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How do I become a successful social media marketer with no experience?

I don’t think I need to tell you how big social media is.Social media is the fastest growing trend in the history of the world.This is how I define social media marketing:You gaining traffic is only the result of social media marketing. What do you do to get that result? Create content that works well on each platform.Of course, everyone wants their content to go viral, if possible.But, to do that, it has to be engaging, so that people want to share it. Your content must be so good that it makes the user want to tell all of his or her friends about it.Otherwise, your social media strategy will fail.No shares, no viral content, no traffic back to your site.OverviewEven though you hear about the same few social networks all of the time, that doesn’t mean there aren’t any others out there.Wikipedia alone lists over 200 of them.This great graphic, called “The Conversation Prism,” gives a good overview.(Image Source: The Conversation Prism)While this list is fairly up to date, it may come as a surprise to you that it’s entirely different from the first version of this graphic created back in 2008.All versions aggregate around 200 services, but from version to version (usually updated every 2-3 years), the creators remove over 100 social media platforms and add another 100 in.The world of social media is changing incredibly fast, so when you’re just starting out, start with the ones that have been around for years.Betting on “the next big thing” can pay off, if you’re right. But, if you’re just getting started on a social media strategy, you can’t afford to miss having a Facebook page or a Twitter account, which are proven and well established.Let’s look at some key social media terms.Content: Content is whatever you are posting. It can be a Facebook status update, a photo on Instagram, a tweet, to pin something on a board on Pinterest, a video on Vine, etc.The graphic already showed you that content comes in many different forms and it needs to be custom-tailored to each platform. What’s even more important than content though, is context.Context: Gary Vaynerchuk said that if content is king, context is god. You can have a great joke, but if you place it somewhere inside a 3,000 word blog post, it’ll probably go mostly unseen. On Twitter however, that same joke, as a tweet, might crush it.And, the opposite is also true. Packaging your entire blog post into one tweet is hardly possible, so try a good call-to-action with some relevant hashtags instead. Speaking of which...Hashtags: By now, they're a very common form used to add meta information on almost all social media channels. Twitter, Facebook, Instagram, Vine and Pinterest all use hashtags to let you describe the topic of your content or mark them as part of current trends.They make your content easily discoverable and, thus, more likely to be shared.Share: The currency of the social media world. Shares are all that matters on social media. People will keep talking to you about impressions, click-through rates and potential reach. But, none of these tell you whether people actually pass on what you have to say.When people engage and interact with your content, that’s good. But, when they share it, that is the time when you celebrate.A great tool to measure shares and the overall impact of content is Buzzsumo:The more shares, the more people love your content. It’s the best form of engagement that people can make with it.Engagement: A general term meaning people interact with the content that you produce. It can be a like, a recommend, a comment or a share. All of these are good, but the shares are where it’s at.Alright, time to look at the most popular platforms (and a few up and comers). For each platform, I’ll give you a short history of how it came about and where it’s at right now, what the context of the platform dictates and how to come up with great content for it.Below is a table of contents, so you can quickly jump to whichever platform interests you the most.We’ll start with the “biggest country in the world.”FacebookGoogle+InstagramYoutubeLinkedInRedditSnapchatPinterestVineYik YakTumblrMediumQuoraPeriscopeBemeFacebookHistory: Like the movie name suggests, this is THE social network. Founded in a Boston dorm room in 2004 and originally only accessible to Harvard students, Mark Zuckerberg and his co-founders quickly realized the site’s potential.After expanding to Ivy League colleges and a few more, they opened Facebook to everyone in 2006 and it completely exploded, as you saw above.Now it’s the biggest social media platform out there. It offers marketers the most data and the most targeted ads. You can be as specific as defining your customer down to the socks she’s wearing.With Facebook ads, you can target 45-54 year old management executives in the Bay area who play golf on a regular basis and regularly spend money on equipment (thanks to credit card data).Context: Facebook gives you a lot of freedom when it comes to content. Images work, videos do and so do text posts. What matters, though, is that you integrate your content into the platform as much as possible.For example, instead of just posting a link to a YouTube video, upload the video to Facebook’s own platform. If you want to redirect people to a giveaway or landing page, publish it as a tab inside your fan page.Try to keep your user on the platform as long as possible. People trust Facebook and they don’t want to leave the comfort of “their home.”Content:Optimize Your Facebook Presence With These 5 Easy StepsEssential Facebook Marketing Resources: A Complete GuideFacebook Marketing: A Comprehensive Guide for BeginnersGoogle+History: Google+ has only been around since 2011, but can you believe it has managed to gather 250 million users in that short period of time?It was Google’s counterattack to Facebook and even though it surely hasn’t dethroned the king, it’s done fairly well.Out of 2.5 billion Gmail users, around 250 million have activated their Google+ account. However, only 25 million have ever posted on the platform and only 4-6 million are really active on it.However, the advantage of Google+ is its seamless integration with Gmail. This is owed to the idea of circles, around which Google+ groups everything. When you add someone to your network, you can instantly mark them as a friend, colleague or family memberGoogle+ makes it really easy to connect with more people, as it recently started allowing you to add people back (in return for them adding you) right from your notification email.One of Google's most successful moves was integrating Google Hangouts, which plenty of people use to host webinars.Context: Similar to Facebook, Google+ allows for a wide variety of posts, including images, videos and even polls.Even if your main outlet is Facebook, cross posting to Google+ is an easy win, especially if your circles differ a bit from your Facebook fans.Consider the popular YouTube music parody channel Schmoyoho, for example. Their Google+ page is just linked up as a tiny symbol on their channel page, but with 2.5 million subscribers, there’s still a lot of people who click through.I bet they set up their Google+ profile just once (it shows their YouTube videos), yet it has nonetheless garnered over 15 million views and 26,000 Google+ followers, so far.Not bad, considering it’s just a little extra on top of their other social media channels.Content:The Beginner's Guide to Google+Essential Google+ Marketing Resource: A Complete GuideHow to Use Google Plus for MarketingInstagramHistory: These guys did everything right. They had the perfect app and released it at the perfect time. Within 3 months of releasing Instagram into the app store, it had reached 1 million users.