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The Top Digital Marketing tools based upon recommendations#1: SEMrush – (17 recommendations)#2: Screaming Frog – (10 recommendations)#3: Google Search Console and Moz tied with– (9 recommendations)#4: Ahrefs – (8 recommendations)#5: Majestic SEO and BuzzSumo tied with- (4 recommendations)Apart from these top 5 SEO tools, good responses have been received for the below tools also-Searchmetrics and Google Analytics.Best SEO Tools Discovered By 37 SEO ExpertsSo let’s jump right into the answers!1. Rand Fishkin – Wizard of Moz (Twitter)MozBuzsumoGetstat2. Neil Patel – Founder of KISSMetrics, CrazyEgg andQuickSprout(Twitter)AhrefsGoogle AnalyticsGoogle Search Console3. Derek Edmont – Managing Partner & Director of Marketing Strategy atkomarketing (Twitter)Übersuggest – It’s a free alternative to google keyword planner, providing keyword ideas organized alphabetically and visually based on preference.Seobook’s Rank Checker – This tool allows people to check and export target keyword rankings in Google and Yahoo! search results.Pingdom Website Speed Tool – Pingdom website speed tool is a free tool that helps people to identify issues in load times for a website.4. Lisa Buyer – Author of social PR secrets and the editor of social PR chat(Twitter)YoastBuzzsumoSEOToolSet by Bruce Clay inc5. Erik Emanuelli – From NoPassiveIncome (Twitter)1. LongTailPRO– great for long-tail keywords research and creating niche sites based on them.2. SEMRush – good for monitoring site rankings and target them for link building or guest posting campaigns.3. Google Keyword Planner – fantastic free solution by Google to look for keyword ideas and check how they can perform.6. Gabriel Weinberg – CEO & Founder of DuckDuckGo (Twitter)only Moz7. Dan Sharp – Founder of Screaming Frog (Twitter)I’m a big fan of-MajesticSistrixSearchmetrics8. Gabriella Sannino – Co-founder and the senior project manager at Level343(Twitter)HootSuiteSEMrushThe Google Pack –Google Adwords, Google Search Console and Google Analyticspack a powerful punch for creating strong SEO campaigns.9. Jordan Kasteler‏– Digital Marketing Consultant at jordankasteler (Twitter)Screaming FrogURLProfilerSEMrush10. Matthew Capala – Founder and Managing Director at Alphametic&Search decoder, Author of “SEO Like I’m 5” (Twitter)Keyword Planner– Google’s keyword planner tool is a must-have in my keyword research toolbox. I use this tool primarily to discover search terms that are generating enough search volumes on Google to be worth targeting. I also use this tool to get more synonyms and variations of the niche keywords I am researching.SEMRush– SEMRush offers a lot of free features every SEO should appreciate. I use SEMRush to analyze the competitive landscape on search terms I am looking to target in my SEO strategy. I also use SEMRush to track keyword ranking performance of my clients’ websites and those of their competitors.Open Site Explorer– Use Open Site Explorer to identify link building opportunities. Research backlinks, identify top pages, view social activity, and analyze anchor text.11. Marcus Miller – Head of SEO & PPC at Bowler Hat (Twitter)There are a whole bunch of SEO tools out there. Some good. Many not so good.There are also many that are good for a given situation so it is tough to suggest a top three but the following are three tools I use on an almost daily basis:Übersuggest – am a big fan of Übersuggest for keyword research. It just saves us so much time and tends to provide a lot more data than doing this manually or using the severely limited Google Keyword Planner. I am also growing ever more fond of Answer the Public for more keyword and topic ideas for content marketing.Screaming Frog– I just love screaming frog. It is a search geeks wet dream. Screaming Frog gives us a search engines view on how the site is hung together. Using the data here with data from other tools like Search Console and Google itself we can get to the bottom of the most technical issues.Google Search Console– another great tool is Google’s own diagnostic platform Search Console (previously Webmaster Tools). This enforces a structured look at crawling, indexation and optimization issues which is always a good thing.In many cases it is the intersection of multiple tools where the real value lies and as an example we have been recently looking into a fairly technical SEO issue with AJAX rendering and crawling issues for a new client. The content is spread between two sites and is created with the Angular framework. There was a number of issues here yet we identified and resolved the issues with Screaming Frog and Search Console alone.12. Trond Lyngbo- Senior SEO Consultant & Founder at Search Planet(Twitter)Screaming Frog SEO SpiderGoogle Search ConsoleSEMrush13. Kristi Hines – Freelance Writer at Kristihines (Twitter)I’d have to say my favorite SEO tools are as follows.Monitor Backlinks– This tool will email you a daily summary of changes to your backlink profile – backlinks you’ve gained, backlinks you’ve lost, and backlinks that might have changed in status, such as from dofollow to nofollow. It will also help