Personal Marketing Planner: Fill & Download for Free

”We are what we repeatedly do. Excellence is not an act, but a habit.” — Aristotle#1 - MindsetThe rich and the poor have completely different mindsets.There is a way of thinking that makes you magnetic to wealth and there is a way of thinking that repels wealth, and this, obviously, is the difference between the rich and the poor.“Teaching a poor person how to be rich is like teaching a fish on how to live on land.”#2 - Beliefs and PhilosophiesThe rich and the poor have a completely different set of beliefs, attitudes, thoughts, and philosophies about wealth and the outlook of life.These beliefs and philosophies tend to extend into their habits, behaviors, language, and ways of life.#3 - Goal Setting vs WishingPoor people make a few savings and leave everything to chance. If they invest, they leave everything to “financial advisors” to do everything for them.By contrast, 70% of the wealthy pursue at least one major goal. Only 3% of those struggling to make ends meet do this.Rich people are astute goal setters and planners. They don’t just leave anything to chance. They take control of their lives and get involved in everything they put their money into instead of just leaving everything to “financial experts”.#4 - Hard Work vs LazinessHere’s the hard truth — the rich sleep less than the poor. The majority of poor people are lazy because they lack the determination to escape the circumstances that make them poor.Let’s face it. Lazy people despise work and prefer to sleep early and wake up late. They’d rather wait for the apple to fall from the sky than waste their time going for the apple.By contrast, rich people work extremely hard and teach their kids to do the same because they don’t want to gamble with their lives or the lives of their families.Most wealthy people hate procrastination and prefer to wake up early so that they can start implementing plans towards achieving their goals early.They’re persistent and don’t give up or surrender to setbacks.#5 - ReadingDid you know that top CEOs in the world, including the rich, spend most of their time reading self-improvement books?Did you know that top CEOs in the world, including the rich, read about 50 books a year?By contrast, did you know that the average person spends up to 95% of their spare time either watching movies, watching TV or surfing the net?In comparison, the average person reads only a measly 1.5 books a year?#6 - Gambling vs RiskResearch shows that, 77% of those who struggle financially play the lottery every week. Lottery companies love it and in fact, encourage the habit by telling them to buy more lottery tickets to increase their luck.By contrast, rich people create their own luck by taking a calculated risk. They rely on numbers instead of luck. Hardly anyone who is wealthy plays the lottery.Wealthy people do not rely on random good luck for their wealth. They create their own good luck by increasing risk.#7 - Deferred GratificationRich people sacrifice the present for the future. They start early and actively participate by constantly seeking information to improve their lives and investing in stocks and other long term ventures instead of spending money on luxury goods and pleasure. They deny themselves the present comfort and pleasure in order to enjoy an early ‘retirement’.By contrast, the poor want to enjoy life now by consuming every good thing they can lay their hands on with money they don’t have, and sometimes even borrow to finance a lifestyle they can’t sustain, in order to impress people they don’t know.Besides, since they have no faith in the future, the experience of life in the present is too tempting to pass up because everybody else is doing it anyway.#8 - Investing vs ConsumptionThere are two types of people in the world — consumers and suppliers.The poor have a consumption-oriented mindset. They tend to consume now rather than invest or save now and consume later.The poor have a consumer-oriented mindset.By contrast, the rich tend to be on the supplier side and prefer to invest the money they would have spent now buying assets. They tend to buy what they wanted from the proceeds of the investment.The rich have an investment or supplier-oriented mindset.#9 - Asset Accumulation vs LiabilitiesThe poor and middle class buy liabilities thinking they’re assets.For example, a car is a liability because it loses 25% of its value the moment you drive it out of the showroom.Unless you can generate an income from it, it will continue losing value and after only 5 years it will be worthless.By contrast, the rich accumulate assets. The definition of an asset varies depending on whether you’re getting it from an accountant or an investor. According to investors, an asset is anything that generates residual value.In this regard, a house can also become a liability if you live in it since the only time it can generate residual value is when you sell it at a value greater than its accumulated cost.Residual Value = Sale Price - Initial Cost - Repairs & Maintenance - Taxes - Accumulated Inflation.Actually, houses sometimes do appreciate in value depending on the market dynamics and valuation, but that’s usually eaten up by the cost of living (inflation).The most effective way to convert a house into an asset is by renting it out so that it generates a monthly income. Meanwhile, you can find a modest place to live in, ensuring that what you receive from rental income pays your rent. This is called passive income.