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1. Focus on a Specific Niche to Start Attracting Leads FasterChris Abrams, Founder, Abrams Insurance SolutionsIt’s getting crowded in the online insurance website space, but the best tactic is to niche down. A general insurance website will take longer to rank, but if you have a website focused on a specific niche, it will rank faster in Google. One of my sites is focused on helping marijuana users find the information they need to obtain life insurance. Besides ranking faster, a niche site is also more attractive for other sites in that same niche to link to. You can also use PPC or Facebook ads focused on that niche. On every page and post of the site, I have a life insurance “quoter.” The prospect trades me his contact information for an instant life insurance quote. Then I have a lead to follow up with to see if they have additional questions. Often, these leads turn into a life insurance sale.2. Sponsor Value-Added SeminarsJack M. Cordes, Principal Agent, Bridge First InsuranceI know a lot of insurance agents who offer to do “Insurance 101” seminars for real estate agents, but the truth is that it isn’t very sexy when you try to pitch the idea. Instead, I bring in another party who can provide value to their business and position myself as the sponsor of the event. I recently held an event for real estate agents with a gentleman I know who specializes in social media marketing for real estate agents. He showed them some great tips to improve their social media game and I got a few minutes to talk about insurance and offer my services to the real estate agents and their clients.3. Develop Solution-Based Social Media ContentChris Jarvis, Author, Speaker and Founder, Jarvis TowerDevelop videos, podcasts, and Q&A segments from an industry leader. The topic would be “Interesting New Applications.” We would create these for agencies or insurance companies to push out to their agents and directly to consumers. The videos/content would offer a free special report with additional detail. This would be procured through a website (the insurance company or the agency’s site) and would generate inbound traffic and leads. I did this earlier in my career and over 15,000 physicians actually called my office or emailed me for special reports, books, and audio.4. Capture Leads 24/7 With Livechat SoftwareJeremy Levine, Fit Small BusinessIf you use a contact form on your website to capture leads, you can up your lead generation game with livechat software. Freshchat lets you directly interact with website visitors 24/7 using AI and targeted content to begin a conversation you can follow up with later. Freshchat can also automatically qualify leads and upload their information, including social profiles, into your favorite CRM. Best of all, the basic version of Freshchat is free.5. Send Out Insurance Postcards to Encourage ReferralsJoy Gendusa, Founder & CEO, PostcardManiaThink direct mail is dead? Think again—one California agency generated a 1,722% return on investment (ROI) with their insurance postcards, grossing $30,000 in revenue from just ONE campaign. Since referrals generate the easiest new business for agencies, you can use insurance postcards to entice your existing clientele to bring in their family and friends. The trick is to use an irresistible special offer that will reward your clients for referring you new business, such as these:$25 Visa gift card$15 Starbucks gift cardFive tickets in a free TV raffle6. Engage Consumers with Email MarketingSteve Yi, Co-Founder and CEO, MediaAlphaAlmost everyone is on email, making it one of the easiest and least expensive ways to reach consumers. The key to a successful email marketing campaign is maintaining carefully organized lists, as every customer will not be a good fit for each email. Once the best audience is determined for each message, companies need to fine-tune the subject line for optimal open rates. Shorter subject lines typically perform best, somewhere around 10 words or less, and make every word count. Lastly, companies need to be mindful of the number of emails they are sending. Customers do not want to receive multiple emails throughout the day; in addition, this could potentially flag the company domain as spam. Instead, focus on quality over quantity. One well-targeted email per month is going to go a lot further than several irrelevant emails every week.7. Balance Creative Inbound Content with Organic SearchDmitri Kara, SEO/SEM and Content Marketing Expert, Fantastic HandymanThis is the type of content that is based on a creative/catchy idea rather than a pre-researched, organic search. Of course, it is best to balance, but not always necessary. Personally, I would rather balance my chances. For example, I did this catchy visual representation of some of IKEA’s services, which we also offer. The piece was also published at the popular fan site IKEA Hackers, and while that did not bring leads directly, the