Consumer Buying Behaviour For Ball Pens: Fill & Download for Free

The outlook for stationary items:scope: In this scenario The scope includes the following segments such as pens (which include variety of types namely ball, gel, roller, cartridge, et al) , pencils (including mechanical and wide variety of drawing grades of course HB is more popular), erasers, sharpners, scales/rulers, crayons and drawing pencils, geometry sets, books (ready to use), staplers, pins, and others for end users namely students, businesses/offices, and professionals.lets talk about some key trends in industryProduct bundling: in order to grab market share in fragmented product base market, major companies in indian market such as HPPL, Flair, Doms, and others have launched their bundling offerings as kits ranges between 10/- to 50/- in order to attain consumer attention and also to improve their brand visibility (mainly targeted to students in this exam season)Implementation of divide and rule scenario: major companies are appointing multiple distributors (distinguishing the market into rural and urban) in order to tap untouched business opportunitiesAttention towards B2B markets: in order to tap volume business, companies are investing in strengthening their B2B sales team to attain multi year contracts with educational institutions (govt and private) and offices which is expected to surpass the overall revenue share of consumer businessCustomised offerings: in order to differentiate the offerings for consumer business and B2B, players in the market are providing specific set of products with custom prints for B2B marketDrivers:increasing student population in the market coupled with out-of-pocket spending is driving the market for premium productschanging consumer behaviour and increasing per capita income opens doors for use and throw mentality from demand side. For instance, there has been a considerable sales decline of refills since last decadeBulk procurement from end users: inclusion of stationary in the overall fee structure from educational institutions and offices has opened doors for opportunities for bulk procurement bypassing the sales and distribution channels in the industry thereby improves considerable profit margins for manufacturersRestraints:shift in the user patterns: intervention of online exams, use of tablets and other e devices has shown a negative effect in overall market demandincreasing raw materials costs: the sharp increase of raw material prices coupled with taxation patterns for imports has shown adverse effects in the overall market ecosystemFuture ahead:owing to the changing consumer buying patterns, business/operating models and matured phase of the market, we can expect intense competition, new product innovations, and innovative business models from manufacturers in the market.

CASE STUDYonCustomer Satisfaction & Customer DissatisfactionCase Study as on August, 2020Assume if you are being cheated as a customer, what will you do….? Won't you raise your voice in the front of the public… Right…? This word of mouth done by customers itself, creates a great impact on a person/entity who is selling any such kind of products or services.Same happened with me…..In this lockdown period, I was introduced to a New Normal World were most of the people, businesses, schools, colleges in this world were getting well-versed with technology and also started using it at extreme level which was definitely used less before 2020. And because of this, my virtual classrooms were about to start.Yes, I am a Student, a college student. So, I went to purchase some notebooks and pens from a stationery shop near my residential building. But then I felt regretted for going to that particular shop which I already had heard of bad service and quality being rendered to the customers.Sudarshan Stationery – a newly opened retail stationery shop just 7 months backi.e. in January, 2020 it opened its retail shop near to my residential building. As it was newly opened all kinds of new, latest and attractive stationery was available there and also the interior of the shop was so attractive that people were attracted towards it and used to go and buy things from that shop.Sainath Stationary – opened its retail stationery shop 2 years back i.e. in 2018 it had set up its retail shop near my residential building. As it was 2 years old, some sorts of stationery were also of old kinds, but, the quality and services which were rendered were too much satisfying for the customers. The shopkeeper used to maintain a congenial relationship with his customers. And the surprising thing which I had observed was – his loyal customers used to help him by giving some tips for making his business profitable for him.I, being the regular customer of Sainath Stationery, went to the shop for purchasing some long notebooks and pens, but, on that day, Sainath Stationery was closed. As I was in an urgent need of my requirements (i.e. long notebooks and pens), I decided to go to the adjacent stationary shop i.e. Sudarshan Stationery, despite knowing about bad quality and service being rendered here, which was told by my friends, I stepped in to this shop for the first time.As I stepped inside the shop, the shopkeeper was writing something in a sleepy mood. Having observed his mood, I asked him for 1 Sundaram brand book and 3 Hauser Nexa ball pens. He told me to wait for few minutes. As he told me to wait, I thought that he might be noting some important things in the notebook, so I agreed to his request. After 1 minute, he started making a phone call, by seeing