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How do I find a headhunter to help get a job in trade show coordinating and event planning?
I've worked on and off in marketing events management, including trade shows, press events, conferences, and tech showcases for high tech companies as both an employee and also as a 1099 contractor.I live in the Portland metro area, population 2.4 million, the 17th largest metropolitan area in the US, and with a pretty well thriving high tech industry. I've been trying for years to land a permanent full-time position without luck. When I get interviewed, I may get to be the runner-up. I don't know where you live however this large city, while loaded with engineering, clerical, and short-term labor recruiters, has not even one agency which focuses on marketing, under which trade show managers typically fall.In my experience, the few positions which make it to an agency typically go to the same agencies who are recruiting technical talent for the company. The recruiters I've talked with tell me it goes something like "In addition to these software engineers, we need an events manager. Can you find one for us?" Then the technical recruiter does what they can.One of the other challenges is that marketing positions are often based out of the headquarters of a company, not satellite locations 1000 miles away. While XYZ Corp. may have a large presence where you live, their marketing positions are likely to be elsewhere. Portland, for example, has very few HQs.So what's left is word-of-mouth -- networking. As the World's Worst Networker™, I won't say more about that. Best of luck!PS: Two things to watch out for:1 - Positions titled "Coordinator" while the responsibilities in the job description are clearly "Manager". This usually means the pay is one-half to one-third it should be. One Fortune 50-ish company here has repeatedly asked recruiters to fill a temp Events Coordinator position at $18/hr. with no benefits, while another business unit in the same company will use an almost identical job description with a "Manager" title and pay $45/hour, also without any benefits.2 - There are local companies offering positions with titles such as "Special Events Coordinator", "Events Specialist", or "Marketing Coordinator". Most call themselves marketing or field marketing companies however they are sales companies. The "events" you manage are typically you setting-up a table in a big box store or warehouse store where you sell products or services.
How do I become a marketing research analyst?
I would say the foundation would be a degree in marketing management preferably an MBA. Where you will get to know theoretically the aspects of marketing. Then you should research more about the position. Do not go with the job title. Positions such as marketing research analyst, research analyst, marketing analyst, marketing coordinator,marketing specialist, Research speaciaist etc may or may not fall under the same category you want. So go to a job board give keywords such as 'marketing', 'research','social media', 'online marketing' etc. Read the job descriptions and apply for something that really excites you. Good luck
What is a social media manager?
If I have to give a theoretical answer, I would say, “a Social media manager is a person who handles social media marketing, campaigns, and day-to-day activities. Create relevant content and reach the target audience. Manage, create, and curate all the content.However, this is not all. There is a growing division between the original profile of social media manager, causing proliferation, basically generating dozens of new titles and roles. For example, we already know social media strategist, we have started hearing new job positions like, social media content manager, social media digital content editor, social media planner, and the list goes on. More and more job profiles are created everyday, hence splitting up the job and tasks of the original.Despite the different job profiles, when it comes to the social media manager, the responsibilities divide into two: operational and strategic. For the very same reason, social media manager or social media strategist are used interchangeably.One thing that should be kept in mind while discussing these points is that roles and job descriptions totally depend on the type of organization we are talking about. For example, there are firms who have made social media as their their core objective, while, on the other hand, few companies take social media marketing as a part of their hierarchy. The latter doesn’t need to divide roles in different parts. However, social media firm will differentiate job profiles accordingly.To clear this confusion which is persisting for a very long time now: I have made a list of the duties of a social media manager.Know the industry in which the company or organization is.Design a strategy for social media that’s in line with brand identity, goal, and target audience.Define the content strategy Control the content calendar and its execution.Administer the budget for different strategic actions and maintain a record listDefine a strategy that helps to enhance the fan baseDevelop channels that increase engagement with followers.Segment the marketing strategy according to the targeted audience.Have to be in coordination with sales and marketing department of the companyDefine and control the social media conversions, KPIs, and ROI.Select what tools and applications would be used to fulfill the taskDesign a plan for tackling with social media reputation crisis.To conclude, I can say that a social media manager is a person who is directly related to strategic decision- making: starting from which social media site will be covered for the brand marketing, what all steps should be taken to target a particular audience, what steps will be taken in case of reputation crisis, what would be the communication style, and what type of content shall be shared.
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