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Business-to-employee (B2E) electronic commerce uses an intra business network which allows companies to provide products and/or services to their employees. Typically, companies use B2E networks to automate employee-related corporate processesIf a company wants to improve their B2B strategy, they’ll often research ways to engage with other companies. With B2E, the target is not companies, but their own employees.A B2E strategy covers everything a business can do to attract, recruit, onboard, train, empower and retain employees. But one aspect of B2E strategy in particular deserves special attention due to its overarching impact on the daily life of the employee: the digital workplace.At the moment, most companies depend on intranet solutions and perhaps a combination of tools like Slack, Google Calendar and Skype to patch the entire employee experience together. But the problem is, those intranets are often out-of-the-box platforms that aren’t tailored to each business, let alone each employee. It’s no wonder that, according to a recent gardner study around 40 percent of portal initiatives fail to achieve their targeted ROI. In addition, 10-to-15% of portal initiatives are scrapped altogether.Specifically, business-to-employee (B2E) marketing encompasses everything that businesses do to attract and retain well-qualified staff in a competitive market. This encompasses a wide range of activities, including aggressive recruiting tactics, benefits, education opportunities, flexible hours, bonuses, and employee empowerment strategies. B2E includes core values communication that helps new hires become more oriented with their latest employer’s company culture, mission, and values. Plus, ongoing B2E campaigns can utilize employee benefits communication software to clearly inform and educate current employees regarding their total rewards, inspiring them to enroll in the right plans, become better acquainted with the company’s extensive benefits offerings, and so much more.Why B2E is ImportantBy bringing the customer experience home through the power of employee engagement solutions, you can create an engaging, vibrant experience for your employees.From compelling content to campaign management and analytics that track which data and materials resonate effectively, a comprehensive B2E program will pay dividends in retaining your most important audience – the people who power your company.

In earlier days, people considered online marketing to be a new way to do business. They weren’t accustomed to it properly. Online marketing gave way to a new method to buy and sell goods and services online. But as we can see, digital marketing rose to a different level during the past few years. It has become vital to both the customers and the sellers. There are tons of websites out there that are in the e-commerce field now. So, just having a website with regular ad campaigns isn’t enough. You have to stand out from the rest.As we involve the Internet with everything we do now, we can see how essential digital marketing is. It is crucial for our businesses to survive and grow.Importance of digital marketing todayWe have already seen the paradigm shift of the world to digital. But why is there a hype for digital marketing? How can it help the customers and the sellers? Let’s have a closer look at that. Firstly, digital marketing provides a massive advantage to smaller businesses. They can opt for any method of marketing according to their budget. If you think about the time around a decade ago, small businesses had to face a hard time marketing their products. But the scenario has completely changed now. When earlier, the companies had to take a risk, and the chances of success were close to negligible; now, they can reach a broad audience at a small cost.Secondly, some people view the website and leave. That isn’t fruitful enough. Social media marketing, e-mail marketing has methods that provide a high conversion rate because it generates an effective communication channel with the customer. Digital marketing lets you connect to those people who actually need your services. Also, you can make use of the live chat facility to chat with the customers and solve their problems.Nowadays, every website can be viewed easily on a mobile phone. And almost every individual today has one. People spend quite a lot of time surfing the Internet and on their social media accounts too. They have access to their smart-phones, and they prefer to look up for products on their devices. Moreover, when your brand is present on multiple platforms, the faith of the people increases. Plus, when a customer leaves a satisfied review, someone else might look at it and be inclined to buy your product.Newbie businesses need to save up their resources and use them in such a way that their profits are significant. Digital marketing is the best option for this type of business. It is cost-effective and helps out to reach tons of customers without spending a hefty sum. Digital Marketing allows you to keep track of your market strategies. You can actually measure the amount of success of each tactic with the help of data and information. After having an overall look, you can choose the best method that works for your company. And hence, the rate of success will be higher.Facebook, Twitter, Instagram, etc. are some of the platforms which are used by almost everyone. So posting an ad there means a lot of people will see it, and it will drive more traffic towards your website. But at the same time, people want the freedom of choice. They like to stay away from websites where tons of annoying ads pop up. They want respect, and you would want the customers to linger on your website and even buy your goods.While digital marketing is easy and effective, it is essential to know how to do it to help grow your business and increase traffic. And that is