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There are many ways you can do in order to increase the download for your own Android game app. Plethora of choices of game app in Android apps store or Google app store these days make it hard for new games developer to promote and make their game app visible.The most simple way to tackle this problem is by hiring a reputable marketing site (you may check my credential) to promote your game app. You can start your marketing plan by purchasing Android app installs, app review, app review vote and many more. From buying some of this package may get you a little bit of head start in the app competitive marketing game plan. People would trusted even more those game app that have high amount of install, reviews and vote. You then realize that the organic users coming your way to download your game app.Other than that, you should also consider some of these extra tips;App Store Optimization. After you created your app, you need to properly put name title related to your game play. Try to make is short and obvious so that people can easily remember and notice it. Some of the best tool out there such as Google AdWords and Google Planner to find relevant keywords best suited with our game. In addition, you also can see what are some of the keywords that’s your competitors currently are using. You can take note what’s work to them and try to fill in what wasn’t to gain that competitive advantage.Start building your online presence. You can create an out of box website or landing page to your app. You can use a free apps such as WordPress where you can design you own attractive website. It will be even better if you could use those that have a brand-able domain name and hosting space around $10. This way people can easily link back to a reliable website where your game app belongs to. You can put some extra game-play, descriptions, technical updates and other extra information there. You also can put extra videos and testimonial videos from your users in there. You can also link it with your other social media platforms such as Facebook, Twitter, Instagram and many more.Pay people to do your game app screenshot pictures and video. If you a good developer does not mean that you a good video and picture editor. You can hire a professional to do it for you in order to optimize your game app potential in advertising. The first thing users can see about your game is your game screenshot and video to have a little peek before they download your game. If they found out that your picture isn’t clear, the color formation isn’t interesting, your video editing seemed amateurish they won’t download it. It’s important to get the professionals to uplift the screenshot and video editing and make it subtle at the same time to not over do it. The worst thing to do is oversell your game app.Get as many reviews and downloads as you possible can by the few first downloads. You would have to engage to them, give them shout-outs, give credit and critics to improve your game app even more.Post it in any other social media platform from those that you known. You can try to search so many potential social media platform that are popular in many other countries such as VK, Medium, Reddit, forums, Discord and many more.Put your App in the spotlight. Lastly it’s important to try to get other people to talk and mention about your game app. This will give an extra reinforcement to create your brand awareness and reputation which in return will increase your sales conversion. Go media is the best technique to gain attention the same as this. The first thing you should do is build a complete press kit including visual and written materials such as download URL, app icon, screenshots and PDF presentation. You can then send a great press release to selected journalist, bloggers and influencers you can get your hands on. Reach them via emails, direct message and many other. Selected meaning you only choose them from the game related niche as relevant to yours. Try to build a strong good relationship with them. By this way you can get your game app news all over the country in no time.

Pinterest offers powerful ways to drive sales and leads—and make money for your business. Learn how with our guide to making money on Pinterest.Pinterest is more than just a social media platform full of inspo-boards of Harry Styles fan pics and dog Halloween costumes (though we’re not complaining about any of that, we cannot stress this enough). It’s also an opportunity to make some serious cash.With 416 million active global users monthly and 200 billion-plus saved pins to date, the revenue opportunities are undeniable.For businesses and influencers looking to monetize their Pinterest channel, read on for foolproof money-making strategies you can start implementing today.How to make money on PinterestYou can’t sell directly on Pinterest (there’s no checkout function at this point in time). However, there are plenty of other ways you can leverage your pins into sales opportunities.Drive traffic to your eCommerce siteFor brands with an e-commerce offering, Pinterest is a natural opportunity to drive traffic — and sales. Use pins to showcase your goods and direct followers back to your website to shop, like a digital trail of breadcrumbs.For added reach, throw some ad dollars behind your pins. Promoted Pins can be optimized to meet different goals, like increasing traffic or growing your Pinterest followers.Step 1. Create pins that link to your eCommerce siteUpload eye-catching product photos, or craft stand-out images using graphic design templates created by Hootsuite’s in-house designerBonus: DoIdeally, link these images directly to the specific product page