(Image source: Quora)Their growth was entirely organic. The app was so good, that it dominated the app store charts for months. And, it still does. The iPhone 4 had just come out, which meant a major leap forward in the quality of pictures taken with smartphones.5 years and 400 million users later, the way the app works is almost entirely the same. People post pics, tag friends, insert hashtags and double tap to show they like what others share.It might seem like nothing has happened, but let’s not forget the fact that Instagram was acquired by Facebook in 2012, only 24 months after they started, for a whopping 1 billion dollars.Most recently, they rolled out the use of ads for everyone.Context: Pictures. Instagram is and was always about pictures. Out of all of the big networks, Instagram has the highest engagement rate. Since liking is so easy (you just double tap on a picture, as you scroll through your feed), people tend to do it more than on Twitter or Facebook.You can also release short 15 second videos on Instagram, but very few accounts do that successfully.This guy, for some time, only posted videos on there, but the engagement was really low (under 10 likes with 11,000 followers).When he posted pictures, people liked and commented a lot more. Proof that video on Instagram can work, though, is Ms. Dash.Her videos routinely collect 3,000+ likes and hundreds of comments within a day of posting.She has collected over 300,000 followers, because her videos are excellent. Each one shows you an entire recipe in 15 seconds.But, if I was to start a new Instagram account from scratch, I’d focus entirely on pictures. Here are a few categories that work well:Inspiring quotesQuestions in text form (they engage your followers)Photos of items from luxury brands (like Louis Vuitton handbags, cars from Ferrari, Coca Cola, etc.)Sparsely clothed women (who would have guessed?)Of course, you must also make use of hashtags, give a call-to-action with each photo and make sure that you’re using your bio right (it’s your only chance to link back to your site). But, more on that below.You can also focus on Instagram influencer marketing, but that's a subject for another day.Content:The Marketer’s Guide to Instagram10,000 Instagram Followers in 2 Weeks: A Guide on How to Explode Your BusinessHow I Generated $332,640 in 3 Months From InstagramYouTubeHistory: Ah Google video. Anyone remember the old player?(Image source: KISSmetrics)Who knew it would blow up to 1 billion monthly users in less than 10 years? This social network has changed the way we consume video, since it has made it easy (streaming is super fast), free and gives us a way to express our opinion instantly (thanks to comments).About 200 million hours of videos are watched each month - that’s 22,000 years of time.YouTube has spawned entire industries and kickstarted thousands of careers. 10 years ago, no one could make a living playing video games.Felix Kjellberg, aka PewDiePie, was the biggest earner on the platform, making $7.4 million dollars in 2014 alone, just from ads (he’s super humble about it). About 40 million people watch his every move with the joystick and he just released his own game.Thanks to YouTube, people can now build a nice small business teaching things, sharing make-up tutorials, doing funny pranks and sharing their athletic abilities (or lack thereof).For marketers, it’s a great way to share long form content with your audience, especially if they’re not avid readers. For example, you could turn your blog posts into video tutorials.Pro tip: Use other social media channels as a gateway to drive your followers to YouTube, by giving excerpts, snippets and previews of your videos, for example. The little bite sized teasers will spark curiosity and make people want to see the whole thing.Context: There are two ways to succeed on YouTube. You can either entertain or teach.There is no limit to how long your videos can be, and people have published entire courses in the form of a single, 3 hour video.If you’re trying to be funny, you should be funny on all channels, it doesn’t make sense for your brand with a blog about PPC advertising to suddenly make animal jokes on YouTube. You’d be better off teaching some of your strategies on video.Don’t overthink this, as you don’t need high quality recording equipment or fancy editing. Chances are that you are a few steps ahead of most people in your niche, so just get in front of your webcam and start teaching.As Nathan Barry says:Teach everything you know.Content:How to Increase Your YouTube Engagement by 374%Complete Guide to YouTube Optimization: Everything You Need To Improve Your ChannelHow to Use YouTube Ads to Grow Your BusinessLinkedInHistory: LinkedIn is older than Facebook. It was founded in 2002, by one of the early members of PayPal, Reid Hoffman. But, initial growth was slow. Some days had only 20 sign ups.LinkedIn’s growth never exploded as much as Facebook’s, but they’ve been around for 13 years and have grown to over 400 million members.The strategy that got them some traction was focusing on what went well. For example, their homepage, which accounted for 40% of the signups.They quickly increased that number to 50%, within 4 months (13,000 people more per month), whereas getting email invitations to increase from 4% to 7% (19,000 people more per month) took 2 years.(they are very clear about what you should do)What they always had going for them was being profitable very early. After only 3 years of being in business, thanks to premium subscriptions, a paid job board and a few other freemium options, they were making money.Ultimately, a few key turning points, like allowing users to import contacts, focusing on the professional San Francisco tech scene and the acquisition and integration of great services, like Slideshare and Pulse, helped them grow to a 7,600 people company, traded publicly and valued at roughly 18 billion dollars (Until Microsoft paid more for them).Context: On LinkedIn, it’s all about being professional. The casual writing style that's used to make some blogs, including my own, so popular, doesn’t work as well on LinkedIn. People are there for one thing only: business.They want to learn about what’s new in their industry, who’s hiring, who’s firing and how to optimize their performance at work.A slideshare about baking muffins won’t do nearly as well as an in-depth company presentation from a tech conference.If it helps people to expand their network or conduct business in a better way, your content has its place on LinkedIn. If not, you might want to focus on other channels first.Content:How to Structure a Perfect LinkedIn ProfileThe Complete Guide To Crafting A Perfect LinkedIn ProfileA Beginner's Guide to Publishing on LinkedIn PulseRedditHistory: The self-described, “front page of the internet,” isn’t very far off. With over 200 million unique monthly users, it just might be.Reddit is another college originated social media site and a very special one at that. Focused entirely on community benefit, Reddit’s users will ferociously attack you for spamming link bait or dumping promotional links on their boards, called subreddits.If Redditors like what they see, though, they can easily take down your site, as a Reddit traffic storm is not to be taken lightly.Two key factors that helped Reddit grow to such a massive platform are AMAs (Ask Me Anything) and their voting feature.Users can up and downvote entries, links and comments, so the most popular and helpful submissions always show up on top.The accounts are rewarded (or punished) with karma, which is separately displayed for links and text posts.This way, users don’t have to dig through tons of content before finding what’s good, but can see right at their first glimpse what’s popular.Once celebrities started doing AMA’s, where they will hang around on the platform for a while and answer user questions live, the platform took off.People who have done AMA’s include Barack Obama, Arnold Schwarzenegger, Tim Ferriss, David Copperfield and even Bill Gates.