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With 99.3% of banned notes back as stated by central bank RBI, can we conclude that demonetisation was for nothing?No, we can't. This is going to be a long one, so, I humbly request you to kindly bare with me.(6–7 minute read. Implore you to read till the end.)Modi, on his 7th Nov speech vaguely referred to 3 target areas which he sought to remedy with Demonetization, which were-Black Money, primarily.Terror financing.Fake note menace.Black MoneyThe most common complaint against Demonetization has been the return of cash into the system. This has led some people to interpret Demonetization as some sort of a purging exercise and that the resultant money is squeaky clean.Nothing could be further from the truth.A bit about how Income Tax works and how long does collection of taxes take-These are some of the modes of collection of income tax-The most unpopular and widely hated way is through the TDS.Applicable to Self Employed Businesses and Professionals- Self Assessment Tax, Advance Tax.Other Routes- Tax Collected at Source.As you might have gathered, not all people pay taxes properly, as and when they are required to. Therefore, the Income Tax department cross checks the details submitted in the returns with other information that it gets it's hands on via various routes, inter alia, including submissions from the taxpayer himself. This procedure of ascertaining the correct tax liability is called an assessment.Assesments can be broadly divided into two parts- Summary Assessment & Scrutiny Assessment.Summary Assessment- sort of like a Preliminary Examination. Mundane Mistakes are weeded out at this stage like arthmetic errors, TDS mismatches and so on. The officials/software could either send a Notice(to request more details) or an order to complete the 'Summary'.Scrutiny Assessment- This is serious business. The officer goes through every number, every explanation, every justification in great detail. He may call for more information, summon such other people as he may think fit. At the end of this procedure, he issues an order recomputing the Income and imposing such Tax, Interest & penalty, if any.Typically, it takes close to 2 years for the abovementioned procedure to meet it's rightful conclusion, which is also the legally allowed time limit for completion(21 months to be precise).Translated into English, returns filed in the aftermath of Demonetization, the assessments would only be completed by 31.12.2018.The fun part- the taxpayer, if aggrieved by the order, may prefer an appeal with the higher authorities which could last anywhere between 1 year-5 years, depending upon whose doors the taxpayer chooses to knock.Therefore, all the post Demonetization proceedings, additions, demand orders, assessments have not even completed 50% of their tax lifecycles. Those are still cruising through stage 2 i.e. the Scrutiny Assessment.Bonus fact- the order copies of the proceedings upto the Assessment (Summary+Scrutiny) & 1st appellate authority-Commissioner of IT(Appeals)- cannot be made public. Order copies of only the second level appellate authority-ITAT- & above can be made public.{Therefore, the ones that are claiming that it was a failure would not even have the data required to arrive at such a conclusion}.Information is king in the world of any law enforcement authority. A return is just one of the many ways the tax department gets its information from. Other prominent places include, inter alia, the authority responsible for registration of sale & purchase of property, Banks & other Financial Institutions, Jewelry merchants, other law enforcement agencies, Businesses & so on. These persons are required to file an additional statement called the Annual Information Return(AIR).However, in order to bolster the existing framework of the AIR, and, enable the department to get information relating to the deposits during Demonetization, in a time bound manner, new provisions were added. Instance, this-Cash deposits during the period 9th November, 2016 to 30th December, 2016 aggregating to—(i) Rs. 12,50,000 or more, in one or more current account of a person; or(ii) Rs. 2,50,000 or more, in one or more accounts (other than a current account) of a person.(iii) Cash deposits during the period 1st of April, 2016 to 9th November, 2016 in respect of accounts that are reportable.Persons who are required to report:(i) A banking company or a cooperative bank(ii) Post Master General as referred to in clause (j) of section 2 of the Indian Post Office Act, 1898By virtue of these provisions, among others, IT department was able to get it's hands on comparative information, which is capable of being used to fix culpability since the pre Demonetization data could be used to set a benchmark to compare the post demonetization activity with.Armed with a truckload of rich information, the Government has :Identified about 18 L suspect cases where transactions could raise a stinkbeen able to bring close to ₹ 30,000 Crores under tax net by way of disclosures & seizures[1]identified 13.33 L accounts belonging to ~9 L persons, netting ₹ 2.9 L Cr, where notices have been shot off and response has been sought(Yes, scrutiny assessment)[2]unearthed over 14000 properties valuing over ₹ 1 Cr, the owners of which had not even filed Returns of Income. [3]revved up the number of search proceedings(a Raid, sort of) from 447 to 1152 in a pre & post Demonetization context.