post effect did. This post has more than 20,000 visitors, which still brings leads on a weekly basis. The piece incorporates both a catchy idea and a clever set of long tail keywords.8. Invite Your Website Visitors to Take QuizzesLarissa Pickens, Owner and Creative Director, Float DesignQuizzes are a great lead generation tool and can range from purely entertaining to extremely detailed and informational. They are a perfect tool for educating and guiding a potential customer who is faced with a purchasing decision they feel uncertain about. The interactive component means you can potentially learn a lot about your lead, but don’t get greedy. Take care to balance information gathering with the user experience. Create an engaging experience with gamification and rewards so the user continues to stay engaged and completes the quiz.9. Send Targeted Promotional Postcards to Get More BusinessJeremy Levine, Fit Small BusinessDirect mail is still one of the best ways to let local customers know about your business. Try using Opportunity Knocks to create a targeted mailing list of potential clients in your area by factors like location, demographics, and buying habits. Once you create your custom postcard from templates designed with tested postcard marketing best practices, Opportunity Knocks will print and ship them on your behalf. They even offer 1,000 free postcards when you order two consecutive targeted mailings. Click here to get started.10. Use LinkedIn InMailSamantha Walls, Social Media Manager, In Touch MarketingIf you want to target specific people, then use LinkedIn InMail. It costs a little more than AdWords or Facebook Ads, but you can really target specific individuals in your niche market. If you have a premium level account that includes sales navigator, then you will have free monthly credits to use to really target specific individuals. Make your message about how you can solve a problem for them, not what services you can offer them.11. Create Website Content Specifically for Your Target ClienteleWes Marsh, Director of Digital Marketing, SolodevIn order to succeed in insurance marketing, smaller insurance agencies need to be able to hone in specifically on their target clientele. They must then create a narrative through content marketing that shows how having insurance meets the needs of their target audience. For example, if you’re a company specializing in auto insurance policies, craft content that gives actionable advice, like what to do immediately following a car wreck. Create personas based on real stories from your customer base. Use stories and content around those narratives to draw people to you through that human element. Dispel the misconception that insurance agents only exist to gain commissions through storytelling. It moves you to the other side of the table as someone who is a trusted friend and adviser rather than a salesperson looking to gain a client.12. Leverage Customer Reviews and ReferralsGregory Bullock, Marketing Manager, TheraSpecsOne of the biggest assets any service-based business can leverage is genuine customer reviews and referrals. Nothing does more for validating your business and the work you do than when happy customers share their experiences with others, either through online review platforms or directly with their network. Turn your earliest adopters and biggest champions into the loudest voices of support by asking for reviews on your site, and then make sure to display their comments and ratings prominently. You should also consider setting up accounts through third-party services like Yelp, Thumbtack or Angie’s List. These platforms offer expanded visibility and make it easy for your satisfied customers to highlight the wonderful things about your company. You also want to address any negative reviews. Even if you can’t fix a poor experience, you can at least show a “good faith” effort toward making it right.13. Leverage Social SellingJackie Miller, Chief Marketing Officer, BozellSocial selling is an effective way to generate leads for any type of business. Although often overlooked in more regulated industries such as the financial or insurance space, social media can be a powerful tool to showcase a more personalized side of the industry. People trust people, so allowing them to come to the forefront of lead generation will enable more referrals and position you and your team as thought leaders. Managing Facebook Business Pages and LinkedIn accounts for the insurance sales agents at an insurance company can result in them expanding not only the brand name, but also their clientele. Using social media to connect and form relationships with new clients leads to companies making connections that they wouldn’t have had capacity to before.14. Claim Your Google My Business PageTermeh Mazhari, PR, Marketing and SEO Consultant, TermehMazhari.comAccording to Google, roughly four out of five consumers use search engines to conduct local searches. Small insurance