(people are required to post proof they’re doing an AMA)Context: Reddit is tough to crack. You can’t use it as another distribution channel and just submit a link every time you press publish on your blog.You have to be present, communicate and give value to fellow Redditors, without asking for anything first.Submit funny and helpful links for a while, just to build up your karma, then refer back to your content, but only where appropriate. And, be sure to make the links a side note, rather than the entire content of the post.Content:How to Get Your Slice of Reddit’s 150 Million PageviewsThe Marketer’s Guide to RedditHow To Get 1,691 Visits From Reddit In 27 Days (Without Spending A Penny)SnapchatHistory: I remember downloading this app, back in 2012, thinking: “This is stupid,” deleting it again and not hearing about it again until about 2 years later.I still think it’s stupid, but 30% of America’s teens between 13 and 17 years old don’t. Snapchat has over 100 million daily active users. While the majority of those are girls (about 70%), the boys who share on the platform all have one thing in common: they’re all young.70% of the users are under 25 years old. The hacks and spams and naked selfie scandals might easily distract the average adult from the fact that this is one serious platform for marketers.Founded only a few years ago, in September 2011, the app is already valued at $10-20 billion dollars (depending on the source).Context: If your products are targeting 14 year old girls and you’re not on Snapchat, you are doing something wrong. However, even if you’re on the platform, it’s easy to do a lot wrong.Since all images and videos disappear after 10 seconds max, the context suggests that all content on the platform is fleeting and short-lived.Naturally, it makes sense to provide content around that same theme.For example, you could give your audience access to a live event. If you’re giving a talk at a conference, take a few snaps when you’re on stage and share them with your followers.(Image source: Social Media Examiner)Let them behind the scenes: the happy hour on Friday at the office, the IPO party. Even show them how you act when you’re alone at home.You could show them your practice run of the speech, how you screwed up your make up or what a cool car they got to pick you up from the airport.Snapchat is all about sharing those precious moments that we all have so few of in life, so make sure that you use it for just that.Content:5 Ways To Use Snapchat For BusinessA Marketer’s Guide To Snapchat & How Brands Can Build Followers Through “Stories”Snapchat Marketing: A Beginner’s GuidePinterestHistory: Pinterest is the number 1 social media platform for marketers who want to target women. 85% of their 100 million users are female. The site can be seen as a giant, digital scrapbook.Between their closed launch in 2010 and 2012, you needed an invitation to get on the platform, so it’s only been open to the public for 3 years.Nevertheless, its leads are considered high quality and from funding round to funding round they’ve increased their valuation, which was at $11 billion, the last time they solicited investor money.Even though Pinterest doesn’t yet make any serious money, except for a few ads for famous brands, they are definitely one of the top 10 most influential social platforms right now.(one of the most popular boards on Pinterest)Context: Always, always, always remember that 85% of the audience are women. They collect, they curate and they share. Topics, like decorations, interior design, cooking and clothing do extremely well.Pinterest is also one of the only platforms where images are best displayed vertically, due to the nature of the pin boards. Keep in mind that your pics need special formatting to look good on Pinterest.Content:How to Get Your First 1000 Followers on PinterestA Step-by-Step Guide to Driving 10,000 Visitors a Month Through PinterestThe Ultimate Pinterest Marketing Guide: How to Improve Your Reach and Promote Your BrandVineHistory: You might have noticed that the newer the social media channel, the shorter the units of content.For example: A Facebook post can be up to 60,000 characters, YouTube videos don’t have a length limit.Note: Until a few years ago, you needed a “Director’s Account” on YouTube to release anything longer than 10 minutes.Then, look at Twitter. 140 characters. That’s it. Snapchat? 10 seconds max. Vine falls right into that category, as well.As our attention spans get shorter and shorter, bite-sized bits of information become the norm of how we consume our content.Vine makes use of that by allowing their user videos to be only 6 seconds long. The platform was founded in June 2012 and acquired by Twitter for $30 million, before its official launch, only 5 months later.Context: Remember how I said you can either teach or entertain on YouTube? On Vine, you can only entertain.Even though there were a few successful campaigns in the “Ahhh, interesting” category, like the #6secondscience from GE, the incredibly short amount of time that you have to win people’s hearts is usually best spent on making them laugh.(pranks on Vine are classic)There’s a reason the top, most successful Vine channels are ALL comedians and pranksters, except for this one couple who sings and one girl who dances.Music is another option for success on Vine. If your brand teams up with an artist, you could release snippets of their work (or have them write a song for your campaign), to build awareness for your new product, for example.Content:How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic]6 Examples of Content Marketing with Vine (that you can do, too)The Video Marketing Guide to Vine, Instagram, Vimeo, YouTube & Google HangoutsYik YakHistory: You might have not heard of Yik Yak, but you will soon. Think of a fusion of Reddit, Twitter and Tinder.Since this is yet another college birth, founded by two recent graduates from South Carolina in 2013, they thought they’d try to use Facebook’s growth model and started out at just one college campus.By now, they’re on over 1600 of them.Here’s how it works: Users sign on anonymously (like on Reddit) and can then post a 200 character text (similar to Twitter).Anyone in their immediate, surrounding geographic area (like on Tinder) can then upvote or downvote their statement, thus giving them positive or negative Yakarma (also like on Reddit).The app proclaims itself as a way to meet people and speak your mind freely. To get a better idea, you can watch their promo video below:Within 6 months of its launch, it was the 9th most downloaded social media app in the US.Now, Yik Yak counts over 100,000 monthly users, employs 60 people and just collected $60 million in funding, valuing the startup at over $350 million, less than one year after its launch.Context: If you look at the most popular Yik Yak’s, they’re almost all funny. See a pattern here?That’s because the easiest thing to elicit from people is laughter, given that you only have such a short time frame to make them feel something.Luckily, Yik Yak posts the most popular ones to their Twitter account, so you get a good idea of what works and what doesn’t.But, how do you get them back to your site?Yik Yak isn’t monetizing the app, yet. But, given its size, there are bound to be opportunities for marketers fairly soon, so keep an eye on this one and you might get a chance at grabbing a piece of the first mover pie.Content:Is Yik Yak Actually Good For Marketing?5 Ways You Can Use Yik Yak For MarketingTumblrHistory: Huge in some industries, completely unnoticed by others, Tumblr is sort of a mix of blog, Instagram and Twitter.The owners call it a microblogging platform.This platform is mostly used to curate images, which can easily be reblogged and liked by its users, sort of like retweets and favorites.You can scroll down an infinite feed, which makes it easy to consume. It was founded in 2007 and, as of November 1st 2015, powered over 260 million blogs.Some of these belong to celebrities, like Lady Gaga.