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Event Marketing Resources for Event ProfessionalsThis is your place to find event marketer resources for whatever you need; organized into the following groups:All-Around Event Marketer ResourcesEvent Planning and ExecutionPromoting Your EventEvent BudgetsEvent SponsorsPost-Event Process ResourcesSales and ROI From EventsTrade Show and Expo ResourcesLast updated: June 27, 2018Read through the whole list, or scroll down and find just what you're looking for!All-Around Event Marketer ResourcesChecklist from G2 Crowd: The Ultimate Event Planning ChecklistList from EventMB: 200 Event Ideas to Steal Today (2018 Edition)Infographic (with really blog details!) from EnhancEntertainment: The Periodic Table of EventsReport from Certain: The Event Marketing Benchmark Report: Spring 2017List from Constant Contact: “50 Helpful Resources for Planning, Promoting, and Running a Successful Event”Infographic from UBM Technology: What do Tech Buyers Really Want? How Vendors can get on the Shortlist Through Content and EventsInfographic from Maximillion Event Creators: How Tech Will Transform Event ManagementReport from the Event Marketing Institute and Mosaic: Experiential Marketing Content Benchmarking ReportKit from Hubspot: “Event in a Box” (form required)Report from Bizzabo: Event Marketing 2018: Benchmarks and Trends (form required)From Regalix: State of B2B Event Marketing (form required)From UBM and MarketingProfs: 2017 Tech Event Marketing Insights (form required)Report from EventMB: The Future of Event Marketing (form required)On demand webinar from Bizzabo: The Biggest Event Trends of 2018 (form required)eBook from Event Farm: Beyond the Curtain: 50 Tips for Hosting Badass Events (form required)Guide from Tito: A Helpful Guide to GDPR for Conference Organisers (form required)Infographic and blog post from Meeting Professionals International (MPI): 33 Skills Needed to Become a Successful Event PlannerEvent Planning and ExecutionBlog post from (me!) and G2 Crowd: Name Badge Tips, Tricks and ExecutionInfographic from Greater Giving: The Ultimate Event Day ChecklistWorksheet and blog post from G2 Crowd: 9 Point Checklist: How to Choose Your Event Venue {+ Free Worksheet!]Checklist from Wild Apricot: The Event Checklist Used by Top Event PlannersBlog post from SocialTables: 10 Tips for Managing Your Catering Staff at a Big EventBest Practices from Splash: 5 Best Practices For Running The Door at Your Biggest VIP EventsBlog Post from SpinSucks: Choosing the Best Credentials for Your Corporate EventChecklist from Eventbrite: Your Seminar Planning Checklist: 16 Steps to SuccessBlog post from MIdwest Meetings: Negotiating: How to Prepare and Execute Successful ContractsBlog Post from Meeting Application: 5 Essentials of Finding a Great Conference SpeakerBlog post from CompleteThemes: Top 13 Best Wordpress Themes for EventsBlog post from Attendease: Event Ticket Pricing StrategiesArticle from Monina Wagner, Social Media Community Manager at Content Marketing Institute: How Not to Stress Out Managing Social Media at In-Person Events Like #CMWorldResources to Promote Your EventResearch from Event Manager Blog: How to Market Events in 2018Blog post (with great "how to" instructions!) from Picatic: 15 Social Media Tactics To Increase Your Event Marketing ExposureeBook from Eventbrite and Buffer: 9 Simple Steps to Measure Social Media for Events (form required)Blog post from Event Manager Blog: Event Promotion: 100 Creative (Free and Cheap) Ideas to Try NowList from Noodle Live: The Top 20 Free Marketing Tools for #EventProfsWorksheet from Marketo: Public Relations Strategy Worksheet for EventsBlog post from Eventbrite: The Complete 52 Week Event Communication PlanTips from Eventbrite: Email Copywriting Tips for Event OrganizersBlog from Email Design Review: Email Marketing DesignList from Bizzabo (via Medium): 7 Innovative Services To Create An Event LogoReport from FreemanXP and the Event Marketing Institute: The Viral Impact of Events: Extending and Amplifying Event Reach via Social MediaTemplate from Attendease: Event Marketing CalendarEvent Budget ResourcesLists of questions and blog post from G2 Crowd: How to Write a Post-Event SurveyBlog post (with nifty “event evaluation matrix” tool!) from MarketingProfs: Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an EventTemplate from Guidebook: Event Budget TemplatesReport from Social Tables: Having the Events Budget Talk: 10 Ways Planners can Prove ROI to Negotiate a Bigger Events Budget (form required)Worksheet from Nimlock: Complete Trade Show Budget Template (form required)Resources for Working with Event SponsorsTemplate for sending sponsors proposals from Guidebook: Event Proposal TemplateGuide from Eventbrite: The 2017 Guide to Event Sponsors (form required)On demand webinar from Guidebook: Landing the Perfect Event App Sponsorship (form required)Template and blog post from Eventbrite UK: How To Structure a Successful Event Sponsorship Proposal (form required for the template)Post-Event Process ResourcesBlog post and list of questions from G2 Crowd: How to Write a Post-Event SurveyInfographic from AgencyEA: 20 Steps to Take After Your B2B EventGEVME Blog Post: How to Write a Post-Event Report to Get Actionable InsightsWhite paper from Freeman XP: By the Numbers: Using Measurement to Improve your Brand and Experience Success (form required)List from Survey Monkey: 15 Survey Questions to ask at Your Next EventSales and ROI From