companies can leverage the power of local SEO by optimizing their Google directory listing to drive more business. Google My Business is Google’s free directory of local businesses. It’s the listings that you see below the Google map when searching for businesses. To claim your Google My Business page, simply go to Google My Business - Drive Customer Engagement on Google and go through the steps to verify your business.After you’ve been verified, you’ll need to complete and optimize your profile with a keyword-rich description, professional photos of your storefront (if you’re an online business, then add your logo and photos that show your work), select a relevant business category, and add your business hours, etc. Finally, ask your best customers to review your business on Google. A five-star review average next to your business listing is a great way to stand out from your competitors!15. Use of Discount Code Websites to Offer Special PricingTegan Groombridge, Digital Marketing Manager, Discount Promo CodesDiscount code websites can be a great way to extend your brand and offer yourself as a reputable insurer. By advertising the discounts and deals that you provide in a discount code website, a wider audience can look for the best deal for them. Discount code websites offer an insurance category for best offers, allowing you to appear next to larger names but showing the potential for larger savings.16. Modify Your OfferingEric Johnson, Digital Content Creator, Feedback WrenchIn some ways, insurance has become something of a commodity. The average person expects roughly the same service from any insurance company—no matter who it is. Because of this, the way to effectively generate leads in the insurance industry is changing. Instead of positioning your company as one that sells products, realign your brand messaging in accordance with the idea that you’re providing a priceless service. Most people would pay well for less of a headache, friendlier agents, and confidence about their decision.17. Put More Effort into Blog PostingJeremy Schaedler, President, Schaedler Insurance Agency, Inc.We’ve found one of the most effective ways to market our insurance agency is through blog posting. Insurance consumers have many questions about the insurance products they are considering; by creating blog posts that add value by thoroughly answering common insurance related questions, potential consumers will view you as a credible source and will often contact your agency when they get closer to making a purchasing decision. Successfully marketing in this manner comes down to effectively adding value, because poorly written articles can portray an unprofessional image and can negatively impact business. Ultimately, if you can find ways to help your customers, your agency will be rewarded with many prospective new clients.18. Advertise Where Your Target Market Is, Like at the DMVCurtis Boyd, Director of Operations, Future Solutions MediaAdvertise where your target market is. One good example is for car insurance providers. Ever tried advertising at the DMV? Here, people are registering for driver’s licenses, auto registration and other auto-related paperwork. Get your auto insurance co-aligned with the DMV and it could spell big things. In order to advertise at the DMV, you will have to register through the MVNetwork, which regulates what kind of companies can advertise and what kind of ads can be run.Since these advertisements are on TVs, most likely with the volume off, your infomercial needs to have the following:Bold textBold call to action—usually a telephone number/website to call/visitInclude a DMV coupon or promo codeFormatted for HDTVClear hook to grab attention19. Use Every Door Direct Mail’s Insurance Templates for Offline MarketingChris Barr, Director of Marketing, Taradel, LLCInsurance agents are using Every Door Direct Mail’s free templates for lead generation—because there’s just too much competition online. When insurance companies take their marketing offline, it’s much easier to go directly to the consumer. It doesn’t matter if you’re a small business, Geico, or Berkshire Hathaway. Direct mail works.20. Use Paid Search to Bring in Leads to Your WebsiteJonathan Holloway, Director of Digital Strategy, No Exam.comUsing paid searches is a great way to bring in targeted leads for your insurance company. It involves creating a landing page with a lead capture form and bidding on relevant search phrases on Google Adwords or Bing Ads. It’s important that you target search phrases that have high commercial intent. Your landing page must provide what the searcher is looking for. For example, if you are bidding on “car insurance quotes roswell ga,” then you want your landing page to align with this by allowing the searcher to get a car insurance quote from an agent in Roswell, GA. See this link for more landing page best practices.21. Interview Your ClientsScott W Johnson, Owner, Whole Vs. Term Life InsuranceThis one