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It is great that you are thinking about hack attacks now!In the light of the Target, Home Depot, T-Mobile, and now, Dow Jones, businesses need to protect their websites against the threats of cyberattacks. Honestly, according to a recent study, 60% of web attack targets are small to mid-sized businesses. Hackers like to target small businesses because they don't have an army of IT guys protecting their site. And, these hackers use web attacks as the gateway to accessing all your offline data. A web attack will first lead to a hacker stealing your admin ID and password and scanning your website vulnerabilities. However, according to OWASP (The Open Web Application Security Project, an online community dedicated to web application security), the first web attack opens up a website to even bigger secondary or tertiary attacks. Some of the most common malware infections can cause your website to be shut down, ultimately direct damage to you and your customers’ hard-earned money.So what kind of attacks should you protect against? There are so many types of web attacks these days, but based on what I have been seeing the past six months, below is a list of the top web attacks against websites these days:01. Malware InfectionOnce the initial web attack is successful, the hacker will spread malware on the server. Once the webserver is infected with malware, it will be used as a zombie for a full-fledged DDoS attack. A DDoS attack is when a hacker attacks your website with a flood of zombie bots (a.k.a: bad traffic), so that your website is overwhelmed and shut down. On top of that, malware will be spread to the visitors of your website. Then at this point, Google will block your website from search rankings once it is deemed as malware.02. SQL Injections and XSSSQL injections and XSS are the most prevalent types of web attacks. Your confidential information will be stolen by inserting an SQL query via input data from a user to your site. Recently, there have been hundreds of SQL injection tools that can leak your or your customers’ personal information in one click. Your precious information will be easily downloaded into an Excel file. This means anyone can easily hack your website and if you have your customers enter their credit card information directly into your site, steal your customers’ credit card info—leaving you liable.03. Scanning for VulnerabilitiesThere is not just one cookie-cutter way to hack a website. Hackers keep a wide range of hacking patterns, which they use to launch multiple attacks at once. Scanning for vulnerabilities in your website is second nature for hackers. So they just need to find one unprotected field in your website to enter your site’s database. After they find that one vulnerability, all of your data stored on your website is rendered helpless.04. Spreading Malicious CodesAfter a malware strike, hackers spread malicious codes to website visitors. This, in turn, harms the visitors as well. Their computer can then either become zombie PC or have their personal information leaked through a virus.

Do the math. If the customer receives a percentage off purchases, tell them in dollars what that amounts to for the current purchase. Do not just say '20% off.' Rather say, '$22 discount for these items and you will also receive the same discount all day.' Discount is a more powerful word in this case then saying 'off' as well. It connotes something more special than a sale that everyone has access to; its a little more exclusive.Be quick a bout it. Tell the customer you can get him/her signed up quickly with some contact information (assuming that is the case). People do not want to spend more time than they have to checking out. If you do not have a 'modern' credit application system, this will be more difficult, regardless be quick and realistic with how much time it will take.Know how credit works. Many people do not apply in store because they are uncertain of getting approved. Know how 'picky' your credit standards are and offer up encouragement.This is what your verbal offer should sound like... (Be confident and fully engaged - this means eye contact and smiling - when you first approach the customer as well. You are offering them a valued service not begging for a sale.)Hi, looks like you had fun shopping! I can help you save $22 on this purchase and extend that same discount to every purchase you make today. With some simple contact info I will be able to get you approved for our Store Brand credit card. There are plenty of benefits. Would you like to apply?Customer Objection - I am not sure I have a good enough credit score.Credit these days... a lot of people are in your same position. We have a policy of trying to help our customers obtain credit, so we try to be inclusive. Your information is kept strictly confidential. There is no harm in trying.Now think of all the objections you have gotten in the past, and write out similar responses. The key to upselling is having those responses at the tip of your tongue. With practice, you will get better at it.

The more appropriate question should be, who doesn’t?No matter how large or small your business company is, you need to have a plan, procedure and a way to secure your information. Your information is an asset, a valuable that needs to be protected. This security program can be handled by IT security professionals. A good security program not only provides the framework to protect your data but also assess and manage risks (whether actual or potential), decides how you will mitigate them and maintain your security, and makes sure it is up to date.Think you don’t have anything of value to protect? Think again. The key asset that a security program helps to protect is your data — and the value of your business is in its data. You already know this if your company is one of many whose data management is dictated by governmental and other regulations — for example, how you manage customer credit card data. If your data management practices are not already covered by regulations, consider the value of the following:Product information, including designs, plans, patent applications, source code, and drawingsFinancial information, including market assessments and your company’s own financial recordsCustomer information, including confidential information you hold on behalf of customers or clientsEvery company Big or small, even startups, especially startups need to concentrate on security as Security is credibility. being the new kids on the block startups have to establish credibility in the market by probably even over-compensating in the IT-Security domain.