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I’ve been interviewing Marketing Operations professional for the past few months as part of MadKudu ‘s persona development. What I’ve heard time & time again is that there is no tool for Marketing Operations management. Instead, Marketing Operations currently lives across a number of spaces:Marketing & Sales Alignment: largely seen as a human resources problem historically, marketing operations is increasingly taking ownership over alignment around metric alignment, upholding the Sales SLA, and therefore shifting marketing away from a sales support role and into a driver of opportunity creation.Automation: Marketing continues to move down-funnel, beyond demand generation through in-app chat engagement and automated email sequences into full ownership of the customer journey until sufficient intent is identified in order to justify a 1:1 conversation. We see this with MadKudu’s Fastlane feature which turns static demo-scheduling forms into a dynamic automated process allowing high-value prospects (scored in real-time during form filling) to directly access the calendar of their dedicated rep in order to book time, eliminating the email back and forth.Orchestration: Beyond data cleansing, deduplicating & tag attribution, Marketing Operations is moving to a point where they are selecting and implementing technology solution in order to connect the entire marketing & sales team to the core funnel, meaning that the underlying technology and data management behind every campaign, field event & website visit is being enabled by marketing operations.The tools that are being used are generally a mix of generalist platforms (CRM, MAP, CDP) and ‘hack tools’ (email sequencing, webinar hosting platform, in-app chat); however, while each of these hack tools have respective champions in the sales/marketing teams, they aren’t built to help Marketing Operations succeed.MadKudu is focused on enabling Marketing Operations to drive success across the marketing & sales organization, but I would let our customers like Slack, Segment, Drift, InVision or Gusto speak more to that than myself.

The Master of Business Administration (MBA) is a highly respected technical degree that focuses on learning the skills needed for business and management careers. Learn from a range of industry specific, well structured learner centric programmes with placement support through Chandigarh University's Distance Education and Open Learning network.Because of its industry-relevant and globally adaptable course design, Chandigarh University is one of the best choices for pursuing an MBA through distance learning. Student-centered curriculum, positive mentoring, and placement assistance are only a couple of the many reasons why the university stands out.Chandigarh University was established in the village of Gharuan in the Mohali District of Punjab, India, in the year 2012. It is Northern India's newest private university with an NAAC grade of A+. For placements, the University's name appears in the LIMCA book of records. This achievement was made possible by a programme that was specifically developed and prepared to prepare students for careers in the industry. The course framework was created after consulting with a number of industry experts and academics.At Chandigarh University, the advantages of distance and open learning are various.Courses are equivalent to those offered on campus.Assistance with job placementInteract with tutors by participating in weekly online chats or webinars.There is no age limit.Keep up with the most recent trends.You can study whenever and wherever you want.Because of its industry-relevant and globally adaptable course design, Chandigarh University is one of the best choices for pursuing an MBA through distance learning.Student-centered curriculum, positive mentoring, and placement assistance are only a couple of the many reasons why the university stands out.Chandigarh University offers a cost-effective distance MBA programme. Learn while earning money, attend a class from the comfort of one's own home, or connect with a resource individual with just a few clicks. This is due to the university's learning management scheme.Any organisation seeks specialised personnel for various managerial positions.CU IDOL offers MBA specialisation in four regions.·Finance, Marketing, Human Resource, International Business.Chandigarh University distance learning MBA admission procedure is straight forward.·One has to log on to Affordable Distance Education in Punjab by India’s Best Private University - Chandigarh University and generate a User Id and password which will be required for further communication.·Here after, will have to fill the registration form available at the home page with details such as name, email address, contact number, etc.·After completion of registration, the interested candidate has to select the discipline and program of his choice.·A login user Id and password is received through email or SMS.·One can also use the login user Id same as that of registered email.·The candidate must first complete his or her profile before filling out the admission form.·He must upload all necessary documents, failing to do so will result in his admission being denied.·Following payment, a registration completion confirmation email is sent to the registered email address or phone number.