#10 - Saving vs InvestingSaving and investing are two different terms commonly used interchangeably in financial circles.The two terms actually mean different things. Saving implies income not spent or deferred consumption. Saving also implies setting aside some money preferably in a bank deposit account, pension fund or an investment fund, for future use, retirement or a ‘rainy day’.The savings are expected to accumulate an interest amount daily and can be withdrawn sometime in the future.The poor and middle class continuously use the word ‘saving’ in their vocabulary.Investing means putting money into a financial scheme, stocks, property, or a commercial venture with the expectation of achieving a return on investment (ROI).Investing is a term commonly used by the rich in their vocabulary.The poor and middle class save money. The rich invest money, time and effort.#11 - Working For Money vs Money Working For YouThe popular mantra is “go to school, get good grades, graduate, get a high-paying job in a large corporation, get a pension book and work your ass off for the rest of your life and retire sometime when you’re in your 60s.”Those jobs don’t exist anymore. However, society and the school system has not changed it one bit. Students continue to be told to study hard and they’ll get a good job.Effectively they’re being told to study hard in order to work for money for the rest of their dear lives for someone else. For this reason, most poor people know no otherwise.On the other hand, rich people know better. They let you go to school, get good grades so that they can employ you in their companies. In this regard, A-students work for C-students.The rich understand the law of leverage, so they make money work for them. They buy other people’s talents, skills, and effort while they spend their time doing more profitable ‘things’.Instead of borrowing money to spend on consumption, expensive weddings and luxury goods, the rich understand that it’s more profitable to borrow money to access more lucrative investments and business contracts.#12 - Time ManagementThe poor think they have all the time in the world. They waste time and will hardly arrive at an appointment on time unless their lives depend on it.The rich mindset is very aware that time equals money and will hardly engage in any time-wastage business.The rich are very conscious of the fact that time is the only limited resource in the universe and that everybody has only 24 hours a day within which to operate.#13 - Abundance vs ScarcityPoor people operate under a scarcity mentality. They prefer to waste more time than money because they think money is more scarce than time.On the hand, the rich think that there’s an unlimited supply of money, limited supply of time, and an abundance for everything.That’s why they work hard in order to generate more money to enhance their lives within the shortest time possible.#14 - GossipingResearch shows that low-income people spend between 79% - 80% either gossiping or doing idle talk.By contrast, 6% of high-income people admit to gossiping.You should listen to others five minutes for every one minute that you speak. Wealthy people are good communicators because they are good listeners. They understand that you can learn and educate yourself only by listening to what other people have to say.#15 - Eating Healthy and Staying in ShapeThe poor don’t take care of their health regime seriously.There are many reasons poor people don’t watch what they eat, but the most significant could very well be little motivation for longer life, and therefore less desirable to earn more.On the other hand, rich and successful people take their health status seriously just as they take their financial status seriously. This is because they understand that the more your health deteriorates, the more the medical bills.According to research to find habits of rich people vs. poor people done by top financial guru, Thomas Corley, 70% of wealthy people eat less than 300 junk-food calories each day, while 97% of poor people eat more than 300 junk-food calories per day.According to another research, 76% of wealthy Americans exercise at least 4 days a week, while only 23% of poor people do.#16 - Solution-Oriented vs ComplainingThis is one of the most important habits that distinguish the rich from the poor. Poor people are pessimistic and always complain.Poor people prefer to spend hours on end discussing problems and blaming each other instead of looking for a solution. They’re more comfortable if a scapegoat is found, than if the problem is fixed.Rich people take responsibility as well as rewards and never cry over spilled milk. They solve problems. This is the major reason we see rich people coming up with new ideas to solve the world’s problems.They are always committed to finding the solutions because for them, it’s a matter of if not them, then who will solve the problem.If you want more information about what separates the rich from the poor, and ways to become rich, check out links in the description area of my Quora profile.