(Ariana Grande’s Tumblr is popular as well)Founded in 2007 and acquired by Yahoo in 2013 - for $1 billion. Up until that point, they had collected about 1/10th of that in funding, around $125 million.Now, over 50 million posts are created each day and the site makes money with advertising.Context: The endless scroll feature makes Tumblr naturally good for images. It’s a very visual medium, often used by designers or photographers to display their portfolio.Fashion brands and bloggers can use it to curate content from their industry.There’s one type of file however, where Tumblr is the clear number 1 in: GIFs. The animated, moving images are right in between photographs and videos.While most people switch to Instagram for photos and videos don’t work well on Tumblr, since they interrupt your flow (you have to stop, press play, then pause the video again and scroll to the next one), GIFs are the cross pollination of the two.Funny memes, animated clips and short video excerpts, make users scroll endlessly and binge-consume the content.If you’re in fashion, design, photography or another visual industry, be sure to take a very serious look at Tumblr.Content:Tumblr For Business – A Short Guide To Promote Your Site To The CommunityThe Marketer’s Guide to TumblrHow to Use Tumblr for MarketingMediumHistory: You’d think, by now, that there are enough blogging platforms out there. But nope, apparently not. Somehow, within 2 years, Medium grew into one of the largest blogging sites on the web, with an Alexa ranking of 578.A big part of that is its sleek and simple design. Ev Williams, one of the co-founders of Twitter, initially launched it in a 2012 closed beta, before eventually opening it to the public.Similar to some apps, like Hemingway, the user interface is incredibly simple. The difference is, users can press publish directly, instead of copying the content to their own blog.Before Williams founded Medium, he also created Blogger, which he eventually sold to Google. Clearly, he has a knack for blogging platforms.Thanks to having numerous big publications, Medium can be a way to build an entire audience, without ever creating your own website.(Better Humans is a popular one)The most popular topics are design, startups, marketing and social or political matters.Context: Being a blog platform, Medium naturally does well with long form content. However, posts also shouldn’t be too long.Medium shows the estimated reading time for each post, right on top.If people see that it’ll take 20 minutes to read your post, most of them will be scared away, not willing to make such a big time commitment.7 minutes does best, so it makes sense to break up longer articles into a series of posts.Ali Mese has done exceptionally well on Medium, creating a huge audience from scratch, thanks to multiple articles going viral.If you have a big following already, you can use it to catapult your articles to the top, since the most recommended posts land in the featured stories, which are seen by most of the users.As few as 50-100 recommends, within an hour or two, can drive your article right to the front page.Content that has done well on Medium is also often picked up by big outlets, like Huffington Post, Business Insider or Entrepreneur. That gets it additional exposure.Content:How I Got 6.2 Million Pageviews and 144,920 FollowersThe Marketer’s Guide To MediumHow to Use Medium: The Complete Guide to Medium for MarketersQuoraHistory: Another Silicon Valley-based startup, founded by two former Facebook employees. They thought Q&A was one of the great formats of the internet, but no one had built something solid, to that point.Turns out, they were right. With a comparatively low $80 million in funding, so far, they built out Quora to over 100 million users in 7 years.Questions can be asked and, if popular, re-asked. Answers can be upvoted, in order to make sure quality answers show up first.People have built entire platforms from answering questions on Quora. And, some answers boast more than 1 million views.The startup isn’t monetizing its site just yet, but wants to launch ads later this year.Context: This platform centers around one thing: questions. You can get the most out of it by providing quality answers to popular questions, which have been re-asked lots of times.Thanks to the voting system, quality answers make it to the top. And, they usually stay there for a long time.Try to give answers which are still valid in a year, or two or even five. Some of the most popular Quora answers were written years ago.You can double your benefit from Quora, if you use it to come up with content. For example, you could write a blog post that gives a very detailed answer to a popular question.Not only will you have a great blog post then, but you’ll also be able to republish it as the answer to that question.This will also help you to build a reputation as an expert on your topic, since people often browse what other answers someone has given, if they liked the first answer they read from them.Content:The Marketer’s Guide to QuoraBeginner’s Guide to Quora: The Most Helpful Uses for MarketersHow To Use Quora: A Comprehensive GuidePeriscopeHistory: Finally, let's look at 2 absolute newcomers just released in the last few years. First, there’s Periscope, a live streaming app that was created in 2014.In line with the trend to provide more and more live experiences, Periscope allows marketers to hop in front of their phone camera and talk to their audience, who can join live and give comments.The speaker talks and the commenters react, ask questions and give feedback. The idea came to the founders when protests arose while they were traveling around Istanbul. They could read about them on Twitter, but not view them live.(13 year old kids are dominating on Periscope)After raising $1.5 million in funding, the app company was acquired by Twitter, before it even launched, for $50-100 million. Twitter then, of course, made the launch much easier, helping the app garner 10 million users in 4 months, an insanely explosive growth rate.Competitors launched around the same time, include Meerkat and Blab (the latter being for group chats).Context: Since a Periscope is always a live event, it makes sense to either take your fans to a special, live event in your life (remember the behind the scenes videos that you can do with Snapchat?), or make the Periscope itself an event worth attending.One way to do that is to give things away to commenters. Another is to solve a very specific problem your audience has, or to do a Q&A.In order to get live viewers, though, you need to make sure that you promote the broadcast beforehand. For people to actually click through, you also need a great headline.Then, by using relevant hashtags, tweeting it out a couple times before you go live and potentially promoting it on other channels, you can make sure that you get the first bunch of live viewers in, who can then share it with their followers to invite more people.Content:The Marketer’s Guide to PeriscopeThe Definitive Guide To Periscope MarketingA Periscope Guide for Savvy Inbound MarketersBemeHistory: Launched in Summer, 2015, by famous movie producer and YouTuber Casey Neistat, Beme wants to seriously disrupt social media.In the release video, Neistat says that we usually only publish the most filtered, brushed up, perfect moments of our lives. Instead of sharing who we want to be, Beme is supposed to help us share who we really are.Within 1 week after the closed release (people had to use coupons to get an account), there were over 1.1 million 4 second video views collected.The way it works is that you simply hold your phone to a wall, or your chest. The proximity sensor activates the camera and you record what you see - without looking at the screen.(how you share on Beme)What you record is instantly shared, so there’s no way to filter things or improve their looks.Reactions work similar. You can share instant selfies, when watching a Beme, by tapping on the screen. Once the video has been watched, it’s gone forever, similar to Snapchat.(react with real time selfies by tapping the screen)Context: Again, very much like Vine, Snapchat and Periscope, the theme is: Live in the now. You share a live experience and Beme probably creates the most unfiltered and raw version of this.While there is no talk of user numbers, let alone ads or monetization, Beme can help you show the world you’re an authentic person or company.Imagine watching LeBron have his first sip of a new energy drink ever - and maybe seeing him spit it out.Authenticity that you just can’t manufacture. So much so that CNN recently bought Beme for big bucks.Content:Beme App: 5 Things to KnowThis Is How You Use The Hot New Social App Beme And What It DoesConclusionAlright, that was a lot. You now have an overview of the 15 most important social media platforms. You should establish a social media presence on at least a few of these.You know how each platform got to where it’s at, what the context of each channel suggests that you do and you know how to come up with good content for each of them.Will you change your social media marketing strategy?Which platform will you focus your social media strategy?And, which site will go big next?

What are the best video marketing tools?