[4]ramped up the number of surveys by 300% to 12500+(sort of like a Pre-Assessment proceeding that usually leads to reopening of Prior Assessments and admission of concealed Income) [5]managed to achieve remarkable uptick in the Tax Compliance, not just in the number of people filing returns but also the Number of People paying Advance Tax, TDS & Self Assessment Taxes.managed to clock above 15–20% YoY growth rates in collection of Income Taxes. This is no mean feat.[6]managed to steadily increase the buoyancy of tax collections{Growth in Tax Collections/Growth in GDP} to ~1.7(+). Meaning, every % point growth in the GDP will realize a 1.7% growth in the net tax collections.[7] Read more about that here.TAKEAWAY-Since most accounts are still in 2nd stage and not yet complete, the process is a long time coming from being able to be judged.The orders will start going out from mid September & early October extending all the way upto December. This will get reflected in the Tax Collection data of 2018–19 & 2019–2020.So, everyone claiming that all the money in the banks is now white is either shooting from the hips or woefully ignorant about how assessments work in the context of Income Tax Act.Rest Assured, the Income Tax department isn’t stupid, and, the money that made it’s way into the Bank is not white!Second Charge against the exercise was that intermediaries were employed to get in line by the wealthy hoarders of Black Money.While there is no denying that such a method was used, but, to think that such a crude method was employed to launder close to 16L crores is plain facetious. Not to take away the fact that such crude methods are always fraught with logistical nightmares & could lead to potentially loss of all that money should the conduit turn their backs on the kingpin.An important aspect of being rich is always being somewhat less stupid. And the above method done on large scale is just plain stupid.This method could have been employed by the uneducated Slumlords & other hoodlums who have the kind of loyal manpower at their disposal, but the quantum of their collective Black Money might, at best, run into a few thousand crores.NB: These transactions are subject matter of Benami Transactions Act. If caught, such benamidar will be required to pay around north of 70% in Taxes.Also, S 115BBE was introduced to plug this hole, the gist of which is as follows-Any credit in your account or Books, the source of which you can't explain, shall be taxed at 60% and will attract a 25% flat surcharge, and education cess to the boot.In other words, if I was to deposit ₹ 100 in somebody's Bank A/c and the software picks it up (which it does a lot of time, for outliers), the Assessing Officer will shoot a notice to that person to come see him in order to explain the source of that cash. Should the account holder be unable to explain the source, the AO will pass the order demanding tax of ₹ 77.25 to be paid within 30 days.It is pertinent to note that, whether the money is still lying in the bank or not is irrelevant.And, I've not even started about the penal provisions. In addition to the above demand, there will be levied a penalty and interest.The worst criminals buckle under the IT pressure because they don't care much about putting you in the Jail, which a lot of hardened criminals seem to have gotten accustomed to, but they take away your money by employing whatever means necessary, and available under the law, so I don't imagine the poor conduit not blurting out the name of the real beneficial owner of that money.However, a few very efficient laundering schemes that have been extensively used in the past and how have they been bucked in the recent pastUsing Slumfolk to launder unaccounted cash: Companies followed this smart idea of using less fortunate people with no tax history to launder money.The M.O- The errant companies usually gathered a bunch of people, typically slum-dwellers and got their basic KYC done. Then, probably with the help of an employee of the Bank, Companies opened large number of Bank Accounts.Thereafter, the companies deposited ~ ₹ 2.5 L in the bank accounts, and, using the same money applied for the shares in their own company.At this point, the Company is sitting atop (₹ 2.5L * No of Inidividuals) of laundered cash. The process however is not yet complete.The companies then makes fake calls for further deposits from the applicants for shares, who do not pay up leading the company to forfeit the application money under the pretext of non payment of calls.Following the above steps, the companies laundered money bucking the legal framework.Bonus: The forfeited money was not taxable under Income Tax(The difference between capital expenditures