on your website, so followers can proceed directly to purchasing. The fewer clicks someone has to do to follow through with a sale, the better.Step 2. Practice good SEOHelp Pinterest users find your pin with strategic keywords that describe or define the product or style.Use these in the description of your pin, but also in your profile, and ideally, in your URL as well.These will help your pins appear in Google search results, too, so be descriptive.Glad has a whole selection of pins highlighting the features of its Press ‘N’ Seal cling film. If you’ve been meal-prepping all week and have been waiting for just this sort of product suggestion to come into your life, clicking on the pin will take you directly to Glad’s website to buy some for yourself.Become an affiliate marketerAffiliate marketing offers the opportunity to make money when people make a purchase from a link you supply. No need to stockpile inventory, or run your own e-commerce shop — just share a tracked link and claim a percentage if someone clicks through and shops.Step 1. Sign up to be an affiliateTo successfully sell a product, you need to get it in front of the right audience. Instead of signing up for any and every affiliate program you can find, pick brands or products that will specifically appeal to your followers.Big brands and start-ups alike offer affiliate opportunities, so do some research to find what’s available in your preferred field.Step 2. Track clicks even more specifically with a URL shortenerYou’ll receive a special tracking code to add to links to track all the sales that come through you but to collect your own data, try using URL shorteners.These are (often-free!) tools that track click-through rates. Use one for posting sweatpants on your “Lazy Sunday” board, and another shortened URL for your “Work From Home Outfits” board, and compare which gets more action.Step 3. Promote products on your board and use affiliate linksShare those products via pins (make sure they pop), and get those affiliate links out there into the world!The good news is that if someone else repins your pin, your affiliate link has been shared, too.Step 4. Keep a close eye on Pinterest’s rules and regulationsEvery so often, Pinterest decides that affiliate links are too spammy for their liking, and cracks down on affiliate marketing. Keep up to date on Pinterest’s changes and attitudes so you don’t get penalized.Pinterest user @Krystin_Lee linked this lifestyle photo to her Like To Know It page, where followers can click on affiliate URLs to shop the products in the picture. If anyone else buys this coffee table book, Krystin will earn a little cash, which presumably she’ll spend on more cute props for her photoshoots.Help people shop your lookShopping is a top priority for 48% of Pinterest users — so don’t miss an opportunity to merchandize your digital storefront.Show off a styled outfit or a sleek space to spark inspiration. Then, tag the specific products in that photo so your followers can shop that look themselves.This example from Pinterest features a chic living room (side question: can I move in?) with individual products tagged in the photo.Step 1. Create a Pinterest Business account.Only Business accounts can use catalogs and Shopping ads. You can either upgrade your existing personal account or sign up for a fresh Business one.Step 2. Upload your product catalogFor most eCommerce websites, Product Pins can be automatically created for your whole product catalog.This special format of the pin features real-time pricing information, as well as a product description and availability. Users can click through to finish the transaction right on your site.For any non-compatible e-commerce products, you can create Rich Pins. These also display product info, but you need to create each one individually, and you can’t use them for Shopping Ads.Step 3. Create a collection to make your products popWith Pinterest’s Collections format, you can now upload a lifestyle image and tag your products within it, so users can shop your look right then and there.Partner with a brandYou don’t need a product (or even an affiliate link to a product!) to make money on Pinterest. You can also sell access to your audience.Maybe it’s fitness-focused moms, maybe it’s teen vegans. Once you’ve got a quality following, you’ve got something valuable other brands might want, too.Step 1: Compile your statsYou can’t just waltz in off the street and expect Lululemon to hand over some money (trust me). To get a brand interested, you’ll need some hard numbers.Collect data on your followers — the demographic, the engagement, the shares, the views.When you reach out to a potential partner, you’ll be prepared to tell them exactly why your audience is a great fit.Step 2: Approach appropriate brandsThere are many different ways brands support Pinterest influencers, whether curating a shared board, sponsoring specific pins, or coordinating “takeovers.”Reach out to brands who might be interested in your audience with your collaboration ideas. (Use our brand pitch template if you don’t know where to start.)It could be a good idea to include contact information for partnership requests in your Pinterest profile, too, to remind the world that you’re open for business.Instagram Influencer Oh Joy partnered with Smuckers Jam to create recipe content for her followers. Now she’s rolling in that sweet, sweet jam money.Become a virtual assistantIf you’ve honed your Pinterest craft, why not try to go pro?There are companies out there who see the value in Pinterest audiences, but don’t have time to manage an account in-house. Offering your services as a Pinterest Virtual Assistant could be a good money-making opportunity.Virtual Assistants