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Food & Beverage Innovation Forum 2018 (FBIF2018), themed as “Global Innovation, Powering the Future”, will be held in April 18th to 20th in Shanghai, China. During the past years, the F&B industry has experienced a slowed increase whereas in the meantime we have witnessed a great number of startups are rising. Through our analysis on the comparison between China’s Top 100 F&B companies and the global ones, we have founded that most of those startups represent new product categories. Also, there are traditional F&B enterprises have kept a steady growth by strategically placing products in the new categories. We believe that the F&B industry competition has entered the age of category competition.Or you may also expect to know:- What are the rising new categories? What are the innovation chances lied in different segmentation? What inspiration can the traditional categories get from the new ones?- Along with the rapidly rising new categories and new brands, how should traditional giants build up a swift organizational structure to help corporate innovation?- How can brands gain competitive advantages in the category competition through new marketing and packaging methods?As one of the most influential F&B industry conferences around the world, FBIF committee collect, display and analyze the most successful business cases and the most creative ideas in the forum, aiming to offer valuable insights in future trends for decision makers as well as facilitate a healthy development for the whole F&B industry.Early-bird Notice: FBIF2018 has been officially launched, register bef. Sep 29th (First 100 0nly) to enjoy a 20% off.About AgendaMarketing, R&D and packaging are three key innovation aspects which influence consumers' mind most, thus will always be the theme of FBIF.FBIF2018 is a three day conference consists of Plenary Session on Day One and four parallel sub-forums on Day Two and Day Three, sub-forums are respectively Product Innovation A, Product Innovation B, Marketing Innovation and InnoPack.Plenary SessionAlong with the rapidly rising new categories and new brands, how should traditional giants build up a swift organizational structure to help corporate innovation? How can they realize product upgrade and catch the large emerging new middle class consumers? As for brands, how shall they conduct a strategic international thinking, and how to leverage their global competitiveness by utilizing the digital trends? They'll be the key of plenary session.Product Innovation A ( Dairy Products & Beverage )Dairy, beverage and snacks still takes major portion in the Product Innovation sub-forum. In this session, emerging categories like alternatives of dairy products, sparkling water, new tea and HPP juice will also be hot issues.Product Innovation B ( Special Medical Purpose (FSMP) & Snacks )Meanwhile, with national big health policies unveiled, we have realized that FSMP (Food for Special Medical Purposes) has gradually become the focus of many foods, medical and tech companies. Thereby we have set a FSMP session especially for firms entered in or preparing to enter this sphere to have a better understanding of such new business.“Future Market Program” & “Hello Foods Prize”We highly recommend you to pay attention to our “Future Market Program” and “Hello Foods Prize”. By introducing the most innovative food and beverage products in the world, FBIF committee hope to bring concrete and visual feelings towards industry innovation for all the attendees.Marketing InnovationWe give focus on trends, channels, technologies and brand showcases, where you can learn about practical but prospective topics like “Mom Economy”, “Catering Channels”, “Artificial Intelligent”, and “Self-Service Retailing” etc.InnoPackAfter communication with many seniors in brand owners and suppliers, we are more and more believing the importance of packaging on brands. Thus in FBIF2018, we will keep exploring creative design cases worldwide, and together with Marking Awards, we will analyze the path from packaging decision making to brands’ aesthetics.FBIF Speakers & Juries (Some positions may be changed)Zhang Jianqiu, Executive President, Yili GroupZhang Jun, Dean of School of Economics, Professor, PhD. Tutor, Fudan UniversityValerio Nannini, Senior Vice President, Head of Strategies and Performance, NestleHelen Luan, Vice President of Tencent Online Media Group & General Manager of Advertising Account Department, TencentStephen Maher, President, Mondelez ChinaJet Jing, Vice President，Alibaba GroupAalt Dijkhuizen, President of Topsector Agri&Food; Former President & CEO, Topsector Agri & Food in The Netherlands; Wageningen UR (University & Research Centre)Charles Yang, Chairman – Eastern Region, Master KongChen Chun-Chiang, General Manager of Research Department, Deputy Chief of Group Production Council, Want Want ChinaMaggie Wang, Vice President, Biscuits, Research and Development, Asia Pacific, Mondelez InternationalZhou Li, Secretary of the Board，Ph.D, Nongfu SpringLeo Xie, Regional President, APAC, DSM Food SpecialtiesYan Weibin, Chairman, Ausnutria Dairy Corporation LtdJesper Fournaise Colding, Senior Vice President, Asia, Arla FoodsRichard