EventsBlog post from MarketingProfs: Event Marketing Can Help You Supersize Your SalesInfographic from NCC Resources: How Successful Event Marketing Can Boost Your Bottom LineBlog Post from NewsCred: 10 Lead Generation Ideas for Your Next TradeshowResources for Trade Shows and ExposList from EventMB: Trade Show Booths: 100 Best ideas for 2018Trade Show Tips from Brandwatch: 10 Top Tips for a Successful Trade Show BoothWorksheet from Nimlock: Complete Trade Show Budget Template (form required)Report from Display Wizard Display & Exhibition Solutions: Trade Show Trends Report 2017: What Exhibitors are Really ThinkingeBook from Nimlock: Beginner to Winner: Guide to Become a Better Trade Show & Event Exhibitor (form required)eBook from Social Point: THE GAME GUIDE: The SocialPoint Guide To Interactive Trade Show Games (form required)And there you have it - the complete list of event marketing resources.Bookmark this page and check back the next time you need help with your event, as I’ll continually add new resources to help you execute your event marketing goals!If you're looking for software to help in your event execution, read real reviews from other event professionals like yourself right here on G2 Crowd:Event management platformsEvent planning softwareEvent registration and ticketing softwareMobile event appsSource: Learning Hub | G2 Crowd

Events in a corporate environment are often staged to communicate company strategy, change internal company behaviour, launch a product or service, motivate, train or reward staff, or influence the external behaviour of customers towards the brand.In many instances, they bring company employees together, support wider marketing or sales initiatives, incentivise team achievements, or entertain senior leaders.What is corporate event planning?Yet, corporate event planning goes beyond meeting planning. Although conferences and meetings may form the lion’s share of the workload, other events you may be asked to organise include corporate hospitality, client entertaining, conventions, exhibitions, and employees events—such as incentive travel reward programs, team building, motivational events, receptions, parties, and charity fundraising days.Planning and executing a successful corporate event is no simple task. It’s typically a months-long process consisting of several stages and a variety of organisational steps.To help you navigate the business of corporate event planning, here is everything you need to know:Types of Corporate EventsEvent budgetEvent objectiveVenue sourcingEvent marketingAttendee engagementCorporate event planning checklistTypes of corporate eventsAs outlined above, corporate events can range from company conferences and internal training seminars to team away-days and client hospitality. When planning for any type of corporate event therefore, it’s best to assess them in terms of their size.Micro events (otherwise known as ‘simple events’) are planned for up to 100 delegates and often take the form of meetings or more intimate training sessions.The planning requirements for these micro events may simply involve a room booking, presentation facilities, break-out refreshments and registration. However, referring to them as ‘simple events’ can be misleading, as an away-day or hospitality for 50 senior managers can be as complicated as planning a conference for 500 attendees.Small events are classed as between 100 and 250 delegates. They could be seminars, training days or departmental conferences.Planners may need to manage a main stage itinerary and several break-out sessions, along with lunch, refreshments, audio-visual facilities, online registration and transport.Midsize events rely more on technology. They could be company-wide conferences for up to 1,000 delegates or leadership summits for important client customers to meet with senior leaders.A branded website, pre-event communications and an event mobile app should all form part of the budgetary considerations. Delegates may require hotel accommodation, plus transport which takes attendees to and from the venue. While a pre- or post-event reception or evening entertainment may be required as part of a complex multi-stream conference itinerary.Large-scale events often require enterprise technology tools to manage elements such as hotel room bookings, delegate flights, budgets and online registration.These may be multi-day events so could need offsite activities, dinners, partner programmes, an awards ceremony or other complex itinerary planning.Staffing, catering, registration, speaker and delegate management will all need to be carefully planned at scale. Conventions, for example, can attract anything up to around 10,000 attendees and can last a few days.Event budgetThe amount of available budget can impact every aspect of corporate event planning, from the choice of venue and speakers to the levels of catering, entertainment, technology and staffing.Decide if your budget has outgoings only, or will you be able to supplement it with income from exhibitors, sponsors or other forms of external revenue?Has this event happened in the past? If so, use the previous budget to establish a baseline but ensure that inflation and evolving needs are taking into consideration.Figures from past budgets are useful in providing a clearer picture of how much certain suppliers will charge. Use these to ensure you are not being over-charged when you reach-out to suppliers for initial quotes.Every event budget, however, needs