A Stepwise Guide to Editing The Proposal For 2015 Sponsorship And Marketing Opportunities
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How much did you focus on extracurricular activities during your undergrad years?
More than studies infact. To give a perspective the division of my focus and time between extra curricular(incl co curricular) and academics was divided into 60–40 respectively.If I had to categorise extra curricular activities, they are divided into two major types :Management - This part involves managing events. There can be various departments from Operations to Marketing/PR to Finance, major events are student driven(i.e. least faculty involvement)Participation - As the name suggests.Some of the participation activities.Over all Winners - Event - Arthvaad 2017(technically won 2016). Comprised of 5 major events i.e. Case Analysis(Macro Economic Case Analysis), Mock Stock Market, Quiz, Model United Nations and Debate.Delegate - Harvard College US-India Initiative. This was a good networking opportunity.Winner - Business Plan Competition V.M Patel Institute of ManagementAgain, Business Plan winner at GLS Institute of Business AdministrationParliamentary Debate Competition - I'M Government (Was a part of the winning party)Business Case Analysis - Concourse (National Winners)Some of the management activities.Was a part of the academic council of the college.Student in charge of I'M Government( as I won in my first year, they put me in-charge of it in the last year)Was treasurer and finance controller of college’s annual fest HLIC Dimensions 2015Was the sponsorship and marketing head of HLIC - Seekho 2014Headed 2 clubs.Before in delve into the answer, at any point I’m not trying to tell that acads are not important or shouldn’t be prioritised over extra curricular activities. Academic learnings are tangible while extra curricular learnings are intangible.Tangible in terms you get text book learning, learn formulas and theory. Finally, get grades which reflect your fundamental hold on any subject.Intangible in terms you are exposed to a plethora of activities and opportunities. You have to learn on your own. Work in a team, absorb these learnings from your batch mates and seniors. Deal with real life scenario. You won’t grades but your experience is what matters.Finally what I learnt from the extra curricular :Application of academics -The most important lesson I learnt from extra curriculars was that text book knowledge isn’t as out dated as we and our peers think it to be. I understood why everyone was emphasising on getting good grades and why we had to mug up certain formulas. One word, we use it. Sometimes when memorise things it’s faster to apply on than to think it fundamentally, prove it and then apply it, In the real world, time is money.How we applied accounting and costing formulas, standards and those text book formats to make the financials of our business plan.Knowing beyond academics -It’s great when you learn something which your immediate don’t even know about. In my first year, due to the exposure in extra curriculars I knew a lot which wasn’t a part of my academics and when it did become a part, it’s amazing how you relate it.This happened with me when I made this sponsorship proposal and later related it in one of my marketing classes.Importance of soft skillsJust because you’re the smartest guy in the room doesn’t make you shit. Believe it or not, it is. Ever wondered why Shashi Tharoor isn’t a PM candidate where Modi is PM ? Dhoni is neither the best batsman nor the best wicket keeper but the best captain. Why Harvey isn’t the managing partner in spite of being the best attorney ?(Only for Suits fan). The point being that apart from your intellect you need to have something. That something is soft skills. Learn how to manage people, your own team, how to deal with real life crisis where every day is like a surprise exam. Be presentable, street smart, spontaneous. Have the balls to make the toughest of the choices. Apologise when need be, rip people apart when need be, charm them. In short, play smart.Investing in yourselfIn these times where information symmetry is just a casual definition, we are confused simply because there’s a lot to digest. From your career to your love to making your parents understand, sometimes we forget who we are or what we actually want. We don’t know but we are clueless, and even if we do, we’re too busy to digest our surroundings. By being part of clubs, connecting to people from different backgrounds we sometimes judge them or ourselves, but most importantly we subconsciously introspect. The importance of being healthy, staying positive, playing it cool, knowing a lot of people is taught here.Extra curricular are as important as academics. Nothing more, nothing less!
What is the best way to get corporate sponsors for your event?
