Job Fair Invitation Email Template: Fill & Download for Free

Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $41 in sales, which outperforms mobile marketing ($10.51 per dollar spent), social media ($12.71), display advertising ($19.72), and search engine marketing ($22.24).But to ensure their message is read and distributed, brands need to focus on improving three important metrics: open rates, click-through rates, and forwards. Below, we define each metric, highlight its importance, and describe strategies to improve your current stats.What Is an Open Rate? And How to Improve ItThe open rate is a percentage of the number of recipients who opened your email from a given list. It is also an indicator of how much your subscribers may actually care about the content you send them. To boost open rates, here are five tactics:1. Resend unopened emailsIn an experiment, entrepreneur Neal Taparia found that he could increase his email reach by 54.7 per cent by resending the exact same email to recipients who had not yet opened his original message. Email marketing expert Noah Kagan modified Taparia’s approach by changing his subject line and emailing recipients again one week later, increasing his opens by 30 per cent. While this strategy does not take each email’s open rates into consideration, the results are what matter more. By resending the same email to subscribers who ignored your previous send, you get more people opening your emails without having to create an entirely new message.2. Test delivery timesYour customers and prospects are busy people. To increase your open rate, marketing expert Lauren Hall-Stigerts recommends, “Land your email in your recipient’s inbox when they’re looking at it.” Schedule your emails to deliver during times when subscribers actively check their inbox and when there may be less competition from other brands for reader mindshare. Ignore the studies that suggest 10:30 a.m. or 5 p.m. are the best times to send emails: Your readers likely follow a different schedule, so test different delivery times for your next few email sends, then select time slots that consistently lead to higher open rates.3. Segment your listsYour subscribers fall into different categories, which means they all have different interests and needs. Ways to segment your subscribers include:Demographic data: Gender; Where they live; Job titleBehaviourial data: What they do with your product; What they buy; Free and paid users; When they last clicked on an email; When and how often they buyCustomer sign-up date: Onboarding new users; Rewarding your best customersCustomer email client data: If they’re browsing on mobile or desktop; When they say they want to receive emailsBy segmenting your email lists, you increase the likelihood that the messages you send to recipients are interesting and relevant to them. In fact, research from MailChimp reveals that segmented campaigns have a 13.07 per cent higher open rate than non-segmented campaigns.4. Cut out words that trigger spam filtersMore than 100 billion emails are flagged as spam every day. Because many unsolicited emails carry viruses or promote illicit activities, email programs automatically filter messages that appear to deceive and scam readers. One of the ways our inboxes do this is by checking for specific keywords that are typically associated with spam: Those include “big bucks,” “earn per week,” “free money,” “MLM,” “no credit check,” and “winning.” Avoid using common spam words that may trigger an email client’s junk mail filter.5. Create consistency and urgencyAs soon as you establish a set time to deliver your email each week or month, stick to that schedule so recipients know when to expect your message. Your most loyal recipients can budget time to read your newsletter. To create urgency, which encourages subscribers to open your email as soon as they see it, try different subject line formats.Simple, no nonsenseFunnyControversial or shockingSingle wordNumbers and listsPersonalizedQuestions and other punctuations“Missing out” and other scarcity tacticsMysteriousExplaining Click-Throughs, Plus Tips to Increase Your CTRAn email click-through is recorded when the recipient clicks a link within the email. But email click-through rates (CTR) can be measured one of two ways. First is a simple formula: the number of people who clicked a link within the email divided by the total number of email recipients. Second is the number of people who clicked a link divided by the number of people who opened an email as part of a campaign. The latter is a more accurate measure of subscriber engagement. In most marketing campaigns, emails serve as a precursor for further information or materials. Senders typically include a call-to-action (CTA) in each email they want recipients to click. There are five strategies to increase your CTR.1. Deliver one clear messageAvoid ambiguity in your email content and share one clear reason why subscribers should click your CTA or link. Content strategist Jamie Wedge advises, “Make sure that you give your email a purpose—and stick to it. Develop one clear message with a clear CTA and you’ll be much more likely to engage with the reader and encourage click-throughs. Keep text to a minimum too because, let’s face it, your customers haven’t got time to be reading a mini essay when they receive an email from you!”2. Make your emails mobile responsiveStudies show 65 per cent of all emails are first opened on mobile devices. And because mobile users are a fickle audience, you need to ensure your emails load quickly and are easy to read on smartphones and tablets. Otherwise, you risk recipients deleting your message because it is too frustrating to read; they may also archive it to read later, but forget about it entirely. Create emails that are mobile-friendly and remember to test them on different devices before you hit send.3. Pique their interest“When you use an information gap to invoke the reader’s sense of curiosity, you’re more likely to increase your click through rate—simply because the reader wants that missing piece of information. The curiosity needs to be satisfied,” says Aaron Beashel of Campaign Monitor. To improve your email CTR, Beashel adds, “Make [readers] feel like they’re missing out on something valuable or interesting if they don’t click through.”4. Insert a videoWhen the town of Enfield, CT added a video to their email blast, they experienced a 28 per cent increase in click-throughs. Research shows video email marketing is on the rise and has a 280 per cent higher rate of return than traditional emails. Insert a video to capture your audience’s attention and motivate them to click.5. Add multiple CTAsReference the link you want subscribers to click multiple times within your email to increase your CTR. In longer emails, multiple CTAs give readers the option to click-through at the beginning, middle, or end of your email—whenever they are convinced they want more information from you. When Strong Women Strong Girls, an organization that helps find women to mentor young girls, linked to their CTA twice in an email, they saw a 30 per cent lift in CTR. Buttons work, too. Gorilla Doctors, a veterinary organization, also saw their CTR grow 30 per cent when they added a “Click to Read More” button within their email template.The Importance of Email Forwards and Ways to Encourage Recipients to Share Your MessageEven though emails are a fairly private way to communicate information, most brands appreciate when subscribers forward their emails to friends or share their email on social media. For Marketing Land, Tom Sather describes email forwards as “not only a good indicator of interest from your subscribers, but also their friends and family. Not to mention those recipients are more likely to open the email since it’s being sent by someone they know.” Email forwards and shares are one of the best ways to grow your audience because your subscribers help expand the reach of each of your marketing and sales messages. To prompt your audience to forward your email to a friend or share your email as a webpage, leverage these three tips.1. Extend the offer to the recipient’s networkSince emails feel private, some recipients may be hesitant to share your email with others. Therefore, invite them to forward your message to their family members, followers, and friends. If your email contains an exclusive discount or offer, give recipients permission to share it with a handful of people they know. Borrow these lines to encourage people to share your email:“Know someone who would love this deal too? The promo code is valid on two separate orders: Forward this email to a lucky friend!”