How many customers are in this same situation? We don’t know. That’s why we need to ask.Because if you start talking about your entire platform piece by piece, video by video before I do what I need to do, I’m leaving. (Sorry, but that’s how people behave on the internet these days.)So, make sure you know what your customers are expecting from you. And give it to them. ASAP.Spying Instead Of AskingA more data-driven way for doing this is to gather user data and analyze what exactly your users are doing once they sign up.This can be done quantitatively with solutions like MixPanel. Or you could see your users on video with solutions like Smartlook.MixPanel dashboardNot only can this help you get out of your head and get to know your users’ expectations, but it could also help you uncover feature-conversion relationships (e.g. people that activate ‘X’ feature are 25% more likely to convert).The more data you have, the more insights you can get. And the more actionable insights you can get, the better.SaaS Survey Question #6: “Imagine I overheard you talking about why this was a success to a family member next month. What exactly would I hear you say?”If you ask people why they decided to buy or what success means to them they’ll probably start justifying themselves with things like “Oh, feature X” or “The user experience”.But as we saw in question #2, when they have to talk to someone else that doesn’t necessarily understand those terms, the answer is completely different.This is one of my favorites because it reveals ideas you wouldn’t know otherwise.Here’s where you can really get a picture of what success looks like for your users, and use it to your advantage.Paint that picture of a brighter future clearly from the very beginning in your messaging and you just can’t go wrong.You might want to ask this question to a recent customer, though. And if you’re in the B2B space consider changing a “family member” for a “close team member” if it sounds more appropriate.Take The Challenge: Ask These Product Survey QuestionsYou could interview your customers—I personally encourage it. But sometimes you want to make sure that you have a more representative sample size (and you want to get the information fast).The way to do this is with a survey, by collecting survey feedback.Steal our customer satisfaction questionnaire sample from above.Tailor those questions to your brands, and use them to send an engaging survey with some of the survey tools available.Feedier works pretty well for this.I challenge you to send a survey like this one to at least 100 selected, engaged users of yours next week. You’ll be amazed at the insights you get.Example Of Additional QuestionsBelow are a few questions that you should be able to use in most cases in order to pull the best insights from your surveys.What can you tell us about yourself?We want to spot trends and get an idea of who our customers are, where they come from and which industry they are in. Although this question sounds very broad at first, it can be refined based on your area. If you’re in a B2B environment, try to get information about industry and position in the company. If you’re doing B2C, demographics will matter more.Where did you hear from us?The choices really depend on your industry and market, but you’re likely to use organic social networks, paid social advertising, emails, word of mouth, and paper advertising.This standard question is called the Net Promoter Score and is meant to gauge your customer loyalty. You are likely to use it in most cases. We tackle this question later.This is the common open-ending question that we recommend you to use in any case. Leave room for the feedback you don’t know how to ask.You can read more on our customer feedback guide!