Which Are the Best Video Marketing Tools Available?If you too are looking to promote your brand through video marketing, check out these essential video marketing tools that can help you.=====X=====Disclosure: Please note that a few of the links in this article are actually affiliate links. If you click on them, I will earn a commission, without any extra cost to you. Please know that I have only selected the best video marketing tools for you, which I personally tested and highly recommend. For more information, please read my affiliate disclosure in my privacy policy.=====X=====Video Marketing Tool #1: VidIQThis tool is an asset for those who want to make the most out of YouTube marketing. Using this tool, marketers can boost their organic reach, keep track of real-time stats, identify the most popular keywords, and do a lot more.Key FeaturesQuick overview of key YouTube metricsKeyword researchCompetitor research and analysisEmail alerts for trending topicsCompare stats with competitorsYouTube channel auditThumbnail generationCostBasic Plan: FreePro Plan: $7.50/monthBoost Plan: $39/monthBoost+ Plan: $415/monthProsEasy-to-useAccess to real-time dataAvailable as a Firefox extensionProvides detailed insightsGreat customer supportConsOnly one user can access the toolTool LevelBeginner to Expert-levelUsabilityVideo marketing, YouTube marketingImage via VidIQPro Tip: Check out vidIQ Academy to learn how to grow your YouTube channel.HANDPICKED RELATED CONTENT:8 Ways to Develop an Effective Video Marketing StrategyWant to leverage videos effectively for brand promotions? Learn how to develop an effective video marketing strategy that can help you better engage your audience and drive leads.https://shanebarker.com/blog/video-marketing-strategy/Video Marketing Tool #2: TubeBuddyThis free video marketing tool is available as a mobile app as well as a browser extension. Once you set it up, it directly gets integrated into your YouTube channel.It can help you with video SEO and running contests for promotion. From research and publishing to optimization and marketing, it has features for everything.Key FeaturesThumbnail generationPost schedulingSocial media monitoring across Reddit, Pinterest, and TwitterKeyword researchCompetitor analysisVideo A/B testingComment filtersSchedule postsBulk copy cardsCostPro Plan: $9/monthStar Plan: $19/monthLegend Plan: $49/monthTubeBuddy Enterprise: Contact their sales team for detailsNo contractsCoupons and discounts available on their websiteProsSupports Google Chrome, Safari, Firefox, Opera, and Microsoft EdgeAvailable on Android and iOSSkill for Amazon Alexa availableGood customer supportDetailed reportsRich functionalityValue for moneyConsFor multiple channels, you need multiple TubeBuddy accountsTool LevelBeginner to Advanced-level UsersUsabilityVideo marketing and video SEOImage via TubeBuddyPro Tip: Not sure what to make videos on? Use TubeBuddy’s Video Topic Planner to come up with great ideas.HANDPICKED RELATED CONTENT:17 Mobile App Marketing Tools You Need to Know Right Now - Shane BarkerIn this post, we have curated a list of 17 most useful mobile app marketing tools that can help you increase your user engagement and app installs.https://shanebarker.com/blog/mobile-app-marketing-tools/Video Marketing Tool #3: AgorapulsePrimarily a social media management tool, you can leverage its features to amplify your video content as well.It can help you reach out to your target audience, engage with your followers, and schedule posts. This tool has features for marketing on Instagram, YouTube, LinkedIn, Twitter, and Facebook.Key FeaturesHashtag discoveryContent scheduling and queuing optionsComments managementTopic recommendationsTrack follower interactionsSaved searchesProsEasy-to-useAvailable as a Chrome extensionAvailable as an app for iOS and AndroidGreat customer supportDetailed reports that are exportable via PPT and CSVConsMay face loading issues in the mobile app sometimesPricingMedium Plan: $99 per monthLarge Plan: $199 per monthX-Large Plan: $299 per monthEnterprise Plan: $499 per monthFree demo availableFree trial availableImage via AgorapulsePro Tip: Leverage their Inbox Assistant to finish repetitive tasks like deletion, labeling, and others.HANDPICKED RELATED CONTENT:Influencer Marketing and Millennials: How to Make Them Work TogetherMarketing and Millennials are inseparable today. Millennials have the highest spending power but are hard to win over through traditional marketing.https://shanebarker.com/blog/influencer-marketing-and-millennials/Video Marketing Tool #4: VidyardImage via VidyardVidyard is a video marketing tool specially designed for businesses to grab the attention of their audiences. Companies like Lenovo and Citibank use Vidyard to attract their customers.Key FeaturesVidyard can help you with lead generation, employee training, and corporate communications.It has a built-in analytics tool that helps you to measure the performance of your video marketing.Vidyard also provides video hosting capabilities and the videos you create can easily be shared on social networking sites.It also integrates with tools such as HubSpot or Salesforce to keep track of your leads.Video Marketing Tool #5: AnimotoImage via AnimotoAnimoto is an online editor that can be used by marketers, vloggers, or photographers who want to make videos. Animoto can help you create professional-quality videos and assist you in achieving your goals for better business growth.Key FeaturesAnimoto can help you create slideshow videos to showcase your work or portfolio.They provide dozens of built-in storyboard templates you can use to create your marketing videos.They offer countless options for text fonts, colors, stock photos, and music that you can add to your videos.You can even add your logo as a watermark on the video for greater brand recognition.HANDPICKED RELATED CONTENT:The Future of AI in Digital Marketing - Shane BarkerThe adoption of AI digital marketing can transform the entire digital marketing landscape. Here’s how AI can help you attract targeted traffic, improve user experience, and drive sales.https://shanebarker.com/blog/ai-digital-marketing/Video Marketing Tool #6: Common CraftImage via Common CraftCommon Craft is a video editing tool which is suitable for creating videos and animations from photos and videos. You get to evaluate your videos for free before you purchase anything.Key FeaturesCommon Craft has impressive features that simplify the uploading and allows recording of direct videos for editing.You can use them to create explainer videos creatively which have an emotional effect on your audience.It is easy to edit your videos – add animations and audio in a short span of time.Video Marketing Tool #7: FilmoraImage via FilmoraFilmora is one of the best video editing tools as it gives users the freedom that most tools don’t. It allows users to adjust color effects, brightness, speed, rotation, and lots of other video enhancement features.Key FeaturesIt comes with a powerful video editing interface that helps users create interactive videos.You can use this tool to create highly engaging videos that will help you build your brand.This tool can work on Windows and Mac and is available on Android and iOS with the name “FilmoraGo.”HANDPICKED RELATED CONTENT:How to Ace Twitch Influencer Marketing: A Comprehensive GuideBrands are recognizing the potential of Twitch influencer marketing. Read on to find out how you can leverage Twitch to grow your business.https://shanebarker.com/blog/twitch-influencer-marketing/Video Marketing Tool #8: VyondImage via VyondVyond (formerly GoAnimate) is one of the essential video marketing tools that enables you to create high-quality animated videos. In addition, you can add dialogues to your characters using the lip-sync feature.Key FeaturesIt allows you to create video content using their library of sounds, props, and templates.It is suitable for all web browsers.GoAnimate is one of the fastest editing tools as compared to others.Video Marketing Tool #9: MagistoImage via MagistoMagisto is a video editing tool which can help your business grow by creating attractive marketing videos for your audience.Key FeaturesYou can create videos to boost your brand awareness or promotional videos to help you generate more leads.You can create videos in different styles and with various captions along with music.HANDPICKED RELATED CONTENT:25 Twitter Marketing Tools You Need to Dominate Twitter - Shane BarkerDo you want to capitalize on Twitter marketing? Here is a list of 25 Twitter marketing tools that can help you automate and enhance your Twitter campaigns.https://shanebarker.com/blog/twitter-marketing-tools/Video Marketing Tool #10: PicovicoImage via PicovicoPicovico helps you transform your pictures into videos using text and music. This video marketing tool is also known as a birthday video maker.Key FeaturesThis tool can help you create videos instantly.It works effortlessly in a simple and seamless way.It can help to create beautiful videos out of pictures