you keep an eye on your competitors so you can stay on top of new link opportunities and help you monitor your keyword rankings.Rival IQ– This is a comprehensive competitor research tool. In terms of SEO, you can enter all of your competitor’s domains and it will go out and find their domain authority, number of backlinks, organic search traffic, SEO titles, meta descriptions, and much more. If you have to do SEO audits, it’s a dream come true.Impactana– This is a tool that is perfect for those who are creating content with SEO in mind. It’s similar to BuzzSumo in the fact that it will let you find the most popular content based on social popularity. But it goes beyond that and also shows you the most popular content in terms of number of links that it gained. So when you’re in doubt about whether a certain type of content will generate backlinks, you can use this tool to find out.14. Ilyas Teker – SEO Director at iProspect Chicago (Twitter)DeepcrawlSearch metricsLink research tool (LRT)15. James Reynolds – CEO of Seosherpa (Twitter)My team use only a few tools since we favor an organic hand crafted approach to SEO. The tools we do use are for analysis mostly.AhrefsMajestic SEOSEM RushScreaming Frog16. Adam Connell – Founder of BloggingWizard (Twitter)Buzzstream– this is a rock solid outreach tool, and it works great as a CRM too. I wanted to find a CRM that was a good fit for a marketer rather than a sales person, oddly enough Buzzstream worked better than other CRM’s I tested. Also, our team at UK Linkology use it and find it helps keep everyone organized and in sync (e.g. no emailing the same contact twice).SEMrush– right now, this is my top-level SEO dashboard. I use it mostly for rank tracking, site auditing, and competitor research.Ahrefs– there’s a lot of cross over between Ahrefs and SEMrush now. I used to only use it for backlink checking but it’s keyword research/competitor research functionality is amazing now.17. Marcus Tandler– Co-Founder and Managing Director atOnPage.org(Twitter)I’m using well over 10 different tools in my day-to-day work, so it’snot easy to name just three tools I wouldn’t able to live without in2017.The first tool is a no-brainer: Google Search Console; I guess most SEOs are aware of the awesomeness that is Google Search Console data. So much valuable data to harvest – logging into GSC once a week (or at least once a month) is an absolute must for every savvy SEO.My 2nd tool tip is a shameless self-plug – of course, I have to mention our own software solution here : OnPage.org; With over 150.000 users worldwide, The Ryte way to your digital success has swiftly become the leading technical SEO software. Auditing websites has never been easier. The TF*IDF analysis tool for content optimization is also an innovative approach for finding keyword inspiration and writing better content.A 3rd tool I cannot live without is Searchmetrics; Searchmetrics just offers the best data for competitive-, keyword- and social impact research. I’ve been an avid Searchmetrics user ever since its launch almost 11 years ago. The quality of Search metrics research data is just unparalleled.18. Dan Shure – Owner of Evolving SEO (Twitter)Screaming Frog– Screaming Frog is the best-in-class all purpose web crawler.SEM Rush– SEM Rush is a data driven keyword research and intelligence tool.Moz– Moz has the best link metrics, Keyword Explorer19. Pedro Dias – Managing Partner and Managing Director atapis3(Twitter)1. Google Free ToolsGoogle Search ConsoleGoogle Analytics2. Crawlers/SpidersDeep CrawlScreaming Frog SEO Spider3. Links Profile AnalysisAhrefsMajestic20. Andy Crestodina – Web strategist and co-founder of Orbit Media (Twitter)I recommend-SEMrushMOZ andBuzzSumo!21. Barry Adams – Founder of Polemic Digital (Twitter)Here are my top SEO tools that I use almost every day:Screaming Frog SEO crawler – This is a must have tool for those who are involved with the SEO. The tool is basically a crawler that tries to find every page and asset on your site and extracts relevant data about it.Majestic – The previous tools I have mentioned is all about on-page SEO. When it comes to off-page-optimization (i.e. links) you need a different tool. For link analysis I generally use Majestic and it’s a very effective tool.SEMrush – SEMrush is a competitor analysis tools. With this tools you can get a very good snapshot of a site’s performance in search results, and compare that to those of its rivals.22. Mike Blumenthal- Founding Partner at GetFiveStars & Co-founder ofLocalU (Twitter)Moz localWhitesparkGetFiveStars23. Sean Si – VP of Growth and Marketing for Pandora Labs . He is a motivational speaker in the morning and an SEO and analytics guy at night. (Twitter)Here are my recommendations:SEMRush – It’s just the best tool for competitive SEO out there. And SEO by nature is competitive. After all, it’s a zero-sum game with only 10 results on the first page.AccuRanker – Hands-down the fastest rank tracking tool. Very easy to use and pulls data as you please.Screaming Frog – It’s the shiznit. Everything on site SEO and technical SEO can start and end with screaming frog. Try it.Bonus: It’s not