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“We need more talent.”“I know.”“How do we find more candidates?”“We brought on two more recruiters. We posted on every major employment website. We just raised the referral bonus for employees to $1,000. We’re running some targeted ads for positions in our largest offices. Not sure what else we can do.”“Are we paying enough?”“We’re paying above market. We haven’t had one candidate turn us down over money.”“Is our job posting too specific? Is it scaring people away?”“We looked at that. It is wide open. We’re not requiring a college degree and haven’t made any technical skills mandatory.”This conversation played over and over throughout my career. In two decades as a hiring manager for large corporations, the number one business challenge was always finding talent.I wasn’t alone.Companies Desperately Want Talent to Contact ThemAccording to a McKinsey&Company study, only 18% of CEO’s of Fortune 500 companies believe strongly that their companies effectively recruit highly talented people.In 20 years, I can only recall a handful of times when someone approached me directly for any one of hundreds of job postings I was responsible for.I have a LinkedIn profile like every other hiring manager. If you were interested in my company and targeting one of our positions, it was relatively easy to figure out where I stood in the decision making hierarchy.Start by Doing Your HomeworkMake a list of companies you want to work with. Make sure you post your resume along with a compelling letter on their website and various employment websites.Next, write down all of the reasons why a company should hire you. Think objectively. What have you accomplished? What have you delivered for other companies? Come up with several bullet points that you could hit in 10 seconds or less.Research your list of companies. If small enough, find out who the owner is and dig until you find their email or at least a LinkedIn profile. If they are a large company, find someone on LinkedIn with the same title you are applying for.Let’s say you have a construction background, live in Miami and want to work for Lennar, the largest home builder in America. Type “President Lennar Miami” into the search bar and scroll through the results. Here is what my search pulled up.I spent time in this industry so I have shared connections with three of the top four names that pull up. The first thing I should do is pick up the phone and call all of those shared connections.How well do they know the person I want to connect with? Is it a strong connection or weak? If relatively strong, would they be willing to make a call on my behalf? If not, would they send an email?Next, I will study every name that pops up and look at their profile. Let’s take the top name, who happens to have a decision maker’s title. Chris Marlin, I apologize for creeping on you, but its for a good cause.Some senior executives have a LinkedIn profile only because their daughter told them to do it in 2007 and haven’t been on since they created a profile.Chris isn’t in that camp. Chris has 5,103 followers and I can look at his activity without being a connection. Chris is active on LinkedIn, having posted several times in the last week.This is helpful information. If Chris does not reply to a direct message, it is not because he isn’t active on LinkedIn. If he does not respond, it is only because I was not compelling enough. I know he will see my message.Most executives on LinkedIn signed up years ago and used their work email address to sign in. Even if they don’t have the app on their phone or ever log in to LinkedIn, they will still get an email if you send them a direct message.Here is where it helps to have a paid membership with LinkedIn so you can direct message anyone and gain more access to potential contacts. If you wish to land a great job, pony up with LinkedIn for better access.I can also see where Chris went to college, his career path leading up to this impressive role, his interests through what he posts/likes and any organizations he is currently in.This is important as I plan to find something we have in common when I message him.Your Subject Line is Everything if You Want a ResponseIf you have a shared connection that is relatively strong, put that person’s name in the subject line. The subject line will get his attention as a familiar name will tell him this is not SPAM, even though I am a complete stranger.Subject: John Francis recommended I contact youIf you went to the same college, use this. Who doesn’t want to help someone who went to their school? I literally find it impossible to ignore a message saying “Fellow Purdue Boilermaker seeking help”.Subject 2: Former Emory alumni looking for helpIf you are in the same organization, mention this. People join organizations to be a part of a community and will actively help others who made the same decision.Subject 3: New YPO member seeking your adviceKeep the Message Short and DirectThe body of the message is short and to the point. Executives don’t have time to read long emails from strangers so get to the point quickly. Three sentences is all it should take. Your “ask” is simply trying to get the name of the person who would interview you.“I follow Lennar closely and have always wanted to work for your company. My background is ideally suited for the “Project Manager” position posted on your website as I have 7 years of experience in the construction business and have personally built over 200 homes. Could you direct me to the person directly responsible for hiring this position?”This note tells him that you admire his company. Flattery never hurts. It positions you as someone who can make his company stronger. Finally, it is direct in asking for him to take a specific action.Here is what is more likely to happen. Chris will forward your message to the person who is looking to place that role. He might also forward it to another President who is directly responsible for that business, if Chris is the wrong person.In either case, it is highly unlikely that you won’t hear from the person who gets this message. When a front line manager gets an email from a President, they don’t ignore it. Chris might not even say anything in his forward but by sending it, he gives the impression that someone should call you.Stop thinking you are not important enough to reach out to a senior executive or owner. We were all in your spot at one point in our career.You don’t need to go through a gate keeper.I loved it when I got a message like this or even if someone forwarded one to me. It was like finding a $20 bill in a pair of jeans.What Senior Managers and Owners WantCompanies are looking for people with initiative. What shows initiative more than skipping the hierarchy and process? What owner or executive wouldn’t like to work with someone who isn’t afraid to go right to the top?Companies are looking for someone with courage. How many people quit after posting a resume? Most are afraid of what a decision maker might say if they do get them on the phone.Companies want someone with self confidence. What shows self confidence better than going straight to the top and selling yourself?Very few will blow you off precisely because it is rare for someone to even attempt this. HR folks get all of these requests. They are overwhelmed with job posters reaching out to them. It is safe to reach out to HR. It feels like the appropriate channel.How many successful people do you know that always take the safe and appropriate channel?Exactly.Don’t Stop With Current ExecutivesWhen you run this search, you will also see contacts who have worked for your target company in the past. These are great people to contact, especially if they have retired.These folks have plenty of free time and are always looking to help and add value. Reach out to one, tell them what you are hoping to accomplish and ask if you can talk with them shortly about what it was like working for that company. Strike up a relationship and then ask if they will make a call on your behalf.Retired executives have more time on their hands then they know what to do with. They are still respected within their previous organization. This small interruption would be a welcome break in another boring day. It will give them a feeling like they are back in the exciting mix.They will help.Owners Are Nice PeopleIf the company is small enough, you won’t have much trouble getting a response from the owner. Their email address might even be on the website. Take a shot and reach out.Owners know what it is like to be ignored. They spent their early years doing exactly what I am proposing. Instead of trying to get jobs, they were researching who makes decisions and trying to hack their way into their schedule.Taking this approach with an owner will garner mad respect. The worst that will happen is you get ignored or he/she politely says they are not hiring right now.This Approach Works if You Are Ready for a ChangeDo you work for a company where growth is limited? Are you aware of a competitor that pays much better or treats their employees with more respect? Follow this blueprint.Do your homework and get to a decision maker. Make your case for why they should steal a competitor’s top talent. That’s you.“Hi, I’m Ian. I am the top design engineer for your closest competitor. I have incredible respect for your company and believe I can take you to another level. Can we grab coffee?”Don’t be scared of founders, owners and executives. Most of the time, you will find that we need you as much as you need us.You can’t expect to get what you want by posting online and waiting. Your resume is buried with hundreds of others in some software that companies may or may not be looking closely at.Stop assuming no one will hire you. Successful people find ways to stick out and there is no better way than going straight to the decision maker.