“Like what you read? Share this email with a colleague or coworker who would appreciate it, too.”2. Replace your CTA with “Forward to a friend”Some emails are standalone pieces of content that do not include a link for subscribers to click. In those instances, you may want to replace your standard CTA with a “Forward to a friend” prompt. For example, emails containing event information with an open invite should include a “Forward to a friend” CTA to increase the number of attendees.3. Use custom social media linksA select group of marketers believe the practice of encouraging recipients to “Forward this email to a friend” is dead. To reach a bigger audience organically, they recommend including custom social sharing links in each email. These links allow recipients to seamlessly promote your message to their social networks.Final ThoughtsLike any other marketing channel, email requires relentless optimization to improve customer engagement rates. Using industry averages, companies can benchmark how well their campaigns perform against their peers. But, ultimately, your goal should be to consistently outperform yourself. These tips will help your email campaigns get exposed to more people and exceed your goals.If you are looking for cheapest and Best Email Marketing Tool for your small Business, please check this - Try Sendinblue for Free send 9000 emails/month(No Payment info is required)SendinBlue featuresEmail Builder – Send beautifully-designed emails with SendinBlue’s drag-and-drop email builder. Pre-made email templates are also available.Forms & Landing Pages – Customize your contact forms to suit your brand and audience, and grow your email list with landing pages.Unlimited Subscribers – Grow your email list with few restrictions as this service’s plans are based on the number of emails you send per month.Subscriber Management – Manage your subscribers with folders, lists and segmentation.SMS Messages – Reach your customers beyond email by allowing them to opt-in to receiving SMS messages from you.Automations – Optimize your campaigns by targeting subscribers based on their actions with marketing automations.A/B Testing: A/B testing your marketing optins is one of the best ways to boost subscribers.Transactional Emails – Send confirmation emails and notifications when a subscriber joins your list for the first time, when they purchase something from your store, when their order ships and more.Reports, Data & Analytics – Track and optimize your campaigns with reports and data on open rates, click-through rates, subscriber location, your subscribers’ most-used email platforms and more.Improved Deliverability – Ensure your emails reach your subscribers’ inboxes with real stats by using SendinBlue’s shared and dedicated IP tools and options as well as their integrated security tools.Integrations – SendinBlue integrates with WordPress, WooCommerce, OptinMonster, Google Analytics, Shopify, Jimdo, Drupal and more.Thank you!

1. Write Useful Content (aka Create Content That Answers Questions)It sounds obvious, but most SEO-focused content boils down to this:Answer a question that a lot of people are asking online, that isn’t being answered well.If you have a question, what’s the first thing you are likely to do? You Google it.It can be literally anything. From what is a meme, to where the best place to live is to why were cornflakes invented:Examples of questions people search on Google2. Write Evergreen ContentEvergreen content is content that will continue to be relevant way after it’s been published.It can include things like:Types of evergreen content (Image source: Keyword Research, Competitor Analysis, & Website Ranking | Alexa)3. Publish Long-Form ContentThere is no right or wrong content length. The ideal word count for your content is the one that best covers the topic fully.Having said that, it has been observed that longer content works best:Word count vs ranking position in Google (Image source: SEO Training and Link Building Strategies – Backlinko)4. Publish More List PostsA list post is an article whose headline features a numbered collection of things.There are a lot of list posts floating around the internet. BuzzFeed publishes mainly list posts:Examples of list posts ranking in Google5. Create a System (Hint: Use a Content Calendar to Plan Out Content)Driving traffic to your site is like a lot of things in life, it’s all about consistency.Consistency in your content strategy not only keeps you relevant to your audience but also signals to Google that you are on a reliable source of information,Slowly but steadily publishing blog posts is better than a frenzied and erratic posting schedule.And one of the best ways to manage this is with a content calendar. Somewhere you can store ideas and plan out what you are going to publish and in what order.You can use an editorial calendar, your project management app of choice like Trello or Asana, an alternative or a spreadsheet or even pen and paper (well, that’d be old-school).Example of an editorial calendar Trello board (Image source: Trello)6. Repurpose Content on Other Channels (And in Other Formats)Repurposing content is best described as finding new ways to reuse your existing content.It is useful for reaching new audiences on different mediums, breathing new life into forgotten content as well as making the most of your content efforts.Ahrefs does a great job of repurposing their content across their blog and YouTube channel, like with their content audit article + video:Example of repurposed content by Ahrefs7. Create Content That Appeals to InfluencersMost industries have influencers: individuals with large followings who seem to get loads of likes, shares, and links to their content.Wouldn’t it be great to leverage their authority for your own content?If you want influential people to share your content, you need to create content that appeals directly to them.Here’s a simple process for creating content influencers want to see:Find influencers in your industry with influencer research tools or do a quick search to find their direct email address.Analyze what they are talking about.Look for a common theme.Create content about this theme.Get your content in front of the influencer.8. Write Eye-Catching Headlines (Using Headline Analyzers)Headlines are one of the most important parts of your content.They are likely to be one of the first things people see in Google Search results. Without a compelling headline, even the most comprehensive blog post may go unread.To help you craft eye-catching headlines, you can use a headline analyzer like Sumo’s headline generator:9. Improve Old Blog PostsThe solution to increasing traffic to your website is probably something simple that you already have: old blog posts.If you’ve been blogging for a while, you probably have tons of posts sitting in your archives in need of some love to bring them back to life and get them generating search traffic.Look for pages that are hovering at the bottom of page one or the top of page two of Google’s search results. These pages are perfect examples to improve.But how do you improve them?Here are some quick ways to improve old blog posts:Update any outdated information.Add more images, screenshots, videos, etc.Improve your introduction (to make people want to read on).Increase your word count (if it makes sense to do so).Add links to and from related posts.Improve readability with shorter paragraphs and bullet points.Republish them and promote them again as new.Sometimes though, instead of updating old posts, you are better off just merging them…10. Merge Similar Articles (+ Redirect Them)If you have a backlog of similar articles