directly an SEO tool but Qeryz has helped me know which pieces of content my audience loves to read and share. If your SEO strategy is content-centric like mine, that’s very important.24. Nathan Thomas – Owner of Income bully (Twitter)My recommendations are probably a bit different than most. I’ve had a lot of experience with both organic SEO and local SEO. People that don’t know the ins and outs probably think they are the same, but they can be very different. After working with countless clients when I ran an agency, I’ve been very familiar with local SEO.Here are my recommendations:SERPwoo– This isn’t going to help you get rankings at all. It’s not going to uncover hidden, profitable keywords, but it will help you understand the movement of the search results. As long as you properly analyze the results, you can tell what is working for who, and you can also pick up on any algorithm changes by keeping a close look on the SERPwoo results. The data revealed inside SERPwoo, is pretty intense and can be overwhelming for beginners. Don’t be scared though, it’s an amazing tool.Long Tail Pro– This is a more popular, and common tool used by most people doing SEO. It’s a great tool that allows you to look for keyword data like search traffic, domain and page authority of your competitors, it also allows you to judge the competition before you decide on going for a specific keyword.AnswerThePublic– This is my favorite tool, and best of all, it’s free! It’s kind of like a keyword research tool, but it helps you generate content ideas based on a seed keyword. Using this tool you can build topic relevance across a domain which can be a necessity in SEO. I use this both for local and organic SEO.25. Rick Ramos – Chief Marketing Officer at HealthJoy (Twitter)BuzzsumoFreshkeySpyfu26. Nick Eubanks (Twitter)Team ExplorerSentinelSEMRush27. Steve Wiideman – President at Wiideman Consulting Group (Twitter)MozSemrushBotifyAhrefs28. Marko Saric – Advisor and blogger at HowToMakeMyBlog (Twitter)Google search consoleGoogle amp plugin for wordpressYoast seo plugin for wordpress29. Matthew Barby– Global Head of Growth & SEO at Hubspot (Twitter)AhrefsAccuRankerLumanuApp(in beta)30. Venchito Tampon – Founder of SharpRocket (Twitter)BandmentionsSemrushMailtrack.io31. Laura Lippay- Organic Search & Technical Optimization Lead forNetflix(Twitter)GetstatGoogle Structured Data TesterChrome Dev Tools32. Dennis Seymour- Digital Marketing Manager & Founder ofLeapfroggr(Twitter)Google Search ConsoleScreaming FrogMarket Samurai33. Cam Garrant – SEO & Inbound Marketing Specialist at Repsly (Twitter)Key SEO tools in our stack are-SEM RushahrefsScreamingfrog34. John Short – Creative Marketer at Workable (Twitter)We use-Moz– Within Moz we love open site explorer & crawl testSEMRush andOur own analytics35. Casandra Campbell – Internet Marketer, Growth at Shopify (Twitter)Keyword Planner(search volume)Ahrefs(competitor’s keywords) andSearch Console36. Jacob King – {White|Grey|Black} Hat SEO Blog (Twitter)http://archive.orgscrapebox, andMy brain37. Jomer B. Gregorio – Founder of Digital Marketing Philippines and CJG Digital MarketingSEMRushMozSEOProfilerWrapping Up The Best SEO Tools Expert Round-UpHuge thanks to all SEO experts from bottom of my heart who contributed to this article.Just to recap, here are the top results once again:#1: SEMrush – (17 recommendations)#2: Screaming Frog – (10 recommendations)#3: Google Search Console and Moz tied with – (9 recommendations)#4: Ahrefs – (8 recommendations)#5: Majestic SEO and BuzzSumo tied with- (4 recommendations)

10 Million Jobs in Digital marketing in India… —Digital Trends to watch in 2018Artificial Intelligence (AI), Machine Learning is transforming the way business run todayVoice Search, Voice Assistance like Amazon Alexa, Google Home is growing at a rapid phaseVoice shopping is changing the way we shop: Imagine ordering a product without seeing it.Technical skills are one of the most wanted skills for Digital marketingRecently Google announced major changes to its advertising platform. Google Ads now adds AI artificial intelligence to its ad platformWe are living in a mobile-first to the mobile-only world, where people expect your websites to load faster and they want information whenever and wherever they are. AMP (Accelerated Mobile Pages) project from Google designed to make really fast mobile pagesVoice assistants like Alexa, Google Home, Cortana. Alexa skills, Google Actions are part of Digital MarketingCustomer Centric Approach, Customer-centric marketing backed with Data/Insights will help understand the customers betterSocial Media is already part of our day to day lifeUser experience, the design is something every marketer should knowPersonalized Searches will dominate as our mobile, assistance are all integrated with our personal devices. Every experience to be tailored just for them. Mobile searches for “——– for me” has grown over 60 % in the last 2 years:Content is the core of digital marketer in 2018, and moving forward Customized Personalized Content will dominateSkills required in 2018Today’s Modern Digital Marketers should constantly sharpen their skill