Here is a recommendation list to give you a head start.Website: Starting from the website, you would need tools to capture leads on the website, you can use optinmonster or likes for the same. It can be integrated with all the web platforms such as Drupal, WordPress, Joomla, Shopify, Magento, and Bigcommerce et al.Site chat tool: You can use a tool such as Olark for a live chat on your website. We are currently using this on our website.We are using OptinMonster for forms and Olark for site chat, both can be viewed here on EduPristine’s website.CRM: You need to capture all these leads at the back end. Now you need a CRM -Customer Relationship Management system to store, organize and effectively nurture these leads. If you have money you spend big bugs on Salesforce, Adobe, Zoho, if you don't wish to break the bank then you can use Vtiger like open source CRM and customise it in-house with the help of your IT team.HeatMaps: Once you have lead magnets set on the website you would want to know which section is performing well and which needs to be tweaked. You can do the same through heatmaps tool like Hotjar, such tools allow you to see a video or pictorial view of visitor's behavior on your website. Hotjar will actually show you a video recording of every single user. You can try out 1 month for free.Analytics: Coming to website analytics, most of the top blogs will tell you the subtle difference between Kissmetrics, Adobe and Google Analytics. My recommendation is Google analytics it covers almost everything that you would need. Also, most of the time you will be using Google products and it is good to go with a more holistic approach. More important pick one platform and start.Other Google products you might want to look at:Google ad words for ads that appear on google searchGoogle keyword planner for keyword researchGoogle search console (earlier Google Webmaster)Google Tag Manager to get all website tags in one placeGoogle optimizer for conversion rate testing, A/B testingGoogle AdSense if you want to monetize your own websiteDouble click for PublishersSEO tools: Once you have set up a website and tracking tools, you would want to see how well your site is performing and Search Engine Optimization Tools like Moz, Ahref, and SEMrush could be of use to you. They have various packages and based on your requirement you can buy one and in fact take a trial for and month and decide. These tools help you check domain authority, backlinks, improve search rankings, and conduct competitive analysis.Your website works in tandem with email marketing and social media marketing to generate revenue.Email Marketing: You can use email marketing tools like MailChimp. I personally find the process of sending a campaign very cumbersome and Indian platform like Netcore is better in such case. In fact, GetResponse is also a very good consideration if you are looking at automation and DRIP campaigns.Social Media Marketing: you can save your time on social media using tools like Buffer. You can schedule posts in advance, manage all accounts from one dashboard.Landning Page Creation: Other tools you would require for your campaigns could be enabling your non-tech savvy team to design landing pages. We are using Unbounce to create pages like these and even anyone reading this answer can design a page like this using templates or drag and drop options of tools like Unbounce.Image editing : You will find umpteen number of tools online for image editing, but let me tell you most of the basic editing can be done on ppt, in fact, I personally choose power point over online tools like Canva. For print level images purchase adobe or coral (if you have a professional designer).Video creation: Tools like Powtoons to create videos like this, life of a digital marketer.Always focus on goal. Ask yourself what do you want to do, track, or achieve? Tools keep coming, keep changing. Keep your goal in mind and use a simple search to choose a right tool.