might schedule posts, create pins, or manage ads. This role could also involve community management and outreach — it’ll vary from brand to brand.Step 1. Make sure your own account is looking freshIt’s going to be hard to get hired on as a Pinterest expert if your own boards aren’t looking their best.Pinterest’s suggestions for top-tier pinning including using eye-catching images and adding a text overlay. Check out Pinterest’s guide to creative best practices here.Step 2. Let the world know you’re open for businessReaching out to your own network to spread the word is a great place to start, either in real life or on social.You can also post on job boards or freelancer pages like Fiverr to reach companies looking for help.Tips for earning money on PinterestThere are a variety of ways to earn income via Pinterest, as you just read, but all ultimately rely on the power of an audience.Draw in the eyeballs, and the clicks (and revenue!) will follow. Here’s how.Be part of the communityYou get out what you put in. (Or should we say… you get out what you put pin?) (Sorry.)Embrace the “social” part of this social media platform by liking, commenting on, and repinning others’ pins.Following accounts or specific boards is a great way to encourage follow-backs as well.Pineal Vision Jewelry is turning on the charm, commenting on this DIY post from Pinterest influencer Almost Makes Perfect.create eye-catching imagesThis is a visual medium. If you want to catch users’ attention, you’ve gotta get a graphic.Photos should be high quality, and vertically oriented. (Pinterest recommends a 2:3 aspect ratio.)Graphic design tools like Over are great ways to overlay text or add distinguishing graphic flourishes to really make your images stand out from the feed.One great recent example of visuals done right: subscription box company Birchbox posted dozens of text-only pins, featuring beauty tips in pretty, Millennial-friendly colors.Airbnb, meanwhile, sticks to sharing gorgeous travel photography on its feed.FastCompany gives all of its images, whether illustrated or photos, a similar stylized color treatment to brand its content clearly.Do your keyword researchKeywords help people discover your pins, both through a direct search and through Pinterest’s recommendation algorithm.Keywords are like a meddling matchmaker, bringing content and users together for a love connection.Needless to say, it’s critical to incorporate the right keywords into any text field that’s appropriate. This could include your pin description, the text overlay, the board title, the board description, or your profile description.To figure out the best keywords, start with something broad. Type your target keyword right into the Pinterest search bar, and below, you’ll see colored tiles that suggest related keywords.For example, searching “birds” leads me to see that other, more specific keywords are “pretty” and “angry.” Why are people searching for angry, pretty birds? We’re not here to judge.Use keywords to connect users with contentIf your keyword is strong, you’ll see a dozen or more additional keyword recommendations.You’ll also be able to see what boards and pins are currently using these words… and whether they’ve got a good-sized following.Click through to see even more specific related keywords and drill down further for more niche suggestions.Once you’ve collected your helpful keywords, put them to work — but avoid getting spammy.Pro tip: Use keywords in complete sentences, instead of just stuffing as many in there as you can. As Pinterest coolly puts it, “it’s unnecessary.”Schedule your pinsAdding new pins over time — rather than uploading a whole bunch at once — is going to help you reach a wider range of people. And a scheduling tool like Hootsuite to help you prep your pins to deploy at a just-right leisurely pace.Schedule Pins with HootsuiteBatch scheduling your Pins is the best way to get in the creative zone with your content — plus it’ll save you from logging into Pinterest six times a day.What are you going to do with your time instead? Learn to get good at darts? Why not!Sign up for a Business accountA Pinterest Business account gives you access to advertising and marketing options for your pins. If you’re interested in building on your organic growth by putting some money into reaching new audiences, you’ll need to sign up.Formats like Video, Carousel, or Collections are available to Business accounts, which could be a good opportunity to get creative and really pop on Pinterest user’s feeds.Create your own media kitIf you’re interested in collaborating with paid partners or hosting advertisements or sponsorships on your Pinterest boards, it’s worth it to prepare a media kit.A media kit is a document that features stats about your followers and engagement and provides a snapshot of your brand and its value. It may also include prices of specific advertising opportunities.Use a graphic design template to make a stylish PDF available for download, or feature the information right on your main website or blog.Once you’ve got this in your toolkit, it’s quick and easy to start a conversation about partnership opportunities.Of course, as with all social platforms, great content is ultimately the true key to success, so make sure you’re creating pins you’re proud of.Want more guidance on getting your Pinterest page business up and running? Check out our guide to using Pinterest for business… and get started turning those pins into profit.Save time managing your Pinterest presence using Hootsuite. From a single dashboard, you can schedule and publish posts directly to Pinterest, engage the audience, measure performance, and run all your other social media profiles. Try it free today.