covering the same topic and keywords, it may be worth merging them into a single post.By consolidating similar posts into one page, it is likely to perform better in Google as well as cleaning up your site architecture.Why?Because you aren’t spreading the ‘authority’ across multiple articles. Instead, you have one focused and strong post. You’ll also have one longer post that goes deeper into a topic, leading to more traffic.11. Use the Skyscraper TechniqueThe skyscraper technique is a marketing term coined by Brian Dean of Backlinko.Basically, it is a system for turning content into high-quality backlinks.Here’s how it works:Step 1 – Find existing content with lots of backlinks.Use tools like Ahrefs Content Explorer or BuzzSumo to find URLs with a lot of social shares and links.Finding successful content (to replicate) with Ahrefs Content ExplorerStep 2 – Now go and create something way better.Now you need to figure out how you can improve upon it. Can you add more up-to-date information? Maybe you can improve the visuals or expand it to include more points.Step 3 – Promote your skyscraper contentGo to the sites linking to the original content and ask for links to your superior content.Here’s an outreach template you can use:Hey [NAME],I was reading your post about [TOPIC] and noticed you linked to this page: [INSERT LINK]Just wanted to let you know that I just published an updated, more in-depth version of this page.Here it is: [INSERT SKYSCRAPER LINK]Might make a nice addition to the page?[YOUR NAME]12. Create an Expert Roundup PostExpert roundup posts are blog posts that collect quotes from experts and then use them in the article.Here’s an example from Databox about the best free SEO tools according to experts:Expert roundup post example by DataboxEmail MarketingIf you are doing anything online, you need an email. No matter the size of your business or website, being able to email your audience is vital.Seriously, half the world’s population uses email:Email statistics by OberloWith so many people reachable via their inboxes, email is one of the best ways to drive traffic to a website because:Your email list is already interested in your site.Traffic is almost guaranteed as you are talking directly to your list.Emails drive targeted traffic to the pages you choose.13. Increase Website Traffic with Email MarketingEmail marketing is a fairly inexpensive but effective way of reaching your audience.Aside from following email marketing best practices, here are some essential steps to take for increasing traffic with email marketing:Build a subscriber list as soon as possible.Choose the right email marketing software.Keep your emails to the point.Write eye-catching subject lines.Add social sharing buttons to your emails.Add a CTA (Call to Action).Don’t send too many emails.Make sure your email template works on mobile and don’t get marked as spam.14. Use Content Upgrades to Get More SubscribersContent upgrades (or lead magnets) are resources you give away in exchange for an email address. Here’s a list of some of the best lead generation WordPress plugins to check out.If you get the right upgrade, your audience will gladly sign up to your email list in order to get the free content.However, you’ve got to understand your audience and know what they would want. Perfect Keto does a good job of this:Content upgrade example by Perfect Keto15. Create an Email Welcome SeriesA welcome email series is a sequence of emails that are automatically sent to your subscribers when they first opt into your list.Just remember: it’s your chance to make a good first impression. This can go a long way in increasing your website traffic, as well as increasing your subscribers.Drift does a good job with this email that gets straight to the point and directs new subscribers to popular content:Welcome email example by Drift (Image source: HubSpot | Inbound Marketing, Sales, and Service Software)16. Add a Way to Capture Emails to Your SiteTo start leveraging the power of email for traffic, you need a way to collect email addresses via your website.You can use a sidebar or in-content sign up form like this:Example of Kinsta’s email signup form17. Submit Your Content to Aggregator SitesA content aggregator is a website that doesn’t create its own content. Instead, they collect content from other sites and “aggregate” it into one location.Users generally like aggregators as it gives them the chance to find a variety of content in one place. On the other side, publishers get their content in front of people who want to see it.18. Write Some Guest PostsGuest posting is when you write a blog post for a site other than your own. In return, you’ll get a link back to your site.This sends traffic to your site, gets you a backlink, and helps to increase your brand awareness.One of the biggest challenges with guest blogging is finding suitable websites that would be willing to accept and publish your guest posts.Thankfully, with just a quick Google search (+ some search operators) you’ll be able to find tons of guest post opportunities relevant to your niche:Finding topic relevant guest post opportunities with Google19. Promote Your Site With Blogger OutreachBlogger outreach is the process of finding relevant blogs and sending them a personalized email highlighting your website, service, product, etc.Step 1 – Find Blogs to Reach out ToYou could reach out to bloggers:who you have already featured on your site.who have written content on the same topic.who have previously linked to similar topics.who have tweeted related articles.Step 2 – Find the Right Contact Details for ThemBefore you can get in touch, you need to find the email address of the blogger you are reaching out to.There are a few ways of doing this, but one of the quickest is using an email lookup tool like Hunter.io:Find email addresses with HunterStep 3 – Write Your Outreach EmailNow you need to write the email you are going to send.If you need some help crafting your pitch, check out these email outreach templates by HubSpot.All that’s left to do now is hit “Send”.20. Invite Others to Guest Blog on Your SiteDon’t forget: guest posts are a two-way street.Don’t think you can only write content for other sites. Invite other people to write for your blog too. Providing they write a high-quality and original article that’s interesting for your audience of course.Not only do you get some new content on your site, but the guest blogger is likely to promote the article, bringing in more traffic to your site.Everyone’s a winner.21. Write on Medium (+ Other Sites)Medium is a user-generated site that prioritizes and suggests articles based on their users’ reading habits.You should consider writing on Medium because:It can send consistent traffic back to your site.It boasts a built-in and engaged audience.They even have a dashboard which shows how your articles are doing:Article stats/performance dashboard on MediumThere are also a couple of sites like Medium you can write on like:Write.asSvbtleSteemitMake sure to read our Medium vs WordPress guide.22. Promote Content in Relevant Online CommunitiesOnline communities are places where your audience hangs out on the Web and can include Facebook groups, Reddit, Slack channels and forums.Finding relevant online communities is easy if you are already part of the niche.If you are not, here are some helpful resources:Directory of Slack communities400 Slack communities500+ Facebook Groups (via Dropbox)5000 Top subreddits23. Post Useful Content On RedditReddit is a large and active community. There is probably already a subreddit related to your site’s niche.Leverage Reddit can send lots of traffic to your site if you get it right and don’t get overwhelmed by the sheer amount of discussions happening at any one time.In fact, you can use a tool like TrackReddit to track Reddit discussions:Track Reddit discussions happening that are relevant to your siteHowever, promoting things on Reddit can be hard. And users don’t pull any punches if they don’t like what you are doing.24. Get into Facebook Groups (+ Share Your Content)You should join some Facebook Groups related to your niche and share your content inside