All that insanely boring shit everyone is always telling you to do that will save wear and tear on your body and soul and make you fabulously healthy when everyone else looks like five miles of bad road. Top of the list: develop discipline.All of these are not “one and done.” Make a lifelong habit of healthy living practices.Also: at age 48, some of these I did not do well at and I regret it now, so that's why I list them because if I had it to do over again I would know better. Maybe you can benefit from my mistakes. Some I did do well at, so I am sharing the things I am glad I did do.Nothing matters more than choosing to be kind to other people: nothing matters more than the health, care, and well-being of other people. Not your beliefs, ideas, morals, ethics, religion, politics, money, fame, possessions, ambition. Nothing.You are a human being and therefore worthy of love, respect, compassion and consideration. Same goes for everyone else.Never, never, never, never smoke. Just DON'T. Lungs are precious. So is your heart.Minimize alcohol use as much as possible. It saves loads of wear and tear on your body, your possessions, your wallet, your personal relationships, professional concerns, insurance premiums, legal fees...Don't do drugs. The physical, social, professional, and legal stakes are much too high.Limit nights at the club. It is a low return-on-investment ratio.Moisturize, and wear sunscreen and sunglasses. Don't go tanning.Learn good personal hygiene and grooming. Read up on it if necessary. There are books about that.Learn table manners for the 21st century. Shut off your phone and put it away when you are socializing with people. Be where you are.Play a sport. Doesn't matter what, but play at least one for the long term. Your health is your wealth.Eat good food.Take vitamins.Get enough sleep.If you are feeling iffy, drink a glass of water.Sleep on it. Also, if the brilliant idea you have at 3am is really a good one, it will hold up under daylight, so wait til morning.Floss every day and get your teeth cleaned twice a year.Be nice to your feet and knees. When they go, they really go.Never show up empty-handed. Volunteer. “How can I help?” should be your stock phrase.Networking 1: It is not about how people can get you ahead. It's about how you can connect people with each other. Instead of asking “what can this person I just met do for me?” ask, “What can I do for this person I've just met?” If you listen deeply, they will tell you. If you do that enough times, you will start to be able to connect people with each other based on what you know about their commonalities. Get good at introducing people to each other.Networking 2: Get your hands dirty. You will meet the most interesting people before and after the party. You will be amazed at the company and conversation you find if you offer to set up chairs ahead of time or wash a mountain of dishes with others afterwards. Ask them how they got involved with the event and you will have a nice starter conversation already.Networking 3: If you feel you are not a good talker, then be a good listener. People love to talk about themselves. If you can manage to ask a few polite questions to get them talking, listen closely, and you will start building connections between yourself and others. You may find conversation gets easier after that ice is broken.Networking 4: It does not happen instantly that people will know and remember you. Building relationships is a gradual process, not a single event. Be patient, be present, and get to know your surroundings.Mind your manners. Courtesy, patience and respect help every situation.Avoid drama magnets, users, and emotional vampires like the bloody plague.Get good at saying yes to things.Get good at saying no to things.Always tell the truth.Learn to keep your temper.Learn how to apologize properly.Avoid debt like the bloody plague.Establish a means to support yourself.Get as much education as you can as well as you can. Do not believe the people who say college is not useful. It most certainly is. You will hit the limit of your potential very quickly without credentials and certifications of some sort. It can be college, grad school, trade school, ROTC, or individual certification, but keep expanding and adding to your tool box. I got my first degree at 23, my second at 34, my third at 41, and my ESL certification also at 41. It is never too late to start. Play to your strengths.Get a passport and travel. Those experiences will inform your whole life.Choose your top three priorities to accomplish in life. Drop one. The two that remain deserve all your time, resources, and attention.Drop bad influences. Move away from the crab pot if necessary, even if you can only afford to move across town. Anyone who makes you feel bad about wanting to better yourself is no friend to you.Spend at least two years on your own living in a town other than the place you grew up in. This will form your adult character away from the baggage and expectations of who knew you since childhood. You will learn a huge amount of information about yourself and who you are, and you can always move back later.You are going to experience career changes in life. That is not a good reason to avoid choosing a career path now. Decide what you really want to do and suit up for it.Start saving now for retirement. Compounding interest is a thing. Become financially literate.Forget status symbols. Fancy cars, apartments, watches, shoes, clothes, etc are money down the drain. Save the money now and you can afford much better luxuries later.Get cozy with your local library. The benefits are too many to ignore.Build a strong community so you can rely on each other. Be gentle with people.Learn a musical instrument.Learn a foreign language, or two, or three. Fluency in Spanish, Arabic, Farsi, Russian and Chinese are highly marketable skills and will boost your earning potential.If there is a colleague