I first thought of going anonymous for this one but then I don’t think I deserve any backlash for writing this down.I am glad that elders think we youngsters are adapting western culture, lifestyle and clothes but never admit what they’ve been longing for or trying to adapt themselves.While I was flying as a cabin crew with Indigo, I was fortunate enough to get 3 consecutive holidays which allowed me to visit my hometown and be with my family for a while. A distant relative uncle who has a daughter of my age visited us. I might have met him last when I was very young, probably young enough to recall who he was.He appeared amiable and an aviation enthusiast. I spoke to him about planes, it’s instruments, engine but I could tell he isn’t one but was pretending for the sake of it.Uncle pinged my mom stating that I was a girl with great intellect and wanted to discuss some business opportunity with me. He took my contact number from my mom to set up a meeting. I met him in a coffee shop. The conversation went on like this :Uncle - I import stuff from China and sell it in my showrooms. I frequently visit china to select the stuff I like and then my people arrange logistics and manage the rest.me- oh okay. What would be my role in a set up like this?Uncle- Are you in a hurry? let’s have coffee and talk about it later. will you eat anything along?Me- No uncle.Uncle- So Komila how do you see yourself 5 years down the line?Me- Uncle I am planning to learn to fly. I’ll probably resign from my job soon so that I can opt for a good flying club and brush up my knowledge on aviation.Uncle- Hmm. Do you have a boyfriend?Me- um no. I am solely focusing on my career right now.Uncle- I’ll be frank with you. I really like you.Me- um ( awkwardly silent)Uncle- You know I recently got divorced and been through tough times. The time I met you I was stunned to see someone like you. I don't want much, I want you to lead a normal life, have a boyfriend/ husband in future, a great career and a great life too but if you could consider making me a part of it.Me- sipping coffee ( awkward, shocked, lost)Uncle- I’d get you everything you want. whatever you desire. I’ll help you with your dreams and support you in everything. let me know what all brands do you like, I wish to know about your likes and dislikes.Me- Ok UncleUncle- Call me *#%^&Me- hmUncle- You can tell me when you want to discontinue it. you’ll always have a upper hand. Secrecy would be maintained. You can work with me as partner, enjoy the benefits of my business.Me- hmUncle- Take your time. I’ll wait for your answer.I finished the most difficult cup of coffee and bid goodbye to drive to a quiet place.I went home and disclosed no precise information to my Mom but later revealed it when couldn’t keep it to myself anymore.I truly felt demeaned in a way. We aren’t in touch with their family anymore.Why I decided to put up this incident here is because it happened to me twice, the second one being a politician. I know about his entity because of his car with ‘Bharat Sarkar’ pasted.The society as a whole is changing, be it youngsters or elders but there has to be a limit to it. Money and power can't buy everything.I’ve worked as a model and love looking good to feel good as well. Why do I as a person have to change myself because of people with degraded mindset?People often judge a book by it’s cover and this has developed a feeling in me that I look vulnerable, money minded and easy.I hope no girl ever has to go through something like this. It raises questions in one’s mind whether they are inviting all this for themselves but I think it’s the society and it’s people otherwise it wouldn’t happen to every 3rd girl on this planet.The motive of attaching a picture is solely for you to relate who’s writing this.I normally dress up like this because I think I carry it well, feel confident and pretty at the same time.Yes, we’ve adapted western culture from outside but internally still are desi and proud to maintain the dignity for our own selves in our eyes.It’s the society that’s wrong, not us.Edit- Thanks everyone for taking out time and sharing your opinion. I respect it and somewhat tried understanding it too. Many people thought I'd be offended by their view on this but I don't think I need to. Even I am a strongly opinionated woman and believe that it’s good to be distinct in thought process.A person by the name of Jagdish thinks that I shouldn’t have gone alone to meet him and to clap, you require two hands. Sir you deserve a special mention on my post since you see my parents didn’t accompany me to every flight I took and if I knew about his intentions, I certainly wouldn’t go. I wonder what wrong did young children of our country do to invite rape? Do they outshow their sexual desires?I apologise for relating it this way. None of the comments offended me but this one did.