is certainly not done enough. Ask clients to be interviewed about why they use and like your services. “I love my insurance policy from XYZ because they are easy to get a hold of.” Get their permission to use their photo, imagine, or video and promote yourself as working with real people with real faces. Future prospects are more likely to identify with your target market if they see your real clients.22. Create a Referral Rewards ProgramIt’s important that you talk about your rewards program. Most insurance agencies overlook this step and just rely on their fliers and websites. However, even the soundest referral scheme requires ongoing promotion in order for it to work and get you new leads. This article gives you a quick guide on developing your own insurance agency referral rewards program, including a launch kit and images to help you get started.23. Add a Chatbot to Your WebsiteNot all website owners have chatbots on their site, but there’s no doubt that it will eventually catch on, as this app is no longer just for customer service. Chatbots are becoming popular, with a major function of it assigned to lead generation. Lead generation chatbots can be an effective feature as long as they are used strategically, and improved based on how real visitors respond to the application. Know how to optimize your website chatbot for lead generation with five simple tips.24. Establish Yourself as a Thought Leader with a PodcastThere are many uses to podcasts, but as a lead generation tool, a consistently well-produced insurance podcast can easily help you gain more clients. Podcasts are live online content, so in order to get attention from your target market, it’s important to know exactly not only what kind of content you should produce, but how to format it in such a way that it interests your potential clients. This article shows you the number of ways podcasts can be used as a lead generation tool for your business.25. Increase the Time Visitors Spend on Your Website by Adding VideosThe average internet user spends 88% more time on websites with videos as opposed to those without. This statistic alone makes for a sound basis for maximizing the use of videos to improve your sales. Insurance videos for lead generation break the monotony of being fed data from literature. A well-produced and entertaining video can give your potential customers all the information they need to progress in their buying journey, without the usual heavy mood that goes with purchasing insurance. Consider these five ways of using videos to generate insurance leads the next time you visit your marketing plan.26. Maximize Your Marketing BudgetRunning an insurance agency can be costly, and most of the time, marketing is considered as the lowest priority in its operating budget. But marketing doesn’t have to always be costly, and surprisingly, there are lead generation strategies that give you the best return on your investment without the huge cost. This article will introduce you to five budget-friendly tips to help your insurance agency generate more leads.27. Avoid Common Email Marketing MistakesResearch shows that the most popular activity on people’s mobile phones is still the checking of email at 78%, proving that email is still a worthy investment as a marketing channel. However, it’s also easy to overlook some of the best practices when using email as a platform, causing missed opportunities to convert. Be aware of these five common pitfalls of email marketing for insurance agencies that can affect your lead generation strategy.Over to YouAs with other industries, technological advancements have introduced new possibilities in generating leads for insurance companies. By adapting and refocusing your approach, you stand a better chance at reaching more potential clients and opportunities for conversion.Have you tried any of these insurance lead generation ideas we’ve listed for yourself? Share with us your experience in the comments!

30 Best Email Marketing Automation Tools to Transform Your BusinessHow much time do you spend on your email campaigns every day, performing the same tasks over and over for different subscribers? We’re here to tell you that there’s another way to handle those repetitive marketing processes: email automation. And all you need is the right tools.As luck would have it, we’re sharing with you the best email marketing automation tools we’ve found for getting the job done.What Is Email Automation?An automated email campaign is a series of emails that are sent automatically, triggered by the actions of your subscribers. This is in contrast to “email blasts” or one-off email broadcasts that are sent manually to your subscribers.At a time when digital marketing is expanding to include dozens of different mediums, email marketing still remains one of the highest returning assets (4400%!) a business has at its disposal.The benefit of email marketing automation is that it lets you unlock this amazing ROI while you