built-in flexibility. Unanticipated expenditure is common and supplier costs are often provided as estimates, rather than fixed prices, so it’s vital that an overall budget is managed accordingly, and a contingency fund is in place.Once you’ve sourced supplier costings, make a comprehensive list of all the budget line items in the event lifecycle, including venue hire, AV, food and beverage, accommodation and travel, speaker fees, staffing costs, marketing and service fees.For larger or more complex budget planning, look into corporate event management software suites, which include a dedicated event budget management tool. This will ensure accurate collection of your budgetary information, help you track expenses easily, generate budget reports, and demonstrate the ROI of your event.Event objective‘What is the event’s objective?’ This should be the first question you ask when a corporate event is requested. By gaining a deep understanding of the deliverables that key stakeholders are hoping to achieve, it’ll allow you to plan more effectively and communicate your ideas in a language your bosses will understand.Once you’ve understood whether the event’s aim is, for example, to build brand awareness, communicate business strategy, reward and motivate, or launch a new product or service, you can then set goals, put the right metrics in place to track results, and determine who the attendees will be, along with their expectations.When you have well-defined goals and objectives for your event, planning, promoting, and sticking to your budget all become much easier.Event objectives should be SMARTSpecific: What is the desired outcome and when does it need to be achieved by?Measurable: Return on Investment or Return on Objectives… or both?Achievable: Ensure that the event objective is something that can actually be achieved otherwise senior leaders will consider it a failure.Relevant: The overall objective needs to remain something that relates back to the company’s goals throughout the entire planning process.Timebound: Plan for the event objective to have been achieved between two time periods. This may require subsequent training seminars or a follow-up event to assess the outcomes of the first.Venue sourcingThe event’s objectives may also determine your choice of venue. If stakeholders are looking to leave a lasting impression on valued or prospective clients, for example, the venue will need to play its part and deliver a memorable wow factor.Other factors that will influence your venue choice include budget, capacity, location, availability and logistics. Having a clear understanding of these event requirements will allow you to shortlist a number of venues, send out requests for written proposals (RFPs) and arrange site visits.Some venues offer seasonal pricing, so the hire cost may be lower during certain times of the year. Find out what the costs are for your venue of choice on your desired date. If your dates are flexible, you may be able to secure a better deal at your preferred venue.If your event has a short-lead time, keep an eye out for last-minute venue offers as there’s often great deals to be found. If you’re planning an event that’s a long way off, consider those venues undergoing refurbishment or not yet opened. They’ll be eager to secure your business and may be able to negotiate more favourably.Three steps to venue sourcingStep One: Find VenuesKnow the meeting objectives and requirements. By determining these at the outset, you’ll decrease the search process.Take into account feedback from attendees. Is this an annual event? If attendees ranked the venue from the previous year poorly, look at the feedback to pick a venue that will resonate better.Don’t feel alone. Reach out to your team, or others that have a stake in the event to brainstorm what factors are most important.Step Two: Write the perfect RFPYou already know general objectives and requirements – now define your purpose. Make it clear what this event requires and hopes to achieve.Get detailed. Give as much information about the event as you can.No one likes to discuss money, but you need to share your budget requirements. The venue is one of the largest costs of an event and can make or break your budget.Make your deadlines clear. Give a date and time that provide venues enough time to respond.Don’t start from scratch. Pull a template from online.Be ready to answer any questions venues may have about the proposal or event.Step Three: Send and evaluate proposalsUsing a venue sourcing tool, you can search and filter venues and send one RFP to multiple venues at once.Assess proposals via the chosen venue sourcing tool or by manually importing data into a spreadsheetCreate a list of any factors that are less concrete – the qualitative factors.Pay close attention to meeting rooms – do the sizes and layouts make sense for your event?Compare how responsive and helpful the venues are to help figure out how helpful they’ll be if you choose them.Now go on some site visits. You should be in great shape at this point. You have proposals, you know that the spaces you’re looking at are within budget and have the spaces you need, now you can look in person.Event marketingBy building a marketing campaign around your event, attendees and stakeholders will feel more invested and involved. It will also allow you to communicate key instructions and announcements, safe in the knowledge that your audience is already engaged.Event marketing assets include