and revenue expenditures).The Income Tax officers could only stand watch since persons making deposits earned less than 2.5L. The Company could not be compelled to give details of the persons making the deposit( This was due to a court ruling).Post Demonetization:Cash credits.68. Where any sum is found credited in the books of an assessee maintained for any previous year, and the assessee offers no explanation about the nature and source thereof or the explanation offered by him is not, in the opinion of the Assessing Officer, satisfactory, the sum so credited may be charged to income-tax as the income of the assessee of that previous year :Provided that where the assessee is a company (not being a company in which the public are substantially interested), and the sum so credited consists of share application money, share capital, share premium or any such amount by whatever name called, any explanation offered by such assessee-company shall be deemed to be not satisfactory, unless—(a) the person, being a resident in whose name such credit is recorded in the books of such company also offers an explanation about the nature and source of such sum so credited; and(b) such explanation in the opinion of the Assessing Officer aforesaid has been found to be satisfactoryThat scam has now been laid to rest!Method 2: Shell Companies & Value InflationAnother very rampantly used method. Letterbox companies would be floated, typically in Mumbai, Delhi & Kolkata(most prominent). Shares would be bought for a very nominal sum.Then, the books would be fudged with bogus transactions thereby strengthening the financial position on paper. Cash would be laundered and deposited into the Bank Accounts. Parallelly, the owners & their representatives would also indulge in fictitious Buy/Sell transactions in shares of company, thereby, perking the value of the share up with every transaction. This way, one step at a time, a lot of cash would be laundered gradually over a period of 3–5 years typically. Then, using the long term capital gains exemption, which was available hitherto, pocket all of the laundered money without paying a penny in Income Taxes. (The long term capital gains exemption is also done away with w.e.f 01/04/2018.)Post Demonetization:With the introduction of GST, cooking books has become much more difficult than it already was due to the stringent invoice rules under which issuing invoice with value upwards of ₹ 50K/transaction has been made mandatory. Coupled with the mandatory requirement of filing invoice wise details of sales & purchases has dealt a body blow to easy fudging of books. This part has hit a lot of unruly traders in India and had to face stiff resistance before its promulgation.Also, a Special Task Force under the joint chairmanship of the Secretaries of the Ministry of Corporate Affairs & the Ministry of Finance was constituted in order to tackle the shell company problem. And, the Government and it’s agencies have:Struck off 2.25 L companies off the register of companies.[8] [9]Disqualified over 3 L directors for not failing to comply with the requirements of the Companies Act, 2013[10]Invoked the Serious Fraud Investigation Office to look into the matters of the companies[11]made it mandatory to disclose the amount of cash deposited during Demonetization on their Balance Sheet & Profit & Loss Accounts[12]Put out a list of companies you should be wary of dealing with[13] check for companies in your area using the link.Put out a list of Directors who are disqualified from holding Directorships[14]- You can check the names of the Directors from your area using the given link.Outlawed having more than 2 layers in their Corporate Structure for the purpose of Investment in order to curb obscure corporate structures.[15]Constituted a super regulatory-NFRA- authority to keep the CA, CS, CWA in check.via the Enforcement Directorate, conducted raids across the country at over 110 locations spanning all major metro cities. Benami Transactions will be invoked on whoever is found guilty.[16]Method 3: Treaty ShoppingAnother time tested way was to route the money out of India by Hawala networks, and then bring the money back into India via shell companies registered in Tax Havens such as Mauritius, Cyprus and some times, Singapore. The exemption from payment of any tax in India was the chief allure of the famed Mauritius route. However, the Mauritius route was sealed in May of 2016. Other routes also followed suit behind it.Sealing of these tax-free routes has probably had an effect on the levels of deposits in the Swiss Banks.[17][17][17][17] [18][18][18][18]2. Terror FinancingI’m no expert on issues concerning national security, so I would refrain from making long commentaries on the efficacy of the exercise.However, I would like to quote a few news pieces in order to drive home a point that demonetization indeed had a good effect on Terror Financing as well.A record number of over 276 maoists had surrendered post Demonetization. This was unprecedented.