sleep! After you set up the email automation, there’s no action needed. It just works for you, automatically.Consider some of the following statistics on email marketing automation:Email marketing services are used by more than 80% of companies. But…Only 51% of companies are using email automation to save time and money.Automated emails get click rates 119% higher than broadcast emails.Sending an automated welcome email series instead of a single welcome email can increase revenue by 13%.Automated birthday email offers can boost conversion rates 60% over non-timed emails with the same offer.These are just a handful of stats that prove the value of email marketing, and automation in particular. There are hundreds of other data points. However, the bottom line is this: if you’re going to do well at email marketing this year, you need to use the tools that will allow you to automate your campaigns.Here are the top email marketing automation tools that you should consider.Table of ContentsEmail Automation ToolsEmail List Building ToolsIntegrated Email Marketing Automation ToolsTracking and Monitoring Tools for EmailEmail Testing ToolsEmail Marketing ServicesEmail Automation ToolsIn this section, we share the best email automation tools you can use for everything: list building, email marketing automation, tracking and monitoring, and testing.Let’s jump right in!Email List Building Tools1. OptinMonsterIn order for any email marketing drip campaign or newsletter to be successful, you need subscribers. With OptinMonster, you can build high converting forms for your websites and landing pages in just a matter of minutes. Plus, OptinMonster makes lead management easy since you can segment leads and customers with behavior personalization and funnel them right into your automated campaigns.Read these case studies to see how much success other businesses are having using OptinMonster.Pricing: Starts at $19/month (when billed annually), but the most popular plan (the Pro plan) is $59/month (billed annually). OptinMonster also has pre-pay discounts!2. RafflePressOne of the best ways to increase your email subscriber list is by running contests and giveaways. With RafflePress, you can host these contests on your own blog and social media platforms.Pricing: Starts at $49/month (billed annually), but you can get a lifetime license for $449!Tutorial Alert: How to Run an Online Contest to Grow Your Traffic & Generate LeadsIntegrated Email Marketing Automation Tools3. ContactuallyContactually is one of the neatest tools on the list. It’s a CRM platform that focuses on vetting contacts. It gathers contacts form your email inbox, website, and social media profiles and then gathers as much information as it possibly can to guide your messaging.If you’re looking for an email marketing tool and CRM for real estate professionals, you found it!Pricing: Starts at $69/month for the Professional plan; the Accelerator plan is $119/month.4. HubSpotHubSpot is consistently ranked as one of the top marketing automation tools across a spectrum of tasks. One of its top uses involves streamlining email marketing services through the use of automated workflows.Pricing: HubSpot has several free tools. Paid plans range from $50/month for the Starter plan to the Enterprise plan starting at $1200/month. Their pricing will increase on November 1, 2019.5. IntercomIf you’re trying to teach your customers/users about your app, Intercom lets you send automated email conversations directly in the app. This gives them assistance where they’re most likely to see it.Pricing: Pricing for the All-in-One solution starts at $87/month.6. HatchbuckJust like Gmail now uses tags to optimize messages, so does Hatchbuck. You can create tags and assign them to specific contacts based on their interests and the stage of the funnel they’re currently in.Pricing: Starts at $39/month (billed semi-annually).7. E-goiSometimes you want to move beyond email. With E-goi, you can break up any email campaign by sending out updates via fax, SMS, or even voice message.Pricing: Plans start at $22.50/month, but all of the best automation features seem to be in the Corporate plan, requiring a quote.8. Act-OnFor large companies that have a bunch of different inbound, outbound, and lead nurturing programs running simultaneously, Act-On integrates them together to maximize their return.Pricing: There are 2 pricing plans, starting at $900/month (billed annually).9. LeadSquaredAs the name suggests, LeadSquared streamlines the lead scoring process by automating email marketing services and combining them with sales activities for increased efficacy.Pricing: Plans with marketing automation features start at $150/month (billed annually). However, automation workflows are only in the Basic plan and above, starting at $400/month (billed annually).10. SAP Sales Cloud (Formerly CallidusCloud)Another great lead qualifying tool is SAP Sales Cloud (formerly CallidusCloud). This technology automates the process