sets. In the early days, it was the world wide web, then social media, then mobile and now Artificial Intelligence AI and machine learning.The rise of Voice Search: “Half of all searches will be voice searches by 2020 according to ComScore while 30% of web browsing sessions will take place without a screen by that time according to Gartner. And smart speakers are set to be the fastest growing consumer technology this year”How to Get Started in Digital MarketingAre you interested to take up the Digital Marketing [email protected] call - 9915337448Email us Now!!!You don’t have to quit your current career to get started in digitalStart by reading digital marketing blogsAttend digital marketing events, webinars, meetups in your cityAttend conferences related to digital marketing and new mediaStart your own blog. (Time to start – 5 minutes)Take the Inbound Marketing Certification from Hubspot for FreeIs it worth taking up online digital marketing certification courses?Learn more.. hereWhat’s the future of digital marketing in India?Why Digital Marketing?The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities.It is a progressive field. With technology developing every day, you have to continuously develop your digital marketing skills so that your career keeps growing.According to this research, the digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren't.It provides you with various career options. If you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.You don’t have to spend sleepless nights mugging up the formulas that you are never going to use in your life.Chandigarh Institute of Internet Marketing - CIIM.INcall for free demo - 9878375376, 9915337448http://www.ciim.in

You probably know that it stands for search engine optimization, but what do you need to optimize?Is it the design? Or is it the writing? Or maybe it’s the links.Yes, yes, and yes — it’s all of that and more.But let’s start this SEO guide at the beginning.SEO stands for search engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings.Alright, let’s translate that to English. Here’s my go at it:Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.Let me break that down even further:When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google) to show it as a top result to anyone who searches for the phrase “vegan lasagna.”SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword.For most of us, finding the latest Google search SEO trends to rank up your site is not a difficult task. But, its implementation is where you might struggle to strike a chord… So, to help you make an informed decision, here are the latest SEO trends that will transform the way you look at marketing.Search Engine Optimization (SEO) is the process of ranking web pages on SERPs with the help of keywords and content optimization.So, whether you’re hiring an SEO agency, or doing it yourself, the best method to implement the right SEO strategy is to learn yourself. And I can bet that it would not take you more than an hour to know what to do.So, if you want your website to appear in the top 5 results on search engines, you should look forth for:Latest Google SERP featureAudience and user intentGoogle word trendsSocial MediaMobile optimizationIncrease Organic TrafficKey Metrics To Take Advantage of Top SEO Trends in 2021Likewise, here are some of the most important SEO practices that will help you to identify the top SEO trends of 2021 (which you might unintentionally miss out on).Take hold of Sales Conversions. Here you need to keep a tap over the ratio which it is achieving. This may also be affected via site design and keyword optimization.Go shoulder to shoulder with your competitors. With SEO, you can get the hang of your competitors and the respective keywords they are getting ranked with.More profits with SEO. Trends will keep you informed about the changes taking place in the industry according to the latest Google SERP feature and top SEO trends in 2021.Here are some tips that can help you prepare for the BERT update:Provide your target audience with the content that answers their search query. For example, if someone searches for “home remedies for cold”, then the user must see pages that have some tips for curing a cold at home.Start focusing on your context rather than the keyword density. Gone are the days when search engines could be fooled by stuffing keywords. They have grown much smarter and only relevant content is what attracts them for ranking.BERT update checks the content for sentences and phrases, which means the site owner should back the site with relevant content specific questions of the searcher.Here are 4 tips for improving UI/UX to boost your SEO:Analyze your bounce rate regularly and try to figure out the reasons for your high bounce rate. Common reasons might include the usage of unrelated keywords, poor loading speed, or visitors might be experiencing some page errors while interacting with your site. As per The Rocket Blog Study, a bounce rate in the range of 26 to 40 is considered perfect for your site.Monitor the session duration of your pages to know how long the visitors last on your page. If