Investing in book promotion is usually a good idea, especially during a launch or a re-launch, but you want to make sure you know exactly what you’re paying for. I actually like to select my promotion partners (or the promotion partners for our publishing company’s books) myself so that I know who I’m working with. Also, paid promotion is only one part of the book marketing process.Here’s how I like to think of a really solid, comprehensive book marketing plan:Phase one: book launchWhen you self-publish, it’s up to you to bring the launch. Believe me, it’s entirely possible to publish a book and have 0 people realize the book exists. But it’s also entirely possible to publish a book, get rave reviews within hours of launching, and have a chance at an Amazon bestseller.When we’re organizing our own Paper Raven Books launches, we want to bring it all we’ve got, so we have a pretty massive strategy in place, but let me give you our three main phases.Optimizing AmazonYou want to make it easy for your reader to find you on Amazon, and once they find you, you want to entice the reader to get on your list.Keywords, categories, and a freebie opt-inSo, first is keywords. You’re allowed seven keywords when you publish a kindle ebook. Approach these keywords the same way you would Google search terms. You want to match the exact words and phrases that your ideal reader would be searching. You can use the Google Keyword Planner tool, or you can use an Amazon-specific tool like KDP Rocket. We’ll do a more in-depth post, just on keywords and categories, so if you want me to let you know when that article is published, join the Paper Raven Books newsletter, right here.Next is categories. You’re allowed to pick two categories. I recommend two different broad categories and going deeper in one of those categories. For instance, if your book is about parenting strategies, you might choose “Nonfiction > Self-Help” for a broad category and “Nonfiction > Parenting & Relationships > Family Relationships” for a more specific category. Notice that Self-Help and Parenting & Relationships are two different broad categories, and within Parenting & Relationships, we went one step deeper into a more specific category.When you choose two different categories, you give your book more exposure to a wider audience. When you go deeper into a more specific category, you give your book a better chance of popping up into a #1 spot in that narrower category.Last is something we’ve talked about before, and that’s including a freebie in the beginning of your book. This can be a simple PDF checklist or an audio or a video. For more on the freebie strategy, read this article, but the main objective is to entice Amazon browsers to your book and then onto your list so that you can keep in touch with them and sell back-end products and services to them later.Beta readers and launch teamYou already know that you need reviews for your book as soon as possible. What you might not know is that you need those reviews to be “verified purchases,” otherwise Amazon might pull them down. So, before your official launch set one day for your ebook to be free and get your beta readers and launch team to download the book on that day. Then, the ebook returns to normal price, and they have a few days to post their review. Finally, on your official launch day, you can set the ebook for free again and promote the heck out of it, knowing that it’s starting off the launch with solid 10+ reviews.Your existing platformTell everyone you know about your book during your launch. Email your list three or four times. Post on every social media channel at least once per day. Tell your family. Tell your colleagues. Tell your friends. The more you talk about your book during launch week, the better your results will be.Paid third-party promotionBut your results will be even better with a little boost. We typically pay for at least three to five third party promotion sites to advertise our books during launch week. These are individuals or companies that have amassed a list of people who want to know about ebook deals, when ebooks are free or $0.99. They have lists of thousands or tens of thousands of people, and when they send out an email or a post about your book, you can easily get 1% of their list, which is plenty to pop you up as an Amazon bestseller. And some of them are super cost-effective, $5 to $40.The goal with this optimizing Amazon phase is to hit a #1 Bestseller spot. It’s completely doable. Just make sure that you’re checking in every hour and ready to grab a screenshot when it happens!Phase two: Podcasts, blogs, video interviewsA lot of self-publishing folks will say that during your launch you need to arrange for podcast interviews, guest blog posts, and video appearances to coincide with your launch week.If you’re putting out your second book, sure, absolutely. You’ve been through this book launch rodeo before, and you probably have a handle on how to schedule those opportunities and have them published during your launch week.But if you’re putting out your first book, you have to focus your efforts on what will move the needle the most. During launch week, you can absolutely have a successful launch, with just the optimizing Amazon pieces. Then, after that week-long launch, you can calmly turn your attention to phase two. You don’t have to cram it all into one week, especially for your first book launch.So, sometime after you’re down from the high of your Phase One launch week, contact five podcasts, five blogs, and five YouTube TV shows to pitch yourself as a guest expert.You’ll want to use your press kit, which we talked about in this article.Phase three: continued promotionBook sales will drop after your launch, but continued promotion is a long-term game. I recommend doing a “mini-launch” every quarter or once a year, depending on your bandwidth. During each mini launch, you would pay for third-party promotion and line up another round of interviews and guest appearances. You might even run another free or $0.99 ebook promotion and send the offer out to your list and social media.In the long-run, your book will sell in proportion to your willingness to talk about it.If a book sells well, it’s because you are talking to friends, clients, and colleagues about the book. You’re posting on social media. You’re sending out emails and asking others to share the book. You’re willing to go up in front of a group of people and talk about the book. You’re willing to be interviewed about the book.The more you can stack up instances of talking to other people, either one-on-one or one-to-many, the better the book will sell. It’s cumulative.So, when you publish your book, will you be willing to share the book with everyone you know?Will you be willing to keep talking about it? Keep doing interviews? Keep appearing as a guest? Keep giving talks? Keep doing promotion?That’s a question you should answer long before you get to launch day.