why digital marketing training institutes are coming up all over to help people learn the strategies and learn it in such a way that can be effective for the company. Delhi is the capital, and it’s the hub of food, institutes and it has everything that you could want. While some digital marketing institutes offer classroom training, some others offer training online. In this array of digital marketing institutes, you need to choose the one that is the best among all and will help you build a career in that.Best Digital Marketing Institutes in DelhiDelhi has tons of digital marketing institutes which provide excellent courses in digital marketing. They offer both offline and online courses in digital marketing. Digital Vidya is one of them which provides both types of digital marketing courses Rs49,900. There are other institutes like PIMS, Avyud Academy, digital Academy India, All India Management Association, EduPristine, Delhi School of internet marketing, etc.All the institutes provide classroom sessions, both online and offline, and charge a different amount according to the number of hours. However, any regular institute will not do. You already know the power and the potential of the internet. And PIMS institute recognizes precisely that. The Professional Institute of Marketing & Strategy is one that will help to provide the necessary education and training to help you join the new era where the internet rules, not only as a user but also as a career-oriented individual. You can take a diploma in internet marketing at PIMS and join any public limited company, the government, or as an internet marketing professional.Today more than 93% of companies use social media to promote their business. People read tons of e-mails every day, and they prefer to read blogs over magazines and newspapers. And the training institutes need to realize the importance of the Internet today.Why PIMS?The question here should not be “Why PIMS?”. The better question would be “Why not PIMS?”.There are tons of facilities available here. The batch size is limited, and that is an advantage because the faculty can give attention to each and every student. With their course, you will gain a 360-degree knowledge about internet marketing in such a way that will prepare you to be in the professional field. You can even opt to be a freelancer and earn extra money by doing projects.You can also top it up a notch and combine the diploma with your current college degree. The certification from PIMS will let you go for a full-time position in digital marketing once you complete the course and the project. Moreover, after the session is complete, PIMS provides a 100% guarantee in job placement assistance. Even the faculty in PIMS are highly qualified and have experience in internet marketing along with Google certification.The diploma certificate is also valid for Canada, Australia, and New Zealand immigration. If you combine it with your degree, it will be an added advantage since the internet is required in all fields and industries today. And since the faculty is highly qualified and experienced, you will get to gain a lot from their experience and knowledge about the internet industry. They will also help you to find suitable jobs in the sector, both full time or part-time. In fact, many of them currently work full time as internet marketing managers and consultants.PIMS is an initiative of Panache Softech Pvt. Ltd. And is located in Sector 16, Noida. Panache Softech has proved its leadership position in the internet industry for the past several years. They have an impressive list of clients, and the company has provided services in different areas like internet marketing, web development, web designing, SEO, animation, and multimedia. And now, PIMS is bringing their experience and expertise to students so that they can build a highly successful career in the internet marketing world.Course syllabus of PIMSThe digital marketing course at PIMS is a comprehensive 70-90 hour course. It covers every sector of the Internet and digital marketing. Moreover, you do not need to have a prior background in marketing engineering science and mathematics to go for or a professional position in internet marketing. Even a commerce or a humanities student can become an internet marketing expert. All you need to have is a good knowledge of the internet landscape. You also need to be willing to work hard and learn and be seriously committed to your career. PIMS makes sure to help you achieve these objectives through this course.Their course is comprehensive and starts right from the basics like the introduction to digital marketing, its initial process, traffic, keywords, engaging traffic on your website, benefits of digital marketing, etc. It even covers topics like the internet and its working, IP address, LAN, WAN, intranet, WWW, domain, different protocols, etc. The basic start of digital marketing is the creation of a website. So the course includes topics like creating the blueprint of website, objective, deciding the position of images and content, WordPress, choosing the right domain name, choosing a hosting platform, plugins, and a lot more.But creating a website isn't enough. You also need to take care of SEO. Because that plays a massive role in the ranking of the website. A higher ranking means more people are viewing your website. Hence PIMS included topics like SEREP, URL structuring, meta title, heading tags, content writing, which is SEO friendly, HTML sitemap creation, backlinks, google page ranking, blog posting, classified posting, social networking, etc. The course also ventures into advanced SEO knowledge like optimizing your site for Google Hummingbird algorithm, Google Panda algorithm, google Penguin, black hat SEO, etc.Along with SEO, advertisements are equally important. That is why topics like display advertising, shopping ads, automatic item updates, video ads, linking