of identifying promising leads while weeding out ones that are deemed to be unqualified or high-risk/low-reward.Pricing: Contact for quote.11. MarketoMarketo is one of the best overall automated email marketing services currently available. It gives businesses the ability to trigger email campaigns based on 40-plus behaviors, which removes much of the “guessing game.”Pricing: Contact for quote.Tracking and Monitoring Tools for Email12. GetNotifyGetNotify is a free tool that notifies you the instant your email gets read by the recipient. You just send your marketing emails like you normally would, but add “.Free Email Tracking” to the recipient’s email address. Your recipient will not see this, and they will not know that you are tracking their opens.Pricing: Free plan available; other plans are donation-based.13. Campaign MonitorWhat good is an email marketing campaign if you can’t automate things like testing, tracking, and optimizing? With Campaign Monitor, you can. It features interactive analytics that are easy to review and act upon.They have another option called CM Commerce that’s geared towards eCommerce users.Pricing: Plans for Campaign Monitor start at $9/month, but for better automation features you’ll want at least the Unlimited plan ($29/month). Plans for CM Commerce also start at $9/month.14. PageModoPageModo lets you turn your Facebook business page into a professional landing page that can collect leads and increase your subscriber numbers.Pricing: Starts at $75/year.15. GoViral (formerly SmartBribe)GoViral (formerly SmartBribe) is a 100% free tool that encourages your new email subscribers to share your opt-in with their friends. It customizes your thank you page to include a “bonus” incentive for them to share on social media and email. Once they share, they get access to the free bonus.Pricing: Free.Email Testing Tools16. LitmusLitmus is one of the top tools to render testing emails on any device. You can test up to 40 clients and devices with one single click, which cuts down on the time it takes for you to review each and every email combination.Pricing: Starts at $79/month (billed annually), but for automated testing options you’ll want at least the Plus plan ($159/month, billed annually).17. Reach MailThe Reach Mail testing feature lets users compare direct performance metrics on up to five individual email campaigns at once. It also accounts for things like subject lines, content, and images to show you which emails will perform best.Pricing: Free plan available; paid plans start at $10/month.18. Cake MailEvery email marketer needs an automated A/B split testing tool to improve open rates. With Cake Mail, you can determine which emails will perform best. There’s also a “Spam Assassin” feature to ensure emails don’t end up in spam folders.Pricing: Starts at $8/month.Email Marketing Services With Automation19. Constant ContactConstant Contact is one of the email marketing services that we always recommend because it’s beginner-friendly and offers quick and easy setup.You’ll also get lots of support to use this email marketing automation tool since Constant Contact rates highly for world-class support, extensive online training, and webinars to help you achieve success.Constant Contact is a great tool for everyone, but if you need an email marketing service that can help with managing event invitations, registrations, and tickets (Email Plus plan), you’ll be particularly happy with this choice.Pricing: Basic plans start at $20/month; plans with all the automation goodies start at $45/month. Pricing varies based on the number of contacts.If you use Constant Contact, you might be interested in the following article: How to Create a Constant Contact Popup for WordPress.That resource will have everything you need to grow your Constant Contact email list.20. SendinblueSendinblue is a complete marketing automation software that combines both email marketing services as well as SMS messages. They offer a drag & drop builder that you can use to create highly-engaging emails, build automated workflows, and segment users.You can also use Sendinblue with OptinMonster to segment your email list and send highly personalized emails to your customers at the right time. Or, you can use OptinMonster to create SMS campaigns and have leads sent directly to your Sendinblue account.Or, you can read this helpful post on how to collect phone numbers on your website with popups.Pricing: Free plan available; paid plans start at $25/month.21. DripAs the name suggests, Drip is an app designed for streamlining the drip email process. It’s a surprisingly simple tool that packs quite the punch. The app features email gathering technology, pre-made templates, and drag and drop elements for simple creation.Pricing: Starts at $49/month.Want to grow your email list with Drip? Check out this post on how to make a Drip popup for your website to increase subscribers.22. AWeberDid you recently add a bunch of new subscribers to