Lesson #1: Marketing Does Not Exist Within A BubbleFor most companies, a truly good marketing strategy is one that integrates marketing into other key departments like sales, product development and human resources. But if you’re new to marketing or if you’re building a marketing department for the first time, it’s easy to adopt a bubble mentality and simply focus on the things that we traditionally think of as marketing: your blog, the website, content marketing, events, Google Analytics, etc.—things that don’t require much collaboration with other departments.This is understandable given that most new marketing departments are short on resources, both in terms of money and people. Moreover, within technology companies marketing is often viewed as the bells and whistles you add to a product once it’s ready to launch, or even after it’s gone to market, when in fact marketing should be an integral part of the product development process from the get-go.Treating marketing as something that operates completely outside other departments can lead to several problems: sales messaging that is out of line with the company mission and value proposition; a product that does not speak your customer’s language or address their pain points; a product development plan that does not prioritize the features that are most important to your users.But there’s good news: the rise in popularity of the term “growth hacking” has made people in leadership, engineering and sales aware of just how crucial it is to integrate marketing into product development processes from the very beginning (and it’s given marketing a much cooler name).Since good marketing is interdisciplinary, marketers need to become expert relationship-builders. They need to make friends across other departments and learn how to influence people so that their colleagues enjoy working with them and are eager to make things happen in order to please them. Marketers need to be able to talk effectively to salespeople, engineers and graphic designers (which at times can feel like switching between Spanish, German and French).Lesson #2: Keep It Simple, Especially In The BeginningA common rookie marketer mistake is to think that a good marketing strategy is one that includes all the popular marketing tactics, like SEM; display; social media; a beautiful, responsive website; a blog; a full-blown content marketing strategy; and so on. Everyone is always talking about this stuff, so we should be doing all of it, right?One of the smartest decisions you can make when building a new marketing department is to keep things as lean as possible. This way you can focus on quality over quantity, and you can put energy into the channels and tactics that will give you disproportionate results.How do you avoid wasting money and time on things that won’t work? How do you know where to market before you even start? By talking to your target audience.Actually, this should be the very first thing you do––design a survey for people who represent your target customer with the goal of understanding the following:Where do they get their industry news? What blogs, websites, newsletters and magazines do they read? Who do they follow on Twitter? Which brands and personalities do they follow on Facebook?What kind of information are they looking for regarding your industry?What are their major pain points? What keeps them up at night?You can complement your survey results with online research about your target customers. Follow people who represent your target audience on Twitter, see what they’re asking about on sites like Quora or take a look at what they’re saying about competing products in reviews and write-ups.You can do two key things with this information:Understand how to market to your audience (what kind of language to use, what keywords to put in your copy, where to advertise, where to guest blog, which influencers you need to convert into product ambassadors, and so on)Determine what features and benefits will make your product most attractive to your customer.The book Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation has a great section on how to utilize a deep understanding of your customer to create a killer marketing plan. Read it!Once you’ve identified the channels and tactics that are most likely to get your product in front of your customers’ eyes and designed a lean marketing strategy based on this information, you’re off to a great start. But starting simple is just half the battle; the other half is keeping your strategy lean over time. After all, opportunities to make things more complicated always come up.What culprits are most likely to throw you off course?Your boss – If you run a marketing department it’s quite possible that you report to the CEO or COO (i.e. someone who is not a marketer, and who is doing a million other things besides managing you). In this case, it’s likely that your boss will ask you, “Why aren’t we doing PPC?!” “Why don’t we have a blog?!” “Why don’t we have a fancy team page on our website with everyone’s name, job title and life story?!” It’s your job to explain to them why the company is present in some channels and not others, and why certain things are higher priority. Use the data from your marketing research to back up your position, and be adamant about keeping things lean.Perfectionism – Whether it’s your own or your boss’s, perfectionism is your enemy. Why? Because it is the opposite of lean. Instead of proofreading everything a million times and obsessing over the color scheme of your new ebook, pick one or two things that you are going to do exceptionally well, and be happy with about 80% perfect for the rest.Lesson #3: Customer Research Is Not A One-Time ThingOnce you’ve designed and executed an in-depth survey to get inside your customer’s head, don’t simply stop there; find ways to continue to learn about your customer and use this knowledge to improve your marketing strategy.No matter how diligently you researched your customers in the beginning, there will be things you missed. Moreover, they’ll be things you will only be able to know by tapping your existing customer base or loyal mailing list down the line.If people download content from your website, use progressive profiling in your forms in order to ask them new questions about what they do, who they are and what they want to learn about. Design periodic surveys for existing customers in order to understand how you can make your product better, and talk to leads who didn’t end up buying from you in order to understand why. You can also ask webinar attendees what they thought of your content.Constant feedback and new information about your audience are key to tweaking your strategy in the right direction.reference link :- https://blog.kissmetrics.com/building-a-marketing-department/