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A logo is more than images and words, a good logo tells a story about your company--who you are, what you do and what you stand for. That's a lot to ask of one piece of art, which is why it's important that you take the time to do it right. Fortunately, you don't have to do it alone. The steps below will take you through the process of designing a logo that will successfully brand you in the marketplace.Part 1 of 3: BrainstormingDetermine the primary function of your logo. A logo represents your brand through the use of shape, fonts, color and images. Being clear on why you need a logo can guide your design.Boost recognition. Is your company new or competing in a field with a lot of other players? Having a strong logo can help clients recognize your brand more readily.Create memorability. Consumers shop with their eyes and logos can be easier to remember than names, products and services. Over time, a customer comes to associate your logo with your company.Create trust. Part of bringing in and keeping clients is based on their willingness to trust you. A solid logo that conveys your honesty and integrity can help put clients at ease.Enhance admiration. If clients already have a good impression of your business, you can build on that by creating a logo that is well-regarded for its good looks, cleverness or effective simplicity.Think about your target market. It's important to be clear on who your client is and customize the look of your logo to appeal to those who will be using your services.A logo for a florist shop could incorporate a whimsical font and a bright color scheme; this wouldn't work so well for an auto body repair garage.A logo for a law firm must communicate integrity and strength; not necessarily the look that would work well for a catering company.Decide whether to incorporate your company's name into the logo. Of course, you want to build name recognition for your business, but making the name part of your logo design may not always be a good idea.Include the name if it is reasonably distinctive but not yet a household word or if your marketing funds are limited and your goal is to build name recognition.Do not include the name if it is too generic, too long, doesn’t translate well globally (if that's a consideration) or lacks personality. Leave the name out, too, if you must put your logo on a product, such as a sneaker or a handbag.Think of all the different ways you plan to use your logo. Picture the smallest size you may need; if the company name won't be readable when the logo is the size of a thumbnail, it may be best to leave it out of the design.Follow the company's color scheme. If your company has already established the use of certain colors in its signage, advertising and other materials, it's important that those colors are reflected in the logo.Consistent use of colors builds familiarity. You want customers to be able to mentally "link" your logo to the company.If your company has branded itself with specific colors, the public will have developed a subconscious association with those colors.If you don't yet have an established color scheme for your business, do some research on the psychology of colors so that you can choose appropriately. For example, red signifies strength, passion, energy and confidence but it can also signal danger.Be inspired by but don't copy successful logos. While it might be tempting to create something that looks like your favorite corporate logo, it will communicate an unintended message to your audience—that you're lazy and uninspired.Look at logos of other business similar to yours. Ask yourself what you like and don't like about them. What works and what doesn't. Don't get overwhelmed by looking at too many examples—10 or 12 should be more than enough to give you ideas of what to do and what to avoid.A successful logo should be simple, memorable, timeless and appropriate. Keep these as goals as you play around with ideas.If you're struggling for ideas, trying using different key word to conduct searches online or use a thesaurus to move your thinking in some new directions.Doodle. Sketch things out and play around with them. Write key words in different fonts. See if something visual sparks an idea.Keep it simple. Designing a logo is an exercise in restraint. While it may be tempting to try to convey a multitude of messages with your design, trying to do too much will sabotage the success of your logo.Avoid too many colors, multiple fonts and layered images. A confusing or cluttered logo won't convey a clear message.If there are too many visual elements in your logo, it will be difficult for the customer to process. They won't know where to look or what it means.Practically speaking, a simple logo is easier and less expensive to reproduce. Since your logo may appear on a variety of items—from letterhead to advertisements to tote bags—simplicity could save you money in the long-run.Part 2 of 3: Testing the DesignCreate multiple designs. In the early stage, you may have several ideas that you want to express in your logo design. Commit them all to paper so that you can see what works and what doesn't.Even a design that's a dud can spark an idea or offer one element that you want to retain in the next version of your design.Draw a rough sketch of the design. You're better off putting pencil to paper in the initial stages of your logo design process. Sketching is a quick and easy way to get the ideas out of your head and on to paper where you can evaluate them more easily.Plain white paper or simple graph paper make good backgrounds for your pencil sketches.Don't erase. Designing is not a linear process. Keep the pages with the designs that you didn't like. They may spark an idea or, upon later examination, offer something of value.Large design companies will often sketch out dozens of pages of logo concepts before they even touch a computer mouse. Take a tip from the pros and focus on your sketches first.Show the design to a test market. It may be tempting to move forward once you've come up with what seems to you to be a winning logo, but it's important to get feedback.Get feedback from people in your target market. Show your design(s) to a sampling of people who fit the profile of your ideal customer. You may show them multiple designs or simply the one you feel to be the strongest candidate.Ask key questions that will reveal their reaction to the logo. Do they think it's boring or exciting? Ugly or attractive? Generic or unique? Also check to see what image or message the logo conveys to them, whether they find it easy to read/recognize and if it seems consistent with what they know about your company or about your industry.Be wary of relying too heavily on family and friends. While you may want to informally get the opinion of those close to you, their comments may not offer the kind of feedback you'll find to be most useful.You can use family and friends to test your logo's memorability. Let them look at the design for a few seconds and then ask them to draw it. If they can remember most of it, then it's memorable.Make sure that the design is scalable. Consider all the different ways you may use your logo—in newspaper ads, on signage, on your website. Your logo must function well whether it's being reproduced in a large or a small format.If a logo has too much detail or lines that