[19] [20] (Don’t go by the headlines for link no. 20. That’s the Indian Media for you)The Insurgency in NE India & Maoists were set back by ₹ 800 Crores due to Demonetization [21]Kashmiri Militants- were in a real scramble. They had to resort to robbing ATMs, Banks and also stealing guns because, there’s no Azaadi without the money [22]90% decrease in stone pelting incidents: DGP, J & K.[23]NIA got it’s hands on incriminating material leading to several raids across Delhi-NCR and the epicenter of Terror itself-Srinagar, J & K. Led to the busting of Hawala networks which contributed to the above decrease and led to arrests of several people connected with the Money trail.[24]Normally, this is the Hurriyat time of the year, when it issues a calendar for protest dates, and detailed SOPs. Coincidentally, this is also the time of the year when Kashmir gets a lot of tourist footfall. Therefore, Hurriyat’s M.O is to choke the population of the cashflow and income, in order to get them to revolt and do nasty things destroying their collective futures. However, we have not heard a lot of untoward incidents this & the previous years as compared to the 2016 year.3. Counterfeit Currency, High Value NotesCounterfeit notes have shown a marked decline from being pegged at 7.62 L pieces in pre-Demo days to 5.21 L pieces in the post demo phase. That’s a neat ~32% gain.[25][25][25][25]#Introduction of a Higher Value currencyThis is another pet peeve of the critics of the demonetization. This is a legitimate concern since it makes hoarding black money twice as easy as it was with ₹ 1000 notes.However, the post Demonetization phase is seeing a steady decline in the High Denomination Notes as a % of Total Notes in circulation.The pre demonetization High Denomination Notes to Total Notes stood at 86.4%, while, the post Demonetization one stands firm at 80.4%.[26]#The Infamous ₹ 2000 noteThe supply of ₹ 500 is being beefed up by the month. ₹ 500 now stands at double the demonetization levels at 42+ %.[27] [28]4. But Black Money doesn’t exist in the physical form. It exists in the form of Real Estate, Jewelry etc.This claim is a valid one. However, artificial inflation can be kept up only if the cash is in steady supply. But, post demonetization, the system was in a state of supply shock due to which the realty developers undersold their assets leading to the fall in prices of various assets. Perhaps, Real Estate was the hardest hit sectors.This is the reason why property prices fell after demonetization.[29]Acclaimed property consultants and researchers claimed that price of properties could fall by as much as 30% due to Demonetization.[30]Demonetization also hit the secondary market pretty bad leading to cheaper properties thereby making lives easier for the homebuyers.[31]Thereafter, the government passed the Real Estate (Regulation & Development) Act, which has made further strides in formalizing the sector & protecting the Buyer. Under RERA, the builder is required to deposit 70% of the booking money in an escrow account and issue a receipt to the Buyer. This gives an idea of the Revenues of the Builder by simple extrapolation.A few more hits Demonetization managed:Demonetization led to formalization of savingsIn and of itself, this is not the mindblowing news you want to hear, however, put in perspective, this is a great inflection point in the economic future of India.The Equity funds saw a steady flow of ₹ 2.86 L crores as against ₹ 1.35 L crores seen in the previous year.[32] The above was also achieved because of the slash in the Interest Rates on fixed deposits & Savings Bank account.The gross Asset under Management reached ₹ 21.41 L crores, an all time high, and the equity AUM reached upwards of ₹ 6.5 L Crores.The money in these funds, is then invested in the Public Offerings floated by companies in order to finance their new project requirements. This money is the fuel that propels the economic growth.Demonetization & Interest RatesAwash with funds, the Banks lowered lending rates on fresh loans, thereby making the cost of doing Business cheaper.The RBI had, during 2014–16, reduced 1.75% in repo rates, however, that had translated in only 0.5 % reduction in lending rates.Post demonetization, a mere reduction of 0.25% in repo rates, has resulted in the same effect of reduction of 0.5% in lending rates.[33]If you have stayed on till here, can only mean either of the two things- You’re one big fan of it, or, a vehement critic. I hope, I have been able to do justice to the sensibilities of both types of people, since I’ve based the entire answer on facts, and not opinions.They say, it ain’t over till the fat lady sings, and, I can vouch that she hasn’t sung, yet.In my humble opinion, it would be extremely wrong to proclaim it was all for nothing. The facts are there for you to see. I hope you had a good time reading.Footnotes[1] Cash deposits of ₹ 2.89 lakh crore post demonetisation under I-T dept. radar[2] Cash deposits of ₹ 2.89 lakh crore post demonetisation under I-T dept. radar[3] Cash deposits of ₹ 2.89 lakh crore post demonetisation under I-T dept. radar[4] Cash deposits of ₹ 2.89 lakh