Lee, Marketing Senior Vice President of PepsiCo Greater China Region and Chief Marketing Officer, Tingyi Asahi BeveragesFrederic Linkens, Managing Director North Asia, NeuhausEmmanuel Pouey, Former VP Global Innovation, Bacardi Global BrandsZhang Liaoyuan, Founder&CEO, Three Squirrels Inc.Yu Ruifen, President, Shanghai Laiyifen Co., LtdRalf Zink, Head of R&D, DMKCraig Stephen Slavtcheff, Global Vice President, R&D, Global Biscuits & Snacks Division, Campbell Soup CompanyPatrice Malard, Chief Technology Officer, Biostime Inc.Pierre-Alain Ceralli, Vice President of R&D Innovation, Mengniu Dairy GroupYongchun Dai, Ex- Director of Lean China Chocolate & Supply College Asia, Mars ChinaPeter Everett, SBU Director, Yoplait China and CMO, Greater China, General MillsVivian Yeh, Digital Transformation Director, Mead Johnson ChinaJoe McEwan, Head of Digital and Communities, Innocent DrinksYves Rey, Former Chairman of the GFSI Board; Corporate Quality GM, Groupe Danone, DanoneDi Xuefeng, Vice President Corporate QA – Nestlé in Greater China Region, Nestle Greater ChinaZheng Yunling, Regional Quality Director ASPAC, Cargill Investments (China) Ltd.Diana Escoda, General Manager and Head of the Pacific Global R&D Innovation Center, Coca-ColaPete Mitchell, Director Global Media Innovation , Mondelez InternationalFoo Siew Ting, Marketing Director, DiageoZhao Xingji, General Manager, Brand Management, Mengniu DairyXavier Cortadellas, Gatorade Senior Director Innovation & Design, PepsiCoXimena O'Reilly, Global Head of Visual Identity & Design, NestleJacquelyn Wu, Marketing Director at Campbell Swire, Campbell SwireMarcelo Amstalden Moller, Head of Global CMI – Innovation, Global Brands & Cider, Heineken Group B.V.Ellen Debrabander, SVP, Global R&D Nutrition, PepsiCoWeizhi Chen, Sr. Vice President & Chief Technical Officer, The White Wave Foods CompanyJi Shunying, Founder, China Chocolate (Suzhou) R&D CenterRichard Cotton, Content & Creative Excellence Director, Coca-ColaMike Bascom, Director of Marketing, AB Inbev CanadaWei Chen, Dean of School of Food Science and Technology, Jiangnan UniversityAnnemieke (A M ) Beers, Director of Operations Agrotechnology & Food Sciences Group, Wageningen UR (University & Research Centre)Bo Hong, Professor, Department of Biomedical Engineering, School of Medicine, Tsinghua UniversityFabio Vacirca, Senior Managing Director – Products Asia Pacific Lead, Accenture Greater ChinaYu Yi, Managing Director – Accenture Digital Lead for Greater China, Accenture Greater ChinaRene Chen, Partner, JKRGong Xiangwei, President Andre Pectin & Global Business Unit Director, DSM Hydrocolloids, Royal DSMPhilip Lin, Asia Pacific Region Marketing Director, Tate&LyleMichael Sun, Co-Founder & Chairman, Shanghai JIAJUN Beverage Co.,LtdCharlie Hoare, Co-Founder, TAPPED organic birch waterSophia Nadur, Founder, Ideas 2 Launch LtdJames Costa, Founder & Managing Director, Sneakz Organic, LLCHiroki Shinohara.D.V.M., Head Scientist, the Quality Food Research Laboratories, R&D Division, Meiji Co., LtdWilliam Watts, Senior Director, Walmart Food Safety Collaboration Center, WalmartZhang Zhigang, R&D Managing Director, CestbonHenry Yu, Marketing Services Director, Tetra Pak ChinaCao Yongmei, Chairman of Group Production Council, Want Want ChinaYin Xiaomei, Senior Director Global Innovation Commercialization, Firmenich Aromatics (China) Co.,LtdJenny Cai, R&D Director , APAC/China Grains, PepsiCo Asia Research & Development CenterXue Lian, R&D Director, Nongfu SpringGene Zhao, R&D Director, Packaging Development Asia Pacific R&D, Coca-ColaLingli Sun, Senior Packaging & Design Director, Mars Chocolate ChinaHuang Xiaodan, R&D Director, Guangzhou Wanglaoji Pharmaceutical Company LimitedJason Zhang, Managing Director of Asia Pacific & Greater China Atrium Innovations, Atrium Innovations Inc.Zhou Xiangshan, Vice President, Dong-E E-Jiao Co.,LtdStephan Hausmanns, Vice President, BU Health & Nutrition, Gelita AGGrace Lin Xu, CEO, VIVA NUTRITIONAL PRODUCT LLC USA and ChinaJames Andrade, Founding Partner, LIJAN Co., Former R&D Director, Mondelez Internationl；Adjunct Professor, Griffith UniversityFelix Zhang, MSc PhD；Director, Science & Technology Centre；Director, Nutrition & Health Research Centre, BY-HEALTH CO., LIMITEDJames Costa, Founder & Managing Director, Sneakz Organic；Solutions Engineering and Project Management Co., LTDTato Jiang, Head of Chilled Beverage in Marketing Department, WeiChuanMariano A. Bosaz, Global Digital Sr. Director, Coca ColaJavier Sanchez Lamelas, Founder and CEO, Top Line Marketing; Former Marketing Director( Europe), Coca ColaBruno Cosentino, VP of Marketing,Asia Pacific, AB InBevRobin Fegen, Founder, Director, The Robin CollectiveBrandy Klingelpuss, Co-founder, Creative Director, The Robin CollectiveDavid Jaggi, Director-Global Strategic Initiatives, WrigleyGallery of FBIF2017Part of Enterprises Participated in FBIF2017Media Partners of FBIF2017Register & Sponsor ContactAda Chen（陈达）T : + 86 21 6208 0525M: + 86 150 2183 9607 ( WeChat )E: [email protected] ContactIsabella Hsu（贝拉）T : + 86 21 5767 0513M: + 86 182 1704 9505 ( WeChat )E: [email protected] ContactWilbur Zhu（朱未）T : + 86 21 5290 8253M: + 86 131 2290 9456 ( WeChat )E: [email protected]：www.foodforum.cn