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PDF Editor FAQ

Which are the most underrated professions in India?

Delivery boysIt is a common sight to spot a delivery boy with a huge bag on his back as he drives down to deliver products from the warehouses of e-commerce companies to offices and residences.The field is largely dominated by men (anywhere between 18 and 28 years of age), who spend eight to nine hours in the field and earn Rs 8,000 to Rs12,000 per month. Performance incentives could add another Rs 500–1,000, depending, on the company that employs themThey carry about 30 kg to 40 kg on their shoulders six days a week and travel for about 40 km to 50 km a day. According to doctors, any regular biker is bound to face back trouble in the long run because of the riding posture. The issue gets aggravated when large carrier bags are added to the equation.There are plenty of obstacles. The most glaring one, say industry insiders, is identifying the end customer's location in the first place. GPS navigation may be good enough to guide one to a new location, but one can't find each and every address in these mapping applications, particularly when it comes to smaller towns and non metro cities.Even though the logistics companies offer social security, medical benefits and other incentives, the job is not an inspirational one.Reference and more news here:‘Sign here please’: the life of a delivery boyThe dark side of the cut-throat hyperlocal businessDelivery boys suffer back problems: The backbone of Indian e-commerce boom faces serious breakdown - ET RetailMyntra, Flipkart delivery boys Rebel Again Pathetic Working Conditions

What are the challenges in creating a vertically integrated apparel e-tailer brand like Bonobos?

I'll give this a crack, although I'll defer to any of the current Bonobos (company) employees if they want to supercede me. I was the first employee of Bonobos, joining their CEO Andy Dunn in his NY apt. when he was fresh out of the Stanford GSB.They key challenges Bonobos faced in the early days (and continues to face) in being a direct-to-consumer, online-only, brand are threefold:Consumer willingness to try buying apparel-- look, quality and fit unseenHow to create demand, rather than just serving it (a la most online retailers)How to create buzz/virality, with a customer base (men) that doesn't prolifically share online and a product (fashion) that most men don't talk about very frequentlyBonobos has approached challenges 1 and 2 methodically, and largely successfully, while challenge 3 remains a perpetual thorn that they have approached with a variety of tactics.1. The key to overcoming resistance to buying apparel online is to make the experience fun and convenient. Bonobos has borrowed heavily from Zappos in this regard. Free, expedited shipping both ways and an "any time, any reason" (http://www.bonobos.com/returns/) return policy go a long way to convincing people to give your brand a shot. Augmenting these customer service policies with more recent additions like on-site customer reviews and precise fit guides has helped Bonobos convert even more skeptics. At this point, for your typical guy who doesn't enjoy spending time in stores, the experience of shopping at Bonobos is superior (i.e. more convenient) than shopping off-line.2. Bonobos practices the customer development process to figure out what to sell. Perhaps it is informed by the nerdy Bain backgrounds of both founders (& me too), but almost every single major product decision that Bonobos has made has come after evaluating extensive survey data from its most loyal customers. Relative to their retail competition (Polo, J.Crew, Gap, et al.), I think Bonobos probably spends more time on Net Promoter research & optimization than their competitive brands combined. It's precisely the presence of science behind the cool that gives me hope that Bonobos can build the next billion dollar brand. Don't get me wrong, Bonobos still tries to figure out how to use best practices in online marketing to sling as many pants and shirts and scarves and collar stays (http://www.bonobos.com/store/item/exuvius_titan_collar_stays) as possible around the web, but the degree to which Bonobos services existing demand has always been a fraction of executive mindshare and dollars spent relative to generating original demand.(A corollary to this point of creating demand vs. serving it is that Bonobos has cleverly unearthed (and branded) a problem that no other fashion retailers had heretofore identified. Enter "Khaki Diaper Butt". In doing so, Bonobos helped create demand for their entire trouser line, products that solve KDB, even though a handful of other products on the market are comprable to the fit of those from Bonobos.)3. This is a tough nut to crack, but Bonobos' approach has been to deliver remarkable customer service and outstanding referral awards to stimulate viral growth. I say it's a tough nut to crack because Bonobos hasn't unlocked the rabid growth of say, a ModCloth, yet. They will, I'm confident of that, but it's been more of a process of trial & error, testing & targeting, to get there. A few things that Bonobos does very well that help to create buzz:Treating customers like gold. Bonobos names its customer service workforce 'ninjas' for a reason. They are equipped with legendary power and immediate authority to turn a dissatisfied (or even only a mildly satisfied) customer into a megafan/megaphoneSubstantial referral bonus. Bonobos puts real money behind its referral program. Knowing that busy guys aren't super inclined to share their clothing purchases, Bonobos offers $50 of store credit to you for introducing your friends to the brand who end up spending $100. I've seen guys literally rework their entire wardrobe with credits they've earned from referring 25+ friends. It works, but the carrot is big (and expensive).Products that help the brand, even if they don't sell particularly well. Contrary to popular belief, not every pair of purple pants or tartan blazer, or pink & yellow shorts races off the shelf. That said, data shows that these products endear men & women to the brand and have, on occasion, resulted in press pieces just due to the sheer originality & creativity of an offering.So where does Bonobos go from here? For all of Bonobos' success--and I'll give a big kudos to them for finishing up 2010 with stellar numbers, helping land a $18.5M series C from Accel & Lightspeed, they still only represent a tiny fraction of the overall US men's fashion market. The challenge remains of confronting these offline, well-heeled behemoths and of continuing to educate men across the country that buying online, trying out a new brand, can be a superior experience to heading to your nearest store.I'm long Bonobos because I feel that their team, customer development process, customer service and data-driven approach to merchandising and marketing leaves them well-positioned to outmaneuver the men's fashion incumbents.-------If you enjoyed this answer and/or are interested in giving Bonobos a try, please feel free to do so via this affiliate link, which will give you $50 off your first order & me $50 of store credit if you spend $100. Have fun! http://bit.ly/9eCrLC

What is the orientation criteria for retail banking?

Would suggest you do an orientation of sort at your personal level by going through some good books or online resources. Many people do that before they start their work in the bank. This way you will get a head-start of your other colleagues. If you wish, you could refer to the following books:BE A BANKPRO (New Edition 2020) - It is a comprehensive bank guide with major focus on retail banking. It will help you with banking domain knowledge; how technologies help in delivering services; how to manage client relationships; important job skills employees need to have like customer handling and customer service; delivering great customer experiences, understanding of financial markets et al. Book reference: B08HVNDZGMBANKING SALES - It is an exclusive sales and customer relationship management guide. It will help you acquire the important skills of sales and relationship management, sales from service, financial advisory in banks etc. Book Reference: B08F4FCYTN.They are available on Amazon.Wish you the very best.

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