crore post demonetisation under I-T dept. radar[5] Cash deposits of ₹ 2.89 lakh crore post demonetisation under I-T dept. radar[6] What demonetisation did to tax collections[7] What demonetisation did to tax collections[8] Ministry of Corporate Affairs (MOCA) identifies more than one lakh directors of shell companies for disqualification[9] Govt cancelled 2.24 lakh suspected shell companies post demonetisation, disqualified 3.09 lakh directors - Firstpost[10] Govt cancelled 2.24 lakh suspected shell companies post demonetisation, disqualified 3.09 lakh directors - Firstpost[11] http://www.mca.gov.in/Ministry/pdf/Commencementnotification_25082017.pdf[12] http://www.mca.gov.in/Ministry/pdf/AmendmentinScheduleIII_Notification31032017.pdf[13] Ministry Of Corporate Affairs[14] List of Disqualified Directors u/s 164 (2)(a)[15] http://www.mca.gov.in/Ministry/pdf/CompaniesRestrictionOnNumberofLayersRule_22092017.pdf[16] How Modi’s crackdown on shell companies has waged war on black money post demonetisation[17] Deposits by Indians in Swiss bank accounts down 80% during NDA tenure: Govt[17] Deposits by Indians in Swiss bank accounts down 80% during NDA tenure: Govt[17] Deposits by Indians in Swiss bank accounts down 80% during NDA tenure: Govt[17] Deposits by Indians in Swiss bank accounts down 80% during NDA tenure: Govt[18] Money held by Indians in Swiss banks fell by 34.5% in 2017[18] Money held by Indians in Swiss banks fell by 34.5% in 2017[18] Money held by Indians in Swiss banks fell by 34.5% in 2017[18] Money held by Indians in Swiss banks fell by 34.5% in 2017[19] Maoists worst hit by Demonetisation - The Sunday Guardian Live[20] Maoist papers show how note ban didn’t hurt them[21] Demonetization has hit terror funding[22] Jammu and Kashmir bank robberies reflect just how hard militants were hit by demonetisation - Firstpost[23] 90% dip in stone-pelting incidents in Kashmir in 2017: J&K DGP - Times of India[24] Hurriyat, hawala raids are a body blow to terror funding network in Kashmir[25] Cut the politics, D-Street says cash ban was worth it & why![25] Cut the politics, D-Street says cash ban was worth it & why![25] Cut the politics, D-Street says cash ban was worth it & why![25] Cut the politics, D-Street says cash ban was worth it & why![26] Cut the politics, D-Street says cash ban was worth it & why![27] Reserve Bank of India[28] Cut the politics, D-Street says cash ban was worth it & why![29] http://Property prices fell after note ban, likely to go down further, says economic survey (https://www.hindustantimes.com/real-estate/property-prices-fell-after-note-ban-likely-to-go-down-further-says-economic-survey/story-wW8qCrwfnRlaYfV5JER2CL.html)[30] Impact of Demonetisation[31] http://Demonetisation hits secondary market: Will property become cheaper now? (https://m.economictimes.com/markets/stocks/news/demonetisation-hits-secondary-market-will-property-become-cheaper-now/amp_articleshow/55537864.cms)[32] http://Inflows in equity mutual funds surge to Rs 2.86 lakh crore after note ban (https://m.economictimes.com/mf/mf-news/inflows-in-equity-mutual-funds-surge-to-rs-2-86-lakh-crore-after-note-ban/amp_articleshow/61638985.cms)[33] The impact of demonetisation on interest rates

You’re finally launching your Shopify store after all the hard work you put into it. It’s exciting but can quickly become overwhelming.A million thoughts run through your mind. You aren’t sure you’ve completed everything necessary for a smooth launch day. Are all of your products loaded correctly? Have you created a marketing plan to promote your store? Does your website look trustworthy?Why a dispatch agenda is so significantYour store looks extraordinary, your items are stacked and all set, and you've set up the entirety of your social records. Is it accurate to say that you are overlooking something?With such a significant number of moving parts, it's not entirely obvious a basic yet basic advance in an effective business dispatch. At the point when you need something to work out positively, an agenda can help lessen uncertainty and smooth out the work that necessities to complete.Pilots and space explorers use agendas for each flight. During the 1930s, when Boeing smashed its B-17 during an early trial, the organization established a flight agenda to guarantee the wellbeing of its pilots. Because of that agenda, Boeing pilots flew 18 of the aircraft for a consolidated 1.8 million hours without occurrence, demonstrating the plane's value to the U.S. Armed force. Besides, an examination by the New Britain Diary of Medication broadly found that agendas help decline complexities and slip-ups in clinical consideration."Great agendas are exact. They are proficient, direct, and simple to utilize even in the most troublesome circumstances. They don't attempt to illuminate everything—an agenda can't fly a plane. Rather, they give tokens of just the most basic and significant advances—the ones that even the exceptionally talented expert utilizing them could miss. Great agendas are, most importantly, down to earth."