you’ve captured.Video Marketing Tool #11: PowtoonImage via PowtoonPowtoon is another video marketing tool that can help you create authentic presentations and videos. You can create a professional video in less than 20 minutes. This tool is used by top companies like Starbucks.Key FeaturesPowtoon can help you create personal, educational, and commercial videos.It includes good-looking templates that can help you make videos and presentations quickly.You can use Powtoon as an editor to produce videos in different formats.HANDPICKED RELATED CONTENT:How to Add Spaces in Instagram Captions and Bios - Shane BarkerSpaces in Instagram captions and bios can help you attract and engage your audience. Learn how you can properly format your captions and bios on Instagram.https://shanebarker.com/blog/spaces-in-instagram/Video Marketing Tool #12: RenderforestImage via RenderforestThis is yet another video marketing tool that enables you to create animated, promotional videos in the cloud. It is a simple platform that you don’t need any technical expertise to work with.Key FeaturesYou can make professional-quality videos for free.They also offer a number of built-in templates so you can create promotional videos or introductions using them.Video Marketing Tool #13: SellamationsImage via SellamationsSellamations is a tool which you can use if you want to promote your brand using doodles.Simply put, doodles are hand-drawn images. With the help of this tool, viewers can get to see fascinating hand-drawn images while watching videos.Key FeaturesSellamiations video marketing tool provides an endearing way to attract your customers to your brand by creating doodle videos.It also provides the services of professional voiceover artists to help you create awesome content.HANDPICKED RELATED CONTENT:15 Best Instagram Hashtag Generator Tools You Can Use in 2021Hashtags are crucial for survival on Instagram. Here are some of the best Instagram hashtag generator tools you can use to increase your reach.https://shanebarker.com/blog/instagram-hashtag-generator-tools/Video Marketing Tool #14: ShakrImage via ShakrShakr can help you create videos for your brand promotions. This tool offers around 1000 video designs to choose for your brand.Key FeaturesThis tool has numerous designs in a variety of categories including Facebook videos, book promos, and business videos.You can drag and drop your video clips and images, add any text, and create your videos.Video Marketing Tool #15: SlidelyImage via SlidelySlidely is an editing tool which lets you create, discover, and share your photos, video clips, or music. This is a really user-friendly tool that almost anyone can use.Key FeaturesPromo offers access to over 12.5 million premium video clips and images, pre-edited licensed music, and a user-friendly editor.Promo offers thousands of ready-made templates, by award-winning designers including copy and matching music.The videos you make are yours to post online anywhere, anytime, forever.You can create your videos in all relevant formats and sizes to fit various social media channelsHANDPICKED RELATED CONTENT:Want to Buy Instagram Followers? Beware of These Risks - Shane BarkerAre you impressed with Instagrammers who have huge follower counts? Are you tempted to buy Instagram followers? Find out what happens when you do.https://shanebarker.com/blog/buy-instagram-followers/Video Marketing Tool #16: VideoleanImage via VideoleanVideolean is another cloud-based video creation service. This enables you to create professional videos very easily. Over 240,000 people are using this service.Key FeaturesVideolean has various built-in templates which you can use to create presentations, videos, or stories to promote your business.It is an effective and affordable tool for startups, ecommerce stores, and marketing agencies.Video Marketing Tool #17: VideoScribeImage via VideoScribeVideoScribe is a virtual whiteboard on which you can create hand-drawn or animated explainer videos easily.Key FeaturesIt is an inexpensive tool that gives you thousands of built-in images and music to choose from.It has impressive features that you can use for business, education, and social engagement.HANDPICKED RELATED CONTENT:How to Improve Your Instagram Growth Strategy- Shane BarkerWant to grow your Instagram account? Read on to discover the best Instagram growth strategies that can help you get more followers and boost your engagement.https://shanebarker.com/blog/instagram-growth/Video Marketing Tool #18: VideoshopImage via VideoshopVideoshop is another amazing video editing app currently available on Android, iOS, and Windows devices. Using this app you can integrate attractive features with your videos.Key FeaturesYou can add your favorite song to your video.With Videoshop, you can also create videos in slow motion.You can also apply filters to enhance the quality of your videos.It allows you to remove unwanted video clips and add sounds like applause, animal voices etc.You can add titles and subtitles to your videos.And you can also use a combiner tool to merge multiple clips into a single one.HANDPICKED RELATED CONTENT:How to Leverage Influencers to Produce User-Generated Content at ScaleUser-generated content has become one of the top trends in marketing this year. Check out what UGC is, and how you can leverage influencer marketing to get more user-generated content at scale.https://shanebarker.com/blog/leveraging-influencers-user-generated-content-scale/Video Marketing Tool #19. ViewbixImage via ViewbixThis tool uses SaaS-based builder with the help of which you can create interactive video ads.Key FeaturesYou can create videos with an integrated call-to-action to boost your traffic, conversions, and clicks.This professional tool gives you the advantage of cross-platform distribution so that your video looks great on desktop, laptop, and on other devices.You can see how and when people engage with your videos through actionable analytics.Video Marketing Tool #20: VimeoImage via VimeoVimeo is one of the best high-quality video hosting sites for video marketing.Key FeaturesWith their Premium plan, you can host and manage all your videos in one place with 7 TB of storage and no weekly limits.You can add team members to your account so you can collaborate to review and make notes on your videos.You can embed your videos anywhere and add clickable calls-to-action that will help you drive more engagement.Once you’ve started your video marketing campaign, you can track the performance and can see what captivates viewers the most.HANDPICKED RELATED CONTENT:13 Best Social Video Making Tools to Boost Your EngagementWith the help of the video making tools, you can easily make videos that suit your marketing objectives. Discover 13 of the best social video making tools that you can use to boost your engagement now.https://shanebarker.com/blog/social-video-making-tools/Video Marketing Tool #21: WeVideoImage via WeVideoWeVideo is an online video editing tool that can be used to create, capture, view, and share your videos anywhere.Key FeaturesYou can create high-quality videos (up to 4K resolution), which can definitely grab the attention of your clients.This tool can help you edit your videos anywhere and on any device.The tool also offers built-in images, graphics, audio, and video; and also provides a green screen feature.Its user-friendly interface provides advanced editing features to help you create videos easily.Bonus Tool: CincopaCincopa is a digital asset management platform that offers unique video marketing and hosting solutions. Companies and individual users turn to Cincopa to tap into the true business potential of their videos.Image via CincopaKey FeaturesA variety of cool, dynamic templates to suit your business needs.Hosting videos using Cincopa ensures that your website visitors remain on your website, and aren’t redirected to YouTube to watch embedded videos.Cincopa’s robust analytics will introduce you to every video viewer. You can get insights about who they are, where in the world they watched the video from, on which device, and, most importantly, for how much time they watched the video.A variety of integrations such as with HubSpot, Zoom, and Slack.PricingStartup plan: $9/month (includes 5 videos, 50 audio files, and 500 images)Plus plan: $25/month (includes 40 videos, 200 audio files, and 1500 images)Corporate plan: $99/month (includes unlimited storage, best suited for SMEs)Agency plan: $350/month (includes unlimited storage, best suited for larger enterprises)ProsOffers a free trialVery intuitive interfaceProvides image and audio hosting, along with video hostingEasy to customizeExtensive analyticsConsThe image upload limit should be higher with lower budget plans.Sometimes, it’s difficult to find the image you want from the uploaded images. Maybe, they can have more gallery layouts.Tool LevelCincopa’s intuitive user interface makes it an ideal choice for beginners. However, seasoned web developers routinely turn to it as it offers an endless variety of embedding options.