this I requested him to give me whatever I requested earlier (i.e. long notebooks and pens) and also told him that I was in urgency. But he was still busy with his phone call. I still waited for few seconds and was about to go out of the shop. At that moment he started removing notebook from his shelf and side by side he was talking on a phone call. After removing the notebook, I checked that notebook. It was in bad condition – inside pages were torn out. By seeing the condition of this book, I requested him to give me another book with good condition. Then he gave me a proper book.Then I again requested him to give my second requirement (i.e. the pens), he ignored and was still busy with the phone call. As I was irritated with his behavior, I spoke angrily with him to fulfill my requirement as early as possible. Then he removed pens from his drawer as per my demand. I checked those pens that whether they were in writing condition or not. Satisfied with the given things as per my requirements (i.e. 1 book and 3 pens), I gave him Rs.125.Cost of 1 long book as mentioned on the book itself – Rs.65/- Cost of 1 Hauser Nexa pen – Rs.20/- (3 pens = Rs. 60/-) So, total cost comes to Rs.125.After giving him Rs.125, he asked me for more 25 rupees. I questioned him about the same. He said – ‘As this is Corona time, I want more 25 rupees extra'. I being extremely irritated by his behaviour I replied him – ‘I know your whole business very well that you purchase these things at lower price from wholesalers and sell us at the retail price, better you shut your mouth'. After listening he became quiet and I moved away from the shop and immediately posted my experience on google review about the shop and on social media too.I felt regretted that if I would have waited for some days so that I could purchase stationary from Sainath stationary shop. Because I never had any such irritating experience from this shop and being a regular customer, he used to also give me discounts being a student. Because this Sainath Stationery Shopkeeper used to give special discounts for students.After 2 days, I realized that 2 of the 3 pens were not working properly even though I had checked it in the shop itself while purchasing. As it was not working, I again went to the shop for replacement. But the shopkeeper denied my replacement request and also had not returned my money back.On that day I learnt…..,‘Never Judge a Book by its Cover’ – from this phrase you might have understood that most of the customers do not get attracted to the outer layer or the interiors of a shop (or just the packaging of a product or service). For a customer, what matters is Quality which must be delivered consistently.If a business is done only for profit maximization and not taken care of customer’s interest then, such business won’t sustain for a long time. Customers won’t felt satisfied and ultimately it will create bad word-of-mouth publicity.As my friends were also having such weird experiences from Sudarshan Shop, they had also rated and reviewed on google about this shop very badly.Me and my friends remembered the old phrase which we had forgotten which was – OLD IS GOLD which applies to Sainath Stationery.After few months i.e. in October, 2020 he closed down his business as very few customers used to go to him. Those few customers were the new customers and the existing customers not even used to visit to that shop. Whereas Sainath Shop used to have lines of customers even in this lockdown period.A Customer has that Power to change the business from lower retailer to an MNC's (for e.g. Nirma brand) or from an MNC to lower retailer or can entirely close down the business. That’s why Customer is considered as a KING….The name of the Sudarshan Stationary Shop itself indicates that the shopkeeper need to sudhar i.e. he really need to improve himself or need to behave properly. Whereas the name of Sainath Stationery Shop itself indicates that the shopkeeper is like god… (why always case studies are so boring, why can't they be interesting….)(Jokes apart…)The true factor of carrying business is…..Businesses are being done only for earning profit which is not at all bad thing but in order to run business successfully, businesses need to adopt customer-centric approach. (For e.g. Netflix and Movie theaters comparison between two)(Simply as to give it a case study feel, following questions are made. If you want to read then go through it otherwise let it be….) Questions:1. Why Sudarshan Stationery Shop later had to close down his business? Whose fault was it - whether the fault was in products itself or the fault was of shopkeeper?2. How does Customers prefer products/services? On what basis customers prefer products on their satisfaction level and how these preferences are interrelated to each other? (Preference on the basis of Quality, Quantity,Price, Attractiveness, Durability, etc.)[Hint – Clothing Example,Person A – prefers to purchase cheap quality clothes at a lower price so as to have more quantity of it. As person A's preference is for variety of clothes and person A is of that kind of person where he/she uses a dress once or just twice and later it is been thrown out.Person B – prefers to purchase high quality clothes even if price is high because person B wants to have supreme quality clothes which can be usable for long term.Here, both of them are satisfied on their own preference.i.e. person A is satisfied with variety of products and low price, person B is satisfied with quality of products and high price for quality and also durability matters to him].

