Sponsorship Proposal: Fill & Download for Free

As a sponsoree, you're competing not only against other sponsorship properties, but also against other forms of advertising. Therefore, a good and easy way to put a value on a sponsorship proposal is to benchmark your property against other sponsorships and other advertising options.*First of all, you should establish the target group of sponsorship proposal. Which kind of people do you reach with your property? Which image do you have that would positively influence the brand image of a sponsor (e.g. "sponsoring action sports would make a sponsor appeal more adventurous"). If you have determined your target group and image, make a list of other sponsorship properties and advertisements that reach the same target group and image.After that, try to quantify your reach within the target group. How many people do you reach, and on which channels (offline, social media, web, etc.)?Finally, compare yourself with the other sponsorship properties and advertisements. Ideally, you want to either offer the best reach within the target group per $ of advertising budget spent, or differentiate yourself for example by offering a better image transfer, or a better service for the sponsor (e.g. that you take care of the entire execution and activation of the sponsorship).A good way to benchmark yourself against other sponsorship proposals is to look at public market places like Sponsoo (currently just in German, unfortunately). Publishing and executing your offer on a trusted platform like Sponsoo would also make it easier for the sponsor toa) find your proposal,b) negotiate a deal,c) sign a contract (they can just use the standard contracts on the platform) andd) follow up on the deal once the contracts are signed.Closing remarks:*nota bene: Lewis Farrell already pointed into the same direction with his answer. Credits for that.+1 for Pat Gallagher's observation that sports marketers tend to demand the money they need to raise and not the prize that their property is worth. Follow Pat's advice and don't make this mistake!

Here are a few brands where I sent the Title Sponsorship proposals toHuawei MobileKTM-SportmotorcycleCoca-ColaBajajSuzukiVespaMicromaxAnd for the Supported By, I went to various local places that would give me free stationary items and other required stuffs.Among them, Vespa, Coca-Cola, a local stationery and local bakery shop supported us. Two of the participants in our event bought Vepsa scooters immediately after our event.Basically, you can go anywhere and drop your proposal. MUN is a hype these days and those who know of it will be happy to sponsor you.

So you need a kickass marketing guys in your teams for this. And before you start with sponsorship generation, put one thought away that is "pre known contacts always help", sometime you get sponsorship from those sources that you never thought off.So their can be three kinds of sponsorship that we got :-1. Parts used in your vehicles - Approach big retailers and stockist, these guys give you some parts for free. Our team got 2 free differentials, so its intangible money.2. CASH - Target car modifiers, bike enthusiast, small part dealers and Alumni's in the industry specially those having their own firms. Big companies might or might not entertain you, it totally depends on your college reputation, so if your college is small and new don't waste time on big companies unless & until their is some type of reference from within the companies. Try hospitals too, some of them are really interested to be a part of sport ( We never got a sponsorship from them, but they were really interested).3. Things that help your teams branding - Get off on T shirts from Reebok and Adidas, they give 40% off easily. So innovate and try to get these kinds of Non Tech Stuff.*********Contact CADD center and other software institute if they teach one or two team members basics of designing.So how to go about attracting you sponsors :-1. Prepare a sponsorship proposal - mention about your college, your team and your past achievements. Prepare the tentative rate-list for different categories of sponsors.2. Increase your Team's Web presence - Make sure that if someone searches your name on Google, the results should be awesome. Put up videos of your proposed and past vehicles, make a website and create a responsive Facebook and G+ page.3. Prepare a Presentation on the lines of the sponsorship proposal.After all this start calling guys, send them proposals and visit them.