are too thin, those elements may get lost or the logo may look too fussy at small sizes.If a logo is drawn to look good only at a business card size, it will tend to appear clunky when reproduced larger.Graphic design programs such as Adobe Illustrator or Inkscape will allow you to test the scalability of your design. If you're working by hand initially, try making copies of your design at different size settings.Part 3 of 3: Finalizing the DesignCreate a final draft.Ultimately, you need to have your logo digitized. You can do this yourself or hire a professional to make it happen for you.o Learn a graphic design program. The most used program is Adobe Illustrator but Inkscape is another offering, and it can be downloaded online for free. There are a number of instructional books and websites that can help you learn Illustrator. Community colleges and some continuing education programs offer classes in this design program.o Hire a professional graphic artist. If you already have a background in graphic arts, computer-assisted design or you're a quick study, then you may be able to do it yourself; otherwise, you're better off putting your work in the hands of a professional.o Visit designers' websites to see their portfolios. You want to choose someone who has experience working with logo design.o Ask about turnaround time. Depending on what stage your design is in, you may go through another revision with an artist or he or she may simply reproduce your idea "as-is." In any case, find out how long it will take from the time you give them your design until you see a finished product.o Find out about costs. Again, where you are in your design process will impact the cost of this service. If you need someone to go back to square one with you in your design, that will be more expensive than if you are happy with the logo you've created and simply want to have it professionally computerized.o Check online services. There are a number of online graphic design services that allow you to pay a set fee and in return receive several logo designs from artists trying to win the job. You choose the design you like best and work with that artist through the completion of the project.Keep listening. Once your logo is finished, it's important that you stay open to feedback on the design.Use social media. If your company has an established online presence, run your logo past those who are connected to you and listen to what they have to say.Try your logo out on your website first. If the response to your logo isn't positive, it's easier and less expensive to revise and republish it on your website that to redo printed materials.Get details. If clients say the logo is "confusing" or "difficult to read," press them for details. The more you can find out before you invest in all of your print collateral, the easier it will be to tweak the design.source: How Design Logo

A logo is a communication tool that is supposed to help you achieve something. It has an objective. Start with that. Here is my personal thinking framework on logo design.1./ WhyDesign is shrinking the gap between what a product does and why it exists.– Sahil LavingiaYour first task is to define the problem you are trying to solve by describing why you need a logo: its purpose.2./ WhereAlways design a thing by considering it in its next larger context - a chair in a room, a room in a house, a house in an environment, an environment in a city plan.– Eliel SaarinenOnce the purpose is defined, make sure to describe the various contexts of use: on your truck? on a website, on letterheads ? The multiplicity of supports will impose that you define as hard as possible layout constraints such as: it should be printable on a home computer, it should use as few color as possible, it should be readable on an envelope (so, at very small size) and it should be recognizable if printed on a flag, etc.3./ WhoThe only important thing about design is how it relates to people.– Victor PapanekTake some time to reflect on who are your target audiences. What in their personal stories makes your product or service relevant? What are their struggles? What words do they use to describe their pain points?No design works unless it embodies ideas that are held common by the people for whom the object is intended.– Adrian Forty4./ HowYou want to do it yourself? Great idea. The key is to break down the overall difficult task into smaller, easier chunks / steps.With all this preparatory work done (1-3), start with words: write the briefest sentence telling your product/service in a nice little story. Here is an easy framework: ".... (product name) makes (target) become (effect, impact)." As few words as possible. What does it change for your target audience? They should be the one understanding your logo (not your mum, nor your cousin' son, remember that when asking for feedback).Once you have a few nice candidates, try to tell each of them visually with as few graphical elements as possible. Use geometrical shapes as they are very efficient for our cognitive system.Familiarize yourself with the Gestalt Laws of Design. Practice, iterate.Once you come up with something you find interesting, use a vector graphic software, such as Bohemian Sketch, Gravit, or the more complex Adobe Illustrator to make it clean. Don't bother with colors just yet. A black/white version is very nice for home printers, works better at small size and it will make you focus on the shape.A few more advises :- don't limit yourself to one "great" idea, but work on many, many ideas. The best way to have a great idea is to have lots of ideas.- iteration is key. Iterate, iterate, iterate. Ask feedback (to relevant people): focus on what they understand, not so much if they "like" it or not. Focus on your communication objectives.- let it rest. Working on something for hours makes you lose distance. What I do is I leave it on my computer or print it, then go to sleep. I'll put it next to my bed, then first thing in the morning, I look at it, observing what are my immediate impressions, with a mind that is not switched on yet. Fix, correct, let it rest. A good logo is like bread: it needs time to rise.That is a general framework I use, I hope it helps you. Have fun, because it should be!

If you are passionate about your company/startup, its like your baby, would you like one without face ? You need passport size picture many a times which is of face and not any other body part, so if you understand this analogy please do not mind spending time and money with a professional for your logo.Logos are intended to be the FACE and are single most visible sign of the company which helps customers identify the brand/company easily. If you don't need an identification or want to confuse your customers merrily do things mentioned below (common mistakes) to save some quick bucks and give your prospective clients & all stock holders an impression that 1) your business is unstable 2) You are amateur and 3) you lack focus and clarity.Common Mistake : Small businesses often play it fast-and-loose with logos, paying insufficient attention to their proper size and positioning and surrounding them with materials–including clipart–that compete with them visually. Avoid re-creating different types of logos for specific purposes (e.g., letterhead and business cards) or having similar-but-not-identical versions for print and online purposes.