— Atul Gawande, The Agenda StatementIn any event, when the stakes are a lot of lower, the pen to page approach is as yet an amazing method to slice through the haze and surface can't-miss undertakings. Along these lines, it bodes well to make a basic, powerful agenda when you're propelling your Shopify store. How about we investigate how to do only that.Your Shopify store dispatch agendaInclude your picked deals channelsInclude a custom areaCompletely audit your checkout experience and installment entryway settingsSet up your standard pagesSurvey your email notice settingsLead a substance reviewImprove all pictures on your siteIntroduce an examination apparatusHave a prelaunch advertising planAlter your assessment and transportation settingsMake it simple for customers to get in touch with youIntroduce just the basic applicationsSet up your charging data1. Include your picked deals channelsA 2017 study by the Harvard Business Audit found that only 7% of purchasers shop online as it were. The customer base is developing progressively multi-channel—73% of shoppers utilize various channels to direct a solitary buy with a brand, and burn through 10% more than the individuals who don't utilize different channels.Need to receive the rewards of multi-channel retailing for your online store? Discover how to pick the business channels that will work best for you, at that point add the accessible deals channels to your store.Here are a few instances of online deals channels you can add to your Shopify store:eBayAmazonInstagramFacebook ShopGoogle ShoppingPurchase catch and checkout joinsCourierPinterestAll business channels interface with the center of your Shopify business, so you can without much of a stretch monitor requests, items, and clients over all stages.Cupshe, which creates more than $50 million in yearly income, qualities 35% of its business straightforwardly or in a roundabout way to social selling.Cupshe utilizes Facebook Shop to help associate with new clients and roll over 30% of online buys.When ORO LOS ANGELES propelled Shopping on Instagram, it lifted month-over-month income by 29.3%—an expansion legitimately inferable from the stage.ORO Los Angeles has dynamic shopping on Instagram and expanded deals by practically 30% in their first month.What's more, when Sarah's Treats and Fortunes opened a business channel on Amazon, it immediately picked up footing on the stage. Presently, Amazon is answerable for 76.8% of the organization's requests.2. Include a custom spaceAdding a custom space to your site gives you brand acknowledgment and makes it simpler for individuals to recollect your URL.You'll need to direct a space name search first to check whether your business name is accessible. In the event that it is, and the name isn't as of now a brand name being used by another business in your industry, you can buy your custom space name straightforwardly through Shopify.On the off chance that your custom area name isn't accessible, that doesn't really mean you need to return to the planning phase. Here's the place you can utilize your inventive muscles. Pepper, for instance, utilizes Pepper | Better Fitting Bras for AA, A and B Cups for its URL.You can likewise utilize an alternate high level area (TLD). A TLD comes toward the finish of a URL: .com, .edu, and so forth. You'll see that numerous sites utilize various varieties, for example, .gov and .organization. Today, there are huge amounts of TLDs to look over.Basic TLDs in online business incorporate .store and .shop, however you can get inventive here as well. Driftaway Espresso's site is driftaway.coffee, for example.3. Completely survey your checkout experience and installment door settingsBefore you drive any traffic to your store, you'll need to guarantee individuals can really finish a buy. As per Baymard Foundation, the normal recorded web based shopping basket relinquishment rate is practically 70%. It's astute to fix any mistakes and evacuate contact at checkout, else you chance losing more deals.When testing your checkout procedure, you'll need to ensure:Delivery rates are surfaced during checkoutRebate codes can be applied in the truckA customer can alter their truck's substanceRecognizable installment strategies, for example, PayPal and Shop Pay, are accessibleThere is a possibility for request status followingThe contact page can be handily gotten to on the off chance that request altering is requiredAn email warning is sent to affirm a buyA language and cash switcher and a transportation strategy plainly expressing who pays obligations and assessments are both accessible if offering global deals and deliveryWith Shopify Installments you can put in a test request on your site with a live installment door to ensure everything works.4. Set up your standard pagesIt's imperative to have a couple of pages that guests can peruse to get familiar with your organization. In Shopify's exploration on what wins purchaser and client trust, we found that customers to a fresh out of the plastic new store are searching for answers on whether the store is an upstanding business and on the off chance that it