Following are 100 of the most comprehensive tips, tricks and hacks that I have learnt over the years in my life from personal experiences, friends, family, internet as well as Quora and I have benefited from them. I am sure you will find it very useful as well. This is the most comprehensive list of hacks and tips that you will ever need.In Gmail, from the settings, you can activate the feature of “undo” the sent email for up to 30 seconds.You can form your sole Whatsapp group by first forming a group, adding a friend and then removing the friend. With you as the only member of your group, you can send photos or other things that you want to keep but don’t want to send it to others.You can use “10 minute mail” for a temporary disposable email address for 10 minutes to use if a website asks for it.Inserting any number of dots (.) or fullstop/period in your gmail ID username to show them as different IDs .While booking a ticket, use incognito mode for lower prices.If you are transferring money or making a payment online, don’t forget to fill in the remarks. That will help you identify what that particular transaction was for.You can use Google Chrome to play movies by just dragging the file there.While watching a movie on vlc player you can speed it up to 1.20 to not make a noticeable difference to the movie while also saving time.In vlc during playback you can press g or h to adjust subtitle delay, for audio delay, you can press k or j in vlc.Save your power point presentation as .pps to directly start the presentation on clicking.If there is no internet connection and it shows the page with the dinosaur, press space bar to start playing the dinosaur game.After you finish a bottle of water, place the cap inside the bottle so that it won’t be reused directly but will be recycled.Keep some money in the cover of your phone so that in case your wallet is stolen, you will have some money with you to use.Keep a paper in your wallet with your contact number and name so that in case you lose it and someone finds it and want to return it, they can contact you easily.While packing clothes, roll them up to save space as well as prevent wrinkles.To check whether a battery is old or new, just drop it from a few inches. A charged battery will make a solid thump sound and often remain standing, while a dead battery makes a muffled sound, bounces repeatedly, and then topples over.Don’t peel the post it note vertically up, instead do it horizontally. It will come out straight.Use the spring from a pen to keep your mobile charging cables safe.In a lift or elevator to directly go to your floor without stopping on others, press the close button and your floor button both.Touch your fingernail to the mirror at a 90-degree angle. If the reflection and your fingernail touch each other with no gap in between, it is a two-way mirror. A conventional mirror has the reflecting surface behind the glass and you should see a gap of a few mm between the reflection and the original object.For ear pain in flights or clogged ears or if you are underwater, you can close your nose and gently blow it. It will balance out the pressure and unclog ears.If some foreign particle gets into your eyes like dust, don’t rub your eyes. It can seriously damage or scratch your cornea. Instead wash your eye with water, or blink rapidly to form tears which will wash the particle away.If your eyes are tired by looking at a computer screen the whole day, rub your palms together to create a bit of heat. Next, form your hands into cup shapes. Now, take your hands and press them over your (closed) eyes. It will rejuvenate and invigorate tired eyesWhile drinking water, if by mistake it gets into your windpipe, i.e. you choke on the water, look up. That will immediately make you feel better.To stop a sneeze, press on the space between your nose and your lips.To stop hiccups, first find out the approximate interval between hiccups. Fill your mouth with water and swallow a bit just before the next hiccup. Keep on swallowing small quantity of water every 3–4 seconds. Within 10 seconds it will stop.If your leg falls asleep, just scratch the nail of your big toe.Wash your hands regularly. It is one of the quickest, simplest and best ways to remove germs, avoid getting sick, and prevent the spread of germs to others.Also avoid touching your face, nose or eyes with your hands. It also spreads germs.Use a tongue scraper or tongue cleaner to clear toxins and bacteria on tongue, prevent bad breath, enhance taste, stimulate internal organs and promote overall health.You don't "have to" sleep for 7, 8, or 9 hours. When the body is well rested, it will automatically wake up on its own. It could be 5-6 hours for you, depending on you and your lifestyle. As long as you can carry out your daily activities without any problems, the number of hours you sleep doesn't