the results are not good then try checking your page elements and perform A/B testing. This will give you an idea if your page elements are performing well or not.Craft headings that create a curiosity in the user to read further. Headings a road map to guide the visitor through your content.Work on your site’s navigation by avoiding complex menu items, including a navigation menu on all pages, a clear and descriptive navigation bar, and adding a search bar for easy access to your site content.For generating content that’s relevant to your users and free from keyword stuffing, follow these tips:Identify your audience and then generate your content. This will help you in keeping your content natural and ideal for your visitors.Add keywords at prime SEO spots, such as meta descriptions, meta titles, alt tags, etc.Break the monotony of your keywords by adding long-tail keywords. Optimal content is one that has a good mixture of short-tail and long-tail keywords.Break the monotony of your keywords by adding long-tail keywords. Optimal content is one that has a good mixture of short-tail and long-tail keywords.Mobile SEO best practicesHere are some mobile SEO best practices to step up your SEO game in 2021:Optimize your pages to amp up your mobile page speed score by leveraging reduced redirects, browser caching, and implementing minified codes.Add special effects to your mobile page by using HTML 5 instead of using plugins like flash, as they are not supported by small screen pages.Design responsive pages for your site for better UI/UX on mobiles.Loading Speed of the pagesThe first impression is the last impression.Thus, instead of hampering the mood of your customers with slow loading web pages, try to optimize your loading speeds.Take the help of PageSpeed Insights by Google Developers to know your current page speed score and start making improvements.nclude video content for better engagementOne of the top SEO trends of 2021 is to include video content in your strategy. Video marketing has the power to make your customers stay tuned with the content it displays. The best video content includes a storyline of the incidence and situations that can be linked to your audience.Videos are one such medium that can help you in showing your products in action to your visitors. Although a video is not one of the cheapest forms of content out there, it is definitely more engaging with high ROI.As per wyzowl, 83% of businesses believe that video gives them a good ROI.Not only this, the online video viewers were 228.8 million alone in the U.S., and this number expected to reach 248.9 million by 2022.Welcome the dawn of voice searchWith the prominence of artificial intelligence and chatbots in the main domain, voice search is the latest entry in the SEO trends. Clubbing up real-life examples of voice searches like Google Home, Amazon Alexa, Cortana, Siri, and Google Assistant, user experience has incarnated with such communicable devices.Due to the increased number of mobile users, voice searches have shown massive growth in the recent past.Here are some tips for optimizing your content to make it voice search-friendly:Start using the flavor of natural language in your content, fed with concise answers, satisfying the users’ voice search query.Start including long-tail keywords and the practice of writing long-form content. It is found that voice search queries are usually longer than typed ones.If you want to rank on “near me” searches, start including correct addresses or locations for your local listings with the correct structured data.Rich content for the snippetIf you want that your content should come in the first position then you need to note some of the points. This can only be possible if you set a definite pattern which the Search Engine follows:Monitor the relevancy of the heading matching with the content and SEO TitleSet up the Structure Data with the proper standardKeep yourself aware of the latest Google updatesProper keywords usageGood meta descriptionInclude your brand in the SEO titleFollow the Search Engines GuidelinesLink building for cracking the first pageWhether it is 2021 or any year link building is a timeless technique if you want to crack the first page. It goes without saying, for building quality links quality content is very important.Without a proper link building strategy, other SEO trends covered in this article will all go in vainLinks are used by search engines for mainly two things:To uncover new web pages.To determine how well a page should rank on the SERPsExternal Link BuildingThis when you want other websites to link to your website. External link building is time taking and requires a lot of patience. Keep in mind that there is no shortcut to scouring external website links for your page. With Google’s constant algorithm updates, don’t even think of buying off links or doing any activity that is inorganic and against the guidelines. How to build external links in 2021? So link building rules in 2021 will be pretty the same as they have been in past years. The only difference is they have become even more strict. Here are some tips for building external