treats its clients decently.In view of our examination, these are the pages we most suggest online stores remember for their sitemap:Landing page. Your landing page is ostensibly the most significant page on your site. It's regularly the primary spot individuals land and, if not, the second spot they go. The landing page is a spot to build up the general look and feel of your site and guarantee you have clear route to peruse your store.Contact page. A Contact page offers customers consolation a store is true. Rundown a telephone number, email, and retail address (if there is one). On the off chance that potential clients can't get in touch with you with questions, you could be passing up loads of deals openings. Consider including a contact structure so they can send you a message while never leaving your site. Kotn gives all the essential contact information on its page, alongside direction around which contact strategy is ideal, contingent upon the client's inquiry.Kotn has an extraordinary Contact page posting basic channels and ways clients can connect.About. Your About page is the place customers go to study your organization, your image, and the individuals behind your items. Many storekeepers neglect this page, however it tends to be a compelling deals apparatus whenever drew nearer in two different ways:Customers frequently are attempting to ensure a business will be around as long as possible. An About page is an opportunity to show your store is genuine.Numerous customers are keen on a business' crucial reason and if the business shares any of their qualities. Sharing your image's motivation, standards, and why the business was begun can win you new clients who bolster comparable causes.As often as possible Posed Inquiries (FAQ). At dispatch, you probably won't have bunches of data around which addresses clients will ask the most. To create a successful FAQ page, you can foresee requests and furthermore see contenders to perceive what addresses they answer on their sites. Generally, clients frequently have inquiries regarding transporting, merchandise exchange, and how to connect. Revolting Beverages has an accessible FAQ page that it worked with the HelpCenter application.Terrible Beverages has a basic however viable FAQ page where clients can without much of a stretch hunt and find solutions to their inquiries.Free: Shopify Store Trust AgendaShopify's exploration group directed a progression of inside and out meetings with North American customers to figure out how client trust is framed in online stores. This agenda is an outline of their discoveries, made to help entrepreneurs comprehend what fundamental parts of their online store experience makes trust among clients, alongside the trust-busting errors to dodge.5. Audit your email notice settingsEmail is a useful asset for online storekeepers. On your Shopify store, there are a few mechanized messages you'll need to redo before dispatch. Alter your email formats and make successions that sustain your rundown and at last drive deals.Dollar Shave Club utilizes a marked format for its transportation warning messages.Delivery notice email.Set up an email showcasing application like Shopify Email, Seguno, or Klaviyo, and think about the accompanying messages:Welcome arrangementE-receiptsRelinquished truck noticesRequest affirmationTransportation warnings

Thanks for the A2A although I know nothing about this field.It seems appropriate to seek venture capital from one of the most successful techie angel investors in the business. Mr. Kutcher’s phenomenal reputation for picking successful startups might even add to a company's success potential because people would rightfully assume that if he backed it, it has a future. That said, I am sure that he and his partners are receiving an extremely high number of requests and you are now competing with many other worthy ventures, lowering the chance that yours will be reviewed, and funded by them, even if reviewed.If I was looking for an angel investor, I would not count on a particular investor, I would spend quality time on a very realistic, multi-year forecast that includes very well documented assumptions for sales potential and expenses, with alternative scenario for the less optimal (or alternatively, a reasonable scenario and a more optimistic scenario). At a minimum, you would have a complete five year P&L, Balance Sheet, and cash flow, for each scenario. If the person who is preparing your financial projections doesn't seem sure of what to do, you had better get someone who does. Even though this detailed business plan isn't the bulk of your presentation, probably none of your actual presentation, it needs to be included and be accurate. If not, the people who vet your proposal for A-Grade will certainly raise red flags.What should your proposal be? It better be a truly needed software application, not one that is simply nice to have. It needs to be a great solution to a perceived problem, and it should be cost/beneficial to the buyer, whether it is a software service, a simple software sale, or if it makes