From sponsorship requests to thank you letters, here are some great examples to initiate your own sponsorship letters.A sponsorship request is your first formal contact with a potential sponsor. Make sure that the overarching feel of the letter is one of excitement and opportunity. Mail delivery is a fine way to send a sponsorship proposal but make sure to follow up with a personal phone call after the letter has been received. The extra touch can really make or break a proposal.Set the Scene:Include as much information about the event as you feel is appropriate. Incorporate a brief history of the event, like an overview of last year or mention if this is the inaugural year. Date, venue, entertainment, number of guests, the details are all very specific to the type of event.Dear _______,The 5th Annual Pup & Pal Fashion Show will take place on November 11, 2015 at The Pavilion. This year’s theme is Star Wars. Our goal is to raise $200,000 to go towards finding homes for homeless pets. In order to achieve this goal we are seeking community sponsors. Your logo will be seen by hundreds of guests as we celebrate the night away, raising awareness and support for this important cause.Define Sponsor Benefits:Spend some time delineating amounts of money and how much recognition a sponsor should recieve. Keep this information in mind as you make your sponsorship approaches. A company with a large market and flashy logo is probably looking for a lot of exposure, say naming right or logos on tickets, while a smaller law firm may simply want to look good while entertaining clients. So make sure to offer a variety.For “X” amount of sponsorship dollars, what will a sponsor receive?Top Dog Sponsor $20,000:10 VIP tickets to eventDrink tickets to distribute to attendeesName recognition on print materialOnstage name recognitionSocial media recognitionLead distribution of take-home bagsBest in Show Sponsor $10,000:10 tickets to the eventName recognition on print materialOnstage name recognitionSocial media recognitionFur Friend Sponsor $5,000:6 tickets to the eventName recognition on print materialSocial media recognitionIn general, it’s easy to customize a sponsorship and this willingness to please, will impress a sponsor. Communicate that flexibility is possible, because the sooner that you know of changes, the easier it is to accommodate.If a company wants product at the event, simply negotiate the sponsorship price to reflect that. Maybe they would like special table placement or maybe an extra seat, which is easy to arrange.Also, you want one sponsorship payment upfront so plan way in advance, and address all of their requests. You don’t want to quibble later-on about add-ons and special accommodations.Provide a Clear Deadline:Make your sponsorship offer compelling by adding a deadline. Let your proposed company know that this is a popular event in high demand and it is in their best interest to make a decision sooner than later. The sooner you have your sponsorships lined up, the smoother the event.Sponsorships are available through September 30th, 2015. Pups & Pals has traditionally been an incredibly popular night; and we want to ensure your involvement. I will call you soon to set up your sponsorship package and make sure that your experience is specialized in the perfect way.Managing Event Sponsors:The best way to ensure clear communication with a sponsor is to assign a dedicated person or team to assist them with event logistics. This could involve space rental, print material approval, permits, security and other communication issues. It is the staff’s responsibility that the sponsors are happy and feel great about their sponsorship. Continue the communication throughout the event and if necessary follow-up on any lingering issues.The Thank You:The sponsorship letter should be simple and heartfelt.On behalf of the entire We Love Animals family, I would like to sincerely thank you for your sponsorship of the 5th Annual Pup & Pal Fashion Show. Together we were able to raise $219,000 for the cause of finding homes for homeless pets. Your contribution will go toward our specialized team of facilitators who are able to place over 400 homeless pets into loving homes, year after year.So now that you have the approach, management and after of a sponsorship. You can use this information as a handy guideline and make your sponsorship program a success!
Is there any scope for MBA in sports management in India?
Sports have been the essence of prime entertainment, where the industry has rapidly grown worldwide. It extends from the management and commencement of diverse sports to the collaboration of business related with tourism, construction and infrastructure, equipment manufacturing, hospitality, marketing and merchandising. The likely worth of global sports industry is around 480-620 billion USD.Sport is regarded as one of the largest industries globally in terms of employment and revenue. The Business of Sports is a multi-billion dollar global industry propelled by enormous consumer demand. The sports business means many different things to different people. This is a truly global industry, and sports stir up deep passion within spectators and players alike in countries around the world.But in past, it was just a loss-making affair in India. Now, sport is going to be the next big industry in India. In developed countries, sports contribute around 2 to 4 percentage of total employment. It includes a variety of career profiles such as athletes, coaches, trainers, event managers, public relation officers, Coordinator of sport organizations, Marketing Consultant, Program and Facility Manager, Professional Sport Promoter, Sport equipment and product sales, Sport Event Planner and Manager and Sport Sponsorship Specialist.Infact the corporate and government bodies are taking initiatives to accelerate and promote the success in this industry. Through the development of overall sports ecosystem with depreciation of impending issues such as low resource availability, infrastructure, academics and franchises, the government visions the sports industry of India to grow beyond cricket leagues and sponsorships. For the same, Confederation of Indian Industry (CII) proposed the objectives of India’s 75 vision for sports, as projected in the below figureSource: CII, 2014Forecast of Sports Jobs in India by 2022The current growth rate and report by the Sector Skill council of FICCI suggest that there will be a humongous number of job opportunities available in the sports sector by 2022.The performance of India in the Commonwealth Games, over time, has shown an increment in terms of medals earned. India won 66 medals including 26 Gold, 20 Silver and 20 Bronze at CWG 2018. Since it first participated in 1990, the progression of performance is noteworthy.New initiatives such as the establishment of Indian Premier League (Cricket), Hockey India League, Indian Badminton League, Pro Kabaddi League, and Indian Super League (Football) are indeed changing the face and the identity of Indian sports. The sports industry has indeed grown extensively — from Rs. 43.7 billion in 2013 to Rs. 48 billion ($713 million) in 2015 — mainly due to the emergence of new sporting leaguesThe establishment of a sports industry in India can reap rich dividends in different segments. Employment and the massive market opportunities which will open up within this industry will be enormous in the years to come. However, new sports initiatives require professional human capital to speed up growth, and the harsh reality is that there are very few quality professional sports managers available in the country. Government initiatives to make India a sporting superpower will not be realized without professional sports managers. Indian sports industry has an impressive growth prospect even though its fundamentals are not solid. This is where professional sports managers can bring a solid foundation to India’s sports industry.All in all, the sports industry in India has tremendous business potential, especially in the fields of marketing, management/sponsorship, exporting of goods or apparel, and sports medicine and tourism.You can get more insight on recent FICCI - IISM KNOWLEDGE REPORT
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