What's the best way to get free Shopify traffic?

As a Shopify merchant you may be asking yourself, “How to get free traffic to my Shopify store?”. The success of any eCommerce website lies in the flow of organic and sustained visitor traffic. In absence of a continuous flow of traffic, your online store could become commercially non-viable. In other words, organic traffic is the very foundation of your brand’s success. Most successful Shopify stores are the ones that excel in driving huge amounts of free traffic. Yes, there are ways to bring free Shopify traffic but you need to carefully shape up your Shopify marketing strategy to include free traffic generation techniques. In this article we’ll show you how to get traffic to your Shopify store.Recommend for your Shopify Store:Sendinblue's Shopify plugin - effective email marketing strategy and create awesome newsletters28 best shopify apps to increase sales in Your Shopify StoreSo, Let’s Answer Your Most Critical Question: “How to Get Free Traffic to My Shopify Store?”1. Search Engine Optimization (SEO)When we plan on buying a particular product, we usually click on the first few links that appear on the Google Search page. These are the links/ websites which attract the biggest chunk of Google traffic on the SERP. As a Shopify store owner, if you’re asking yourself the question of “how to promote Shopify store?”, SEO is the best self-promotion marketing technique you can use.As an eCommerce owner/pro, your objective should be to make sure that your store shows up among these results for particular search terms (a.k.a keywords) that you’re targeting, because these are the ones that are being searched by your target audience. SEO for Shopify store ensures that your website is optimized to be able to be ranked by different search engines. You may take a couple of actions to ensure that you’re answering the question of “How to get free traffic to my Shopify store?” via SEO:Improve your site performance by making sure that your website loads faster than your competitors’ sitesOptimize your eCommerce store for mobile devices to ensure that your customers are able to view the site using any mobile deviceOptimize certain key pages in your website – such as the homepage, product pages, category pages, about us page, contact information page etc. This is done by ensuring that all these pages have tags and texts that search engines would want to seeOptimize your eCommerce store for search engines via some long-term efforts such as including blog posts as part of your content strategy (discussed later in the post)Include external links in your content pointing to influencers in your industryInclude keyword descriptions in your product imagesMake sure to set your Shopify store’s title and meta descriptions, rightPay importance to your Shopify homepage meta description as the homepage is the window of your online store presenting your product portfolio and your retail niche2. Content MarketingMost online stores have no additional content other than their product or category descriptions. If your store is like this, your website will most likely be stagnant in the eyes of both search engines and your customers. So, if your question is “How to get free traffic to my Shopify store”, then it’s time for you to start with content marketing? Publishing valuable, relevant and enjoyable content consistently drives traffic to your eCommerce site.You must remember that it’s not just products that your customers are looking for in your site. Content gives them the reason to keep coming back. Make use of product reviews, tutorials, trending news about your niche, and other informative articles to get your customers to come back to your store. If you do not know how to create a blog on Shopify, this article may give you an idea. At the end, the question of “how to get traffic to your Shopify store?” comes down to how much you can fulfill the needs of your customers. Education and getting information on products is a huge need that appears especially in the first phases of the customer purchase funnel.Once you have created the content, share this content on social media platforms. By just sharing quality contents regularly on social media can bring you regular free Shopify traffic. You can share your product videos on YouTube and Facebook or share a podcast from time to time. The thing about content marketing is that it should be regular, focused on quality, diversified and valuable so that it can help you drive free Shopify traffic.3. Social MediaSay you serve a specific niche with your online store. You can visit different social media groups and pages pertaining to your niche and post your products on comments and walls. You could talk to group admins and even offer them an incentive to allow you to post on their walls. I have seen so many people doing great business with similar tactics and they cost nothing. To give you an example, suppose you have a store that sells biking items. So, you might want to go to biking lovers’ groups on Facebook, Instagram, Quora or even LinkedIn and join and try to advertise your products. Since these groups have people who need or love these kinds of products, there’s a higher chance of sales. So in short, you need to learn how to drive traffic to your Shopify store via social media platforms otherwise you’ll lose a big opportunity.If your main question is “How to get free traffic to my Shopify store”, then Quora is a great way to attract free Shopify traffic. Find questions that attract your target audience and provide informative answers that link back to your website or introduces your product as a recommended solution. You could also submit a question yourself as anonymous and provide answer for it.You can also host a contest or giveaway on social media.4.Build an Email ListNot only are email lists a great way to build a database of potential customers, but they’re also a brilliant way to drive free traffic to your Shopify store.You can, for example, send emails about new arrivals, ongoing discounts, and free shipping to encourage everyone on your list to visit your website, including existing customers who’ve bought from you in the past.To get started, select one of the many email apps for Shopify available to host your subscribers and automate the messages sent. I recommend the following ones:Sendinblue - All in One Marketing Platform. You can send 9000 email/ month with unlimited contacts for free.All of these apps are free to use for up to a specific number of subscribers and emails.After you’ve chosen and signed up for one of the email marketing tools listed above, you’ll need a decent list to send emails to. Start building one by placing opt-in forms (popularly known as newsletter sign-up boxes) on your website and social media pages.Once you’ve populated your list, the next step is to send engaging emails that drive subscribers back to your store. Make sure to work on:The subject lineIt makes the first impression to let the recipient decide if it's even worth the time to go through the email. Below are some do’s and don’ts of writing email subject lines:Be as transparent and direct as possible about what’s inside the emailSpeak directly to the subscriber by addressing them with “you” and “your”Use power words like “special,” “exclusive,” and “limited” as persuasion triggers to encourage recipients to click throughCopyWhether it is a special offer, discount, or gift, you will want to ensure the reason for which you’re sending the email is easy to comprehend. That means it’s important to:Place the reason first and foremost