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PDF Editor FAQ

Is email marketing effective for generating business leads?

Thanks for A2A! :)E-mail marketing can produce amazing leads if it is done right, however I am a huge fan of using high-quality targeted lists and using them in your communication. Then, you ensure yourself that the database you’re mailing is precise and curated, and it is easy to close any deal this way.

What is the most cost-effective lead generation tool in the market for sales?

In my opinion, the best lead generation tool in marketing and sales is Messagely, which also happens to be very cost-effective. Messagely is a customer communication management system. The best feature that I think can benefit you a lot is their chatbots.They have artificially intelligent chatbots that can effectively communicate with your customers and improve customer satisfaction.Here are a few ways in which Messagely- Live Chatbots generate leads;Chatbots efficiently communicate with your customers, approach and generate new leads instantly triggered to your sales team, and then chat and interact with the customers and close deals.The Chatbots answer your customers' inquiries round the clock. This helps minimize customer complaints because their issues are resolved instantly.Messagely- CRM system can set meetings automatically without the intervention. Without human assistance, Messagely can book meetings, reschedule and even remind you of your appointments.Their artificially intelligent bots are always working around the clock to communicate with your customers, solve issues, answer inquiries, increase customer satisfaction, and generate leads for the sales teams.It's worth mentioning that their prices are reasonable and straightforward. The company divided its services into three packages, the basic plan, the plus plan, and the pro plan. This helps businesses choose their level of requirement for the services that they need.You can try it out if you're not sure about it. Unlock your 14-days free trial (no credit cards required).

What does the typical day look like for an account executive ("salesperson") at a SaaS startup? How much of it is prospecting, cold emails or cold calls, reaching out through network, giving demos, trying to close deals, etc.?

Here's my experience directly and indirectly for inside sales, an AE, from about $1m to $50m in ARR. in the very early days it will be different:* Generally, 0% of time on cold calls and cold emails once the engine is running. If any cold calling is done, it generates at best 10-15% of the revenue, and is done by "business development", not the inside sales reps. Also, once you have scale, lead qualification for smaller (and sometimes larger too) deals is generally done by entry-level lead qual reps, not account execs.* Probably 40% of the time is spend managing existing leads. This is emails and reachouts for next steps, demos, follow-up on leads, deep dive calls (see below), sometimes flights, trying to increase the odds of a close.* Probably 40% of the time is spend with new leads from that month, from qualification to moving them down the pipeline. Demos, learning calls (what are next steps), selling to power, etc.* Probably 20% is administrative/internal/non-revenue for them. Working on / negotiating terms. Putting together a pitch. Managing SFDC. Helping out their peers with questions. Learning about new features. Helping on billing, renewals, etc.To be more specific:My guess is most of our reps do/did 3-4 demos a day. More than that is exhausting and takes up too much of the day.My guess is more of our reps do/did 1-2 "deep dive" calls a day with multiple stakeholders at the prospect, which may or may not include a deep demo customized to their needs. These deep dive calls are usually post-demo and closer to the close.Our reps generally received 100-150 in-bound leads a month for SME space (much less for six figure + enterprise deals). Once you've been in the saddle a while, you can see that that compounds, so after six months, if even 50% of the leads you've gotten each month are still alive, you've got 300-400+ live leads to manage ... a lot ... so doing cold calling, and low in general, lower ROI work won't make sense ... so it just won't happen ...Field sales is different -- in theory. They need to spend 20-50% of their time working the big fish in their territory, semi-prospecting. Even so, at the end of the day, they spend as much time as they can with in-bound interest ... the ROI is higher ... generating basically the same ratios as above after a while ...

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