your email list? Well, instead of bombarding them with a bunch of past emails, you can use AWeber’s Follow Up feature to get subscribers up to speed in a hurry.You can also categorize your AWeber subscribers based on what they opted in to on your website using the “ad tracking” feature + OptinMonster.If you’re looking for a solid, trusted email newsletter service that’s been around AND has killer support, AWeber is where it’s at.Pricing: Starts at $19/month.23. ConvertKitWant some of the more advanced features of a CRM without the price tag? ConvertKit allows you to send targeted autoresponders to subscribers based on their interaction with your emails with Automation Rules. They even have blueprints that you can use to quickly create autoresponder sequences for almost any situation.You can also use ConvertKit Subscriber Tags + OptinMonster to segment your emails based on on-site behavior.If you’re a professional blogger who’s looking to run ultra-targeted campaigns, you can’t go wrong with ConvertKit.Pricing: Starts at $25/month (billed annually).Some users have asked what the difference is between OptinMonster and ConvertKit and why they need both. For more information, check out this post on OptinMonster vs. ConvertKit and which is best to grow your list.24. ActiveCampaignActiveCampaign allows you to create drip emails that are driven by subscriber interaction, behavior, interests, location, history and more. With this tool, you can automate the entire life cycle of a subscriber or customer, improving customer experiences.You can also use ActiveCampaign Tags + OptinMonster to activate drip campaigns based on the subscriber’s behavior on your website.If you need a tool that handles email automation, comes with a built-in CRM, and performs multi-channel marketing, ActiveCampaign could be the one for you.Pricing: Starts at $9/month (billed annually).25. MailerLiteMailerLite features a drag & drop editor, making it easy to set up beautiful email marketing campaigns in minutes. You can personalize, segment, and automate your campaigns using MailerLite’s advanced targeting features, and their optimization features will ensure that your campaigns are performing their best.Better still, you can use MailerLite + OptinMonster to create high-converting MailerLite signup forms and personalize them based on user behavior.If you’re just starting out, going it alone, or need a simple, intuitive interface, MailerLite just might be the newsletter service you’re looking for.Pricing: Free plan available; paid plans start at $10/month.26. BombBombText-only emails can be boring. Heck, even images are becoming boring in today’s media-saturated internet landscape. If you want to effortlessly spice up your emails, then you should consider using BombBomb to create video-powered drip emails.Pricing: Individual plans start at $468/year; team plans start at $468/year per seat.27. MailchimpMailchimp allows you to send drip emails to follow up based on website activity, abandoned carts, activity or inactivity, and much more. You can also use Mailchimp Groups + OptinMonster to send drip emails based on what the subscriber opted-in for, or even based on checkboxes that the user selects on your optin form.If you’re looking for tons of integrations and an all-in-one solution for inbound campaigns, here you go.Pricing: Free plan available; paid plans start at 9.99/month.Some users have asked about why they would need both Mailchimp and OptinMonster together. For more details, read this post on OptinMonster vs. Mailchimp and which is better for lead generation.28. GumroadWidely known as a place to sell digital products and services, Gumroad now has an email feature that lets you gather and store potential customers alongside existing customers. You can then segment based on numerous features and send updates about your products.Pricing: Free trial to get started, but pro features start at $10/month.29. GetResponseIf you’re like most people, your email newsletters are sent at predetermined times. Shouldn’t they be integrated into your calendar then? GetResponse’s autoresponder tool uses drag and drop features to make calendar management a breeze.You can also send highly targeted autoresponders to subscribers based on how they got on your email list using GetResponse Campaigns + OptinMonster.If you want automation tools and responsive templates to create your landing pages, give GetResponse a look.Pricing: Starts at $12.30/month (billed annually).Newsletters are a great way to stay in touch with subscribers and keep them engaged with your brand. Learn how to create an email newsletter with our guide!30. EmmaNobody likes a generalized email newsletter. That’s why Emma is a great tool. This powerful tool works with Shopify, Salesforce, and OptinMonster to gather CRM and sales data and personalize emails based on the subscriber.Pricing: Starts at $89/month (billed annually).Source : 30 Best Email Marketing Automation Tools to Transform Your Business