matter.Take a bath with water that is little cooler than the room temperature. It will really awaken you and you will feel energetic.Invest some time everyday in things that will help you physically, mentally and spiritually. (eg. Surya namaskar, Yoga)Consume super foods like honey, turmeric and a little neem which have many beneficial properties.When it comes to food and water, listen to the body. Drink well when thirsty. Don't sip through out the day. Consuming water stored in copper vessel is very beneficial as it has anti-bacterial properties. Avoid too much of stimulants like tea and coffee.Try to eat 3 meals a day, not too many frequent meals. There should be a gap of at least 4-6 hours between meals. Consume foods appropriate for the season and have a balanced diet consisting of vegetables, different grains, pulses and lentils.Some portion of your meal should be uncooked food eg. fruits, some vegetables which can be safely consumed raw. It will make you more energetic.Be physically active. Best option is to get involved in some sport.Do not sleep immediately after dinner. Wait for at least 2 hours after dinner so that the body can digest the food well.If you wake up the next morning (There is no guarantee!), smile, be happy and grateful that you and your loved ones have been given one more day to be alive.Place a rubber band around an open paint can to wipe your brush on and keep paint off the side of the can.Don’t burn yourself in those hard to reach candles, light a stick of spaghetti and light the wick with that.Put old newspaper at the bottom of your bin to absorb food juices.Use paper clips to organize your cables.Use nail polish to identify different keys.Use paper clips to find the end of a tape roll easily.When you have to hang something with exact holes, photocopy the back and use it as a template.Crayons can be used as a source of light and fire.Use a comb or clip to keep the nail in place while hammering and protect your fingers.Place a wooden spoon to stop pots from boiling over.If you have put too much salt, toss in a boiled potato into the gravy and leave it for some time. It will absorb the excess salt. You can remove it afterwards.To prevent eye irritation while cutting onions, keep them in the freezer 5 minutes before cutting.You can also chew gum while cutting onions to prevent irritation to the eyes.If your clothes smell, keep them in the freezer to prevent the smell.Keep the water bottle in the fridge horizontally to cool it faster.If you are keeping the water bottle in the freezer, never fill it to the maximum. When water turns into ice, it occupies more space.If you want to chill a drink but don’t want to make it more watery by adding ice, use frozen grapes.If you are troubled my mosquitoes, keeping a basil (tulsi) plant will keep them away.If you don’t have basil plant, you can also use camphor (kapoor) in a bowl of water and keep it near you. That will also keep mosquitoes away.If you are afraid of the pain caused by the injection needle, all you have to do is just cough as it is being administered. It apparently works because of distraction and competing sensory stimuli!Most of the Indian sweets have on top a silver foil on top (Vark). However, it has been found that these silver foils contain high levels of aluminium (saves cost!) So how will you know if what you are consuming is actually silver? Simple- just remove some of it and hold it between your fingers and rub it between the fingers. If it is silver, it will just disintegrate but aluminium will roll up like a sheet or a ball!In the hot summer, cool sugarcane juice feels like heaven isn’t it? But even though sugarcane juice is very good for your health by itself but it can still cause problems. The problem is with the ice used. Most of the diseases are water borne and the water used in ice is not safe and the way ice is transferred is also unsafe. So how to enjoy it without worrying? Just ask for the sugarcane juice without ice.After a print out, we are normally in a hurry to staple the papers. But if you do this carelessly, it is going to affect the life of your paper. Avoid stapling horizontally because as you read, the paper will start tearing near the staple area as you move it while reading. You can try it vertical or angled which increases the life of your paper while giving a good reading experience.Does it happen to you that you send an email to someone saying “PFA” (Please find attached) or something similar but then come to know that you forgot to attach the document? Embarrassing isn’t it? To take care of it, always start with the attachment. Also always fill up the “to” field at the end so that even if you press send by mistake, it will not be sent to anyone. Tip- If you actually use “Please find attached” in the email, it is smart enough to suggest to you that you have not attached something.Landing