Vendor Evaluation: Fill & Download for Free

Run. Screaming. They're full of... Full of... bad stuff.Look at all the answers above that say no one can guarantee a result. That's the first thing - Google expressly warns people NOT to work with SEO's who guarantee results.The second thing: In SEO, if something sounds too good to be true, it is too good to be true.Third, the price is ridiculously low. Not sure exactly what they're going to do for that, but at least ask them for specifics: What are they going to do?

Vendor Evaluation is the process to record the performance of a supplier there could be a variety of issues including the quality of items and delivery performance of the vendor. Vendor’s reviews and ratings are very helpful for effective purchasing for other customers. Some main criteria of Vendor Evaluation are delivery, service, invoice verification, and behavior etc.

Take it from me, content marketing plays a crucial part in ensuring your growth and success!Defined by the Content Marketing Institute as “a technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action“, content marketing is widely-used by both B2B and B2C companies operating in many industries today—from SaaS, healthcare, education, to financial services and entertainment, among others.Given the highly competitive nature of the SaaS industry, coupled with the lengthy, research-intensive vendor evaluation processes of most clients who need to make sure that they’re making the right choice in what is typically an expensive investment, it’s especially important for SaaS startups who wish to make a name for themselves to engage in and master the art of content marketing.Just think, research shows that the average B2B buyer consumes over 17 pieces of content before they make a purchase, and 82% of consumers feel more positive about a company after reading custom content.Failure to provide engaging, relevant content can negatively impact a startup’s ability to generate demand among prospects who have no idea that the business even exists!I belong to the B2B SaaS industry myself, and my experience in developing and implementing many content marketing projects have convinced me that content marketing is indeed a very effective way for companies to:Build brand awareness and preferenceGenerate more high-quality leadsConvert warm leads into customersStrengthen the company’s reputation and credibility as an industry thought leaderImprove client engagement and interactionsAid in customer retentionBoost website traffic ; andHelp increase sales.Personally, I think that good content marketing is particularly effective in influencing leads to advance the vendor evaluation process. Relevant, enticing content is a great way to catch your target clients’ attention and start convincing them that you have the right solution.I hope I’ve made things clearer for you. If you’re looking for more tips and insights on how to take your marketing efforts to the next level, check out and follow the industry’s top marketing influencers listed in this free eBook! Let me know how it goes!