your YouTube accounts to AdWords, campaign optimization, etc are included in the course. There are different techniques in the digital marketing process. In social media marketing, difference social media platforms come into the picture like Facebook, LinkedIn, Twitter, Pinterest, and Quora. It is essential to know about the marketing techniques on the different social media platforms, creating a profile on them and using the correct tools to increase the number of followers on the platform.Then there is email marketing where topics like opt-in database, email marketing software, bulk email service provider, rules of sending bulk mail, and others are taken care of. In YouTube marketing, it is essential to know about creating multiple channels in a single account, tools to create videos, adding annotation and subtitles, video monetization, youTube Analytics, etc. E-commerce is an important aspect of digital marketing. And to excel in that, it is essential to know its importance, effect of SEO, current e-commerce scenario in India, and creating an advanced strategy for the e-Commerce portal.There is hardly any individual who does not use a mobile phone today. Hans mobile marketing is getting increasingly popular, and it is vital to know its importance in the current scenario. PIMS included different topics in their course like the introduction to a mobile website, tools to create a mobile app, ads on mobile app, SEO for mobile app search, SMS marketing, etc.Content writing is also very much in trend today. But the content should be SEO friendly. Moreover, you also need to know about the tools for content writing and how to promote your content online. A company should also focus on maintaining their reputation online. Hence topics like managing online reputation, responding to a first-page negative review, and taking control of your online reputation, are included.Then the course also focuses on how to select the best product, deciding the price, selecting the best marketplace for your product, choosing the best logistic option, etc. Freelancing, taking projects from freelancing websites, getting money worldwide, starting an online business, entrepreneurship, getting funds from an investor, are also some of the topics in the course. PIMS also provides a path to help you in the placement process like writing the perfect resume, question and answer sessions, preparation for mock tests, and important questions list.Job opportunities at PIMSThere are more than 10000 internet marketing jobs today that are currently lying vacant in India. The major job portals are there to prove the fact. A diploma from PIMS will qualify you for a full-time position in the field of Internet marketing the day you complete the course. The lead recruiters come to PIMS to hire employees for their company. Some of them are MakeMyTrip, Capgemini, Adobe, IBM, American Express, Accenture, Dell, Infosys, and many more. Many students of PIMS who have completed the course are now placed in leading companies and have expressed their gratitude towards the institute and the faculty.Job opportunities after digital marketingOther than the companies mentioned above, there are different career paths available after digital marketing. The most common job profile is a digital marketing manager. But, you need to have an experience of more than five years and a certificate to prove that you are an expert in that field. As a digital marketing manager, you have to lead the digital marketing team and report vice president of marketing of the company you are working for. The salary for Digital Marketing managers ranges from 15 to 20 lacs per annum.You can also opt for SEO manager since SEO techniques are very much in trend today. There is also the option of going for a content writing manager. You can manage blogs, involve in sales page copywriting, video marketing, email communications, etc. Content writers can even work from home as a part-time job. You can also choose to be a search engine marketer where you have to analyze and research keywords and work with ad copy-writing. There are many options to choose from after completing a digital marketing course.ConclusionAround 6 to 7 years back, digital marketing jobs in India were not that common. Most of the Indian companies followed traditional practices for marketing and did not want to go along with the new methods. Nobody thought about building a career based on digital marketing in India. However, technologies are evolving, and now it is mandatory to do digital marketing. Otherwise, your ship is going to sink. The other industries grow around 5 to 10%, but the digital marketing industry has a 40% growth rate.Digital marketing has established a stronghold in the market. Marketing practices are changing, and there are different opportunities for Digital Marketing. So building a career in that field could be one of the best options for both students and professionals.Digital marketing provides benefits to companies of all sizes by allowing them to reach a large audience at an affordable price. It is one of the most personalized forms of marketing. But, as we mentioned before, it is essential to know the techniques and the digital marketing training institutes aim to do precisely that. And when PIMS is providing so many benefits to the students, why not go for the best? The faculty is excellent, the curriculum covers every topic that is required, and there are guaranteed job opportunities. And for someone who is just out there to build a career path in digital marketing, nothing can be better than that.Being in this digital era, where everybody owns a smartphone, digital marketing is the best technique to help your company grow bigger and reach new heights of success. So it’s better to join the best training institute in this field and be an expert. The opportunities are endless. All you need to do is grab the best option and go ahead.