in quicksand- Lay a pole on the quicksand surface, flop on your back onto the pole, and pull out your legs!Finding direction- Point the hour hand of a watch towards the sun. South direction is between that and the 12 digit on the watch as the north-south line runs halfway between the hour hand and the 12.Giant python attacking from over-hanging branch- Slash at its eyes and nose. They have hard heads - Just hitting with something won't help.Crossing a roaring river- Use a pole as a rudder and deflector, & make it across the river.Coming across a wild dog- Never run away or display submissive behaviour in this case. Charge/yell suddenly! You'll scare the dog back into jungle. Dogs are pack animals & submit to dominant behaviour.Venomous bite by spider- Use the belt as a tourniquet to slow the spread of venom and hope the rescue party has anti-venom. If you make incisions across the bite site & suck out the venom, you may reabsorb the venom through tiny lacerations in your mouth while sucking out the poison blood and applying clay-rich dirt doesn't leach out the venom either.While hiking, you come across a bear- Don't try to run & climb a tree. Clicking jaws indicate the bear is on the hunt. You can't outrun a bear & most are also good climbers. Trying to stare down a bear won't work. It sees it as aggressive behavior and attacks, instead display submissive behavior like dropping in the fetal position & show the bear you are not a threat for Grizzlies. However for black bears which are far more common, be loud, be big and be aggressive.Dehydration- If you have corn chips, the oil in the corn chips burns, even in wet, windy conditions thus you can make fire to melt the snow into water.If you have nothing else for food but have a wallet and the leather is thin enough to chew, it can be eaten. Yes leather can be eaten..cooked or if not possible, directly, Other foods for survival when there is no food available- tree barks- Some of the most popular edible choices would be aspen, birch, willow, maple, and pine trees, insects - crickets, grasshoppers, ants, caterpillars, worms etc and even chewing on grass is a great way to get some added nutrients into a starving body. Do not eat the grass. Just chew on it to get the juices out and spit it out.White-out Blizzard- Most blizzard deaths are caused by disorientation. Lay out the rope pointing in the direction you were heading and dig a snow cave. After the storm, you pull up the rope and follow the directionAgain dehydration- If you are thinking snow is frozen water and there's TONs of it & pop some in your mouth & drink, it actually dehydrates you. It lowers body temperature further & you come close to hypothermia. You can fill the empty chips bag with snow & stick it inside your clothes to melt it but the bag should be 2 layers away from skin. Or you can fill the bag with snow and urinate on it to melt the snow too though it's not the best choice.A monster avalanche while hiking through a valley - Ditch your equipment and make swimming motions as the wave lifts you. It helps you keep you on top of the "wave" and cover your mouth to clear breathing room.Boat sinks- If you have to pick up only one nearby item, pick a sweater. Most lost-at-sea scenarios end in hypothermia, even in warm climates. Wool insulates, even when wet.For water- When you look at the port side & see several items floating by, and you have to pick something for water, pick up Tarp. It rains often in the tropics now you have the means to collect rain and dew/condensation and can use it for shade and sweat less/ retain water.Protection from Sun- When you are getting dangerously cooked out there, you can use motor oil. The raft's engine has heavy weight motor oil, viscous enough to provide protection from the sun- it can act as a sun screen so you can slather up.Sharks- Use a wooden oar. As scouts approach, you can whack them on the nose with the oar sending them to hopefully distant hunting grounds. If you use a spear or knife to stab the shark, the blood in the water will create a feeding frenzy and you will be knocked out of the raft and devoured.Lack of water- Even if you have been collecting water and it is not enough, you can use a fishing pole. Fish have potable aqueous fluid. You can slice the fish in half, drink the liquid along the spine, and suck the liquid out of the eyes. Gross but anything for survival!Reaching an island - Don't paddle the raft in. Landing on islands is very difficult and dangerous. The breakers can capsize your raft and shred you on the razor sharp coral. If you swim in with raft in tow, the raft may slow and distract you and the deadly wave may smash you on the reef. You should go to the other side of the island. The side of the island not exposed to waves will have safer approaches/landing sites.If you set off on a trip through the African bush