teaser emails, social media channels, a branded website and mobile event app. You may also wish to design and create posters, flyers, pin-badges, and other accessories to keep the event front-of-mind and anticipation high.A customised pre-event website will showcase event highlights and build on the notion of ‘experience’ before attendees arrive. A website can also be used to streamline the registration process and create a one-stop-shop for accommodation or transport booking.The design and usability of your event website will be crucial to the success of your event, so make sure you pay special attention to how it is designed and built.With the latest corporate event management software solutions, creating a custom event website has become easier than ever. There is no technical expertise required, and you certainly don’t need to learn HTML. With a simple drag-and-drop tool, you can build a complete website from scratch.A branded mobile event app meanwhile will allow attendees to view the agenda, receive notifications of scheduling updates and plan networking. It will also enable you to signpost attendees to important information like the venue Wi-Fi password, sponsor information, local hotel details, or session sign-up pages.On-site advertising should also be included in your marketing plan, which includes signage, banners, flyers and brochures, and other event collateral.Attendee engagementAccording to a survey by Cvent and Edelman Intelligence, attendee expectations and needs differ significantly on the basis of their persona, age, and region.For example, the event expectations for a Millennial from the UK could be entirely different from a Baby Boomer from Germany. To deliver a unique and engaging experience for every attendee, you need to have a solid event management plan in place, supported by a strong digital strategy.If a corporate event cannot generate engagement, it will impact the attendees’ ability to retain information.The human attention span has reduced significantly in this mobile-first, digital era. As a result, event planners have needed to move away from ‘death by PowerPoint’ presentations to more innovative session formats that avoid information overload.Using the right event technology tools, implementing feedback strategies like live polls, reconciling goals and expectations, and staying authentic should all be top priorities.Plenary sessions should be designed for delegate participation. To do this, find more engaging speakers, use live polling, real-time Q&As, table discussions, and other methods of keeping engagement high and attendee attention focused.Conference breakouts should be designed to provide targeted and truly interactive content for your audience. A common event planning pitfall is to turn them into mini keynotes.Two popular formats for breakouts are:Breakout sessions: This format is generally used for conferences or sales rallies and offers participants an opportunity to delve deep and explore a topic of interest.Breakout groups: Pairs, trios or small groups of up to 12 participants work together to brainstorm, complete a business exercise or analyze a specific business issue. Breakout groups are also used for skill practice during training and development programs, as well as projects during team building sessions.Coffee and lunch breaks meanwhile should be designed for networking. So, consider ice-breakers, buffet stations and other free-flowing formats and activities to get people talking.A strong digital strategy will build a sense of community before and after the event. Online communities can be formed via social media platforms or by ensuring that your event app is available well in advance and includes built-in social features.The week before your event is crucial for building attendee engagement for your event.In order to keep the energy and excitement going, create a unique countdown in the form of emails or website updates, with engaging content such as quiz contests with attractive awards, a preview of the main keynote speakers or any number of other possibilities.The big four types of attendee engagement1) Engaging with content: This means giving attendees the right sessions, exhibits and other activities to maximise learning and the value of their attendance.2) Engaging with each other: For many, networking is the primary reason for attending an event. By creating networking opportunities — whether face-to-face or virtual, one-on-one or in groups — planners can encourage and facilitate networking and create a more valuable experience for attendees.3) Engaging with sponsors: If you’ve sold sponsorship at your event, then those paying customers will be looking for real connections with the right kind of attendee — rather than just signage.4) Engaging with you: Communication is a two-way street, and as the event organiser you’ve got to effectively communicate with your attendees — whether for promotional, consultative or logistical purposes.Corporate Event Planning ChecklistUse these 21 action steps, together with the aforementioned best practice advice, to ensure effective and successful corporate event planning.Determine the overarching goal and the primary objectives you intend to meet by holding this eventIdentify the audience to determine the event’s tone of voice and what takeaways they’ll expectAgree how the event fits into the overall company strategy. What are its long-term objectives?Make a comprehensive list of all the budget line items in the event