them.Again, you should respect the specific rules about promotion within those groups first.Facebook Groups cover a wide range of niches where your target audience may hang out. For us, WordPress support based groups like WordPress Freelancers or WordPress Speed Up are likely to have members who would be interested in our content.You can actually search for groups to find discussions happening related to your content:Digital Marketing Questions is a popular Facebook group25. Answer Questions on QuoraQuora can be great for driving traffic to your website.If you don’t have one already, first you’ll need to create an account. Once you have a Quora account, you need to find the right questions to answer.We grew our traffic 1,187% with WordPress.We’ll show you how.Join 20,000+ others who get our weekly newsletter with insider WordPress tips!Subscribe NowSubscribe to the Kinsta newsletterSubscribeI agree to the Terms and Conditions and Privacy PolicyThis is simple, just enter a keyword and Quora will suggest you related topics:Quickly find niche relevant questions to answer on QuoraChoose your topics and you’ll be able to see the latest questions related to that topic.Just hit “Answer” to add yours. Try to answer the questions fully and provide a link to any relevant content you have on your site if it makes sense to do so.If you to get the most out of Quora, fully complete your profile, pick questions relevant to your audience and add in links where it makes sense to do so. You should also check out our Quora marketing tips to help increase your reach.26. Post on Product HuntProduct Hunt is a community that curates the best new mobile apps, websites, and technology products every day.Product Hunt homepage can drive traffic back to your site27. Drive Traffic To Your Website From ForumsForums have been around since the very early days of the web. Since then, people have been using them to drive traffic back to their websites.Niche forums may be ugly, but they can drive good (and relevant) traffic to your websiteEven though certain forums can look outdated, if they have an engaged audience, they can be a great source of relevant traffic.28. Create Your Own ForumIf you can’t find a good forum for your industry, you could look at setting one up yourself. In fact, with WordPress forum plugins you can be set up fairly quickly.WordPress forumIf you do go this route, you need to make sure your users are producing quality content, you have moderators, and your forum has good UX.Getting that right could mean a steady stream of traffic back to your site.SEOAll the keyword research (more on that later) and content in the world won’t save your site if you have ignored SEO.SEO is one of the best ways to get consistent traffic flowing into your site. As long as you rank high in Google, you’ll be able to generate organic traffic to your site.Now that sounds great, but nothing in life comes for free or without some work.To benefit from SEO, you need to write about topics people are searching for in Google (which we covered in the previous section). But to fully benefit from it, you also need to ensure your site is optimized for search engines.Here are some things you can do right now to use SEO to drive traffic to your website:29. Pay Attention to Your Website’s SEO HealthSEO is pretty simple. Most of the benefits from following best practices to make sure your website is healthy and has everything Google expects to see.Getting these things set up can make a big difference on the amount of traffic to your site.Here’s are the SEO fundamentals you need:An SEO-friendly CMS like WordPress.A responsive design and good mobile usability.A valid SSL Certificate.A fast and reliable web host.Links from relevant sites.Content that people actually want to read.There can be more elements to SEO obviously, with website technical health being one (we’ll cover this later on), but this should lay the groundwork for you.30. Build Backlinks to Your WebsiteLinks from authority and relevant sites are like votes of confidence for your site.A simple overview of how backlinks help your site’s SEO (Image source: SEO Training and Link Building Strategies – Backlinko)The types of links to build will differ depending on your niche. Here are some useful link building resources:9 EASY Link Building Strategies (That ANYONE Can Use) by Ahrefs50 Local Link Building Tactics for ANY Budget by Loganix60+ Link Building Techniques Checklist by Mangools31. Get Your Content in Featured SnippetsSince its inception, Google has been adding more information to the search results to enhance the experience for users.One such feature is featured snippets:Featured snippet example32. Use Analytics Data to Find Under-Performing Pages (& Vice Versa)If you are familiar with Google Analytics open up the dashboard.Got to Behaviour > Site Content > Landing Pages and then hit the Sessions column to order from low to high.You’ll get something like this:Finding underperforming pages (to improve) in Google Analytics33. Optimize Your Best Traffic SourcesIn Analytics, go to Acquisition > All Traffic > Source/Medium.Now you’ll see where your traffic is coming from:Finding top traffic sources in Google AnalyticsIn case you are unsure:Source is the place users are before seeing your content, like a search engine or another website.Medium describes how users arrived at your content.From here, you want to ask a few questions about your traffic sources:Which send the highest volume of traffic.Which send the highest-converting traffic.Which send the most engaged traffic.From there, try and figure out why those sources are effective. Then try to replicate it.And it’s not just your traffic source you should be thinking about…34. Steal Your Competitors’ Traffic SourcesSometimes the best way to get more traffic is to see what is already working… and then do that.One of the quickest ways to do this is by ‘stealing’ your competitor’s traffic. If you feel bad about stealing from your competitors, let’s just call it reverse engineering instead.Now you will need to use an SEO tool for this one.Here are two quick ways to spy on your competitors:Competitor Traffic Method #1 – SimilarWebGo to SimilarWeb and paste your competitors URL in the search box.Scroll down to the Referrals sections to see exactly where they are getting their traffic from:Spying on your competitors traffic using SimilarWebCompetitor Traffic Method #2 – AhrefsGo to the Ahrefs backlink checker. Input your competitor’s domain and click check backlinks.Now you’ll be able to see the top 100 backlinks and how much estimated traffic they are sending to your competitor:Spying on your competitors traffic using AhrefsArmed with the knowledge of what is working for your competition, you can go out and try to replicate it.Keyword ResearchKeyword research is the process of finding relevant phrases (keywords) that your audience is searching for.Once you have a list of keywords, you want to include them in pages with the intention of these pages showing up in search engines.There are lots of ways to generate keywords, using both free and premium tools.Let’s get started:35. Target Topics with Traffic PotentialSEO is one of the best ways to send consistent traffic to your blog (more on this later in this article).But to get Google to send visitors your way, you need to be showing up for the right keywords. In other words: you need to target keywords with traffic potential.After all, you want your traffic to look like this:The type of graph all website owners want to see: organic traffic increasesThe metrics you want to keep in mind when doing keyword research are:Search and Global Volume: how many people are searching the keyword each monthKeyword Difficulty: how difficult the keyword will be to rank for.36. Target Long-Tail KeywordsLong-tail keywords are 3+ word phrases that are very specific to whatever you are selling or the information you are providing on your blog.Here’s an example:Longtail keywords = more conversions (Image source: http://semrush.com).37. Do Question-Based Keyword ResearchAs we mentioned earlier, you really want to be writing about things people are asking.Two great tools finding these