links in 2021:Create unique and high-quality content that people want to refer to. A compelling content gains external links naturally and it becomes easy for you to the word.Outreaching influencers in your story for mention and reviews of your products and services.You can also from people you know or work with to give you their precious external link. Of course, relevancy matters.You can also from people you know or work with to give you their precious external link. Of course, relevancy matters.Internal Link BuildingWhile external link building is time-taking on the other hand internal link building is quick and free. So internal linking is a very underrated method to improve the ranking of pages. The best part; you’ve total control over it. For making your web page rank with the internal linking approach, few things should be kept in mind like:Place the link on correct and relevant anchor text. This is the most important factor which search engines take into account in ranking a page.So another factor that should be kept in mind is linking to quality pages. Search engines always check where you’re sending their users through internal links. Thus, the page which is internally linked should contain some useful and meaningful information.Thus, in 2021 for internal link building:Use the correct and relevant anchor text.Decide which page the internal link should be placed at.Ensure the quality of the content on the linking page.Be prepared for the evolving SERPsThe search engine result pages or popularly termed as SERPs are not the same as they used to be in previous years. While browsing for information on Google you must have seen some noticeable differences like:The percentage of ad share has fairly increased.Even the answer boxes and featured snippets are getting a lion’s share in the SERPs.Google has also started giving more importance to the ”People Have Also Asked” section and “FAQs”.To enhance the search experience, Google has also added carousels for video results and snippets for showing “Top Stories” and “Q&A on Google.”Due to the introduction of all such features, gaining traffic through organic clicks will be much more difficult in the coming years. So SEO in 2021, SEO will revolve around zero-click searches. This means you’ve to focus on giving important information to users on the SERPs itself.To maintain consistent traffic start focussing on long-tail keywords.Long-tail keywords also play an important role when we talk about voice search. When people instead of typing speak out their query it turns out to be longer and is actually a complete sentence.Here is an example of how a voice query is different from:Text Search: “pudding cake recipe”Voice Search Query: “How do I make a pudding cake at home?”Thus, if you want to rank in 2021 it would be an intelligent move to invest in conversational search queries. Also, it is highly recommended that you keep your strategies and content highly flexible and prepared for changes in the constantly evolving search environment.In order to serve your audience with content that is updated with the latest and in-season information, you can take the help of tools like Google Trends.Social Listening and SEOSocial listening is a process of monitoring your online brand’s social media handles. It involves tracing customer feedback or direct mentions of your brands. It also includes monitoring any discussion on a specific topic, keyword, or competitor relevant to your niche for gaining insights and taking action on those opportunities.Now the challenge is to use social listening as a search engine optimization strategy.Search For Guest Posting OpportunitiesAny SEO expert will say that guest posting is a sound link building strategy. It is one of the best ways to build a solid brand reputation online. Social listening comes very handily in finding link building opportunities.Just by entering a few keywords (relevant to your industry) in any social listening tool, you will get:All blogs that talk about the topic.Social media influencers related to your industry with huge followings. You can outreach influencers who have a blogging website and offer guest posting opportunities.Learn From Your CompetitorsAnother effective way is to keep a close eye on your competitors. Discover where your competitors are getting links from and with which influencers they are working with. All this information can be used in building your own SEO blueprint for 2021.With this, we come to the conclusion that social listening is a highly effective SEO strategy and is not fully explored. It is full of opportunities and will definitely impact the way we do digital marketing in 2021 (and coming years).Tips: To begin, you can start with:Updation of web pages according to local searches.Site building that caters with link building and SEO strategy.Monitoring of subdomains and subfolders that are important for digital marketing.Keyword research for the ranking of the web.Conversion analysis that would affect keyword research.Look into your EAT Factors & optimize it.And in the end, the only thing you need to focus on the small screen and zero-click users to rank in 2021.