who is doing better than you, try to find the mentorship potential instead of treating them like competition.Read. Read the New York Times and the Wall Street Journal. Be reading two good books at any given time. Ask people for recommendations. Two books I wish I had been given at age 18: How to Win Friends and Influence People by Dale Carnegie, and The Art of Thinking Clearly by Rolf Dobelli.Stop the negative talk, about yourself most especially, but also about others. Avoid gossip.Learn the art of social reciprocity.Learn the art of minding your own business.It's no longer cute that you “like to go with the flow” and “are not a big planner.” In the adult world, such people are known as unreliable flakes. No matter how uncool it makes you look, make a habit of making plans and sticking to them. You will become more effective in your life and you will meet dynamic people.Develop courage, both moral and practical. You are no longer a kid. You don't get to tap out any more because you are afraid of conflict, relationships, authority, hospitals, new experiences, needles, doctors, bullies, unfamiliar foods, commitment, tests, failure, or being made fun of. Own the fear and then get on with it.Failure, mistakes, and rejections are your teachers. They will tell you things you need to know about yourself, as well as how to do better next time. What matters is whether we retain the lesson. Do not be afraid of failure and setbacks, as much as it sucks to live through them - it's better to try and fail than to never try. We all have been there, so you are not alone. And you aren't done making mistakes until you are dead. The most successful ones are the ones who have spent the most time falling down … and getting up again. That part is important.DO NOT DIAGNOSE YOURSELF OR ANYONE ELSE. Let a professional tell you what disorders you do and don't have. Don't decide for yourself or anyone else who is or is not anxious, depressed, narcissistic, bipolar, etc. That is not your call. You don't have the expertise, nor are you your own health care provider or anyone else's. People go around for years claiming they have this or that illness without ever having been to see a doctor or a therapist. Do not do this.Take your medication. It is difficult to come to terms with the idea that your life now includes certain medicines you must take every day, but find a way to get okay with it if that is your situation.It's not patriotic to accuse others of being unpatriotic. It's not unpatriotic to question authority. The personal is political. Be involved in politics, because they affect you and your life, especially at the local level.Don't watch too much porn and don't use it for pointers. That's not really sex. Read books on sexual technique.Live life in the world and not through a screen.Protect the planet. Your job.Learn to talk to people. Learn to take emotional and professional risks. Learn the realities of intimacy, emotional and physical, and practice it. It's scary, but it's not okay to be “socially awkward" when you are 30.Whether it was your reality growing up or not, abuse is unacceptable, whether verbal, emotional, or physical. Never tolerate it even a little and never dispense it, even a little.Understand that your experience is not the whole truth. Learn to hear another person's experience with an open mind.Your time is precious. Don't waste it on excessive hours of hobbies, movies, television, games, or social media.Cultivate self-esteem. Learn to be proud of who you are.Cultivate generosity. Take care of your friends. Let them take care of you.Keep your word. Be where you say you will be and do what you say you will do. Honor your promises, and don't say you can or you will when you can't or you won't.If you fall mutually in love, don't pull back just because it might compromise your career or “something better" might come along. Sometimes you meet a life mate early. There's nothing wrong with that. Plenty of folks in their forties regret walking away from that lover they met in their 20s.Learn the art of growing old together.Learn to meditate or to pray, or find the thing that centers you.Don't shape your life to please others. You are the only one that has to wake up with your choices every day.Laugh all you can.Be particular. If the answer isn't yes, it's no.People generally don't change. Learn to accept that so you can decide if they should be in your life or not.Take responsibility for your words and deeds.Make peace with the bad things that happened in your life before. Hire a therapist if need be. There's no shame in having emotional baggage, but if you don't deal with it yourself, it will limit you and it will make problems for you until you have unpacked it.Develop goals. It's okay if in pursuit of those goals, they shift or change. But do have a direction in life.Learn the difference between wanting and needing. You need less than you think you do.Learn to trust your gut. It will absolutely save you trouble. It is better to look or feel silly than be in danger, and it can happen just like that. Everything is okay until it isn't.Learn to cook at least three dishes besides spaghetti.Learn how to keep a clean house. Not just tidy: really clean. Google “methods of professional house cleaners.” Don't expect someone else to pick up your slack, and don't expect your girlfriend or wife to do it for you. If you are married, you are a team and that includes housework.Learn the art of compromise. It is not weak to meet others halfway sometimes. You each give up something, you each get something. However. Compromises that impinge an your integrity or well-being are not worth the price.Make passion, interest and curiosity your watch-words. Interested people are interesting. Curious people make other people curious and they have a broader life earlier. Passionate people inspire passion.Compassion. It doesn't cost a thing. Sprinkle that shit around like confetti.