question-based keywords are Answer the Public and QuestionDB.Just drop in your keyword and you’ll get loads of question ideas.Here are the results for the keyword ‘credit card’ on Answer the Public:Use AnswerThePublic to generate lots (and lots) of question-based keywordsAnd here are the results for QuestionDB:Use QuestionDB to get loads question keywords people are askingAs you can see, from just one keyword you can generate lots of potential questions you can turn into articles (that people in your niche are asking).38. Identify Keyword GapsThis is just a fancy way of saying find keywords you don’t rank for that get a high amount of monthly searches.And then — you guessed it — try rank for them.The quickest way to find keyword gaps is with this free content gap finder or with Ahrefs.If you choose the latter, here’s a quick walkthrough:Fire up the Ahrefs Content Gap tool and drop in the domains you want to compare:Use Ahrefs Content Gap tool to find keywords to targetHit ‘show keywords’ and you’ll see any potential keyword gaps:Keyword gaps in AhrefsIf you do this for your site and a few of your competitors, you’ll be able to see all the keywords they rank for, but you do not.Based on your competitors, you’ll be able to prioritize the keyword gaps to go after and try and rank for.39. Optimize Your Content With LSI (or Semantic) KeywordsLSI, which stands for “latent semantic indexing” (also sometimes referred to as semantic keywords) are words/phrases that are related to your main keyword.Since Google Hummingbird, the search engine has put more importance on understanding a topic fully. LSI keywords are a good way to help the search engine crawlers.You can use a tool like LSI Graph to find them. Just drop in your main keyword and it will give you a list of terms related to your topic:Examples of LSI /semantic keywords using LSI GraphTry to add these to your articles and pages.To be honest, if you are writing good content, you will be including semantic keywords anyway, but it’s worth keeping in mind.40. Prevent and Remove Keyword CannibalizationKeyword cannibalization is when two or more pages on your website are competing against themselves by trying to rank for the same term.It’s actually quite common, especially with large sites with lots of pages. Here’s a pretty detailed article from Moz about it.The lesson to learn here is: you want to avoid keyword cannibalization as it can confuse Google (it won’t know which page it should rank). Having two similar pages competing against one another is not helpful for driving traffic.It can also:Lower the authority of your page.Dilute any links you have to the page(s).Impact your conversion rate.Often you will be better off consolidating these into one post. You can use this free spreadsheet to find keyword cannibalisation and run a quick “site:yourdomain.com ‘keyword’ query to surface potential issues.41. Find Easy-Win Keyword OpportunitiesHere’s a quick traffic win you can do if you have an existing site:Find pages that are performing relatively well, and then improve them to give them a boost.Let me explain:Pages/keywords that are ranking around the top of page 2 of the bottom of page 1 are ideally suited. These may just need a few tweaks to get them to climb up the ranks and send more traffic to your site.Some ways you can improve these easy-win keywords pages are by:Doing keyword research to target the main term + related terms better.Improving your on-page SEO.Adding more content.Pointing internal links to the page.Building some backlinks to the page.To find these pages you can use the built-in keyword filtering of SEO tools like Ahrefs, SEMrush again, use some free SEO spreadsheets for SEO tasks or go through the performance report in Google Search Console.Technical ImprovementsAnother aspect of SEO that determines how much traffic your site will get is its technical health.In order for search engine bots to find, crawl, and index your site, there are some technical elements you need to tick off.Let’s check them out:42. Follow Technical SEO Best PracticesTechnical SEO is the process of optimizing your site for Google’s crawlers.It is an important step in getting traffic to your site. If Google can’t find, crawl, and index your site, you won’t rank. No ranking = no organic search traffic.It is called “technical” SEO because it is less about the content of your site and more about the infrastructure.Technical SEO can be a big topic. But in terms of getting the best practices down, here are the things you want to do:Specify a preferred domain (www or no www?)Optimize your Robots.txt file.Optimize your sites URL structure.Have a logical site structure and website navigation.Use breadcrumbs to improve UX.Add structured data markup.Set up canonicals.Set up and optimize your 404 pages.Use 301 redirects.Have an XML sitemap.Install an SSL certificate.Make sure your website loads fast.Make sure your website is mobile-friendly.Set up Google Search Console.This is by no means an exhaustive list. But if you can tick off everything above, you are on the right track for a healthy site.43. Submit Your Site to Search EnginesYou want your site to show up on Google and Bing right?Then you need to submit your site to search engines.Actually, this process is very quick. Most of the work is done for you, but it is worth doing so you have control of indexation in the future.Search engines don’t technically require you to submit your site. But there are plenty of scenarios where it makes lots of sense to do. Think of:New sites with little to no backlinks.Rehauled sites with new content and structure.Recently hacked sites.Big chunk of updated content now available.Manually submitting your site to Google and other search engines should cut down on the time required to get re-indexed properly, hence gaining organic traffic regularly flowing towards you.44. Improve SERP Click-Through Rates (with GSC Data)Click-through-rate (CTR) is the percentage of searchers who click through to your website from the Google search results.Here’s the great thing:By improving your CTR, you can effectively increase traffic.To see your CTR, go to Search Console > Performance, now make sure Average CTR is selected and choose Queries. From here you will be able see your best and worst queries in terms of CTR:CTR performance report in Google Search ConsoleSome ways you can improve your organic CTR are:Improving your page titles.Making your URLs clearer and more descriptive.Improving your meta descriptions.Adding Structured Data.Improving page speed.45. Fix Lost ‘Link Juice’ on 404 PagesWhen you delete a linked page, add an incorrect URL to a page, or incorrectly change a URL, a broken link is created. These are bad for UX.No one wants to go buy some Lego and be greeted with this 404 page:An example of a 404 page on the Lego websiteOkay, so maybe they kinda do because that’s a good 404 page.So, how do broken links affect SEO?When a search engine is crawling your site and they find dead links, it can stop the spiders from crawling your site. This can stop it from being indexed.In other words, when searchers (and/or web crawlers) browse through your site and click on the link, they may be directed to a page with a 404 error.I don’t know about you, but when this happens, I either get a bit annoyed with the website in question or just leave.Don’t take the risk. Go find and fix any potential broken links.46. Boost Authority with Internal LinksInterlinks are links that point from one page on your site to another page on the same site.You will have seen them countless times before:An example of internal linkingInterlinks (or internal links) usually occur naturally when you are referring to past content or related pages in your content.Adding internal links can:Help visitors (and search engines) navigate your own website.Help to establish an information structure.Spread link juice or authority throughout your site.47. Make Sure Your Site is ResponsiveAlmost everyone has a smartphone. And almost everyone browses websites on their mobile.In 2019, there were 4070 million unique mobile internet users!Mobile internet user statisticsThat’s a lot of potential mobile visitors to your