lifecycleAppoint a planning team and allocate responsibilitiesEstablish a schedule for planning meetingsDecide on the date(s) when the event will take placePrepare a preliminary budget based on historic costings and supplier quotesCreate a list of venue requirementsCompare venues and negotiatePlan the event layoutSecure speakersDevelop and activate an event marketing planPrepare an event timeline allowing adequate time between sessions and activities for transitioning, as well as for any potential delays or technical difficulties.Reserve accommodation and transport requirementsPlan menus for meals and refreshments, taking dietary needs into considerationPrepare and print event collateralConfirm or recruit event staffingRehearse speakers if requiredFollow-up with speakers and attendees post-event to thank them for attending and provide key takeawaysConduct surveys, secure feedback and collate final costings for future reference

Some of the services a wedding planner offers :Budget Management For Your Wedding : Planning and monitoring the budget related to weddings and events to execute your special day with no holds barredVendor Management: Vendor referrals, attending vendor meetings and coordinating and managing deliverables right up to overseeing the execution of vendor services on the event dateWedding Invites: Assisting in the design and coordination of every aspect of wedding-related print material in keeping with the event themeWedding Venues & Locations: Suggesting wedding and event venues, and location visits based on the client’s theme, budget and requirementWedding Menu Planning: Food and beverage consulting and coordinating right up to offering menu design, styling, and managing the barDesign & Decor: Conceptualising, designing and coordinating all aspects of wedding design and décor, including lighting, floral set-ups and execution of themes, after understanding your visionWedding Photography:Arranging wedding photography specialists for every wedding-related event, pre-wedding shoot, engagement shoot and bridal photo shoot, in keeping with your vision and budgetWedding Videography / Cinematography: Arranging wedding videography specialists across a diverse set of styles including traditional, documentary, quirky and Bollywood, in keeping with your vision and budgetTraditional Indian Wedding Ceremonies: Making arrangements for the actual wedding ceremony and every wedding-related event, including but not limited to the Mehendi ceremony, Haldi, Mandvo, Griha,Shanti, Baraat, community-specific priests and arrangementsBridal Styling: Makeup & Hair: Consulting and coordinating with designers and professional stylists for hair, makeup, mehendi, accessories, wardrobe and sari draping as per your vision and budget, and in keeping with the latest trends and your body typeBridal Styling & Personal Shopping: Assistance with complete trousseau planning, shopping and packagingEntertainment: Referring and coordinating a range of options relating to entertainment at the wedding and related functions, including live acts, live music, DJs, VJs, celebrity appearances, performers, dancers, artists, pyrotechnic shows, audio requirements, lighting design & special effects designEvent Timeline: Ideating, proposing and designing timelines and production schedules complete with detailed itineraries and checklists for every eventOn The Day Co-Ordination: Coordinating all aspects of décor, sound and light checks, transport, parking, welcoming guests, F&B management, and every other area that requires coordination for the smooth execution of the eventProposal Planning: Assisting with ideating and coordinating a concept unlike any other to create the perfect setting to pop the questionPre-Wedding Photography: Arranging for your pre-wedding photography shoot — be it on an exotic beach, on the romantic streets of Paris, or even in Rajasthan. We arrange for everything from a professional photography team, travel, accommodation, styling, and more.Pre-Wedding Planning Services: Working together with the couple and families to plan and coordinate personal training services, spa and facial therapies, grooming and etiquette sessions. Our services also include planning all pre-wedding events like bridal showers, bachelor and hen parties.Out Of Town Wedding Guests: Making arrangements for travel and hotel bookings, airport pickups, managing RSVPs, assisting with guest check-ins, hospitality desks and curated tours for your guests to experience the culture, nightlife and shopping of the wedding destinationLuxury Destination Weddings: Coordination and execution of destination weddings in India and across the world, right from ideating on destinations and making travel and accommodation arrangements, to planning the event down to the last detailHoneymoon Packages & Bookings: Ideating and proposing packages to honeymoon destinations.Choreography: Suggesting and booking choreographers for dance performances including your sangeet, special first dance, and planning locations for rehearsalsFavors & Gifts: Ideating, sourcing and packaging themed giveaways or favours, event-related giveaways, gifts for Mehendi ceremony, and welcome hampers for guestsTransportation: Organising and coordinating on-ground transportation services for the couple, family and guestsSecurity & Valet: Organising and coordinating for private security services, chauffeurs, valet services and event staffing, as required.For More Info : Niraj +91 9414038383 or [email protected]