in the copyKeep sentences short and directFollow a logical structure (convey one idea per paragraph)For the maximum impact, use graphics and other visually enticing components as they’re known to keep visitors engaged.Call-to-actionNow that the subscribers understand what’s being offered, they need a clear way to take action with a link or button. I suggest integrating a button as most online buyers are familiar with it.For the button’s color, make sure to pick something that resonates with your brand. Here are a few additional tips to consider:Place the button in a visible locationUse ample white space around the button so that people know where to clickDon’t make it complex with animations and multiple colorsHere’s an example of a well-done ecommerce email:It follows all the best practices for the subject line (uses “your”), copy (keeps the sentence short and direct), and call-to-action (is smartly placed below the text).When used with a proper approach, email marketing has the ability to generate free Shopify traffic for every store owner in the world.Use email marketing to send welcome emails, thank high-value customers, share relevant promotions, and run surveys. All of these tactics will bring an influx of visitors to your website.5. Host A GiveawayWho doesn’t love giveaways?Not only can they help generate free Shopify traffic but can also help grow your email list, create buzz, and delight existing customers by keeping them engaged with your business.To host a successful giveaway, you’d first need a giveaway app. I recommend Instant Giveaway because they offer a free plan to Shopify users.Another great option is Woobox. It comes with a free plan that allows you to run unlimited giveaways and accommodate up to 100 participants per month.The other things you’ll need for the giveaway are:A goalWhat is the objective behind the giveaway?Do you want to drive loads of visitors to a specific landing page? Or maybe you want to increase your overall traffic so you can get a higher page rank in Google?Make sure your giveaway goal ties back to your overall goal of driving visits to your site.A fantastic prizeIf you want visitors to participate, your giveaway must have intriguing, relevant prizes. These could be:Free productsVouchersLimited edition versions of your productFree tickets to an event you’re going to host offlineSponsored tripA marketing planIt’s crucial that you integrate marketing into your giveaway campaign.Marketing can involve sharing the giveaway on Twitter and Facebook to encourage entries while also increasing the visibility of your promotion and store.Another channel to endorse your giveaway is through influencers.Take some of the Instagram influencers you identified earlier and talk to them about working together to promote your giveaway.Based on the type of influencer partnership, you could ask them to share the giveaway with their audience, or provide prizes on your behalf (if you manufacture any products).6. Guest Post On Relevant BlogsGuest posting (aka. guest blogging) means publishing blog content on another website with your name in the author bio.The site accepting your contribution typically gives you a link which results in free website traffic (you get traffic whenever someone clicks on that link).In addition, you gain authority in your niche by appearing on well-known websites.You can start by visiting your favorite websites within your niche and see if they’re open to accepting guest contributions.If you get a positive response, reach out and ask if you can publish a guest post on their site.For more options, search for other blogs within your niche that accept contributions from guest authors. You can do this by entering the following search strings in Google:[Your niche] sites that accept guest posts[Your niche] write for us[Your niche] submit your post[Your niche] guest post guidelinesFor instance, if your cheap Shopify store sells products within the fashion industry, you can search “fashion sites that accept guest posts” or “fashion write for us” to get a list of relevant blogs.Reach out to the editors or owners of these blogs and aim to publish a guest post or two. By doing this on a regular basis, you’ll gradually build your authority and your free Shopify traffic along with it.7. Work With Micro-Influencers On InstagramMicro-influencers are “everyday people” who have a following within the range of 10,000 to 50,000 followers and a level of trustworthiness that’s even hard for celebrities to match.They pay respect to their followers by hosting giveaways, sharing promos, and replying to comments.Take steps to develop a long-term relationship with key micro-influencers on Instagram so they post about your store and help you generate free Shopify traffic.The following visual highlights the many other benefits of micro-influencers:SourceOf course, you’d need to work with a micro-influencer who aligns well with your brand.For example, if you sell sports goods, then find a sportsman or sportswoman on Instagram. If you sell food items, look for a food enthusiast or part-time chef. If you sell makeup, don’t work with an education influencer. You get the idea. Below are a couple of tips to help you connect with the right influencer.Use HashtagsOne of the simplest ways to find micro-influencers relevant to your niche is by doing hashtag research. For example, researching the hashtag #surfboard will present you with a list of influencers associated with that hashtag.Look for influencers who've got a follower count between 10,000 and 50,000. Write down their names, Instagram handles, and blog addresses to ensure you have a list ready at hand when it comes time for outreach.Look Among Your FollowersIt’s possible that your ideal micro-influencer is already following you on Instagram. You can find him or her by checking out the follower profiles which seem to align with your brand. The key is to analyze their username.For example, if you’re selling travel gear or backpack items, you might want to analyze followers with “travel” or “backpacker” in their username.Send a Free Sample to the Chosen InfluencerOnce you've finalized a micro-influencer, one of the proven ways to get them to share your store’s URL with their followers is to send them a pack of free samples.For example, if you sold surfboards and wanted to work with a watersports influencer, you would send him/her a message explaining your brand’s story and offer a free product in return for a mention on their Instagram page. Here’s a template you could use:Hi [influencer name],It’s [your name]. I’m a big fan of your Instagram feed. Your posts always contain nuggets of wisdom, and I look forward to reading them every Monday, Wednesday, Friday (kudos for keeping it consistent!).On another note, you might be intrigued to know that I’ve recently created an online store around (your niche). I’m particularly delighted with (the product you’re planning to send) and wonder if you’ll accept if I parcel along a sample. If you find it useful, perhaps you’ll consider spreading the word to your audience?Please let me know if there’s a postal address for me to parcel the sample to, and if you have any questions.[Your name]Hope that we’ve been able to answer your question of “How to get free traffic to my Shopify store” with the ideas we mentioned above. Those are quite doable and costs are negligible (if not nothing). So, try these and remember that driving free Shopify traffic has to be a conscious and consistent investment if you want to see results.Thanks for Reading!

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