site. Google recognized this with its introduction of mobile-first indexing.If you don’t have a responsive website, here why you should:It improved site usability for visitors.It will load faster.It will reduce bounce rate.It may improve social sharing.48. Enhance SERP Appearance with SchemaAlso known as structured data, Schema is a markup easily read by search engines.It makes it easier for search engine crawlers to find and index your page. Because it gives search engine bots more information about your site, your site can get rich site snippets (which can improve your CTR).If you’re featuring reviews on your site, you could score rich snippets like the one below:An example of schema showing (review stars) in GoogleWe’ve actually got a more detailed guide on how to add schema markup to a WordPress site.49. Make Sure Your Site is FastWe’ve touched on this a bit already, but how fast your site loads does affect SEO.Page speed is a direct ranking factor, and can also affect rankings indirectly via increased bounce rate.Mobile page speed benchmarks (Image source: Home - CodeMeRight)Page speed is important for users. Think about: if a web page is loading slowly for you, what do you do? Do you wait for it to load or do you go somewhere else?Chances are you leave.Faster loading pages are more efficient for keeping people on your site. And Google knows this too. That’s why way back in 2010 they announced that page speed counts as a ranking factor for SEO.John Mueller of Google says to make sure web pages load for users in less than 2-3 secs:John Mueller’s (of Google) advice for fast loading pagesWhen it comes to speeding up your site, there are a few things you can do to boost performance like compress images, use a lightweight WordPress theme and have a good hosting setup able to deliver high performances.Social MediaIf you want traffic, go to the places online where your target audience hangs out and shares content. Social media can also help you build brand recognition as well as a community.And it’s not just sharing memes and cat videos: 43% of adults in the US get their news from Facebook:Tired of a slow host for your WordPress site? We provide blazing fast servers and 24/7 world-class support from WordPress experts. Check out our plansSocial media statisticsHere are some ways to drive traffic to your site using social media:50. Get Active on Social MediaThis sounds like an obvious step, but you actually need to set up your social accounts if you want them to drive traffic.The rule of thirds (Image source: Award Winning Web Design and Development Company in Chicago)Here are the essentials to complete across whichever platform you choose:Fully complete your profile (don’t forget to link to your site) and your business pages (Facebook and LinkedIn).Promote your blog content.Be sure to share interesting content (follow the rule of thirds).Post when your audience is online.Talk with your audience.In terms of which platform you should be on, depends on your audience.The best social media platform is the platform where your audience hangs out.51. Post On Social Media at Strategic TimesThis will be very dependent on your audience and the platform you are on.There have been lots of studies into when to post on social media like this one from Hootsuite or this one from Sprout Social.52. Add Social Share Buttons to Your SiteOh, and don’t forget to make it easy for people to share your content on social media.(Pssst, if you are reading this on desktop, just look to the left.)An example of social share buttons we use on all blog posts at KinstaThese improve your online exposure since users find pages and posts they enjoy, then share them on social media sites.The easiest way is to set up a WordPress social media plugin for your site.53. Use a Social Media CalendarWouldn’t it be great to get more click-throughs on social media?Well, the answer may be in using a social media calendar.This type of calendar helps you to understand:Why your audience shares (or doesn’t share) your content.Which types of content people prefer.What’s more, it also stops you from over sharing the same type of stuff too often and allows you to plan on sharing content you know works.It doesn’t take long to set up your calendar, a spreadsheet will do the trick:An example of a content calendar you can use to promote blog postsThis simple addition to your social media strategy can help you improve shares and get traffic back to your blog.Head over to the Post Planner blog to grab a free social media calendar template.54. Research Your Competitor’s Social StrategyA great tactic for improving the amount of traffic you get from social media is to spy on your competitors. See what they are doing that is working, and then try and replicate it.Here’s a couple of social media competitor analysis tools to use:BuzzsumoHootsuiteSprout SocialWant a super quick social competitive analysis plan?Let’s go:Step 1 – Find Your Competitors’ Social Media StrategyUse a tool like Sprout Social to see what your competitors are doing:Competitor research using Social SproutThen think about things like:What keywords are they using?Who are they following?What social networks are they on?How big is their audience?How often do they post?Step 2 – Analyze Their Profiles and ContentHave a look at each of their social profiles. What do they do well, and what don’t they do well?Look for things like:Are they posting relevant and up-to-date content?Do they have good or bad customer service?Are there spelling mistakes?What kind of images are they using?Are they using unique angles to promote themselves?Step 3 – Monitor Any ChangesSocial media is a never-ending stream of content so monitor what your competitors are doing (some of the tools mentioned above can help).Check out how to leverage LinkedIn to grow your site traffic, how to take advantage of Facebook and Twitter for your marketing.Armed with this information, you’ll be able to hopefully see gaps where you can do something effective on social media to get traffic to your site.55. Put Social Media on AutopilotSocial Media can be a great way of promoting content to your audience.The only problem is that it can take hours out of your day, especially if you are posting a lot of content.Take for instance promoting new blog posts. You’ve got to add the title, a social sharing image and a link to the new post to each of your social accounts. And that’s for every post.Remembering to update all your social feeds like this when you publish a new blog post can be a time suck.Not if you use this Zapier Zap to automatically Tweet your new WordPress posts:Use Zapier to automatically post new blog postsThis is only scratching the surface of what you can do. Head over to Zapier to check over 100 different ways you can automate social media.56. Use Buffer to Schedule and Publish Social PostsWhile on the subject of automation, you can use a tool like Buffer to schedule your posts in advance and automatically post them to your channels:Use Buffer to schedule and publish social postsAlongside posting your content, Buffer can also suggest the best time to post. Nice, isn’t it?57. Use Quuu PromoteQuuu Promote is a paid tool that can drive traffic by promoting your content automatically to the right audience.Quuu Promote can help you generate lots of social sharesSo how does Quuu Promote work?In a nutshell:You create a social media post (with a link to your content).Quuu puts this in front of people in your niche who have signed up to get suggestions from Quuu.Some of these people may share it on their social profiles.You earn more traffic.58. Drive Traffic with These Twitter Marketing TipsBefore you even get started, you need to pick the right Twitter handle, profile photo, and header image. For Twitter to be an effective traffic generating machine, you need to be proactive.Did you know: the average lifespan of one tweet is just 18 minutes:Average lifespan of a tweet (Image source: SEO Software for Smarter Marketing)And with over 7,000 new tweets being sent every second, to get any meaningful return from your Twitter, you need a plan.59. Drive Traffic with Promoted TweetsPromoted Tweets (aka Sponsored Tweets) are