sense, preferably a software sale and service. You might not want to trust your idea, alone, of how this will be marketed. A focus group will help refine the actual software and may even be beneficial at this stage, to assess the market, the perceived best sales strategy, the potential for use of Value Added Resellers, financial incentives, even decisions or recommendations about inclusion of nonessential but nice to have related databases, editing features, even the order of screens, so as to maxize speed of data entry has value. I am amazed at how poorly I have seen this step executed by new software providers. If you do not use a focus group, you at least need to include some discussion and survey data from a variety of Hospital Administrators, IT professionals, Operations Directors, Purchasing Agents to determine who is the decision maker, to see if your selling approach and sales material is designed for the right audience. If you have completed this, it improves your chance of being successful as a business and it improves your credibility with your potential investors. If you have not yet done this, are you truly ready? Is this intended to be done after finding investors? If so, then you want to include a section in your proposal that says specifically how and why you are completing this phase. Include review of materials used by competitors;much can be learned from the success (and failure) of competitors.Before you are ready to complete your summary business plan, be sure you understand the industry sufficiently to know how they appraise their business partners from a risk perspective. If your insurance broker is too small to include some hospitals, find one that does have that experience. If your standard contract is missing a risk management clause that they are expecting to see, you aren't ready to approach a sale, and your pricing may not be reasonable if your true insurance costs are not yet known. Likewise, you need copies of contracts used by your competition. You need to thoroughly review this with your attorney so that you know what you are agreeing to and can answer any question that an investor might ask.Your company mission needs to determined. Is this your only product? Will you branch out? Is there a customer service aspect that you will be able to parlay into other products or services? Regardless, what are the long range prospects for the company? Do you corner 30% of the market in five years and then go out of business? What will happen at various stages of the typical business cycle? How will you know when you have reached these critical points?The purpose of all the above is to be ready to make the appeal. Assume you won't have much time. No one will look at page 4 and 5 unless the summary is a very thorough, exciting and credible synopsis, so do not underestimate this step. Based on brochures that you have drafted for the industry knowledgeable people that you hope buy from you, now, draft some materials that are far more summarized, that describe the reasons the product/service is better than what is now available, summarizing the problem to an outsider, clearly in ten paragraphs. This is your page 2 and 3. Now, redo it in five bullet points, this is your objectives page, inside cover. Condense those five bullet points into extremely pithy points that can be sprayed across a document cover as if it were your corporate mission statement. These catch phrases on the document face describe in a nutshell, why you will be successful.Now that we have a valid proposal that is good enough for any angel investor, how do you get it before Ashton Kutcher, Guy Oseary and Ron Burkle? First, you will need to get it through Chris Hollod. You are welcome to send to the other three on the off chance that they would open it, but your initial job is to convince Chris. Research him, read his tweets, know how he thinks, you may even figure out which Starbucks he hits in the morning and happen to run into him. Know financial ratios that matter to him by researching the 14 companies that they are into and be prepared to discuss any of them for at least 30 seconds. Be able to say why the return in your company will be better, have some dramatic and informative statements ready that prove you know of what you speak ("...the only viable specialty software company in the burgeoning health care field that will spend $xx billion in software over the next five years as a result of the ACA").Learn something about Maverick Records and Occidental Petroleum And Yacaipa Investnents. Use a business research tool (in St. Louis it is Sorkin's) for Los Angeles or New York, etc., to find the names of their directors, the names of their law firms used, their audit firms, their insurance broker, their banks, etc. If you know someone who knows someone that they know, you might use that to get an audience with them, something you would not have reached otherwise. If you have not yet worked with an insurance broker, use one of those and it adds to the trust level, they can even get a reference on you from someone they trust.Good Luck!