and savannah, you need to take along with you at least a firearm, pepper spray or a large stick. Any of the above can be used as a defensive weapon but firearms should be used responsibly as a deterrent and not with the intention of inflicting lethal force.One telltale sign that you need to stay away since there might be a pride of lions is a half eaten carcass as lions are very protective of their meat.To recognize a lion from its tracks, you need to know the following. Lion's tracks would look like a jigsaw puzzle piece with one pointed and 3 oval marks in an arc over the top.To improve your chances of avoiding a pride you can make noise while you walk and stay out in open spaces. If this is surprising to you, the answer is by staying in the open the lions can see you and making noise is so that you do not startle them.If you do come across a pride of lions anyway, you should be most concerned if you see mating lions or cubs.If the lions notice your presence and a large male lion, probably the head of the pride takes a particular interest, the best way to avoid an attack is by staying calm and slowly moving away from the lion. Generally a lion has no intention of hurting a human so you don't want to provoke them to attack by acting aggressive. You also don't want to run away as that will make you seem like a prey.If the lion still looks undeterred and charges, you should stand your ground, shout and wave your arms making yourself as big as possible. Thus you would appear a formidable foe and the lion might change his mind.Now if you have to use your defensive weapons, you should give the lion a direct shot of pepper spray. If you use firearm (responsibly), you can fire a shot at the ground in front of the lion.If you missed with the spray and the lion comes at you fast and furious and pounces on you, to improve your chances of staying alive, you should cover your neck and throat as that is a vulnerable area that a lion looks to attack.If the lion suddenly stops moving and just lies on top of you, you should do nothing and just stay still. The lion may lose interest over time.One thing you can do if you are stuck out there in a jungle or somewhere with no water source at all is actually drink the fluid from a fresh elephant dung. Pretty disgusting but it could save your life. It's a last resort. There can be harmful bacteria in that water but if you have nothing else to drink, it can buy you some extra time!Also regarding elephants, they have poor eyesight and if an elephant flattens its ears and curls its trunk, it means the elephant is about to charge.If you are in the jungle with no food and see an animal hunted by a lion (like raw zebra meat of a lion kill), to ascertain whether it is fresh and can be eaten is - the first sign is vultures- as they only eat fresh meat. Also look out for maggots or if the carcass smells rotten, then obviously it isn't safe to eat.For water, if you see reeds surrounding a pool of free-standing water,avoid it. Always try to drink from fast moving water.Water is so important because people can survive much longer without food but not too long without water. Generally it is said that a human being can survive an average of three to five days(it can vary) without the intake of water, assuming sea-level altitude, room temperature and favorable relative humidity but a human can survive for several weeks without food.Avoid a pool of free-standing water, always try to drink from fast moving water.If you're feeling chest pain and there's no one around to administer CPR should it be needed, remember this: cough. It could save your life. The mechanical action of the cough acts as a do-it-yourself CPR that delivers needed thumps to the chest. Those thumps stimulate electrical activity in the heart and keep it beating.According to the American Heart Association, a stroke occurs every 45 seconds. But if a stroke victim gets medical help within 3 hours, the effects of a stroke can be totally reversed. Sometimes symptoms of a stroke are difficult to identify. Unfortunately, the lack of awareness spells disaster. The stroke victim may suffer severe brain damage when people nearby fail to recognize the symptoms of a stroke. There are '4' simple steps, STRS.S *Ask the individual to SMILE. The "smile test" is used to check for one-sided facial weakness -- a classic sign of stroke.T *Ask the person to TALK and SPEAK A SIMPLE SENTENCE (Coherently) (i.e. Chicken Soup). They are asked to speak a simple sentence to check for slurring of speech, which is another classic sign of stroke.R *Ask him or her to RAISE BOTH ARMS. Stroke patients usually cannot raise both arms to the same height, a sign of arm weakness.S* Ask them to STICK OUT THEIR TONGUE. If the tongue is 'crooked', if it goes to one side or the other that is also an indication of a stroke.Kindly share and help other people.