standard Tweets, except they’re paid for by advertisers attempting to increase their Twitter reach and/or engagement.They are pretty easy to spot as they have a ‘promoted’ label beneath them:An example of a promoted tweetPromoted Tweets increase reach and drive traffic to your website and post-click landing pages, which in turn, increases lead generation and sales. For more in-depth tips on using Twitter to grow your traffic, check out our guide.Go here to get started running Twitter Ads.60. Drive Traffic with These Facebook Marketing TipsDriving Facebook traffic back to your website is essential, and FB traffic provides a great opportunity to target your ideal audience.If you haven’t already, create a Facebook page for your site, and then follow these Facebook marketing tips to help you generate more traffic:Use images on all your posts.Keep your updates short and to the point.Ask your fans short questions.Use a quote from blog articles when sharing content.Use videos.Curate content from other websites in your niche.There’s also Facebook Ads too…61. Use Facebook AdsYou are probably pretty familiar with Facebook ads:Example of a Facebook adWhen used correctly, Facebook Ads can be an effective (and low cost) way of sending traffic to blog posts.But if you know what you are doing, they can be the opposite of that: expensive and ineffective.You want to use targeted Facebook ads to drive traffic from Facebook back to your site, so make sure you are going after the right (and interested) audiences.If you are confused at all, look into using a Facebook ad tool.62. Retarget Visitors With Facebook AdsDon’t forget you can also use Facebook retargeting ads.Ad retargeting is the process in which you target ads to users who have previously been on your website or social media platform but haven’t converted.You need to have your Facebook Pixel installed and tracking your site traffic and website events.63. Drive Traffic with These Instagram Marketing TipsIt sounds obvious, but uploading good images and videos that are relevant to your audience is the key to success on Instagram.Think about it: if your audience is B2B, is this content useful?A popular Instagram meme page64. Use Instagram AdsLike Facebook ads, Instagram ads can be a great way of getting in front of your target audience.An example of an Instagram adInstagram ads can be set up through Facebook’s advertising platform You can run different types of ads including Photo, Video, Carousel, Slideshow, and Stories Ads.First, you need to connect your Instagram and Facebook accounts:Instagram/Facebook ad dashboardVery simply, here’s how you get started advertising on Instagram:Go to Facebook’s Ad Manager.Set your objective.Set your target audience.Pick your ad placements.Set your budget and schedule.Create your Instagram Ads.65. Drive Traffic with These YouTube Marketing TipsWith so many videos uploaded every day to YouTube, it’s easy for your content to get lost.Thankfully, there are some simple steps you can take for generating organic traffic to and from your videos.Here are some proven tips for getting traffic from YouTube:A reason to visit your site like a free PDF, ebook, course, or exclusive content.Add a link to your site in your channel header.Use cards to help views navigate around.Add a website link in your video descriptions.Use a clear CTA on videos66. Don’t Forget YouTube SEO (to Rank Your Videos)One of the best ways to get more video views is with YouTube SEO.In a nutshell:YouTube SEO is the process of optimizing your channel (including video playlists, metadata, descriptions, and actual videos) so that your channel shows up for the right people.You can actually optimize your videos for search results inside YouTube and Google.67. YouTube AdsWith a lot of your potential audience already on YouTube, it makes sense to target them with ads.An example of a YouTube adTo get the most from YouTube Ads, you need to:Target your audience.Choose the right ad format.Create engaging ads.Check out this guide to YouTube advertising by HubSpot for more information.68. Drive Traffic with These Pinterest Marketing TipsHere are some tactics you can use to harness Pinterest traffic:Sign up for a business account (and get access to Pinterest Analytics).Make sure each pin description is detailed, helpful, and actionable.Pin at the right time.Create pin-worthy images (that are the right size & include text).Join relevant Pinterest group boards.69. Use Pinterest AdsPinterest ads are useful for getting your content in front of more people as they search and browse Pinterest.LinkedInWith over 600 million users, LinkedIn is the go-to social network for B2B.LinkedIn is the place people go to when they want to connect with people in their industry, learn about their industry and share related content. If you want to drive traffic to your B2B blog or website, this is your platform.90% of social traffic is driven by LinkedIn to B2B sites (Image source: The #1 FREE email capture tool)70. Drive Traffic with These LinkedIn Marketing TipsLinkedIn can be a great traffic source if you use it right.Here are the essentials you need to start driving traffic from LinkedIn today:Create and optimize your personal Profile.Join groups (or start one).Create a company page.Regularly share useful content.Don’t share too much.71. Republish Articles on LinkedInDon’t forget you can leverage LinkedIn’s publishing platform to reach their massive audience.Republishing articles on LinkedIn is a great way to send traffic to your website and get in front of a new audience.To get started, just hit ‘write an article’ on the LinkedIn homepage:The “Write an article” feature in LinkedInBefore you publish your article, there are two things you want to make sure you’ve included:A short bio – add this to the end of your post to direct people to your homepage or blog.A CTA – directing people to a specific resource on your site that you think may help people.72. LinkedIn AdsYou can also use LinkedIn Ads to target your audience with sponsored content, sponsored or text ads.An example of a LinkedIn adLinkedIn is obviously most suited to targeting a professional audience. So if your site isn’t targeting that demographic, you may be better of saving your money.This guide by Hootsuite provides a good walk-through of LinkedIn ads.73. Use Paid TrafficWe’ve touched on this already with social ads, but paid traffic can be an effective way of getting eyes on your content. It’s also highly scalable (providing you have the budget).Types of paid traffic you can send to your website (Image source: http://charlesngo.com)Here are some of the best-paid traffic sources to consider:Display ads.Paid search ads (through Google AdWords or Bing Ads).Paid discovery (like Outbrain or Taboola).Sponsored content.Depending on the ads you’re buying, you could pay per click (PPC), pay per view (PPV) or pay per acquisition/action (PPA).74. Appear on Niche Relevant PodcastsMonthly podcast listening statistics (Image source: Content Marketing Consulting and Social Media Strategy | Convince & Convert)Doing podcast interviews can be a great driver of traffic.Not only do you get a relevant recommendation on the podcast but you also get in front of a new audience. And if you are on a niche relevant podcast, you may have gained new audience members of your own.75. Start a PodcastIf you are struggling to find podcasts to appear on, or you just have a burning desire to share content, why not create your own.Here’s how to quickly start a podcast:Pick your topic(s).Come up with a name, show description, and artwork.Set up and test your recording equipment.Plan your episodes.Record your episodes.Edit and then finally publish your episodes.Hey presto, you’ve just launched a podcast.76. Do Some Interviews (with Bloggers in Your Niche)Many people will be willing to talk to you if you just ask them, even if you only have a small audience.It’s pretty simple to get started too:Just send out a few emails requesting an interview to people in your industry. For the ones that get back to you, publish the interviews on your blog.

Hii friend, Why should you ask any one for job? How?How to Ask for Job—Without Asking for a JobBy Ashley StahlWhoever came up with the old saying “searching for a job is a full-time job” wasn’t kidding around.For most job seekers, finding employment means submitting applications until your fingers ache from typing and your brain hurts from churning out search terms. It means job fairs, countless applications disappearing into cyberspace, and listening to hours of unsolicited advice from friends and family, many of whom probably tell you that you need to be more aggressive in your networking.But does that mean you’re supposed to come right out and ask anyone and everyone you meet to hire you? Absolutely not. Networking at its core is about building mutually beneficial relationships with companies and individuals that can help you reach your career goals. So most of your efforts should be spent laying the groundwork for these relationships—or, more specifically, going on informational interviews with people who are already doing what you want to be doing.All too often, people dismiss the value of the informational interview because they feel it’s a waste of time. After all, who has time to chase jobs that don’t exist when there are posted jobs that need to be applied for?The truth is, 80% of jobs don’t get posted—they’re filled via word of mouth—so expanding the people in your network can drastically increase the number of opportunities that come across your radar. Even if there’s not a job on the line now, the informational interview empowers you to establish yourself as a candidate and a savvy networker who understands the importance of meaningful professional connections. When a job becomes available, the people you’ve talked to won’t post it publically—they’ll email you.Here are the steps you can take to secure that informational interview that enables you to score job opportunities—without even having to ask about them.Reach High UpYour first step is identifying who to talk to. You can use tools such as LinkedIn’s advanced search to identify exactly who is in a hiring role, ideally who could be your potential boss. Employees at your level may perceive you as a threat to their promotions, so direct your networking efforts to land informational interviews with people who have jobs in their pockets for you, or people who know people who can hire you. For example, if you are looking for an entry-level position, you should be contacting managers; if you’re aiming for a mid-level position, think senior managers and directors. (In most cases, employees above the vice president level are too high up and probably won’t respond.)You should also look for meetings with people who can give you unbiased career-specific advice, even if they aren’t in a position to hire you or help you meet your immediate goals. This could mean meeting with someone who has had a long career in your field of interest but has since moved on to a new position or even retired, or a person who doesn’t work in the field at all but is well connected to industry insiders. Mentors are key.Reach OutEmail serves as a great channel for this, unless you can find someone in your network who can broker an introduction. Don’t worry about the fact that the people you’re emailing won’t recognize your name—just be sure to let them know you’re interested in learning more about them as people—their careers, their growth, their insights. Good networking is not about using them as a resume mill!To get this right, check out Elliott Bell’s tips on how to get an important person to read and respond to your email, and learn the art of asking for an informational interview.Know Your Elevator PitchAs soon as your emails and networking efforts land you that coveted meeting, it’s time to start polishing your elevator pitch. After all, your new contact is bound to ask you about yourself, and your response is the easiest way to quickly get across who you are and why you’re worth staying in touch with.To build a stunning elevator pitch, practice the three steps I shared here on how to build an effective pitch that creates career miracles.The “tell me about yourself” prompt also provides a unique opportunity to ease any doubts that may be looming in the mind of the person with whom you’re meeting. For example, if your resume says you’ve been working for an accounting firm but you’re meeting with a PR executive, use your pitch to explain why you want to make the transition.Ask Passive QuestionsBefore the meeting, you’ll want to give some thought to what you want to get out of it, as well as what you have to give, so that you can walk out with more than just a laundry list of the person’s reflections and opinions. Devise some strategic questions that can help you get the insights and offers you want (and make it clear that the person will benefit from helping you).For example, if you are meeting with someone who has close ties to a company where you’re dying to get a job, try asking: “Do you have any advice for how I can stand out as a candidate?” If you’re lucky, your contact will see this question as an invitation to offer to pass your resume along to HR.Another great question to follow up with is, “Do you have any suggestions on other companies I should be looking into?” Again, your contact may offer to connect you with friends who work in your industry of interest. Asking for recommendations about other possibilities often opens the door to introductions—all without asking for them.Don’t Forget Your GoalFinally, go into the meeting with a clear idea on how others can support you, whether that means keeping an eye out for open positions or making connections to other companies. Done right, this isn’t pushy—by letting people know your goals, you’re allowing them the space to decide if they want to step up to the plate.For example, one of my clients, Alex, needed to secure media coverage for her company. She successfully networked her way over to a meeting with a TODAY show anchor, and at the end of the meeting, Alex said, “At the moment, I’m looking to connect with more journalists and secure press coverage.” It was concise, specific, and aligned with the anchor’s network and interests. Needless to say, he offered to connect Alex to some of his colleagues.The old saying “finding a job is a full-time job” isn’t without merit. Finding meaningful employment is a lot of work. In the interest of getting what you want and deserve, take the time to identify the people you want to know, and commit to nurturing your relationship for the long-term. Use the informational interview to establish yourself as a serious networker and reassure people that you aren’t going to disappear once you get what you want by being a helpful person to them, too.But the informational interview isn’t just for people who need a job. Great networkers understand that making powerful connections is a way of life, not just an activity reserved for times of desperation. In fact, the very worst time to schedule them is when your career is in distress. So, start now. The relationships you build in these meetings will form the foundation of your professional network and ensure that you land the jobs you truly want—without ever having to ask.Photo of business card courtesy of Shutterstock.Can We Send You a Helpful Email?More articles like this one, job opportunities you'll actually like, and advice that doesn't sound like it was written in the '80s.GOMOST POPULARHow This Serial Entrepreneur Hit His Career Sweet SpotThe 41 Best Resume Templates Ever7 Perfect Replies to (Politely) Shut Down Negative PeopleThe 11 Best Career Quizzes to Help You Find Your Dream JobMEET THE AUTHORAshley Stahl is a national security professional turned Career Coach to the Millennial generation. Named a "Top 99 Under 33 Foreign Policy Leader" by Diplomatic Courier Magazine, Ashley's mission is to empower her generation to step into more authentic careers and master the job hunt. Text (310) 596-4196 or visit ashleystahl.com to get Ashley's FREE career success kit!MORE FROM THIS AUTHORLike us on Facebook. It'll help your (and our social media manager's) career!xTOPICSNetworking | Informational Interviews | Job Search | Syndication | Finding a JobBACK ONE STEPLooking for a (new) job?Best of luck.